Directions: Review the marketing research process in Chapter 6 as well as the following websites in ungraded activity #4 in the Learning Activities.

Read the case study at the end of Chapter 6 on Fairfield Inn by Marriott. Develop a sales program which Fairfield Inn could use to expand their sale of franchise hotel units and answer the following questions:

1. What sales program might be best for Fairfield Inn to expand their customer awareness?
2. What kind of marketing research would be appropriate for Residence Inns or Courtyard motels?
3. Discuss how you would prepare a marketing research instrument for Marriott and their hotel systems.Directions: Review the marketing research process in Chapter 6 as well as the following websites in ungraded activity #4 in the Learning Activities.

   Read the case study at the end of Chapter 6 on Fairfield Inn by Marriott. Develop a sales program which Fairfield Inn could use to expand their sale of franchise hotel units and answer the following questions:

   1. What sales program might be best for Fairfield Inn to expand their customer awareness?
   2. What kind of marketing research would be appropriate for Residence Inns or Courtyard motels?
   3. Discuss how you would prepare a marketing research instrument for Marriott and their hotel systems.

Evaluate the Principles Of Business Management

1. Describe the kind and strategies of control applied by your manager to control the employees’ job. Be specific by showing examples. In case you are not working, please, refer to your last job.

2. Evaluate the control system applied by your manager by following the 9 characteristics of effective controls. According to the result of this analysis, please suggest how to improve it.

Submit the project as an attached word document written in APA Requirements. The project’s structure is as follows:

1. Cover page

2. Abstract (1 page)

3. Main Body (Three components: Introduction to the Company, what is your company about; Question 1 and Question 2). Main body must be, at least, four pages in length).

4. Conclusions (1 page)

5. References (1 page). Course textbook must be included in the references. In addition to the text book at least 5 academic reference and citation must be used . The text book may not be used as the sole source or for most of the paper.

Due Tuesday August 7, 2019 End of day

Evaluate the Principles Of Business Management

1. Describe the kind and strategies of control applied by your manager to control the employees’ job. Be specific by showing examples. In case you are not working, please, refer to your last job.

2. Evaluate the control system applied by your manager by following the 9 characteristics of effective controls. According to the result of this analysis, please suggest how to improve it.

Submit the project as an attached word document written in APA Requirements. The project’s structure is as follows:

1. Cover page

2. Abstract (1 page)

3. Main Body (Three components: Introduction to the Company, what is your company about; Question 1 and Question 2). Main body must be, at least, four pages in length).

4. Conclusions (1 page)

5. References (1 page). Course textbook must be included in the references. In addition to the text book at least 5 academic reference and citation must be used . The text book may not be used as the sole source or for most of the paper.

Due Tuesday August 7, 2019 End of day

Most of us can agree that humans are dependent on the environment.  However, there is considerable disagreement on a business’ responsibility to the environment.  Acceptance of responsibility for environmental ethics is demonstrated through the development of a corporate environmental strategy. An example is the environmental strategy of Marriott International: “Both in our hotels and beyond, we seek to understand and act on the direct and indirect environmental impacts of our business operations.” Companies operating across the globe, regardless of size, must make such a strategy part of their business model in order to protect the natural resources they use to make a profit.

But the intersection of environment and business is all about human choices. What do you feel is the relationship between humans and Nature?   What responsibilities- if any- do managers have to secure that the environment is “present” in business decisions?

• Is the economy vs. nature a false choice?
• Is exploring the topic a privilege of “1st world” nations? And are other nations’ businesses and economies disadvantaged by 1st world concerns?
• Managers are stewards of their organization.  If the company damages the environment, how much responsibility is born by the lower-level managers?  What responsibilities do managers have in securing that their company promote the environment? – if any-Most of us can agree that humans are dependent on the environment.  However, there is considerable disagreement on a business’ responsibility to the environment.  Acceptance of responsibility for environmental ethics is demonstrated through the development of a corporate environmental strategy. An example is the environmental strategy of Marriott International: “Both in our hotels and beyond, we seek to understand and act on the direct and indirect environmental impacts of our business operations.” Companies operating across the globe, regardless of size, must make such a strategy part of their business model in order to protect the natural resources they use to make a profit.

  But the intersection of environment and business is all about human choices. What do you feel is the relationship between humans and Nature?   What responsibilities- if any- do managers have to secure that the environment is “present” in business decisions?

  • Is the economy vs. nature a false choice?
  • Is exploring the topic a privilege of “1st world” nations? And are other nations’ businesses and economies disadvantaged by 1st world concerns?
  • Managers are stewards of their organization.  If the company damages the environment, how much responsibility is born by the lower-level managers?  What responsibilities do managers have in securing that their company promote the environment? – if any-

Competencies

• Analyze the role of accounting in business operations.
• Apply the principles of accrual accounting and accounting cycles.
• Appraise the financial health and performance of a company.
• Analyze cost behaviors and production costing methods.
• Employ accounting data for business analysis and prediction.
• Evaluate accounting-related legal and ethical business implications.

Scenario

The Vice President of Finance called you into a meeting to discuss the overall vision and future of your company. He states that he has always admired International Business Machines (IBM) since he studied the company in college. The VP has not followed the company as of late and would like you to prepare an update as to how IBM is doing over last three years and the top line outlook for next year. The VP would like you to use similar techniques that you have used in writing your previous reports.

Instructions

Using the financial statements of International Business Machines Corporation:

1. Prepare an income statement vertical and horizontal analysis of International Business Machines Corporation using three years of data. Use Mergent Online to download income statement to Excel.

   Be sure to search for International Business Machines Corp, and choose the United States entity.
   FAQ for accessing and downloading income statements

2. Using the line item descriptions from the income statement, create a new tab and identify which expenses (costs) are likely fixed, variable, product, and period costs.
3. Using Mergent Online, create a ratio analysis report showing International Business Machines Corporation and its largest 4 competitors based on total revenue

   Download the following ratios and peer average into Excel. Format and arrange the data in a professional manner:

   1. Current Ratio
   2. Gross Margin
   3. Inventory % of TA
   4. Inventory Turnover
   5. Debt/Equity Ratio
   6. Net Current Assets % TA
   7. Net PPE % TA
   8. Net Profit Margin %
   9. Operating Margin %
   10. R + D % TR
   11. ROA %
   12. ROE %
   13. ROI %
   14. Selling and General Admin % TR
   15. Total Asset Turnover
4. Using the historical income statement data, prepare a sales (revenue) forecast for the upcoming year including your assumptions, calculations, and rationale.
5. Using the SEC.gov website, find articles on of International Business Machines Corporation and comment in a Word document on any recent accounting standards or ethical considerations that affect the company.

Discuss Legal Political and Ethical Dimensions

and a sample of the case.

DO NOT USE ANYTHING ON THE SAMPLE!!!!

Due Wednesday 3/11/2020

Your response should be well-rounded and analytical and should not just provide a conclusion or an opinion without explaining the reason for the choice.

The assignment should consist of a Word Document. It should include a summary of the relevant facts, the law, judicial opinion and answer the case questions. All that is necessary for an understanding of the case is important and required.

3 page’s APA format : See attached Case Analysis (word document)

and a sample of the case.

DO NOT USE ANYTHING ON THE SAMPLE!!!!

Due Wednesday 3/11/2020

Your response should be well-rounded and analytical and should not just provide a conclusion or an opinion without explaining the reason for the choice.

The assignment should consist of a Word Document. It should include a summary of the relevant facts, the law, judicial opinion and answer the case questions. All that is necessary for an understanding of the case is important and required.