Developing The Marketing Mix Overview

Week 9 Assignment – Part C: Developing the Marketing Mix

Overview

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies and integrated marketing communications plan.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Create the third part of your marketing plan in 6–8 pages using the Part C Marketing Plan Template [DOCX]:

1. Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan.
2. Develop the company’s pricing strategy including a rationale for the approach chosen.
3. Develop the company’s distribution strategy, including a rationale for the approach chosen.
4. Develop the promotional mix (message, media, advertising, public relations, sales promotion, personal selling) appropriate for the target market.
5. Develop the online and direct marketing plan most relevant for the product or service and target market.
6. Develop a social-responsibility or cause-related marketing plan most relevant for the product or service and target market.
7. Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

Resources

• Part C Marketing Plan Template [DOCX].

The specific course learning outcomes associated with this assignment are: