Discuss on Marketing management

-provide Turnitin report

Questions 1-5

Q1. Provide a description of the product/service and a brief history of the firm.

Q2. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch. 2)

Q3.  Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch. 2)

Q4. Describe and discuss demographic and economic trends that affect the sale of the product/service. Describe and discuss technological changes and changes in consumer tastes and preferences that have affected the sale of the product/service. (Ch.3)

Q5. Create a marketing research process to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch. 4)

Textbook: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN:

9780133856460.

Requirements:

Each project installment must include a title page that has the name of the project topic and the specific questions being addressed, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.

Critical Thinking Essay: Case Study

Critical Thinking Essay: Case Study

There are a variety of techniques that can minimize performance rater  biases. In your textbook, review “Case Study 6-2: Minimizing Biases in  Performance Evaluation at Expert Engineering, Inc.(Attached)” After reviewing the  case and considering the course and textbook content, in a 4 page  paper, not including the cover page and reference page, answer questions  #1 and #2 (located at the end of the case study and as follows).

Question #1: Provide a detailed discussion of the intentional rating  distortion factors that may come into play in this situation.

Question #2: Evaluate the kinds of interventions you could implement  to minimize intentional rating distortion, and its reasons, that you  have described. What do you recommend and why?

You will need to include a brief introduction of the case and  critically evaluate the current situation of Expert Engineering Inc. It  is important to present an in-depth analysis of the case and integrate  sufficient support from scholarly resources throughout the assignment.  Use suitable headings and subheadings to organize the work in an  appropriate manner.

Be sure to support your statements with logic and argument, citing any sources referenced.

Strategic Management Case Study On Amazon

Please read the attachment on Amazon.com Inc. Write a 5 page analyze paper using the following below:

 

Describe the company’s current Value Chain. (minimum of 1 page)

Identify and explain/justify any changes to the Value Chain you think are appropriate. If no changes, explain why not. (minimum of 1 page)

Provide a total of four findings of fact; 1 from the following four functional areas of business:

-Management

-Marketing

-Finance or Accounting

-Management Information Systems

Provide a full justification and recommendation for each finding of fact (minimum of 1 page each)

-Finding of Fact #1:

Justification/recommendation for FOF #1:

-Finding of Fact #2:

Justification/recommendation for FOF #2:

-Finding of Fact #3:

Justification/recommendation for FOF #3:

-Finding of Fact #4:

Justification/recommendation for FOF #4

leg business law

This  week, we’ll be examining how our legal system protects persons who are  injured by the purposeful act of another. These types of injuries are  called intentional torts.  The legal claims of assault, battery, false  imprisonment, invasion of privacy and defamation are examples of  intentional torts.

For this discussion, choose one of  the scenarios listed below and determine the intentional tort that you  think applies. Make sure to explain your answer, including the elements  of the claim, why you think those elements are or are not present, and  what other information you would need to make this determination.

  • A  group of people protesting a company’s employment practices in the  lobby of a building is surrounded by private security guards hired by  the company.
  • A teenager sends a joking message to his best friend telling him that there is a bomb in his basement.
  • You  accidentally leave your personal journal at the local coffee shop.  Another customer finds it and shares your innermost secrets on his blog,  but never identifies you as being the writer of the journal.
  • At  a family reunion at your parents’ home, you see Dave, a second cousin,  take a very expensive bottle of wine from the wine cellar, place it in a  duffle bag, and hurry out the backdoor. You quickly go to your father  and tell him that Dave stole the bottle, and your father calls the  police. In reality, your mother told Dave he could pick any bottle of  wine from the cellar as a belated birthday present. Employment practices in the  lobby of a building is surrounded by private security guards hired by  the company. Can you please write a  page on (  A group of people protesting a company’s employment practices in the  lobby of a building is surrounded by private security guards hired by  the company).This  week, we’ll be examining how our legal system protects persons who are  injured by the purposeful act of another. These types of injuries are  called intentional torts.  The legal claims of assault, battery, false  imprisonment, invasion of privacy and defamation are examples of  intentional torts.

    For this discussion, choose one of  the scenarios listed below and determine the intentional tort that you  think applies. Make sure to explain your answer, including the elements  of the claim, why you think those elements are or are not present, and  what other information you would need to make this determination.

    • A  group of people protesting a company’s employment practices in the  lobby of a building is surrounded by private security guards hired by  the company.
    • A teenager sends a joking message to his best friend telling him that there is a bomb in his basement.
    • You  accidentally leave your personal journal at the local coffee shop.  Another customer finds it and shares your innermost secrets on his blog,  but never identifies you as being the writer of the journal.
    • At  a family reunion at your parents’ home, you see Dave, a second cousin,  take a very expensive bottle of wine from the wine cellar, place it in a  duffle bag, and hurry out the backdoor. You quickly go to your father  and tell him that Dave stole the bottle, and your father calls the  police. In reality, your mother told Dave he could pick any bottle of  wine from the cellar as a belated birthday present. Employment practices in the  lobby of a building is surrounded by private security guards hired by  the company. Can you please write a  page on (  A group of people protesting a company’s employment practices in the  lobby of a building is surrounded by private security guards hired by  the company).

Descriptive Statistics Analysis Assignment

Resources: Pastas R Us, Inc. Database & Microsoft Excel®, Wk 1: Descriptive Statistics Analysis Assignment

Purpose
This assignment is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills within the context of data analysis and interpretation. You’ll gain a first-hand understanding of how data analytics supports decision-making and adds value to an organization.

Scenario:
Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions:

  • Median age between 25 – 45 years old
  • Household median income above national average
  • At least 15% college educated adult population
  • Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases.

    The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.

    Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you’ve been assigned the responsibility of conducting a thorough statistical analysis of the company’s available database to answer executive management’s questions.

    Report:
    Write a 750-word statistical report that includes the following sections:

  • Section 1: Scope and descriptive statistics
  • Section 2: Analysis
  • Section 3: Recommendations and Implementation
  • Section 1 – Scope and descriptive statistics
  • State the report’s objective.
  • Discuss the nature of the current database. What variables were analyzed?
  • Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs.
  • Section 2 – Analysis
  • Using Excel, create scatter plots and display the regression equations for the following pairs of variables:
  • “BachDeg%” versus “Sales/SqFt”
  • “MedIncome” versus “Sales/SqFt”
  • “MedAge” versus “Sales/SqFt”
  • “LoyaltyCard(%)” versus “SalesGrowth(%)”
  • In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships.
  • Section 3: Recommendations and implementation
  • Based on your findings above, assess which expansion criteria seem to be more effective.  Could any expansion criterion be changed or eliminated? If so, which one and why?
  • Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?
  • Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)
  • Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)
  • Cite references to support your assignment.

Evaluate on Managerial Ethics And Social Responsibility

Reflection and Discussion Forum Week 2

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

  1. Global corporate citizenship is more than espoused values; it requires action. Discuss some of the ways forward-thinking companies are changing to improve their ability to act as responsible citizens.
  2. Explain global wealth and power inequalities. What are the special challenges of serving the “bottom of the pyramid” sector?
  3. Discuss the benefits and costs of globalization. Provide examples of how globalization has helped or harmed individual nations and the world economy.

[Your post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion].

[Your post should be at least 500 words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

Your post must be substantive and demonstrate insight gained from the course material.

Assigned Readings:

 

Chapter 3: Corporate Social Responsibility and Citizenship 

Learning Objectives:

  1. Understanding the role of big business and the responsible use of corporate power in a democratic society.
  2. Knowing when the idea of social responsibility originated and investigating how a company’s purpose or mission can integrate social objectives with economic and legal objectives.
  3. Examining the key arguments in support of and concerns about corporate social responsibility.
  4. Defining global corporate citizenship and recognizing the rapidly evolving management practices to support global citizenship.
  5. Examining businesses with an explicitly social mission, such as social ventures and B corporations.
  6. Distinguishing among the sequential stages of global corporate citizenship.
  7. Understanding how businesses assess and report their social performance.

Chapter 4: Business in a Globalized World

Learning Objectives:

  1. Defining globalization and classifying the major ways in which companies enter the global marketplace.
  2. Identifying the international financial and trade institutions that have shaped the globalization process in recent decades.
  3. Analyzing the benefits and costs of the globalization of business.
  4. Identifying the major types of political and economic systems in which companies operate across the world.
  5. Understanding global inequalities of wealth and income and analyzing the special challenges of serving those at the “bottom of the pyramid.”
  6. Assessing how businesses can work collaboratively with governments and the civil sector to address global social issues?

Discuss on Globalization And Information Research

Purpose 
This assignment is intended to give you an opportunity to strengthen your skills in gathering and analyzing business-related information. It provides a deeper understanding of how companies can look at globalization as part of their strategic and operational plans. The assignment has two parts: one focused on information research and analysis, and the other is on applied analytics.

Resources: 

  • Microsoft Excel®
  • “How Netflix Expanded to 190 Countries in 7 Years” from Harvard Business Review
  • CallCenterWaitingTime.xlsx file 
  • Part 1: Globalization and Information Research
    Context: Companies that perform well in their country of origin usually consider expanding operations in new international markets. Deciding where, how, and when to expand is not an easy task, though.

