Spirit Airline Strategic Planning

Executive of the Sprit Airline

Spirit Airlines is a highly low cost carrier. It gives the clients many options of customizing their base tickets amounts. The company has agent print-outs known as the boarding pass. The boarding pass is used to check the input versus the doing in the online kiosk. The system checks bags and progressively increases charges for overweight bags.  By 2007, the Spirit started charging an amount of $3 for drinks. The charges increased to $5 in 2011 for passengers boarding passes printed at the check-in. According to these company, any bags that can exactly fit under the seats, are not charged. Any big bags that cause the overwhelming condition to the operators are the ones that are charged. The company ensures that the luggage does not exceed 50 pounds, and the bags are loaded up to $25. The company started in the US as a carrier to temporary to increase the passenger baggage fees (Eden, 1996).  In the states, the bag fees began with a minimal fee of $2 to attract fewer bags to the airline during traveling.  The aim of the company in discouraging passengers from carrying huge bags have resulted in another open business.

The company attains a higher competitive advantage over the higher-cost carriers. Its low prices in the market make it maintain its customers. Unlike some other companies such as the Delta Airline, US Airways and many other means of transport enterprises in the US, the stripe line has the least charges thus making many people prefer to use it. The company is also winning the competitive ability by ensuring that its bankruptcy is protected (White, 2001).  The company was recorded to be among the businesses in the US airlines that protected its bankruptcy. By so doing, it established a strong foundation in the market as compared to the other airline which was declared bankrupt in the year 2012

The attractiveness of the Airstrip industry makes customers like it. The leisure travels cost which depends on the service provided by the airstrip increases when the service given by the airline industry are active. The most significant factor that makes the airstrip gain more customers is its effectiveness.

BCG Analysis

The BCG Matrix graphically shows differences amongst Spirit Airlines’ passenger revenues and profits and non-ticket income and profits about market share position and industry growth rate. Passenger revenue is obtained from the base company’s ticket sales.  Miscellaneous income is known ancillary fees generate non-ticket profits, including but not limited to checked baggage, advance seat selection, in-flight sales, etc. Spirit Airlines’ passenger revenues and profits division fall into 1st Quadrant, the Upper “Question Mark.” Units positioned in 1st Quadrant have high cash needs and small relative market share position, although they compete in a high-growth industry. Divisions in this Quadrant require close monitoring by internal controls and are often considered “problem children.” Spirit Airlines’ passenger revenues and profits section maintain a relatively small market share position, as evidenced by the firm’s 2% market share. Also, Spirit Airlines only carries 1% of U.S. passengers. At the heart Spirit Airlines’ business model is offering the lowest base fare to its customers.

Therefore, the passenger revenues and profits division will never become a Star or Cash Cow without dramatic strategy implementation. Attractive plans for departments in the Question Mark Quadrant are market penetration, market development, product development and divestiture. Spirit Airlines has made a significant investment to double the size of its fleet by 2020, representative of a current market growth strategy. As a result, this action could allow the passenger revenues and profits division to move from a Question Mark to Star, and ultimately Cash Cows if the airline continues to operate profitability. Spirit Airlines’ non-ticket income and benefits section fall into Quadrant III, the Upper “Cash Cow”. Divisions positioned in 3rd Quadrant of the BCG Matrix compete in a low-growth industry and have a high relative market share position. The non-ticket revenues and profits division generates cash more than its operating needs. It is the non-ticket income and benefits department that allows Spirit Airlines to maintain its competitive position in the marketplace, of offering the lowest base fare ticket value. As long as the non-ticket section’s revenues and profits continue to perform at this highly profitable level, Spirit Airlines will be able to maintain its strong position in the future. Although Spirit Airlines is innovative about its competition in using this division to generate significant portions of total revenue, this is a mature market because the firm has actively pursued this strategy and has been profitable (Eden, 1994). Attractive plans for divisions in the Cash Cow Quadrant include product development, diversification, retrenchment, and divestiture. Regarding Spirit Airlines non-ticket division, product development and diversification are the most advantageous strategies to pursue. On a BCG Matrix, the size of the divisional circles illustrates overall sales volume.

