Discuss The Art and Science of Leadership

Resources: The Art and Science of Leadership, Ch. 4 & Ch. 6 and Leadership Newsletter Template.Select someone in a leadership position at your organization or at a local company where you might seek employment. This individual could be a director, manager, supervisor, or CEO of the organization. Write a 1,050- to 1,400-word profile of the individual that you interviewed for your company’s newsletter, and include the following:Identify the individual and their position within the company, and briefly describe the organization.Interpret the individual’s leadership style based on the Five-Factor personality model, and offer one or more examples of the management and leadership roles of this individual.Explain one incident where this individual had to solve a difficult problem or situation because things did not go as planned.Describe the lessons that she/he learned from being able to problem solve, even when what she/he had been taught did not work.Format your profile in the form of a newsletter (the final format may vary depending upon the company’s style; please feel free to use either the provided template or to check the Internet or Microsoft® Word for additional newsletter templates).​Resources: The Art and Science of Leadership, Ch. 4 & Ch. 6 and Leadership Newsletter Template.Select someone in a leadership position at your organization or at a local company where you might seek employment. This individual could be a director, manager, supervisor, or CEO of the organization. Write a 1,050- to 1,400-word profile of the individual that you interviewed for your company’s newsletter, and include the following:Identify the individual and their position within the company, and briefly describe the organization.Interpret the individual’s leadership style based on the Five-Factor personality model, and offer one or more examples of the management and leadership roles of this individual.Explain one incident where this individual had to solve a difficult problem or situation because things did not go as planned.Describe the lessons that she/he learned from being able to problem solve, even when what she/he had been taught did not work.Format your profile in the form of a newsletter (the final format may vary depending upon the company’s style; please feel free to use either the provided template or to check the Internet or Microsoft® Word for additional newsletter templates).​

Discuss hierarchy of effects model’s components

BUSI 430 EXAM 2  Question 1    If effective reach and/or effective frequency are too low:    the company will fail to attain its intended objectives.    some of the company’s budget may be wasted on extra exposures.    the company has not spent all of its advertising budget.    the company needs a larger advertising budget. 2 points    Question 2    Animation has become increasingly popular and is now used in business-to-business ads in addition to consumer ads.  True   False  2 points    Question 3    Wishing to think and act rich like the spokesperson in an advertisement, is a form of:    intent to purchase.    attractiveness.    identification.    empathy. 2 points    Question 4    Recency theory suggests that it is a waste of money when an advertisement reaches an individual or business that does not need a particular product or does not have an interest in the product.  True   False  2 points    Question 5    Frequency is a measure of the impact or intensity of a media plan.  True   False  2 points    Question 6    Personal chemistry is a selection factor that should:    be examined early in the selection process.    determine if an in-house agency should be chosen.    never affect the choice, which should only be made rationally.    be considered in the final stages of selection. 2 points    Question 7    Celebrity endorsers are used for ads because their stamp of approval on a product can enhance the product’s brand equity and create emotional bonds between the consumers and the brand being endorsed.  True   False  2 points    Question 8    The most common themes for fantasy executions are sex, love, and romance.  True   False  2 points    Question 9    The hierarchy of effects model suggests that, before a person develops knowledge of a product, he or she must first like the product.  True   False  2 points    Question 10    Radio advertising offers the advantage of having definable target markets based on the radio station’s format.  True   False  2 points    Question 11    Using sensuality as a type of sex appeal in advertising:    works only with female viewers since they are more romantic than men.    requires viewer imagination.    is based on subliminal cues.    requires both visual and verbal cues. 2 points    Question 12    The process of digitally painting or sketching figures into live television sequences is called:    rotoscoping.    a fantasy execution.    digitalizing.    clay animation. 2 points    Question 13    A customer who reports that Lexus is the first car he thinks of in the “luxury automobile” category is describing a which type of brand?    Top-of-mind    Top-of-industry    Top-choice    Quality choice 2 points    Question 14    Comparative ads tend to be more believable and have a greater positive impact on consumer attitudes than other cognitive message strategies.  True   False  2 points    Question 15    Continuity is the exposure pattern or schedule used in an advertising campaign.  True   False  2 points    Question 16    The fantasy executional framework relies on:    cognitive thought processes.    comparisons of product features.    raw sex and nudity.    suggestiveness. 2 points    Question 17    Gross rating points are measured by multiplying ratings times the frequency.  True   False  2 points    Question 18    The generic cognitive message strategy is a(n):    explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner.    direct promotion of product attributes or benefits without any claim of superiority.    claim of superiority based on a product’s specific attribute or benefit, which cannot be made by a competitor.    untestable claim based upon some attribute or benefit. 2 points    Question 19    The major advantage of comparison ads is that they are effective in capturing the viewer’s attention.  True   False  2 points    Question 20    To be effective in terms of using an external agency, at least 10 percent of the advertising budget should be spent on media buys.  True   False  2 points    Question 21    The cognitive component of attitude matches the hierarchy of effects model’s components of:    the actual purchase.    conviction and action.    awareness and knowledge.    liking, preference, and conviction. 2 points    Question 22    Each of the following statements about campaign duration is true except:    changing ads within a campaign too frequently can impede message retention.    typical duration for most campaigns is around 1 year.    the criterion typically used to determine when to change a campaign is wear-out effect.    a campaign should last long enough for the message to be embedded in consumers’ long-term memories. 2 points    Question 23    A spot ad is:    a one-time placement of an ad in a magazine or other print media.    a one-time placement of an ad on a local television station.    one that is placed in a specific location in an ad sequence.    the placement of an ad series on a specific television show. 2 points    Question 24    Authoritative executions are the most widely used in which sector?    Business-to-business    Governmental    Consumer    Services 2 points    Question 25    The final stage in the hierarchy of effects model is liking or preference for a particular brand.  True   False  2 points    Question 26    Frequency is the:    average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period.    number of people who place a particular brand into their evoked sets.    number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period.    number of people who purchase the product. 2 points    Question 27    In business-to-business advertising, as more dollars are shifted to non-business type of media, the amount being spent on:    television, newspapers, and consumer magazines has steadily increased.    print media has steadily increased.    trade journals and consumer magazines has steadily increased.    television and radio has steadily increased. 2 points    Question 28    Fear is an ineffective form of advertising appeal that has been largely abandoned.  True   False  2 points    Question 29    The largest number of complaints that the FTC hears about potentially misleading advertisements are ads using the hyperbole message strategy approach.  True   False  2 points    Question 30    Visual Esperanto is the development of an image that readily translates across cultures, but only with certain languages, such as Spanish.  True   False