    Many issues need to be considered before crafting an expansion strategy and investing significant resources to this end, including:

  • the level of demand to be expected for the company’s products/services
  • presence of local competitors
  • the regulatory, economic, demographic, and political environments
  • Carefully researching and analyzing these and other factors can help mitigate the inherent risk associated with an overseas expansion strategy, thus increasing the likelihood of success.

    As a data analyst in your company’s business development department, you’ve been tasked with the responsibility of recommending countries for international expansion. You’ll write a report to the company’s executive team with your research, analysis, and recommendations.

    Instructions: 
    Write a 525-word summary covering the following items:

  • According to the article listed above, what were the most important strategic moves that propelled Netflix’s successful international expansion?
  • The article mentions investments in big data and analytics as one of the elements accompanying the second phase of overseas expansion. Why was this investment important? What type of information did Netflix derive from the data collected?
  • According to the article, what is exponential globalization?
  • Not all international expansion strategies are a resounding success, however. Research an article or video that discusses an instance in which an American company’s expansion efforts in another country failed. According to the article/video you selected, what were the main reasons for this failure? Do you agree with this assessment?

Explain Scholarly Writing And Reference Management Systems

First, you will compare and contrast the features of Endnote, Zotero, RefWorks, and Mendeley (this can be completed in a graph or table format). Then provide an explanation as to which reference management system you choose and why?

Generate text that will require 5 in-text citations.

These can be on any topic that would necessitate a citation. You will utilize a reference management software package to generate your in-text citations and reference list. You may have the citations anywhere in your document. You may also simply put five randomly cited sentences at the end if you cannot fit them within the context of the document.

Length:  3-5 pages

References:  A minimum of 5 peer-reviewed journals/articles.

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards

First, you will compare and contrast the features of Endnote, Zotero, RefWorks, and Mendeley (this can be completed in a graph or table format). Then provide an explanation as to which reference management system you choose and why?

Generate text that will require 5 in-text citations.

These can be on any topic that would necessitate a citation. You will utilize a reference management software package to generate your in-text citations and reference list. You may have the citations anywhere in your document. You may also simply put five randomly cited sentences at the end if you cannot fit them within the context of the document.

Length:  3-5 pages

References:  A minimum of 5 peer-reviewed journals/articles.

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards

Sun Coast PowerPoint

Create a PowerPoint presentation for the Sun Coast Remediation research project to communicate the findings and suggest recommendations. Please use the following format:

  • Slide 1: Include a title slide.
  • Slide 2: Organize the agenda.
  • Slide 3: Introduce the project.
    • Statement of the Problems
    • Research Objectives
  • Slide 4: Describe information gathered from the literature review.
  • Slide 5: Include research methodology, design, and methods.
    • Research Methodology
    • Research Design
    • Research Methods
    • Data collection
  • Slide 6: Include research questions and hypotheses
  • Slides 7 and 8: Explain your data analysis.
  • Slides 9 and 10: Explain your findings.
  • Slide 11: Explain recommendations including an explanation of how research-based decision-making can directly affect organizational practices.
  • Slide 12 and 13: Reflect on your experience throughout the course. Provide some of the things you learned and some of the course’s takeaways that you can apply to your current or future job.
  • Slide 14: Include references for your sources.

Your PowerPoint must be a minimum of fourteen slides in length (including the title slide and a reference slide).

You are required to narrate your presentation. Utilize the note section to write out your transcript per slide. Ensure the presentation you create is your own authentic work. Ensure that you follow APA guidelines and cite any resources you use. For assistance with adding narration to your presentation, please utilize the Adding Audio to a PowerPoint instructional document.

I have attached my final paper on the company that you will use for assignment.

Managing Ethics And Social Responsibility

Read the Case “To Lock or Unlock Your Phone: Personal Privacy or National Security” at the end of Chapter 11 and response to the following:

  1. In the dispute between the FBI and Apple, which side do you support and why?
  2. How would you counter the arguments offered by those on the other side of this debate?
  3. Are there any circumstances in which you think the government’s right to information should take precedence over an individual’s right to privacy?
  4. Should any technology firm be allowed to create a privacy protection system that is so impenetrable that it could never be overridden, regardless of the government’s need for this information?Read the Case “To Lock or Unlock Your Phone: Personal Privacy or National Security” at the end of Chapter 11 and response to the following:
    1. In the dispute between the FBI and Apple, which side do you support and why?
    2. How would you counter the arguments offered by those on the other side of this debate?
    3. Are there any circumstances in which you think the government’s right to information should take precedence over an individual’s right to privacy?
    4. Should any technology firm be allowed to create a privacy protection system that is so impenetrable that it could never be overridden, regardless of the government’s need for this information?