Create Digital Strategy For Personal Brand Or Company Brand

Create Digital Strategy For Personal Brand Or Company Brand

 

Analyze a brand online, as it is today on all platforms where they have a digital presence. Using each platform’s analytics, identify levels of engagement of their followers, overall sentiment, and brand image in general. Based on the recommendations provided by David Scott, create a digital communication strategy to strengthen the brand in the next 1-5 years.

Recommendations on how to approach this assignment- however you can format it anyway you want.

  • Social media audit.
    1. Clean their browser
    2. Google their name
    3. Review the profile on all social media platforms.
    4. Define/ analyze their profile.
    5. Write SWOT analysis
  • Define the business goals, as a professional.
  • Set communication objectives (how to strengthen their weaknesses and vulnerabilities (threats) obtained in SWOT). What do you plan to achieve in the short term ( 12 months) and long-term ( 3-5 years) ( use these verbs: Persuade, Inform, Reach and Engage) ?
  • Define overall social media strategy: What social media platform (s) would you prioritize and why.
  • Define tactics/ channels/ execution.
  • List measurements of success.

    Create Digital Strategy For Personal Brand Or Company Brand

     

    Analyze a brand online, as it is today on all platforms where they have a digital presence. Using each platform’s analytics, identify levels of engagement of their followers, overall sentiment, and brand image in general. Based on the recommendations provided by David Scott, create a digital communication strategy to strengthen the brand in the next 1-5 years.

    Recommendations on how to approach this assignment- however you can format it anyway you want.

    • Social media audit.
      1. Clean their browser
      2. Google their name
      3. Review the profile on all social media platforms.
      4. Define/ analyze their profile.
      5. Write SWOT analysis
    • Define the business goals, as a professional.
    • Set communication objectives (how to strengthen their weaknesses and vulnerabilities (threats) obtained in SWOT). What do you plan to achieve in the short term ( 12 months) and long-term ( 3-5 years) ( use these verbs: Persuade, Inform, Reach and Engage) ?
    • Define overall social media strategy: What social media platform (s) would you prioritize and why.
    • Define tactics/ channels/ execution.
    • List measurements of success.

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