Choose a product write a 5 page paper discussing how you would create a brand extension of that product.
Choose a product write a 5 page paper discussing how you would create a brand extension of that product.
MKTG500
W3 Assignment
| This assignment will be submitted to Turnitin®. | |||
| Instructions
5 PAGES |
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Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Ration/justification or need for the new idea relate the idea back to the company’s mission statement Target market Marketing/launch strategy (to include pricing and channel strategy) Ethical considerations You MUST upload assignment into the ASSIGNMENT Container as a Word document. Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment# Course Objectives: 1. Develop a Marketing Plan 2. Define the types of marketing research 3. Analyze potential pricing alternatives. 4. Define channel strategy 5. Design a sales management plan. |
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