Discuss Promotion And Pricing Strategies

Assignment 3: Promotion and Pricing Strategies

Due Week 8 and worth 135 points

“Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company’s target customers and describes how it will attract and keep them. The process does not have to be complex.” (Scarborough & Cornwall, 2015, p. 274).

With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.

Using the business from Assignment 2, write a three to four (3-4) page paper in which you:

  1. Identify its primary target market.
  2. Specify three (3) methods you will use to research customer needs and wants.
  3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement/distribution.
  4. Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
  5. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

  • This course requires use of Strayer Writing Standards (SWS). The format may be different than other Strayer University courses. Please take a moment to review the SWS documentation for details (more information and an example is included in the Strayer Writing Standards left menu link).
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Describe and analyze the necessary activities and key decisions to start a small business.
  • Use technology and information resources to research issues in small business management.
  • Write clearly and concisely about small business management using proper writing mechanics.

Click here to view the grading rubric.

Demonstrate an understanding of project budgeting and cost control in project management

· This Assignment consists of Case Study.

· Assignment is to be submit by each student individually.

Assignment Purposes/Learning Outcomes: 

After completion of Assignment-3 students will able to understand the

Demonstrate an understanding of project budgeting and cost control in project management.

(LO. 1.6 and 4.1)

Demonstrate ability to work with others effectively as a team member in project management, related to case studies or new themes. (LO. 3.2 and 3.5)

The ability to write a coherent report on project management case studies. (LO. 4.5)

Assignment Regulation: 

· All students are encouraged to use their own words.

· Student must apply “Times New Roman Font” with double space within their reports.

· The attached cover-page has to be used, duly filled. Submissions without the cover page will NOT be accepted

· A mark of zero will be given for any submission that includes copying from other resource without referencing it.

· If the assignment shows more than 25% plagiarism, the students would be graded zero.

Assignment-3

Case Study:

· Please read the case “The Bathtub Period.” from Chapter 15 “Cost Control” given in your textbook – Project Management: A Systems Approach to Planning, Scheduling and Controlling 10th edition by Harold Kerzner and Answer the following Questions:

1. Do you think Jerry should approach the customer with this problem in hopes of relief in the Cost-Plus Programme. (1.5 Marks)

2.  Suppose you are the customer of this cost-plus program, what would your response be for additional funds for the bathtub period, assuming cost overrun? (1.5 Marks)

3.  How do you prevent this situation from recurring on all yearly follow on contracts? (2 Marks)

free plagiarism

600 words

Discuss Influence of Politics and Power

In business, power and politics greatly influence an organizational culture and may hinder organizational productivity. In your role as consultant you observed power and politics influence on the corporate culture.

INSTRUCTIONS :Following SWS standards, write a 3 to 5 page report that addresses the following:

1. Influence of Politics and Power ○ Explain how politics and power-play may have influenced the organization’s culture.

2. Sources of Power ○ Explore the sources of power and describe how management could use this influence to benefit the department and improve organizational performance.

3. Leadership Behavior and Culture ○ Make recommendations that support how the study of power and politics could influence leadership behavior and improve the organization’s culture.

4. Leadership Influence ○ Discuss the importance and complexity of leadership behavior in solving the issue you identified. How does it influence organizational structure and performance?

Explain The “Law of Demand”

The “Law of Demand” says that output increases when price falls, all else equal. That is, demand curves slope downward. But sometimes we see the price of a good rise when output increases. For example, lithium is used in rechargeable batteries for computers, phones, other electronic goods, and even certain cars. Demand for lithium was low as recently as the early 2000s.Since then, both the price of lithium and the production of lithium have more than doubled.

Start your discussion post by responding to this question:

  • What could explain the simultaneous increases in the price of lithium and the production of lithium? Use supply and demand curves to explain your answer. (Hint: Price and equilibrium quantity have both increased. Would a shift in the demand curve or a shift in the supply curve lead to this result?)The “Law of Demand” says that output increases when price falls, all else equal. That is, demand curves slope downward. But sometimes we see the price of a good rise when output increases. For example, lithium is used in rechargeable batteries for computers, phones, other electronic goods, and even certain cars. Demand for lithium was low as recently as the early 2000s.Since then, both the price of lithium and the production of lithium have more than doubled.

