Due Week 3 and worth 100 points

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a three to five (3-5) page paper, in which you:

1. Create your revised NAB company name and explain its significance.
2. Develop your revised company’s Mission Statement and provide a rationale for its components.
   • Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook.
   • Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
   • Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.

1. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

1. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
   • Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?

1. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
   • Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage?

1. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
   • Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?
   • Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?
   • Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?
   • Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?

1. Format your assignment according to these formatting requirements:
   1. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
   2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
   3. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

The specific course learning outcomes associated with this assignment are:

• Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
• Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
• Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.
• Use technology and information resources to research issues in strategic management.
• Write clearly and concisely about strategic management using proper writing mechanics.
• Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Resources
Scientific Knowledge, Contributions and Methodology Scoring Guide.
APA Style and Format.
Research Library.
Scientific Knowledge, Contributions and Methodology Form.
Scientific Merit Presentation |  Transcript.
In this assignment, you will complete the Scientific Knowledge, Contributions and Methodology Form located in the Resources, using the research study you selected in the Unit 2 assignment. Review the Scientific Merit Presentation multimedia piece from Unit 1.
To complete the assignment, fill out all sections of the form with the information requested. You are expected to use professional, academic writing skills, and proper APA citations and references. You should state information in your own words. However, if you find it necessary to use material verbatim from another source, it must be quoted with an appropriate citation for quotes.
Refer to the project description and the assignment scoring guide to make sure you meet the requirements of this assignment.

• Describe the characteristics of the research that provide evidence that either an ethnographic or case study approach was used.
• Identify the key phenomena under investigation.
• Describe the data collection process, including the role of the researcher.
• Describe the qualitative approach to analyzing the data in this study.
• Evaluate the scientific merit of the selected approach. How did the approach used, either ethnographic or case study, help the researcher answer the research question? How might you have designed this study differently?
• Post the persistent link for the article in your response. Refer to the Persistent Links and DOIs guide, linked in Resources, to learn how to locate this information in the library databases.
• Cite all sources in APA style and provide an APA-formatted reference list at the end of your post.

As you continue to prepare for your booth at the diversity fair, you along with your fellow committee members, want to provide the participants with information related to coexisting in a diverse environment. Through your coursework in your Ethics Around the Globe class, you feel that a brochure that provides information on Pluralism, Relativism, and Absolutism could be beneficial. These three terms address different ways that people with different ethical views can interact.

Your brochure will include the following:

• An introduction that provides an overview of ethical diversity.
• Definition of Pluralism and an applicable example
• Definition of Relativism and an applicable example
• Definition of Absolutism and an applicable example
• Available credible resources so that participants can learn more: this can be from valid websites, your text book, additional readings from the class, videos etc.

The brochure that you are creating is to be a tri-fold design, double-sided. Draw attention to your brochure by using well-placed art, an easy to read design with your content, and effective use of color.

As you continue to prepare for your booth at the diversity fair, you along with your fellow committee members, want to provide the participants with information related to coexisting in a diverse environment. Through your coursework in your Ethics Around the Globe class, you feel that a brochure that provides information on Pluralism, Relativism, and Absolutism could be beneficial. These three terms address different ways that people with different ethical views can interact.

Your brochure will include the following:

• An introduction that provides an overview of ethical diversity.
• Definition of Pluralism and an applicable example
• Definition of Relativism and an applicable example
• Definition of Absolutism and an applicable example
• Available credible resources so that participants can learn more: this can be from valid websites, your text book, additional readings from the class, videos etc.

The brochure that you are creating is to be a tri-fold design, double-sided. Draw attention to your brochure by using well-placed art, an easy to read design with your content, and effective use of color.

