Explain the concept of present value analysis

Identify, quantify, and discuss the opportunity costs that arise from your decision to attend DeVry University. Using the concept of present value analysis, how would you justify your decision to acquire a college degree? Please define opportunity cost in your own words.  Can you provide some examples?  For example, what are the opportunity costs regarding the decision to attend DeVry to get a college degree?Identify, quantify, and discuss the opportunity costs that arise from your decision to attend DeVry University. Using the concept of present value analysis, how would you justify your decision to acquire a college degree? Please define opportunity cost in your own words.  Can you provide some examples?  For example, what are the opportunity costs regarding the decision to attend DeVry to get a college degree?

Discuss on Advertising And Public Relations

Discuss on Advertising And Public Relations

Assignment, Integrated Marketing Communications (IMC), Topic Proposal

 

WEEK 2

Assignment, Integrated Marketing Communications (IMC) Plan

Assignment, In the News

 

WEEK 3

Assignment, Radio Spot (Bakery)

 

WEEK 4

Assignment, Advertising

Assignment, In the News

 

WEEK 5

Assignment, Direct Marketing

Assignment, Internet Marketing

 

WEEK 6

Assignment, Public Relations

Assignment, Sales Promotion

 

WEEK 7

Final Paper, Integrated Marketing Communications Campaign

 

WEEK 8

Integrated Marketing Communications Campaign Presentations

WEEK 1

Assignment, Integrated Marketing Communications (IMC), Topic Proposal

 

WEEK 2

Assignment, Integrated Marketing Communications (IMC) Plan

Assignment, In the News

 

WEEK 3

Assignment, Radio Spot (Bakery)

 

WEEK 4

Assignment, Advertising

Assignment, In the News

 

WEEK 5

Assignment, Direct Marketing

Assignment, Internet Marketing

 

WEEK 6

Assignment, Public Relations

Assignment, Sales Promotion

 

WEEK 7

Final Paper, Integrated Marketing Communications Campaign

 

WEEK 8

Integrated Marketing Communications Campaign Presentations

What is the problem with our financial system (U.S.) and how we reached this current crisis?

What is the problem with our financial system (U.S.) and how we reached this current crisis?

In personal finance, the concept of disposable income is very important. It refers to total personal income that you have available to spend after income taxes that is left for you to “dispose” of by either spending or savings.    Generally, many people don’t like tax increases as it decreases their disposable income directly.

CLASS:  Why do you think many people tend to avoid the topic of taxes compared to other personal financial planning topics?

In personal finance, the concept of disposable income is very important. It refers to total personal income that you have available to spend after income taxes that is left for you to “dispose” of by either spending or savings.    Generally, many people don’t like tax increases as it decreases their disposable income directly.

CLASS:  Why do you think many people tend to avoid the topic of taxes compared to other personal financial planning topics?

 

Define and explain Financial Management

The selected financial statements for Micro Chip Computer Corporation is attached. Answer questions 1 and 2 below based on the financial data.

Determine the year-to-year percentage annual growth in total net sales.

Based only on your answers to question #1, do you think the company achieved its sales goal of +10% annual revenue growth in 2009? Determine the target revenue figure, and explain why you do or do not feel that the company hit its target.

Next, consider Micro Chip’s Consolidated Statement of Operations for the year ended September 25, 2008. Download the file here and answer questions 1 and 2.

Use the Percentage Sales Method and a 25% increase in sales to forecast Micro Chip’s Consolidated Statement of Operations for the period of September 26, 2008 through September 25, 2009. Assume a 15% tax rate and restructuring costs of 5% of the new sales figure.

Discuss your results from question number #1. What assumptions have you made? Do any of your assumptions seem unreasonable?

To receive full credit on this assignment, please show all work, including formulae and calculations used to arrive at the financial values. Students using Microsoft Excel must provide an adequate explanation of the methodology used to arrive at that answer.

Assignment Guidelines

Download the financial statements and consolidated statement of operations by clicking on the links above in the assignment description.