    Start your discussion post by responding to this question:

    • What could explain the simultaneous increases in the price of lithium and the production of lithium? Use supply and demand curves to explain your answer. (Hint: Price and equilibrium quantity have both increased. Would a shift in the demand curve or a shift in the supply curve lead to this result?)

Describe the main criteria used to classify economies.

  1. Select two countries on Figure 4.1 identifying GDP per person and research the local economy. Are your findings consistent with what you would expect based on the country rankings? What is the human development ranking for each country? In your opinion, are these rankings consistent with the GDP rankings?
  2. Describe the main characteristics of emerging-market economies. Select one emerging-market country. Utilize a combination of the World Factbook at https://www.cia.gov/library/publications/the-world-factbook/geos/xx.html and the human development index (HDI) at http://hdr.undp.org/en/statistics/, and formulate an opinion of why you think the country is an emerging country. Identify its per capita GDP and HDI ranking to assess its level of development.
  3. Define WTO. In what ways do you think the WTO is still essential to global trade? Discuss how a private-sector firm would use the WTO to protect its business interests. What are two ways that regional economic integration can help global companies?
  4. GE makes aviation, transportation, renewable energy, and power. Research GE and its product range on its website.  (Links to an external site.)(Look at the GE Businesses tab) – choose two industries and explain a little bit about what products it provides.
  5.  (Links to an external site.)Do you think a company like GE prefers conflict zones or peaceful countries? What issues do you think senior management has to consider when reviewing the company’s operations in Angola? Use what you learned in the Ethics in Action sidebar on Angola and research the country’s civil war. Visit GE’s Angola website at http://www.ge.com/ao/ (Links to an external site.) to obtain more information on the company’s in-country operations.
  1. Select two countries on Figure 4.1 identifying GDP per person and research the local economy. Are your findings consistent with what you would expect based on the country rankings? What is the human development ranking for each country? In your opinion, are these rankings consistent with the GDP rankings?
  2. Describe the main characteristics of emerging-market economies. Select one emerging-market country. Utilize a combination of the World Factbook at https://www.cia.gov/library/publications/the-world-factbook/geos/xx.html and the human development index (HDI) at http://hdr.undp.org/en/statistics/, and formulate an opinion of why you think the country is an emerging country. Identify its per capita GDP and HDI ranking to assess its level of development.
  3. Define WTO. In what ways do you think the WTO is still essential to global trade? Discuss how a private-sector firm would use the WTO to protect its business interests. What are two ways that regional economic integration can help global companies?
  4. GE makes aviation, transportation, renewable energy, and power. Research GE and its product range on its website.  (Links to an external site.)(Look at the GE Businesses tab) – choose two industries and explain a little bit about what products it provides.
  5.  (Links to an external site.)Do you think a company like GE prefers conflict zones or peaceful countries? What issues do you think senior management has to consider when reviewing the company’s operations in Angola? Use what you learned in the Ethics in Action sidebar on Angola and research the country’s civil war. Visit GE’s Angola website at http://www.ge.com/ao/ (Links to an external site.) to obtain more information on the company’s in-country operations.

Theology/Religion Questions

Must have 1000 word count overall with 3 scholarly sources.

1.

When Paul advises believers about choosing between marriage and the single life, how much do you think his expectations that the parousia might be near affected his advice? Explain why/why not.

 

2.

How does Paul link Jesus’ resurrection to the Christian hope of an afterlife?

 

3.

In 2 Corinthians chapters 10-13, what arguments do Paul’s opponents at the church in Corinth use against him? How does Paul use his mystical experiences to counter these arguments?

 

4.

Define what Paul means by righteousness, justification and faith. Why does Paul tell the Galatians especially (although he says the same thing in Romans) that circumcision is no longer necessary?

 

5.

In Romans ch. 1 Paul speaks of humanity’s guilt and of its turning away from God in favor of mere idols. What is humanity’s responsibility in this? What are the consequences of this idolatry?

