Competitor Analysis Of Amazon Prime Sling Tv And Philo

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Week 5: Individual assignment: Competitor Analysis and Competitive Strategy (14% of course grade)

Resources:

Executive summary

Porter’s Generic Strategies

Sources of Competitive Advantage

Example of organizing a competitor analysis (posted below in this module)

Assignment overview: Individuals will conduct a competitor analysis and develop a competitive strategy for how the client company can win customers in the  recommended entry country. Grading rubric for Competitor assignment is here and posted in the module ‘Grading Guidelines and Rubrics.’

Assignment Objectives:  (1)  Each individual team member will identify and research 2—3 competitors in the recommended country, including at least one global competitor and one local competitor.

(2) Each individual will determine  the competitive strengths  and competitive weaknesses of the client company  by comparing client strengths and weaknesses with competitors’ strengths and weaknesses.

Note that not all your client’s Strengths are competitive advantages, since competitors may have similar strengths.  You are looking for those very few competitive strengths (in people, product/service, processes, or other resources)  that will give your company a  differentiator or cost advantage.

Similarly, competitor weaknesses that your client company does not suffer may give your client company a relative competitive advantage, even if you have not previously identified this characteristic as a particular strength of your client company.   It need only be better than the competitors in order for you to consider it as a competitive advantage (e.g.,more efficient processes than a competitor’s high cost production may mean your client can offer lower prices to customers than the competitor can).

(3) Applying Porter’s Generic Strategies, you will then recommend and explain a competitive strategy that will attract new customers by leveraging  the client firm’s competitive strengths (e.g., a more technologically advanced product with higher buyer value) and/or  mitigate its  competitive weaknesses (e.g., mitigating a relatively low brand recognition by saturating a niche market with a focused differentiator message: “we serve small businesses with software designed for small business”) ).

Assignment Requirements/format:

Step one: The  Introduction to this paper should consist of (a)  statement of purpose; and, using the summary information from your group’s week 4 country selection paper, each individual should  include  the same (b)  description of the company and its industry, (c) the  product/service that will be entered in the new country; (d) description of the target country and why it was recommended as better opportunity than the other country.  Be sure the team is in agreement on these introductory components, based on modifications made to your week 4 paper after feedback from faculty.