BUSI 430 EXAM 2  Question 1    If effective reach and/or effective frequency are too low:    the company will fail to attain its intended objectives.    some of the company’s budget may be wasted on extra exposures.    the company has not spent all of its advertising budget.    the company needs a larger advertising budget. 2 points    Question 2    Animation has become increasingly popular and is now used in business-to-business ads in addition to consumer ads.  True   False  2 points    Question 3    Wishing to think and act rich like the spokesperson in an advertisement, is a form of:    intent to purchase.    attractiveness.    identification.    empathy. 2 points    Question 4    Recency theory suggests that it is a waste of money when an advertisement reaches an individual or business that does not need a particular product or does not have an interest in the product.  True   False  2 points    Question 5    Frequency is a measure of the impact or intensity of a media plan.  True   False  2 points    Question 6    Personal chemistry is a selection factor that should:    be examined early in the selection process.    determine if an in-house agency should be chosen.    never affect the choice, which should only be made rationally.    be considered in the final stages of selection. 2 points    Question 7    Celebrity endorsers are used for ads because their stamp of approval on a product can enhance the product’s brand equity and create emotional bonds between the consumers and the brand being endorsed.  True   False  2 points    Question 8    The most common themes for fantasy executions are sex, love, and romance.  True   False  2 points    Question 9    The hierarchy of effects model suggests that, before a person develops knowledge of a product, he or she must first like the product.  True   False  2 points    Question 10    Radio advertising offers the advantage of having definable target markets based on the radio station’s format.  True   False  2 points    Question 11    Using sensuality as a type of sex appeal in advertising:    works only with female viewers since they are more romantic than men.    requires viewer imagination.    is based on subliminal cues.    requires both visual and verbal cues. 2 points    Question 12    The process of digitally painting or sketching figures into live television sequences is called:    rotoscoping.    a fantasy execution.    digitalizing.    clay animation. 2 points    Question 13    A customer who reports that Lexus is the first car he thinks of in the “luxury automobile” category is describing a which type of brand?    Top-of-mind    Top-of-industry    Top-choice    Quality choice 2 points    Question 14    Comparative ads tend to be more believable and have a greater positive impact on consumer attitudes than other cognitive message strategies.  True   False  2 points    Question 15    Continuity is the exposure pattern or schedule used in an advertising campaign.  True   False  2 points    Question 16    The fantasy executional framework relies on:    cognitive thought processes.    comparisons of product features.    raw sex and nudity.    suggestiveness. 2 points    Question 17    Gross rating points are measured by multiplying ratings times the frequency.  True   False  2 points    Question 18    The generic cognitive message strategy is a(n):    explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner.    direct promotion of product attributes or benefits without any claim of superiority.    claim of superiority based on a product’s specific attribute or benefit, which cannot be made by a competitor.    untestable claim based upon some attribute or benefit. 2 points    Question 19    The major advantage of comparison ads is that they are effective in capturing the viewer’s attention.  True   False  2 points    Question 20    To be effective in terms of using an external agency, at least 10 percent of the advertising budget should be spent on media buys.  True   False  2 points    Question 21    The cognitive component of attitude matches the hierarchy of effects model’s components of:    the actual purchase.    conviction and action.    awareness and knowledge.    liking, preference, and conviction. 2 points    Question 22    Each of the following statements about campaign duration is true except:    changing ads within a campaign too frequently can impede message retention.    typical duration for most campaigns is around 1 year.    the criterion typically used to determine when to change a campaign is wear-out effect.    a campaign should last long enough for the message to be embedded in consumers’ long-term memories. 2 points    Question 23    A spot ad is:    a one-time placement of an ad in a magazine or other print media.    a one-time placement of an ad on a local television station.    one that is placed in a specific location in an ad sequence.    the placement of an ad series on a specific television show. 2 points    Question 24    Authoritative executions are the most widely used in which sector?    Business-to-business    Governmental    Consumer    Services 2 points    Question 25    The final stage in the hierarchy of effects model is liking or preference for a particular brand.  True   False  2 points    Question 26    Frequency is the:    average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period.    number of people who place a particular brand into their evoked sets.    number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period.    number of people who purchase the product. 2 points    Question 27    In business-to-business advertising, as more dollars are shifted to non-business type of media, the amount being spent on:    television, newspapers, and consumer magazines has steadily increased.    print media has steadily increased.    trade journals and consumer magazines has steadily increased.    television and radio has steadily increased. 2 points    Question 28    Fear is an ineffective form of advertising appeal that has been largely abandoned.  True   False  2 points    Question 29    The largest number of complaints that the FTC hears about potentially misleading advertisements are ads using the hyperbole message strategy approach.  True   False  2 points    Question 30    Visual Esperanto is the development of an image that readily translates across cultures, but only with certain languages, such as Spanish.  True   False