 

6.

What issue does Paul have to address in Philippians 3 that he already was forced to address in his letter to the Galatians? What is Paul’s mood during this part of his letter and what language does he use to indicate how he feels?

 

7.

What do we suspect that Onesimus did to get him in to trouble and why do we think that he finally ended up with Paul?

Discuss principles to suggest some specific improvements to the packaging/ad.

Discuss principles to suggest some specific improvements to the packaging/ad.

Examine the packaging of some of your favorite consumer packaged goods (i.e., foods, household products, etc.). Choose a product and include a photo of EITHER its packaging OR a single static ad (no videos). How does the packaging/ad currently use Cialdini’s principles of persuasion? Use at least three principles to suggest some specific improvements to the packaging/ad. Make sure you keep in mind the target audience. Please bold the names of the principles you discuss.

Examine the packaging of some of your favorite consumer packaged goods (i.e., foods, household products, etc.). Choose a product and include a photo of EITHER its packaging OR a single static ad (no videos). How does the packaging/ad currently use Cialdini’s principles of persuasion? Use at least three principles to suggest some specific improvements to the packaging/ad. Make sure you keep in mind the target audience. Please bold the names of the principles you discuss.

Explain the purpose of variance analysis to the Board members

Each of the following problems is a case problem that you may face as a health care manager. Write a clear response as if you were responding to a memo that was presented to you. Make sure that you utilize excellent writing skills, and your thoughts are complete. The answers must be typed. Make sure your name is on each page, and your answers identify the questions being answered. You may utilize your textbook and notes to answer the exam questions. Note that each question is worth 40 points, and you may select any five (5) of the six (6) questions to answer. This is an individual assignment. Spelling, grammar, and/or typographical errors may cause you to lose points. This exam must be completed and submitted by the final day of class by 11:59 PM. No late exam submission will be accepted. Scholarly references are required for each question.
1. You are the CEO of Lakeshore Regional Medical Center and are reviewing the planning and budgeting process for the next fiscal year, with the Finance Committee of the Board of Directors. They want to change the process and are considering options. They have requested that you review the following options and provide them with a written response in the form of a memo. Write this memo as if you were writing to individuals that were new to these concepts.

a. Should the budget be zero-based or conventional?
b. Are you in favor of a top-down or bottom-up process?

c. Should the budget be fixed or flexible?

d. Explain the purpose of variance analysis to the Board members.

e. Explain to the Board members how planning and budgeting are linked.

2. MEMORANDUM

TO: BILL RIGHT, RADIOLOGY DIRECTOR

FROM: JEFF BROWN, CFO

SUBJECT: CAPITAL BUDGET

DATE: xx/xx/xxxx

____________________________________________________

I need your assistance in preparing the capital budget for the hospital. It is my understanding that the CAT scanner needs replacement during the next fiscal year. Please explain, via a return memo, the financial analysis that you have conducted to determine the viability of the replacement project. Be

Final Exam Name_______________________

Page 2

sure, to explain how cash flow analysis and breakeven analysis affect this decision.

3. You are the Administrator of The Miami Internal Medicine Group, P.A. You and your CPA have decided to implement a planning and budgeting program for the group practice. Please explain the process you would use and the type or types of budgets that you would develop and why.

4. You are a guest lecturer in graduate finance and budget course. Please explain to the students the importance of the planning and budgeting process. Tell them about the various types of plans that they might be required to develop in their workplace.

5. You are attending a meeting with the Board of Directors of The Miami Heart  Group, P.A. The doctors are concerned about the large amount of cash that

accumulates in the practice checkbook for long periods. Explain to them cash management and how you think they might approach putting this money to work earning interest.
At the same Board of Directors meeting mentioned in Question 5, the doctors ask you to explain how capitation affects the breakeven point for the practice.

Predictive Analytics with Microsoft Azure Machine Learning”

Explain how routine financial transactions shape an organization’s basic financial statements

Explain how routine financial transactions shape an organization’s basic financial statements.  Ensure to include an explanation of key words in your response: assets, liability, revenue, expenses, cash accounting, and fund accounting.