Analyze the statements and then answer the four questions listed in the assignment description.

Show all work including calculations and formulas. If applicable, provide a detailed explanation of how you used Microsoft Excel to arrive at your answers.

Organize your answers, mathematical calculations, and Microsoft Excel data into a Word document of 1–2 pages.

Your submitted assignment must include the following:

 

A double-spaced Word document of 1–2 pages that contains your answers to the four questions listed in the assignment description, any calculations you performed, and all formulae that were used. Also, provide your Excel data table(s) along with an explanation of how you arrived at your answers if applicable

Define and explain Managerial Finance

Define and explain Managerial Finance

Let’s begin by discussing when job order costing systems would be more effective than a process costing system. Please give examples of types of businesses where each would be appropriate. Do these costing systems apply only to manufacturing?

2 pages

Let’s begin by discussing when job order costing systems would be more effective than a process costing system. Please give examples of types of businesses where each would be appropriate. Do these costing systems apply only to manufacturing?

Define and explain Managerial Finance

Let’s begin by discussing when job order costing systems would be more effective than a process costing system. Please give examples of types of businesses where each would be appropriate. Do these costing systems apply only to manufacturing?

2 pages

Let’s begin by discussing when job order costing systems would be more effective than a process costing system. Please give examples of types of businesses where each would be appropriate. Do these costing systems apply only to manufacturing?

Painting and consulting are considered industrial goods because

1. BMW, the maker of the Mini Cooper brand, is using what kind of brand strategy with its Mini products
2. Painting and consulting are considered industrial goods because ______________
3. Which of the following best describes the role of social responsibility in marketing
4._____________ is the key ingredient in marketing campaigns and consists of a diverse collection of short-term incentive tools designed to influence trial, purchase, and interests of consumers and wholesalers.

5. Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
6.___________ are formal statements of expected product performance by the manufacturer
7. A __________ pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs.
8. Which of the following is most closely associated with a proactive marketing orientation?
9. When Apple introduced its popular iPod Nano model, it dropped its Mini iPod at the same time. The Mini was, at the time, the most popular MP3 player in the marketplace. This is an example of __________.
10. Hospitals are engaged in intense competition to fill maternity beds. What type of advertising would hospitals most likely use to advertise their new amenities like hot tubs in every room, filet mignon or lobster on the menu, and afternoon teas for the new mothers and their families?
11. The introduction of a new product to the market using market-penetration pricing is most likely to be successful when _____________.
12. In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the “family.” This was a classic example of _________________.
13. Mr. Tse and his family took a vacation to Washington, D.C. While there, they bought souvenirs, t-shirts, and hats to take home to family and friends who didn’t have the opportunity to go. The experience of the Tse family is an example of which offering?
14. Which of the following best describes integrated marketing communication (IMC)?
15. When SAP software added a Windows-style “back” button to its industrial invoice management software, the new product ___________.
16. Brands can play a number of specific roles within a company’s brand portfolio. For example, a __________ is positioned with respect to competitors’ brands so that more important and profitable brands retain their desired positioning.
17. Characteristics a buyer can evaluate before purchase are called _______________.
18. Mazda’s Miata convertible originally drew the most interest from women between the ages of 35 and 55. In order to interest more potential customers in the roadster, Mazda beefed up the model with heavier shocks and a faster engine, and then emphasized performance in its advertising. This is an example of creating a new product by ____________.
19. For $15 a day, Chlena will go to your home and feed, water, and play with your pet while you are on vacation. The service Chlena provides is an example of a _____________.

20. Business buyers ______________.
21. A ___________ is when a parent brand is used on a new product targeting a new market segment within a category currently served by the parent.
22. A common mistake in pricing is ____________________.
23. Best Buy will often try to sell the buyer of a high-end television monitor an extended warranty. This is an example of _______________.
24. Within the last couple years several cosmetics manufacturers have introduced non-clumping mascara. Revlon was one of these manufacturers. Revlon should use ________ advertising to increase selective demand for its non-clumping mascara.
25. Which of the following areas will a marketing manager standardize or adapt when taking a new product global?
26. Public policy makers have developed a substantial body of laws and regulations to govern advertising. For these reasons, an important step in developing an advertising campaign is _____________.
27. When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________.
28. Toyota, the maker of the Scion brand, is using what kind of brand strategy with Scion products?
29. Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding related collectibles. The first thing Scotty should do when setting the store’s prices is to ____________.
30. Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits?

