Discuss a useful tool for understanding consumers

Discuss a useful tool for understanding consumers

Use the links to explore your results, then post if you agree or disagree with the results you received.  Why do you feel this way? Based on your results, do you believe this is a useful tool for understanding consumers?

350 Words minimum. APA format

Your primary VALS type means that you are most like the Innovators consumer group. Your secondary type—the group you are next most like—is Experiencers.

Use the links to explore your results, then post if you agree or disagree with the results you received.  Why do you feel this way? Based on your results, do you believe this is a useful tool for understanding consumers?

350 Words minimum. APA format

Your primary VALS type means that you are most like the Innovators consumer group. Your secondary type—the group you are next most like—is Experiencers.

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