Use Chapter 6 in the attachment to answer discussion post.

Instructions for this Discussion

Explain how routine financial transactions shape an organization’s basic financial statements.  Ensure to include an explanation of key words in your response: assets, liability, revenue, expenses, cash accounting, and fund accounting.

Use Chapter 6 in the attachment to answer discussion post.

Explain how routine financial transactions shape an organization’s basic financial statements

Explain how routine financial transactions shape an organization’s basic financial statements.  Ensure to include an explanation of key words in your response: assets, liability, revenue, expenses, cash accounting, and fund accounting.

Use Chapter 6 in the attachment to answer discussion post.

Instructions for this Discussion

Explain how routine financial transactions shape an organization’s basic financial statements.  Ensure to include an explanation of key words in your response: assets, liability, revenue, expenses, cash accounting, and fund accounting.

Use Chapter 6 in the attachment to answer discussion post.

From a strategic perspective how should Disney’s different entertainment areas be managed?

If you were the CEO of Disney, what would you do?

Read the following case study, and answer the discussion questions.

Walt Disney Company Headquarters, Burbank, California

Over two decades, your predecessor and boss at the Walt Disney Company, Chief Executive Officer (CEO) Michael Eisner, accomplished a great deal, but his strong personality and critical management style created conflict with shareholders, creative partners, and board members, including Roy Disney, nephew of founder Walt Disney.One of your first moves as Disney’s new CEO was repairing relationships with Pixar Studios. Pixar’s management argued that the company should have total financial and creative control over its films. When Disney CEO Michael Eisner disagreed, relations broke down, with Pixar seeking other partners. On becoming CEO, you approached Pixar to buy the company for $7 billion. More important than the price, however, was promising Pixar total creative control of its films and Disney’s storied but struggling animation unit. Although Pixar and Disney animation thrived under the new arrangement, Disney still had a number of critical strategic problems to address. Disney was “too old” and suffering from brand fatigue as its classic,  but aging characters Mickey Mouse (created in 1928) and Winnie-the-Pooh (licensed by Disney in 1961) accounted for 80 percent of consumer sales. On the other hand, Disney was also “too young” and suffering from “age compression,” meaning it appealed only to young children and not preteens, who gravitated to Nickelodeon, and certainly not to teens at all.  Finally, despite its legendary animated films, over time Disney products had developed a reputation for low-quality production, poor acting, and weak scripts. With many of Disney’s brands and products clearly suffering, you face a basic decision: Should Disney grow, stabilize, or retrench? If Disney should grow, where? Like Pixar, is another strategic acquisition necessary? If so, what company should it acquire? If stable, how do you improve quality to keep doing what Disney has been doing, but even better? Finally, retrenchment would mean shrinking Disney’s size and scope. If you were to do this, what divisions would you shrink or sell?Next, given the number of different entertainment areas that Disney has, what business is it really in? Is Disney a content business, creating characters and stories? Or is it a technology/ distribution business that simply needs to find ways to buy content wherever it can, for example, by buying Pixar and then delivering that content in ways that customers want?Finally, from a strategic perspective, how should Disney’s different entertainment areas be managed? Should there be one grand strategy (i.e., growth, stability, retrenchment) that every division follows, or should each division have a focused strategy for its own market and customers? Likewise, how much discretion should division managers have to set and execute their strategies, or should that be controlled and approved centrally by the strategic planning department at Disney headquarter

Respond to the following question in detail using APA formatted citations and resources.

1. Should Disney grow, stabilize, or retrench? If Disney should grow, where? If stable, how do you improve quality to keep doing what Disney has been doing, but even better? Finally, retrenchment would mean shrinking Disney’s size and scope. If you were to do this, what divisions would you shrink or sell?

2.  Is Disney a content business, creating characters and stories? Or is it a technology/distribution business that simply needs to find ways to buy content wherever it can?

3.   From a strategic perspective, how should Disney’s different entertainment areas be managed? Should there be one grand strategy (i.e., growth, stability, retrenchment) that every division follows, or should each division have a focused strategy for its own market and customers?