QSPM Analysis

Compare And Contrast These Typical Business Plan Models

In a paper of 1,000-1,500-words:
1.Compare and contrast these typical business plan models.
2.Describe the strengths and limitations of these models.
3.Compare these models to the business plan models in either Microsoft Project or Apple Merlin.
4.Select the model that you believe will work best for your assigned CLC Business Plan; explain your rationale for this selection.

Research should be from scholarly, peer-reviewed sources.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the StudentSuccessCenter. An abstract is not required In a paper of 1,000-1,500-words:
1.Compare and contrast these typical business plan models.
2.Describe the strengths and limitations of these models.
3.Compare these models to the business plan models in either Microsoft Project or Apple Merlin.
4.Select the model that you believe will work best for your assigned CLC Business Plan; explain your rationale for this selection.

Research should be from scholarly, peer-reviewed sources.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the StudentSuccessCenter. An abstract is not required

Explain the competitive behavior of Coke and Pepsi

• Each group is expected to turn in a one-page memorandum of analysis and recommendations.
• The memorandum should clearly and concisely answer the bold-faced discussion question for the relevant class session.
• Each one-page memorandum should be typed and single-spaced, 12-point font with one-inch margins.
• You may attach numerical calculations, tables, graphs or diagrams to supplement the text page and do not count toward the one-page limit.
Your discussion question is as follows:

You will use “The Cola Wars Continue” Harvard Business Case to write your response. (*Please Note: Cases are purchased at Harvard Business online. Student must register in order to gain access to the course material)
Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?

NOTE: avoid repeating the text from the Case write up. Present an insightful analysis of what happened during the Cola Wars and avoid descriptive narrative.

 

Reaction Paper For Business Ethics And Governance Course

Reaction Paper For Business Ethics And Governance Course

Reaction papers shall 1) State the various sides of an issue; 2) present your position on the issue supported with a clear rationale based upon the readings and other sources you may consult; 3) conclude your paper with a strong and compelling statement for your position

 

 

A reaction paper simply requires you to read the assigned articles in the attachments b-1 and e 1 , reflect upon the

 

arguments made and communicate your personal position on the issue.  You should write 3 paragrpgh

 

1)     begin with a brief summary of the two authors

, 2) state your position on the issue and make a case for that position

 

3) make a compelling conclusion to drive home your point.

 

Your position should be based upon the ideas of the authors and additional sources you may bring to the

argument

 

Reaction Paper For Business Ethics And Governance Course

Reaction papers shall 1) State the various sides of an issue; 2) present your position on the issue supported with a clear rationale based upon the readings and other sources you may consult; 3) conclude your paper with a strong and compelling statement for your position

 

 

A reaction paper simply requires you to read the assigned articles in the attachments b-1 and e 1 , reflect upon the

 

arguments made and communicate your personal position on the issue.  You should write 3 paragrpgh

 

1)     begin with a brief summary of the two authors

, 2) state your position on the issue and make a case for that position

 

3) make a compelling conclusion to drive home your point.

 

Your position should be based upon the ideas of the authors and additional sources you may bring to the

argument

 

 

 

 

 

 

Evaluate Elasticity Of Demand And Consumer Surplus

Unit 5Assignment: Elasticity of Demand and Consumer Surplus

General Instructions for all Assignments

1. Unless specified differently by your course instructor, save this assignment template to your computer with the following file naming format: Course number_section number_Last_First_unit number

2. At the top of the template, insert the appropriate information: Your Name, Course Number and Section, and the Date

3. Insert your answers below, or in the appropriate space provided for in the question. Your answers should follow APA format with citations to your sources and, at the bottom of your last page, a list of references. Your answers should also be in Standard English with correct spelling, punctuation, grammar, and style (double spaced, in Times New Roman, 12–point, and black font). Respond to questions in a thorough manner, providing specific examples of concepts, topics, definitions, and other elements asked for in the questions.