Define and explain Adaptive Leadership

Define and explain Adaptive Leadership

After reading the text regarding  Adaptive Leadership, describe this leadership style in your own words  and give your interpretation of the Table 9.4. Your initial post should be at least 250 words, not including repeated questions, references and quotes. After reading the text regarding  Adaptive Leadership, describe this leadership style in your own words  and give your interpretation of the Table 9.4. Your initial post should be at least 250 words, not including repeated questions, references and quotes.

Define and explain Adaptive Leadership

After reading the text regarding  Adaptive Leadership, describe this leadership style in your own words  and give your interpretation of the Table 9.4. Your initial post should be at least 250 words, not including repeated questions, references and quotes. After reading the text regarding  Adaptive Leadership, describe this leadership style in your own words  and give your interpretation of the Table 9.4. Your initial post should be at least 250 words, not including repeated questions, references and quotes.

Leadership Style Interview

Select someone in a leadership position at your organization or at a local company where you might seek employment. This individual could be a director, manager, supervisor, or CEO of the organization.

Write a 1,050- to 1,200-word profile of the individual that you interviewed for your company’s newsletter, and include the following:

*  Identify the individual and their position within the company, and briefly describe the organization.

*   Interpret the individual’s leadership style based on the Five-Factor personality model, and offer one or more examples of the management and leadership roles of this individual.

*  Explain one incident where this individual had to solve a difficult problem or situation because things did not go as planned.

*  Describe the lessons that she/he learned from being able to problem solve, even when what she/he had been taught did not work.

Format your profile in the form of a newsletter (the final format may vary depending upon the company’s style; please feel free to use either the provided template or to check the Internet or Microsoft® Word for additional newsletter templates).

Organizational Chart and Operations Chart

For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage.

Complete Part 4 of the Strategic Plan assignment according to the directions in the Part 4: Marketing section of the “Strategic Plan” resource.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage.

Complete Part 4 of the Strategic Plan assignment according to the directions in the Part 4: Marketing section of the “Strategic Plan” resource.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Leadership Competencies Table

Instructions

Individual Deliverable #1 – Self Assessment and Job Application Memo

NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper  citation  of  sources  as  specified  in  the  APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).

