Create the Business Case

Assignment 6.1: Create the Business Case (Individual Project — Part 11)

Overview

In this Assignment you will create a business case for your technology introduction project.

Required Reading

• Brynjolfsson E., Hitt L. M. (2000, Fall). Beyond Computation: Information Technology, Organizational Transformation and Business Performance.
  (~6 pages) http://ebusiness.mit.edu/erik/JEP%20Beyond%20Computation%20BrynjolfssonHitt%207-121.pdf
  It suffices to read pages 2 – 5: Computers and Economic Growth, and page 35: Conclusion.

  This article describes how organizational “investments” have a large influence on the value of IT investments. Also, it explores how the benefits of IT investments are often intangible and difficult to measure.

Optional Resources

• Business Case Templates and Examples
  • NSW Department of Commerce: Office of Information and Communications Technology. (2004, September). Business Case Development Guideline.
  • Smith B. & Kumar, R. (1999). Biogenetica San Jose ITSA Replacement Business Case
• CRM ROI: Fact or Fiction.

  A brief discussion of a Cost-Benefit (tangible & intangible) Analysis for a CRM implementation.

• Murphy, K. E. & Simon, S. J. (2002). Intangible benefits valuation in ERP projects.

  Case study reviewing “the importance of intangibles” in ERP projects.

Procedure

1. Carefully review the Theme supporting this Assignment. Use the section “Business case” in the project plan template document and create a business case for your technology proposal.
2. Post this section of your project to the course Forum.
   Note that in Module 7 you’ll compile this and the other sections of the project plan into a single, coherent proposal. By then you’ll have a more comprehensive understanding of how the work done in this Module fits into the bigger picture, and can revise accordingly.