4. Upload the completed Assignment to the appropriate Dropbox.

5. Any questions about the Assignment, or format questions, should be directed to your course instructor.

Assignment   

In this Assignment, you will calculate the Price Elasticity of Demand, demonstrate a firm understanding of consumer choices based on differing marginal utilities, consumersurplus, and how the buying choice and amount of consumer surplus changes based on various pricing schemes.

In this Assignment, you will be assessed on the following outcome:

AB224-5:Demonstrate how the concept of utility affects purchasing decisions by individuals and consumer surplus.

Questions 

1. The accompanying table shows the price and monthlydemand for barrels of gosum berries in Gondwanaland.

 

Understanding and Reaching Global Consumers and Markets

7 Understanding and Reaching Global Consumers and Markets

LEARNING OBJECTIVES

After reading this chapter you should be able to:

LO 7-1Describe the nature and scope of world trade from a global perspective and identify the major trends that have influenced world trade and global marketing.

LO 7-2Identify the environmental forces that shape global marketing efforts.

LO 7-3Name and describe the alternative approaches companies use to enter global markets.

LO 7-4Explain the distinction between standardization and customization when companies craft worldwide marketing programs.

BUILDING A BILLION DOLLAR BUSINESS IN INDIA THE DELL INC. WAY

Why did Dell Inc. embark on a bold global growth initiative in 2007? In the words of Steve Felice, former president of Dell Asia-Pacific and Japan, “Our success was going to be largely dependent on our ability to expand globally.”

Dell’s global initiative focused on emerging economies in Asia, Africa, and Latin America. Compared with mature economies in North America and Western Europe, emerging economies offered significant growth potential, according to Michael Dell, Dell’s founder and chief executive officer. And Dell’s global strategy has proven successful. India is a major growth market for Dell Inc. and posts annual sales over $1.5 billion. In 2013, Dell employed some 25,000 people in India, which represented about one-fourth of its global workforce.

Dell’s global initiative was bold in its departure from prior product development practices. Prior to its global initiative, Dell designed products for global requirements and distributed the same product globally. The company now routinely designs low-cost notebook, laptop, and desktop personal computers for customers in China, India, and other emerging economies.

Dell’s global initiative also required many changes in its signature direct sales, service, and distribution strategy. The company built its U.S. business with telephone- and Internet-based sales—without retailers. However, in emerging economies and India, customers prefer to see, touch, and use a personal computer before they buy. In response, Dell uses individual sales affiliates who reach out to customers in person and give them a firsthand product experience at their doorstep.

At the same time, Dell has joined hands with Indian chain retailers such as Croma and eZone for a shop-in-a-shop counter for its products. Dell backs this hybrid retail model by offering extended onsite service (technicians who visit individuals’ homes) in over 650 cities to both retail and small business customers.

Dell also opened Dell exclusive stores in 2008. According to a company spokesperson, “The exclusive Dell store is a step towards enhancing the overall purchase experience for consumers in India. We have rapidly increased our presence in the consumer market here with new products and by expanding our reach. With the launch of Dell exclusive stores, we offer our customers the touch and feel for Dell branded products within a unique shopping experience.”

Each Dell exclusive store offers the advantages of Dell’s direct purchasing model with the additional benefit of retail availability—allowing customers to browse, touch, and feel the product. Dell’s approach makes it possible for customers to see the products on the retail shelves and then place an order for the preferred model with the choice to customize the looks and configuration of the unit. By early 2013, Dell had 60 exclusive stores in India.

Page 161

Case Study Scenarios And SpeedX Payment Times

Case Assignments Instructions

 

You will write 4 Case Assignments based on the “NCRCC: Teeing Up a New Strategic Direction” case study. Each Case Assignment must be not less than 750 words and use current APA format with a cover page, 1” margins, 12-point font, content, in-text citations, and a reference page (the word count does not include the questions, cover page, or reference page). No abstract is required; simply type the questions as headings and respond. In addition, you must incorporate 2–4 scholarly research articles.

 

·         Case Assignment 1 will answer case discussion questions 1–2 (750 words and 2–4 scholarly research articles)

 

1) Build the management-research question hierarchy, through the investigative

 

questions stage. Then compare your list with the measurement

 

questions asked.

