A marketing strategy planning approach 17th edition

Watch the video Suburban Regional Shopping Malls: Can the Magic Be Restored?  (Links to an external site.)from McGraw-Hill.

According to Perreault, Cannon, & McCarthy (2021) from the course textbook’s Video Instructor’s Manual, “this video focuses on the current problems of suburban regional and superregional shopping centers. Southdale Center located in suburban Minneapolis is considered to be the prototype for most of the suburban regional and superregional shopping malls built during the second half of the twentieth century. Southdale opened in 1956 and featured 70 retail tenants in an 800,000 square foot enclosed, climate-controlled mall, anchored by two department stores.

The suburban regional shopping mall and their department store anchors enjoyed great success for almost 50 years. However, in the final decade of the twentieth century, they began to experience problems: competition (direct and indirect), industry overcapacity (retail space), a decline of the department store, and changes in shopping behavior. Strategies for turning around regional and superregional shopping centers include renovation, re-tenanting, entertainment, and zonal merchandising. The need to create an appealing, exciting shopping center that stimulates social activity is the key to revitalizing traditional malls. However, some suburban regional shopping centers will not survive. In fact, some have already been “decommissioned.” At the end of the segment, Rolling Acres Mall in Akron, OH, is shown as an example of a shopping center in trouble.

The video features interviews with several shopping center developers: Yaromir Steiner, CEO of Steiner & Associates, Bob Gorman, CSM, Area Manager of Greenwood Park Mall, Simon Property Group, Les Morris, Manager, Corporate Public Relations, Simon Property Group, Mike Leonard, COO. The Hogan Group, and Glen Hogan, President/CEO, The Hogan Group” (Perreault, Cannon, & McCarthy, 2021).

For this case study, you will need to address the following:

  1. Imagine yourself as the manager of a struggling local suburban regional shopping mall (select a specific struggling regional mall that you are familiar with). What do you think the mall should do to improve its performance? (Hint: Firmly establish the problem before recommending treatments.)
  2. What shopping trends do you foresee over the next 10 years? How might these trends affect suburban regional shopping malls?
  3. What new retail concepts can you identify? How might you learn about more? What strategies do you suggest for learning about new retail concepts? (Perreault, Cannon, & McCarthy, 2021)
  4. For each prompt, please include evidence to support your position. Marketing decisions and strategies should be evidence-based. You may find it helpful to review Module 1 when you complete this assignment. (Hint: Allow the concept of value to direct your thinking. Marketers should not recommend strategies without first understanding the problem and the value the target market seeks.)

**** VERY IMPORTANT: This assignment requires extensive research. Completing this assignment involves more than summarizing the case or video presentation. Remember, effective marketing strategies must be designed to add value to the target market. When completing this assignment, students should demonstrate the needs of the target market and craft strategies that will satisfy the target market’s needs. Major marketing decisions should not be based on assumptions, instincts, or guesswork. Major marketing decisions should be rooted in evidence and facts. Therefore, it is critically important that students include a wealth of evidence to support how the target market derives value and how student-generated recommendations will provide the benefits sought by the target market. Remember to cite your sources in the body of your paper and include a reference page. Please identify and focus on one specific regional mall instead of regional malls in general. DO NOT simply repeat the information presented in the accompanying video. Conduct your own research to determine the problems your selected regional mall are experiencing, and your solutions should be based on satisfying consumers’ needs.

Formatting

The body of your APA-formatted case study must be 2 to 5 pages double-spaced. The page count does not include the cover page, reference page, or any other charts, graphs, or tables.  Body content in excess of 5 pages will not be considered for grading purposes. An abstract is not required. Do not use first or second person pronouns in your paper. Your report should include a cover page, rich citations in the body of your paper, a reference page, and must include the following:

  • Introduction: The introduction should introduce the topic to readers or provide enough background information so readers can understand the context of the paper. Although introductions should be included, do not use the heading, “Introduction.” The beginning is assumed to be the introduction. The title of your paper should be the first heading used.

Discuss on Human Relations

Organizations are not only successful because of a brand or an idea. They are successful because their leadership understands the importance of analyzing every part of the organization. This ensures that balance and control measures are aligned to their mission statement and organizational goals in order to achieve their highest level of success in their competitive markets. In this assignment, you will apply research skills to identify, analyze, and assess the success of a Fortune 500 Organization.

Choose a Fortune 500 company and write a brief history of the organization. Then, elaborate on what type of human relationship structure the organization promotes. What type of customer does the organizational structure target from products or services? What communication strategies are being used? Are they effective? Explain what can be done for improvements in their strategies. Then, explain how they select their teams in order to be successful. What are their methods to develop managerial decisions? Where does the organization rate within the current industry? Summarize your views on organizational performance based on human capital. Explain your recommendations for improvements of the organization’s practices. Is the organization operating in an ethical manner?

