Consumer vs. Business buying process

Instructions:In Module 1, we learned that consumers (and businesses) follow a set of steps as they make purchase decisions.

  1. For this assignment, you will create a deliverable of your choice (written document, infographic, PowerPoint, video, etc.) which communicates the information below. Did you know?? Communicating information in a creative format is a very useful skill for today’s business professional. See the attached handout to view resources that can assist you in creating some of these types of deliverables.
    1. Consumer’s purchase process:
      1. Create a deliverable which details the steps in the consumer’s purchase process
      2. As part of your deliverable, provide an explanation of how the level of involvement may affect this process.
    2. Business (B2B) buying process:
      1. As part of your deliverable, details the stages in the Business (B2B) buying process.
    3. Consumer vs. Business buying process:
      1. As a final part of your creative deliverable, differentiate between the consumer vs. business buying processes
      2. How are they the same, and how are they different?

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