Could a less sales-intensive approach like Groupon stores be the next phase of product growth?
Read closely and review the attached Groupon Case Study. This assignment will assess your ability to assess enterprise strategy and make decisions that align with it.
Write a 4 – 6 page paper (double spaced) using MS Word (not including title page and references), and using proper APA format. The paper should address the following questions:
- How does Groupon create value and for whom is this value created? How does Groupon create value and for whom is this value created?
- Could a less sales-intensive approach like Groupon stores be the next phase of product growth?
- Which competitive model should Groupon worry most about? Why?
- If you managed a project in Groupon’s environment, how would you ensure your project is aligned with Groupon’s overall strategy?
Remember, this paper needs to be original to this class and in your own words. While outside sources are allowed, your paper should be overwhelmingly your own words.
Creativity is always encouraged! This assignment is due Saturday of the SIX weeks of the class at 11:59 p.m. EDT (US & Canada).