It is highly encouraged that students select their Fortune 500 companies during the first week of class in order to have ample time to perform excellent research, become familiar with the APA style, and complete the paper on time. Again, the Individual Assignment it is due at the end of Module 6. Failure to submit this paper on time will result in a zero grade for the Assignment.

Paper

You must use 12-point font, double-spaced, with 1-inch margins. Three or more references must be listed in APA Format on a page at the conclusion of the assignment.

Organizations are not only successful because of a brand or an idea. They are successful because their leadership understands the importance of analyzing every part of the organization. This ensures that balance and control measures are aligned to their mission statement and organizational goals in order to achieve their highest level of success in their competitive markets. In this assignment, you will apply research skills to identify, analyze, and assess the success of a Fortune 500 Organization.

Choose a Fortune 500 company and write a brief history of the organization. Then, elaborate on what type of human relationship structure the organization promotes. What type of customer does the organizational structure target from products or services? What communication strategies are being used? Are they effective? Explain what can be done for improvements in their strategies. Then, explain how they select their teams in order to be successful. What are their methods to develop managerial decisions? Where does the organization rate within the current industry? Summarize your views on organizational performance based on human capital. Explain your recommendations for improvements of the organization’s practices. Is the organization operating in an ethical manner?

It is highly encouraged that students select their Fortune 500 companies during the first week of class in order to have ample time to perform excellent research, become familiar with the APA style, and complete the paper on time. Again, the Individual Assignment it is due at the end of Module 6. Failure to submit this paper on time will result in a zero grade for the Assignment.

Paper

You must use 12-point font, double-spaced, with 1-inch margins. Three or more references must be listed in APA Format on a page at the conclusion of the assignment.

Compliance Plan

The first step of in completing your course project is to choose two compliance plans from the list of compliance violation areas below.

  • Clinical staff members are not washing their hands between patients.
  • Employee attacks patients while under the influences of narcotics.
  • Nurse charges for Diabetes Management Education as a Physician Visit.
  • Medical staff members are not aware that the application of an initial cast for a broken limb should be included in the cost of the visit. Instead, they are charging extra for the application of this initial cast.
  • Employees are not knowledgeable in the use of fire extinguishers.
  • Many employees are not able to fulfill the requirement to discuss the facilities Mission Statement and Vision Statement.

After you choose two areas (only two!), write a paragraph about each one to present to your faculty member. In each paragraph, explain why you believe the chosen area represents key issues in compliance and why you want to develop a compliance plan for this area.

Remember, your faculty member must confirm your two compliance violation areas before you begin your research and writing. Most of you should be able to write about your preferred plan areas, but in some cases, to ensure that all areas are covered by class members, you may receive a different plan to write about. As soon as your selections are approved, begin your research on the Internet and at your college’s online library, which you can access through the Resources tab.

Research quality concepts of TQM and kaizen and theorists Demings and Juran

iscussion Board Requirements

Current Topic Discussion Guidelines

Students must make a minimum of three substantive contributions on three separate days of the learning week to the management discussion topic using authoritative sources including those found in the KU library. Post your response to the discussion question early in the learning week (no later than Wednesday), and then make a minimum of two other posts Thursday through Sunday. All discussions are weighted equally and should be of high quality and add to the learning. The discussion exercise closes on Sunday except the last week. Late discussions are not accepted.

Week 7 Discussion Questions

This week we explore quality. Research quality concepts of TQM and kaizen and theorists Demings and Juran in the peer reviewed scholarly journal articles found in KU Online library. Discuss your findings and share examples of how quality is prioritized in specific firms. Cite your sources.

If you wish to submit your original post to SafeAssign, you first need to go to Discussions – SafeAssign Checks link on the left navigation panel or Getting Started -> Discussions – SafeAssign Checks (Weeks 1-8). In this link, you have unlimited attempts to upload your original post, return to check your SafeAssign score, fix your post if needed, and resubmit the corrected document by selecting the START NEW button.  Once you press START NEW, you no longer have access to the previous posts or their SafeAssign scores.  So, save those if you need a record to refer to as you make further corrections.

After you have submitted your final version of the original post and you are satisfied with the SafeAssign score and your corrections, copy/paste that same version of the original post to the discussion forum so your classmates and instructor can read it, by following the next steps below.

Remember: WHEN YOU ARE READY TO PLACE YOUR POST IN THE DISCUSSION FORUM AND/OR REPLY TO OTHER THREADS, SELECT THE “WEEK 7 DISCUSSION FORUM” LINK JUST ABOVE.

