Consider a product you are familiar with
- Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.
(PORTION 1) DUE TODAY
Respond to the following in a minimum of 175 words:
- Consider a product you are familiar with.
- Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
(PORTION 2) DUE SATURDAY
Reply to at least 2 of your classmates or your faculty member. Be constructive and professional in your responses.
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