Purpose:

The purpose of this project is to gain self-knowledge and apply that knowledge in an application for a leadership position.

Skill Building:

You are also completing this project to help you develop the skills of self-analysis, research, critical thinking, and writing a report intended for executive review. Writing is critical because in business it is important to convey information clearly and concisely and to develop a personal brand. Developing a personal brand is important because it is the ongoing process of establishing an image or impression in the minds of others especially those in positions above you. Having a strong personal brand can lead to opportunities that include promotions.

Skills: Research, Writing, Critical Thinking, Developing a Personal Brand, Self-Analysis, Writing a Report.

Outcomes Met With This Project:

  • Use leadership theories, assessment tools, and an understanding of the role of ethics, values, and attitudes to evaluate and enhance personal leadership skills
  • Assess the interactions between the external environment and the organization to foster responsible and effective leadership and organizational practices
  • Develop individual awareness, style, and communication skills that enhances leadership skills
  • Integrate and apply analytical principles and skills to make strategic decisions

Background:

You have completed your role on the Succession Plan Committee.  You and your Group identified leadership competencies for five internal positions and your group also recommended some internal candidates for consideration of those positions.

As you are putting away your notes from the Succession Plan Committee meetings, you come across this statement “These positions will need to be filled over the next 12-24 months.  There is not an immediate need for any of them currently, but vacancies will be imminent.  The preference is to fill these internally…”

You cannot help but wonder, “why not me”? The more you read the description of the open positions, the more you are convinced that you should put yourself forward as a candidate for one of these leadership positions.

Instructions:

Step 1:  Leadership Competencies Table

Review the Leadership Competencies Table completed in Week Two to accompany the Job Announcement. (You may also wish to review any feedback received from your Instructor about your Table.)

Step 2:  Upcoming Open Positions at Biotech

Position #1: Sales Director, Middle East

Location: Saudi Arabia

Answers to: Executive Director, Asia Division

Biotech’s Asia Division will be opening its first Middle East location in Saudi Arabia in the next 12 months. A Sales Director will be needed to head up this new division. A team of local salespeople will need to be recruited, hired, and trained by this leader. It is expected that this sales team may be largely men.

Two sources that are recommended for more information about doing business in Saudi Arabia are:

Guide to Saudi Arabia Etiquette, Customs, Culture, and Business

Saudi Arabia Management Guide

Position #2:  Director of Research and Development (R&D)

Location: Headquarters, Yonkers, NY

Answers to: VP of Headquarter Operations

Ten Parts Management

PLEASE READ THIS WHOLE ASSIGNMENT REQUIREMENT BEFORE AGREEING.

THERE ARE 10 DIFFERENT PARTS TO THIS!!! PLEASE SEPARATE AS UNIT. EACH HAS A DIFFERENT DATE. ALL CAN BE SUBMITTED 11/16/18 OR EACH BY DUE DATE. EACH ASSIGNMENT WILL BE APA FORMAT, IN TEXT CITATION, VERIFIABLE REFERENCES AND ASSIGNMENT LENGTH DOES NOT INCLUDE TITLE PAGE OR REFERENCE PAGE, LESS THAN 20% OV SCORE.

PHASE 1 (#1)

Unit:   Fundamentals

Due Date:  Fri,11/16/18

Deliverable Length:  1 paragraph

Primary Task 500–800 words that respond to the following questions with your thoughts, ideas, and comments.

As director of change management for Heavy WorX, this is your first role as a member of an executive team and as a leader who is tasked to bring needed change to an organization. Your peers welcome you to the team but express apprehension with regard to new initiatives or programs, citing that the company has already seen its share of changes and with little positive outcome. Despite the impending challenge, you are excited about your new position because you have the opportunity to be a critical part of the company’s future.

Using  credible resources, conduct in-depth research to gain a high-level understanding of the principles, methods, and tools that are used in organizational development (OD) and to understand the steps, processes, or planned change models that are used by OD practitioners.

To inform your peers about your role and how you will successfully initiate any large-scale changes, discuss the following:

  • What     are your roles and responsibilities during a planned change     initiative as both a leader and OD practitioner within Heavy WorX?
  • What     are the disadvantages and advantages of leading and managing change as an     internal OD practitioner as opposed to an external OD consultant?
  • Of     all the typical ethical dilemmas that may surface for an OD practitioner,     which do you think is the most challenging, and how would you address it?

Type: Individual Project  (#2)

Due Date:  Wed,11/19/18

Deliverable Length:  10–12 PowerPoint slides with 200–250 words of speaker notes per slide

Assignment Description 

One of the most difficult tasks that leaders can face is initiating organizational change. As a leader, you need to be sensitive to the ever-changing internal climate and external environment. For example, changes in the market, products, and competition may all be factors that lead to a need for change. Applying organizational development (OD) techniques to management problems is an essential skill because the primary task of leadership is to manage change; however, before a change can be implemented, the organization must anticipate the need.

To date, the executive team has been reactive to the situations affecting their department and is unfamiliar with a systems approach to OD. Based on what you already know about the climate and external factors affecting Heavy WorX, what conditions or organizational needs exist that may provide the impetus for a large-scale organizational development or planned change program?

  • Develop a PowerPoint     presentation to illustrate to the executive leadership team some potential     problems at Heavy WorX that could be changed using OD principles.
  • Define and describe what it     means to use a systems-based approach to change, such as social-technical     systems theory, and discuss the benefits of such an approach.
  • What OD steps or planned change     models would you follow at Heavy WorX?
  • How will you modify these steps     or phases to tailor them to the specific needs of Heavy WorX?

PHASE 2 DB (#3)

Unit:  Diagnosing Issues

Due Date:  Tue,11/21/18

Deliverable Length:  600 words

Assignment Description 

500–800 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

Your earlier presentation to the executive leadership team at Heavy WorX has initiated interest in a system approach for increasing the effectiveness, efficiency, and morale of the organization. The senior leadership team advocates for you to implement a successful planned change program. Before implementing the program, you need to anticipate the potential for resistance to change throughout the organization.

Based on your readings, research, and experience, discuss the following:

  • What resistance to change might     occur with individuals, groups, and organization as a whole?
  • What strategies or techniques     can an organizational development practitioner use to reduce resistance to     change?

Discuss Accountable Care Organizations

Accountable Care Organizations (ACOs) play a key role in coordinating health care services for Medicare beneficiaries. These organizations have largely become consumer driven, making marketing and health care consumerism central to their success. By offering and marketing evidence-based, patient-centered services and initiatives, ACOs can better connect with consumers. For this Assignment, you examine the services and initiatives for an ACO in your state.

 

To prepare:

  • Select an ACO from the website ACOs in Your State in this week’s Learning Resources. – The Cleveland Clinic
  • Identify evidence-based services/initiatives that the ACO is using.
  • Note: To determine if services/initiatives are evidence-based, go to http://innovation.cms.gov/
  • Consider the following:
    • Is the ACO using services/initiatives that the Centers for Medicare & Medicaid Services (CMS) recognize and for which they offer reimbursements?
    • How does the ACO market these services/initiatives to increase health care consumerism?

The Assignment

In a matrix, analyze evidence-based services/initiatives that the ACO you selected is using for each of the following:

  • Quality of care
  • IT
  • Marketing
  • Financial outcomes
  • Population health programs
  • Vertical versus horizontal integration
  • Operational excellence

Include whether the ACO is using approaches that CMS recognizes for reimbursements and how these initiatives/services increase health care consumerism.

Synthesize the information you have gathered from your analysis so that each bullet point clearly represents the most significant considerations within each category. While this is a 1-page document that might appear to be simple, each point must be the result of deep and critical thinking. (1 page)

Discuss Evaluation of goals and plans

1.   A/an _______ is an innovator who has created at least one successful store and seeks partners to operate the same concept in other local markets.

A. intrapreneur

B. franchisor

C. entrepreneur

D. manager

2.   Which of the following is an example of a value?

A. Competency

B. Integrity

C. Legality

D. Rational ability

3.   Most small business ventures are located in the _______ quadrant of the entrepreneurial strategy matrix.

A. upper left

B. upper right

C. low risk

D. lower right

4.   According to Kohlberg’s model of cognitive moral development, people in the conventional stage conform to the

A. self-chosen ethical principles regardless of others.

B. expectations of ethical behavior held by groups or institutions.

C. personal self-interests of groups of people.

D. rules of government that lead people.

5.   In which step of the planning process do managers identify the priorities and trade-offs among goals and plans?

A. Evaluation of goals and plans

B. Monitoring of goals and plans

C. Selection of goals and plans

D. Implementation of goals and plans

6.   In the context of resources and core capabilities, the tangible assets of an organization include

A. company reputation.

B. patents.

C. technical knowledge.

D. real estate.

7.   _______ is the process of evaluating all inputs and outputs, through the entire “cradle-to-grave” journey of a product, to determine the total environmental impact of its production and use.

A. Life cycle analysis

B. Compliance building

C. Ethnocentric management

D. Cost benefit analysis

8.   In the context of the planning process, _______ are the targets or ends a manager wants to reach.

A. strategies

B. plans

C. goals

D. scenarios

9.   According to Kohlberg’s model of cognitive moral development, people in the _______ stage see beyond authority, laws, and norms and follow their self-chosen ethical principles.

A. conventional

B. preconventional

C. universal

D. principled

10.   A _______ strategy identifies the set of businesses, markets, or industries in which the organization competes and the distribution of resources among those businesses.

A. vertical

B. corporate

C. differentiation

D. low-cost

11.   Resources are a source of competitive advantage only when they’re

A. equally available.

B. difficult to imitate.

C. sequential.

D. expensive.

12.   A _______ plan is one that focuses on ongoing activities designed to achieve an enduring set of goals.

A. standing

B. contingency

C. single-use

D. start-up

13.   According to Kohlberg’s model of cognitive moral development, people in the _______ stage make decisions based on concrete rewards and punishments and immediate self-interest.

A. conventional

B. utilitarian

C. preconventional

D. principled

14.   Which of the following may prevent the creation of a business climate conducive to unethical behavior?

A. A desire for “quick fix” solutions to ethical problems

B. Willingness to take an ethical stand that may impose financial costs

C. Failure to establish a written code of ethics

D. Consideration of ethics solely as a legal issue or a public relations tool

15.   The _______ matrix isn’t a substitute for management judgment; it helps managers of businesses evaluate their strategy alternatives.

A. GBC

B. BGC

C. GCB

D. BCG

16.   _______ is a competitive advantage in the form of relationships with other people and the image other people have of an entrepreneur.

A. Community standing

B. Quality of life

C. Social capital

D. Legitimacy

17.   In the context of starting an entrepreneurial venture, the first formal step is to

A. secure the finances.

B. get others to support one’s ideas.

C. write a business plan.

D. conduct an opportunity analysis.

18.   A/An _______ is a new business having growth and high profitability as primary objectives.

A. angel-funded start-up

B. junior enterprise

C. entrepreneurial venture

D. merger

19.   In the context of successful business models for e-commerce, sites that pay commissions to other sites to drive business to their own sites involve the _______ model.

A. intermediary

B. transaction fee

C. advertising support

D. affiliate

20.   How can an entrepreneur generate legitimacy?

A. By visibly conforming to expectations created by governments

B. By removing standards established by credentialing associations

C. By avoiding constructive criticism

D. By being risk-averse

Discuss ambush marketing

For this  assignment, you will read a case and answer a series of questions     concerning an analysis of ethical considerations governing marketing       practices, as leaders are responsible for such endeavors. Begin by reading the following case, Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile  events to raise brand profile.

Then, draft a two-page paper by addressing each of  the following items:

1. In your own words, how would you describe “ambush marketing”?                              Include two examples with your description.

2. What are the advantages and disadvantages (risks and consequences)                              of ambush marketing?

3. What was Bavaria Beer hoping to achieve through its ambush marketing                        tactics?

4. Would you consider Bavaria Beer’s ambush marketing an unethical                              practice or simply a competitive strategy? Explain.

5. Can ambush marketing be both intentional and unintentional?                              Explain.

6. As a leader of an organization, would you allow the practice of                              ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use      APA style to format your assignment. You are not required to complete     additional research for this assignment; however, if you do, use APA Style to  cite your sources.

For this  assignment, you will read a case and answer a series of questions     concerning an analysis of ethical considerations governing marketing       practices, as leaders are responsible for such endeavors. Begin by reading the following case, Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile  events to raise brand profile.

Then, draft a two-page paper by addressing each of  the following items:

1. In your own words, how would you describe “ambush marketing”?                              Include two examples with your description.

2. What are the advantages and disadvantages (risks and consequences)                              of ambush marketing?

3. What was Bavaria Beer hoping to achieve through its ambush marketing                        tactics?

4. Would you consider Bavaria Beer’s ambush marketing an unethical                              practice or simply a competitive strategy? Explain.

5. Can ambush marketing be both intentional and unintentional?                              Explain.

6. As a leader of an organization, would you allow the practice of                              ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use      APA style to format your assignment. You are not required to complete     additional research for this assignment; however, if you do, use APA Style to  cite your sources.