THEN, IN THE WEEK 7 DISCUSSION FORUM, SELECT THE “REPLY” TO ADD YOUR RESPONSE TO THE DISCUSSION QUESTIONS.

Discuss Leaders as Change Agents

Discuss Leaders as Change Agents

See attachment “Assignment Instructions for Research Paper” and Capstone Research Project Template for detailed instructions, guidance and directions:

25-30 pages minimum

Annotated Bibliography “See attachment”

No Plagiarism

APA citing

See attachment “Assignment Instructions for Research Paper” and Capstone Research Project Template for detailed instructions, guidance and directions:

25-30 pages minimum

Annotated Bibliography “See attachment”

No Plagiarism

APA citing

Discuss Leaders as Change Agents

See attachment “Assignment Instructions for Research Paper” and Capstone Research Project Template for detailed instructions, guidance and directions:

25-30 pages minimum

Annotated Bibliography “See attachment”

No Plagiarism

APA citing

See attachment “Assignment Instructions for Research Paper” and Capstone Research Project Template for detailed instructions, guidance and directions:

25-30 pages minimum

Annotated Bibliography “See attachment”

No Plagiarism

APA citing

Comparing Diverse Religious Perspectives

Overview

Over the next four weeks, we will be comparing the different religions. Your textbook points out that when we first look at other religions, we often compare them to our own religious preunderstanding. A better way to compare religions is by categories. The textbook provides six categories on p. 10, but The Big Religion Chart from Religion Facts gives much greater detail. You may have to go to multiple sources to fully compare religions.For simplicity let’s use the six categories listed below. Not all religions will fit these categories. For example, a category of “God” might have a variety of terms used for “God” such as deity, gods and goddesses, Spirit, or spirits, but other religions such as Buddhism and Confucianism may also have no gods at all.For this activity, you will compare indigenous religions with Hinduism using the categories listed here. The list here includes examples.

  1. Founder/venerated ancestor: Buddha, Moses, Muhammad but also a king as in Shinto.
  2. God/Deities/Spirit: these created the world and are venerated/revered/worshiped or are sought out for wisdom or unity.
  3. Sacred texts/stories: think Bible or the Vedas; myths of the people—are these stories written down or passed down orally?
  4. Salvation/enlightenment/afterlife: this is what the adept hopes to achieve in his/her religious quest/life.
  5. Ethical systems: 10 Commandments, lists of virtues, Eightfold Path.
  6. Rituals: prayers, going to worship, reading scripture, meditation, acts of benevolence, holy days.

Instructions

For the activity this week, we will compare Hinduism and indigenous religions (for indigenous religions see Van Voorst, Ch. 2).Complete the supplied comparison chart, Comparing Diverse Religious Perspectives 1 [DOCX], including a conclusion of your results and observations concerning Hinduism and indigenous religions.

  1. Compare specific details from both religions, including relevant and specific comments.
  2. Write a conclusion addressing your comparisons of the two religions in each of the six categories, including specific details.
  3. Use two credible sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review the library guides.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:

  • Compare diverse religious perspectives.

Relationship Selling – Changing The Sales Function For The Better

 

Q1. What are the immediate issues for Frank Wang?

Q2. What are the longer term issues?

Q.3. What does a changing Sales environment mean for the company and Wang?

Q.4 What are the core competencies that the sales force must develop to win business in the textile industry? Please justify your answer with theory.

Q5. Is the Sales Management system at Worldwide Equipment effective? Discuss and back up your argument.

Q.6. Draw up a training programme that will improve Weiman’s skills as a salesperson – this should be very specific and detailed, covering all aspects of the skills required to be an effective salesperson.

Q.7. Is Wang a good Sales Manager? Discuss using theory please.

Q.8. If you were Frank Wang what would you do next? Don’t forget the ‘managing up’ aspect or dealing with Yu, Frank’s boss.

 

Q1. What are the immediate issues for Frank Wang?

Q2. What are the longer term issues?

Q.3. What does a changing Sales environment mean for the company and Wang?

Q.4 What are the core competencies that the sales force must develop to win business in the textile industry? Please justify your answer with theory.

Q5. Is the Sales Management system at Worldwide Equipment effective? Discuss and back up your argument.

Q.6. Draw up a training programme that will improve Weiman’s skills as a salesperson – this should be very specific and detailed, covering all aspects of the skills required to be an effective salesperson.

Q.7. Is Wang a good Sales Manager? Discuss using theory please.

Q.8. If you were Frank Wang what would you do next? Don’t forget the ‘managing up’ aspect or dealing with Yu, Frank’s boss.

Analyze A Marketing Plan

Review the sample marketing plan provided in the link. While more of a template or guide than a complete marketing plan, it does outline each of the parts of a marketing plan and provide fairly detailed suggestions and example formatting and images.

