Describe The Strategic Approach Pursued By Warby Parker In Selling Eyewear.

1 Text: Strategic Management and Business Policy 13/e Chapter 1: Basic Concepts of Strategic Management Topic: New Ventures and Entrepreneurial Strategy Learning Objectives: 1. Understand the benefits of strategic management. 2. Understand the basic model and components of strategic management. 3. Understand strategic decision-making in an entrepreneurial model. Video Title: Warby Parker: New Venture/Entrepreneurial Strategy Link: http://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/Strat/Strat2012_Warby_Ve nture.html Synopsis Warby Parker is an innovative new eyewear brand sold exclusive online. For every pair of glasses sold, one is donated to those in need. This video describes the strategic approach to establishing the new venture of Warby Parker. By eliminating the middle man, this company is able to sell eyewear for a fraction of the cost of other retailers. Discussion Questions 1. Describe the strategic approach pursued by Warby Parker in selling eyewear. 2. Who is the target market for Warby Parker and how do they reach this market? 3. Which category of risk do you think Warby Parker might be most susceptible to given their current business strategy? Text: Strategic Management and Business Policy 13/e Chapter 2: Corporate Governance Topic: Corporate Governance: Mission and Vision Learning Objectives: 1. Understand how corporate governance can impact an organization’s vision and mission. 2. Explain the importance of executive leadership in strategic management, specifically the establishment of the organization mission. Video Title: Warby Parker: Vision and Mission Link: http://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/Strat/Strat2012_Warby_Vision.html Synopsis 2 Warby Parker is an innovative new eyewear brand sold exclusively online. For every pair of glasses sold, one is donated to those in need. This video describes the development and execution of the organization’s vision and mission, as well as the role these play on daily operations. Discussion Questions 1. What is the vision of Warby Parker? 2. What is the organization Vision Spring and how does it relate to Warby Parker? 3. Explain the “buy a pair, give a pair” program. What role does this program play in the overall mission of Warby Parker? Text: Strategic Management and Business Policy 13/e Chapter 3: Social Responsibility and Ethics in Strategic Management Topic: Social Responsibility Learning Objectives: 1. Understand the relationship between social responsibility and corporate performance. 2. Recognize different views of ethics. 3. Conduct a stakeholder analysis. Video Title: Warby Parker: Vision and Mission Link: http://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/Strat/Strat2012_Warby_Vision.html Synopsis Warby Parker is an innovative new eyewear brand sold exclusively online. For every pair of glasses sold, one is donated to those in need. This video describes the development and execution of the organization’s vision and mission, as well as the role these play on daily operations. Discussion Questions 1. What is the vision of Warby Parker? 2. List some of the examples of sustainable business practices discussed in the video. 3. Who are the relevant stakeholders of Warby Parker? How is each stakeholder group impacted by the organization’s mission? Text: Strategic Management and Business Policy 13/e Chapter 4: Environmental Scanning and Industry Analysis Topic: Industry Analysis 3 Learning Objectives: 1. Identify aspects of an organization’s environment that are most strategically important. 2. Understand competitive forces within an industry. 3. Understand the use of social media as a competitive tool. Video Title: Subaru America: The External Environment Link: http://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/Strat/Strat2012_Subaru_External.html Synopsis Subaru America is a mainstream automaker offering middle-line priced automobiles. They offer a lot of value for consumers. The company experienced phenomenal success into the 1980s, but had to redesign itself slightly with the introduction of the Subaru Outback to compete in the trendy SUV market. Discussion Questions 1. How is Subaru using social media to help them remain competitive? 2. Explain how Subaru’s sustainable business practices help make them more competitive. 3. According to the video, what is the fastest growing segment of the American auto market? In your opinion, what factors are driving this trend? Text: Strategic Management and Business Policy 13/e Chapter 5: Internal Scanning: Organizational Analysis Topic: Internal Analysis Learning Objectives: 1. Identify core and distinctive competencies. 2. Understand a company’s business model. 