 

2) Given the research question, how appropriate were the measurement

 

questions?

Scenario Analysis: Stock Options

As a financial advisor, you are assigned a new client who is considering investing in one of two stocks, A or B.

The table below shows information about the performance of stocks A and B last year.

 

Return Standard Deviation
Stock A 15 % 8.3%
Stock B 14% 2.1%

 

  1. As a financial advisor, are there factors other than return and risk that should be considered in making this decision?
  2. Based on these factors, what stock would you recommend to the client?
  3. What reasons will you convey to your client to justify your decision in recommending this stock?
  4. How will this recommendation impact the client?As a financial advisor, you are assigned a new client who is considering investing in one of two stocks, A or B.

    The table below shows information about the performance of stocks A and B last year.

     

    Return Standard Deviation
    Stock A 15 % 8.3%
    Stock B 14% 2.1%

     

    1. As a financial advisor, are there factors other than return and risk that should be considered in making this decision?
    2. Based on these factors, what stock would you recommend to the client?
    3. What reasons will you convey to your client to justify your decision in recommending this stock?
    4. How will this recommendation impact the client?

Outline various Management Information Systems

Please give a brief (1 paragraph) overview of what this case is and answer Case Study Questions #11-15 and #11-16.

Question 15- What kinds of problems can Watson solve?

Question 16- Do you think Watson will be as useful in other industries and disciplines as IBM hopes? Will it be beneficial to everyone? Explain your answer. 

Total 1 page and half.
This case study is about Watson, a computer system capable of answering questions posed in natural language, developed by IBM. Watson can work with data sources that would otherwise be very difficult.
Grading is based on your whether your assignment submitted demonstrates adequate, inadequate or outstanding critical thinking analysis, and knowledge of the case, and related issues.

Email me after I receive the bid for the case.

Please give a brief (1 paragraph) overview of what this case is and answer Case Study Questions #11-15 and #11-16.

Question 15- What kinds of problems can Watson solve?

Question 16- Do you think Watson will be as useful in other industries and disciplines as IBM hopes? Will it be beneficial to everyone? Explain your answer. 

Total 1 page and half.
This case study is about Watson, a computer system capable of answering questions posed in natural language, developed by IBM. Watson can work with data sources that would otherwise be very difficult.
Grading is based on your whether your assignment submitted demonstrates adequate, inadequate or outstanding critical thinking analysis, and knowledge of the case, and related issues.

Email me after I receive the bid for the case.

Discuss on the leadership and entrepreneurship.

  • Week 1 – Assignment

    What’s In It For Me? (W.I.I.F.M.)

    View the Anne Loehr interview on leadership and entrepreneurship. After viewing the video, prepare a two-page paper (not including title or reference page) identifying a situation where you found yourself less than motivated to cooperate or be productive. Explain the assigned task or requirement that did not fulfill the WIIFM element. Furthermore, explain what could have been changed to help better motivate you and/or others.

    You need to use at least one scholarly source in addition to the textbook, and your paper needs to be formatted using APA style as outlined in the Ashford Writing Center.

    Anne, L. (n.d.). Anne Loehr Explains WIIFM: What’s In It For Me (Links to an external site.)Links to an external site.. Retrieved from http://www.youtube.com/watch?v=qhxjDcjsODQ

    Week 1 – Assignment

    What’s In It For Me? (W.I.I.F.M.)

    View the Anne Loehr interview on leadership and entrepreneurship. After viewing the video, prepare a two-page paper (not including title or reference page) identifying a situation where you found yourself less than motivated to cooperate or be productive. Explain the assigned task or requirement that did not fulfill the WIIFM element. Furthermore, explain what could have been changed to help better motivate you and/or others.

    You need to use at least one scholarly source in addition to the textbook, and your paper needs to be formatted using APA style as outlined in the Ashford Writing Center.

    Anne, L. (n.d.). Anne Loehr Explains WIIFM: What’s In It For Me (Links to an external site.)Links to an external site.. Retrieved from http://www.youtube.com/watch?v=qhxjDcjsODQ