Analyze the marketing plan sample (using SWOT or another analysis tool). Identify at least two strengths and two weaknesses of each plan.

Submit a Word document with the following:

  • A brief (one paragraph or less) summary of the plan.
  • Bulleted lists of two strengths and two weaknesses of the plan.
  • One to two paragraphs on whether there are parts of these plans you will incorporate into your own marketing plan. If you do not intend to incorporate anything, provide rationale for that decision.Review the sample marketing plan provided in the link. While more of a template or guide than a complete marketing plan, it does outline each of the parts of a marketing plan and provide fairly detailed suggestions and example formatting and images.

    Analyze the marketing plan sample (using SWOT or another analysis tool). Identify at least two strengths and two weaknesses of each plan.

    Submit a Word document with the following:

    • A brief (one paragraph or less) summary of the plan.
    • Bulleted lists of two strengths and two weaknesses of the plan.
    • One to two paragraphs on whether there are parts of these plans you will incorporate into your own marketing plan. If you do not intend to incorporate anything, provide rationale for that decision.

Legal Liability And The Gig Economy

In this assignment you analyze a business scenario to summarize the principles of agency law, recommend steps to limit liability, and determine the circumstances under which a business might be liable for employee conduct.

Ride-sharing companies are largely hailed as the advent of the gig economy, which is the idea that people do not work as permanent employees for one employer but instead work in a labor market characterized by short-term contracts or freelance work. While creating a new type of entrepreneurship for individuals, a gig economy raises a host of new legal questions about the law of agency for companies utilizing gig workers.

Scenario

Widgets operates a ride-sharing business with over 100 drivers. Your boss has asked you to evaluate Widgets’ legal exposure for the conduct of its drivers. Several drivers have had accidents, and one driver was arrested for driving while intoxicated when providing a ride for a company client. Widgets has no policy for hiring or checking backgrounds and, for some drivers, allows the use of four company vehicles for transporting large groups.

Instructions

Consider the above scenario and complete a 3–4 page memo in which you do the following:

  1. Summarize the main principles of agency law relevant to the scenario.
  2. Identify and accurately explain the liability to the business in the scenario by considering each of the following factors:
    •  The scope of employment.
    • Agents acting as an employee versus an independent contractor.
    • When agents commit an intentional tort versus negligence.
  3. Recommend 2–3 significant steps that the business should take to limit its legal exposure related to driver conduct. Support your recommendation.

Note: Remember, you are demonstrating your understanding of the law, so explain the law first and then answer the questions of the assignment. Be informative and show what you know! Provide references from credible and reputable legal sources.

Requirements

Your memo should:

  • Be typed, double-spaced, in Times New Roman font (size 12), with 1-inch margins on all sides.
  • Include a source page (not a part of the page count requirement) and have a cover page that uses the following format:

LEGAL MEMORANDUM

TO: Boss
FROM: Your Name
RE: Legal Liability and the Gig Economy

Evaluate on Organizations That Were Affected By Hurricane Katrina

Evaluate on Organizations That Were Affected By Hurricane Katrina

Conduct a web search on organizations that were affected by Hurricane Katrina. Please select one business and cover the following:

(a) Provide a background of the organization.

(b) How was the organization’s information systems impacted? What information system-related losses did it suffer?

(c) Describe the information systems related disaster recovery and business continuity that the business had in place?

(d) What were the lessons learned about information systems continuity?

This paper should be 1000+ words, and written in APA Style.

Conduct a web search on organizations that were affected by Hurricane Katrina. Please select one business and cover the following:

(a) Provide a background of the organization.

(b) How was the organization’s information systems impacted? What information system-related losses did it suffer?

(c) Describe the information systems related disaster recovery and business continuity that the business had in place?

(d) What were the lessons learned about information systems continuity?

This paper should be 1000+ words, and written in APA Style.

Evaluate on Organizations That Were Affected By Hurricane Katrina

Conduct a web search on organizations that were affected by Hurricane Katrina. Please select one business and cover the following:

(a) Provide a background of the organization.

(b) How was the organization’s information systems impacted? What information system-related losses did it suffer?

(c) Describe the information systems related disaster recovery and business continuity that the business had in place?

(d) What were the lessons learned about information systems continuity?

This paper should be 1000+ words, and written in APA Style.

Conduct a web search on organizations that were affected by Hurricane Katrina. Please select one business and cover the following:

(a) Provide a background of the organization.

(b) How was the organization’s information systems impacted? What information system-related losses did it suffer?

(c) Describe the information systems related disaster recovery and business continuity that the business had in place?

(d) What were the lessons learned about information systems continuity?

This paper should be 1000+ words, and written in APA Style.