3. Assess a company’s culture and how it might affect a proposed strategy. Video Title: iRobot: Competitive Strategy of Home Robots Link:1 Text: Strategic Management and Business Policy 13/e Chapter 1: Basic Concepts of Strategic Management Topic: New Ventures and Entrepreneurial Strategy Learning Objectives: 1. Understand the benefits of strategic management. 2. Understand the basic model and components of strategic management. 3. Understand strategic decision-making in an entrepreneurial model. Video Title: Warby Parker: New Venture/Entrepreneurial Strategy Link: http://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/Strat/Strat2012_Warby_Ve nture.html Synopsis Warby Parker is an innovative new eyewear brand sold exclusive online. For every pair of glasses sold, one is donated to those in need. This video describes the strategic approach to establishing the new venture of Warby Parker. By eliminating the middle man, this company is able to sell eyewear for a fraction of the cost of other retailers. Discussion Questions 1. Describe the strategic approach pursued by Warby Parker in selling eyewear. 2. Who is the target market for Warby Parker and how do they reach this market? 3. Which category of risk do you think Warby Parker might be most susceptible to given their current business strategy? Text: Strategic Management and Business Policy 13/e Chapter 2: Corporate Governance Topic: Corporate Governance: Mission and Vision Learning Objectives: 1. Understand how corporate governance can impact an organization’s vision and mission. 2. Explain the importance of executive leadership in strategic management, specifically the establishment of the organization mission. Video Title: Warby Parker: Vision and Mission Link: http://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/Strat/Strat2012_Warby_Vision.html Synopsis 2 Warby Parker is an innovative new eyewear brand sold exclusively online. For every pair of glasses sold, one is donated to those in need. This video describes the development and execution of the organization’s vision and mission, as well as the role these play on daily operations. Discussion Questions 1. What is the vision of Warby Parker? 2. What is the organization Vision Spring and how does it relate to Warby Parker? 3. Explain the “buy a pair, give a pair” program. What role does this program play in the overall mission of Warby Parker? Text: Strategic Management and Business Policy 13/e Chapter 3: Social Responsibility and Ethics in Strategic Management Topic: Social Responsibility Learning Objectives: 1. Understand the relationship between social responsibility and corporate performance. 2. Recognize different views of ethics. 3. Conduct a stakeholder analysis. Video Title: Warby Parker: Vision and Mission Link: http://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/Strat/Strat2012_Warby_Vision.html Synopsis Warby Parker is an innovative new eyewear brand sold exclusively online. For every pair of glasses sold, one is donated to those in need. This video describes the development and execution of the organization’s vision and mission, as well as the role these play on daily operations. Discussion Questions 1. What is the vision of Warby Parker? 2. List some of the examples of sustainable business practices discussed in the video. 3. Who are the relevant stakeholders of Warby Parker? How is each stakeholder group impacted by the organization’s mission? Text: Strategic Management and Business Policy 13/e Chapter 4: Environmental Scanning and Industry Analysis Topic: Industry Analysis 3 Learning Objectives: 1. Identify aspects of an organization’s environment that are most strategically important. 2. Understand competitive forces within an industry. 3. Understand the use of social media as a competitive tool. Video Title: Subaru America: The External Environment Link: http://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/Strat/Strat2012_Subaru_External.html Synopsis Subaru America is a mainstream automaker offering middle-line priced automobiles. They offer a lot of value for consumers. The company experienced phenomenal success into the 1980s, but had to redesign itself slightly with the introduction of the Subaru Outback to compete in the trendy SUV market. Discussion Questions 1. How is Subaru using social media to help them remain competitive? 2. Explain how Subaru’s sustainable business practices help make them more competitive. 3. According to the video, what is the fastest growing segment of the American auto market? In your opinion, what factors are driving this trend? Text: Strategic Management and Business Policy 13/e Chapter 5: Internal Scanning: Organizational Analysis Topic: Internal Analysis Learning Objectives: 1. Identify core and distinctive competencies. 2. Understand a company’s business model. 3. Assess a company’s culture and how it might affect a proposed strategy. Video Title: iRobot: Competitive Strategy of Home Robots Link: