APA Activity 2: Citing Practice

Create a reference page by citing the following sources in correct APA format. You may use your text or the OWL website to help you, but do not use citation generators.

·         A text book: The second edition of Psychology and Your Life by Robert S.  Feldman written in 2013. The publishing city is New York New York published from McGraw Hill Companies.

 

·         Snickers commercial  http://www.youtube.com/watch?v=6BPLR9l0CYA

 

·         PBS Frontline special League of Denial

 

·         The document found at this address:

http://www.eia.gov/forecasts/aeo/er/pdf/0383er(2013).pdf

 

·         The movie Silver Linings Playbook

 

·         The episode of Friends titled: The One After Joey and Rachel Kiss

 

·         The 6^th edition of the APA Manual

 

 

APA Activity 2: Citing Practice

Create a reference page by citing the following sources in correct APA format. You may use your text or the OWL website to help you, but do not use citation generators.

·         A text book: The second edition of Psychology and Your Life by Robert S.  Feldman written in 2013. The publishing city is New York New York published from McGraw Hill Companies.

 

·         Snickers commercial  http://www.youtube.com/watch?v=6BPLR9l0CYA

 

·         PBS Frontline special League of Denial

 

·         The document found at this address:

http://www.eia.gov/forecasts/aeo/er/pdf/0383er(2013).pdf

 

·         The movie Silver Linings Playbook

 

·         The episode of Friends titled: The One After Joey and Rachel Kiss

 

·         The 6^th edition of the APA Manual

 

Refer to “Are Writing Deficiencies Creating a Lost Generation of Business Writers?” (See attachment)

 

Write a 250-500-word summary of the article.

 

Refer to the guidelines for writing an effective summary presented in the Topic 2 Lecture for use as a guide. Review the assignment rubric as well prior to beginning the assignment.

 

Be sure to include a discussion of the research problem, questions, method, findings, and implications discussed by the authors.

 

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

 

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

 

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

 

Question 1.1. (TCO 1) Eric Villa obtained a license to sell real estate, and then accepted a sales position with a local Century 21 agency. To prepare for this new position, he purchased and read a research report entitled “Buying Habits of Today’s Home Buyers.” Mr. Villa is most likely attempting to develop a _____. (Points : 5)

 

 

 

Question 2.2. (TCO 1) A partnership is beneficial for both parties because the successive sales are _____. (Points : 5)

 

 

 

Question 3.3. (TCO 2) Ray Fernández is a sales representative employed by Computer Resources, a computer supplier that develops customer solutions that combine computer hardware, software, installation, and training. When Ray brings together many parts of the company’s product mix in order to develop a customized customer solution, this is referred to as _____. (Points : 5)

 

 

 

Question 4.4. (TCO 2) The duties of inside salespeople may overlap heavily with the duties of _____. (Points : 5)

 

 

 

 

Question 5.5. (TCO 3) Mark is a sales representative for Keller Kleaners, a leading professional commercial laundry service provider in the Chicago area. While en route to a customer meeting in Urbana, Mark notices the local hotel is under new management. He decides to stop in and talks to the Jill the facility manager. Unfortunately, Mark is only able to meet with Tina, Jill’s assistant. After a brief introduction and exchange of business cards, Tina sets up a meeting for Mark with Jill for the following Tuesday. At this point, Jill in best described as a _____. (Points : 5)

 

 

 

Question 6.6. (TCO 3) How would a CRM system most likely enable a salesperson to facilitate relationship building with numerous customers? (Points : 5)

 

 

 

Question 7.7. (TCO 4) Which is most likely true regarding the differences between consumer and organizational buyers?(Points : 5)

 

 

 

Question 8.8. (TCO 4) Which of the following is a factor that would motivate a rational buyer? (Points : 5)

 

 

 

Question 9.9. (TCO 5) Successful sales presentations convert product features into _____. (Points : 5)

 

 

 

Question 10.10. (TCO 5) Which of the following statements regarding general and specific benefits is most likely true?(Points : 5)

Due Week 3 and worth 100 points

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a three to five (3-5) page paper, in which you:

1. Create your revised NAB company name and explain its significance.
2. Develop your revised company’s Mission Statement and provide a rationale for its components.
   • Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook.
   • Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
   • Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.

1. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

1. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
   • Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?

1. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
   • Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage?

1. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
   • Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?
   • Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?
   • Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?
   • Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?

1. Format your assignment according to these formatting requirements:
   1. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
   2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
   3. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

The specific course learning outcomes associated with this assignment are:

• Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
• Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
• Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.
• Use technology and information resources to research issues in strategic management.
• Write clearly and concisely about strategic management using proper writing mechanics.
• Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Resources
Scientific Knowledge, Contributions and Methodology Scoring Guide.
APA Style and Format.
Research Library.
Scientific Knowledge, Contributions and Methodology Form.
Scientific Merit Presentation |  Transcript.
In this assignment, you will complete the Scientific Knowledge, Contributions and Methodology Form located in the Resources, using the research study you selected in the Unit 2 assignment. Review the Scientific Merit Presentation multimedia piece from Unit 1.
To complete the assignment, fill out all sections of the form with the information requested. You are expected to use professional, academic writing skills, and proper APA citations and references. You should state information in your own words. However, if you find it necessary to use material verbatim from another source, it must be quoted with an appropriate citation for quotes.
Refer to the project description and the assignment scoring guide to make sure you meet the requirements of this assignment.

• Describe the characteristics of the research that provide evidence that either an ethnographic or case study approach was used.
• Identify the key phenomena under investigation.
• Describe the data collection process, including the role of the researcher.
• Describe the qualitative approach to analyzing the data in this study.
• Evaluate the scientific merit of the selected approach. How did the approach used, either ethnographic or case study, help the researcher answer the research question? How might you have designed this study differently?
• Post the persistent link for the article in your response. Refer to the Persistent Links and DOIs guide, linked in Resources, to learn how to locate this information in the library databases.
• Cite all sources in APA style and provide an APA-formatted reference list at the end of your post.

 

As you continue to prepare for your booth at the diversity fair, you along with your fellow committee members, want to provide the participants with information related to coexisting in a diverse environment. Through your coursework in your Ethics Around the Globe class, you feel that a brochure that provides information on Pluralism, Relativism, and Absolutism could be beneficial. These three terms address different ways that people with different ethical views can interact.

Your brochure will include the following:

• An introduction that provides an overview of ethical diversity.
• Definition of Pluralism and an applicable example
• Definition of Relativism and an applicable example
• Definition of Absolutism and an applicable example
• Available credible resources so that participants can learn more: this can be from valid websites, your text book, additional readings from the class, videos etc.

The brochure that you are creating is to be a tri-fold design, double-sided. Draw attention to your brochure by using well-placed art, an easy to read design with your content, and effective use of color.

 

As you continue to prepare for your booth at the diversity fair, you along with your fellow committee members, want to provide the participants with information related to coexisting in a diverse environment. Through your coursework in your Ethics Around the Globe class, you feel that a brochure that provides information on Pluralism, Relativism, and Absolutism could be beneficial. These three terms address different ways that people with different ethical views can interact.

Your brochure will include the following:

• An introduction that provides an overview of ethical diversity.
• Definition of Pluralism and an applicable example
• Definition of Relativism and an applicable example
• Definition of Absolutism and an applicable example
• Available credible resources so that participants can learn more: this can be from valid websites, your text book, additional readings from the class, videos etc.

The brochure that you are creating is to be a tri-fold design, double-sided. Draw attention to your brochure by using well-placed art, an easy to read design with your content, and effective use of color.