Discuss Basic Marketing Concepts

Exam 4

•      Question 1                  2 out of 2 points

_ includes any attempt to intentionally conduct dishonest activities online.

 

• Question 2               2 out of 2 points

____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.

• Question 3               2 out of 2 points

Fan pages use ____ to help companies keep track of information on who is becoming a fan of their page.

• Question 4               2 out of 2 points

JC Penney’s website encourages visitors to register in order to maximize their use of the site. By gathering information about a consumer before a purchase is made, JC Penney is practicing

• Question 5                2 out of 2 points

A(n) ____ channel provides the opportunity for a marketer to customize promotions.

• Question 6                                                                                                                 2 out of 2 points

Digital media such as blogs allow marketers to interact with prospective customers in

• Question 7                                                                                                                       2 out of 2 points

A LinkedIn profile resembles

• Question 8                                                              2 out of 2 points

According to Nielsen Marketing Research, consumers spend more time on ____ than e-mail.

 

• Question 9                     2 out of 2 points

The ability of a marketer to identify customers before they make a purchase is called
Exam 4

•      Question 1                  2 out of 2 points

_ includes any attempt to intentionally conduct dishonest activities online.

 

• Question 2               2 out of 2 points

____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.

• Question 3               2 out of 2 points

Fan pages use ____ to help companies keep track of information on who is becoming a fan of their page.

• Question 4               2 out of 2 points

JC Penney’s website encourages visitors to register in order to maximize their use of the site. By gathering information about a consumer before a purchase is made, JC Penney is practicing

• Question 5                2 out of 2 points

A(n) ____ channel provides the opportunity for a marketer to customize promotions.

• Question 6                                                                                                                 2 out of 2 points

Digital media such as blogs allow marketers to interact with prospective customers in

• Question 7                                                                                                                       2 out of 2 points

A LinkedIn profile resembles

• Question 8                                                              2 out of 2 points

According to Nielsen Marketing Research, consumers spend more time on ____ than e-mail.

 

• Question 9                     2 out of 2 points

The ability of a marketer to identify customers before they make a purchase is called