What are the advantages of qualitative measurements when doing marketing research?

Page 1 :

1. (TCO B) What are the advantages of qualitative measurements when doing marketing research? What are the disadvantages? Be sure to answer both questions.
2. (TCO C) What are the benefits to a company of a well-executed BRANDING strategy? What are the benefits to a consumer
3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with services to ensure positive results? In your answer, provide an example of a service to which your strategies would be utilized.
4. (TCO D) Your company is about to introduce a new product that will increase the fuel mileage on ANY gasoline-powered car by 25%. This is a genuine product that REALLY works and has received endorsements left and right as a tool to help America become less dependent on foreign oil. Utilizing the micropulverization capabilities of electronic frequency distribution, the GasEnhance device will take an automobile that gets 28 mpg and allow it to get 25% more mileage; that is, 35mpg. It REALLY works! Your cost to manufacture this product is $115.00 and installation (which is easy) requires about one hour, or about $60 for labor. What Kotler pricing strategy will you use, knowing that your competition has a similar product that will likely use a slightly different technology and that will be out in 120 days? Rumor has it that their product will provide 35% more mileage.(Points : 25)
5. (TCO F) Edward Adams is the new sales manager for Wolfe Corporation. He has just come aboard to head up a sales force of seventy sales professionals, all of whom possess at least a Bachelors degree, many of whom have Masters Degrees. Mr. Adams’ sales reps sell highly complex instrumentation systems that are used to analyze a variety of different materials in laboratory environments. The instruments, sixteen in total, are used to analyze gases, liquids, and blood. Each product is very technical and customers expect their Wolfe sales rep to be very knowledgeable about the technical applications and analysis requirements of their laboratories. Each sales professional covers an assigned territory, which usually comprises one to two states depending upon the geographic area and amount of industry. The sales team has been divided into twelve teams around the country, with each team having its own sales manager and five to nine sales reps, all of whom call on a variety of customers. Sales teams operate out of the same office, located in a major metropolitan area (e.g., Boston, Dallas, San Francisco, Atlanta, etc). Sales rep turnover has been about 15% annually the past few years, and Mr. Adams sees it as imperative that he do something about this. Annual sales have been averaging a 3-5% increase each year over the past five years, but the corporate president wants more. Your competition has been averaging 6-8% sales growth increases in revenue each year. Analyze the sales force structure. What is the current sales force strategy that is being used? What might be the limitations of the current sales force structure? What changes, if any, would you suggest that Mr. Adams consider making to the sales force structure to effect increased sales?
Page 2
1. (TCO E) Designing a marketing channel system requires analyzing customer needs, establishing channel objectives, and identifying and evaluating major channel alternatives. It is important to understand what the customer expects channels of distribution or channel members will provide them. Consumers desire certain key service outputs: lot size, waiting and delivery time, spatial convenience, product variety, and service backup. How does each of these affect the design of the marketing channel?
2. (TCO I) Describe the supply chain strategy using demand chain planning. By looking at the company as the center of a value network, how will this approach enable the company to be more financially efficient?
3. (TCO J) With the memory of the many companies showing poor judgment and poor ethics, such as B&P, Toyota, Enron, WorldCom, Arthur Andersen, and others fresh in your mind, you have been asked to advise your company’s CEO on to how to minimize the risk of a similar event occurring at your company. Specifically, what recommendations would you make to your CEO that would minimize unethical business and marketing practices by your employees, such as those alleged to have occurred at these and other companies?
4. (TCO A) Now that you have completed the Final Draft of your Marketing Plan, were you to begin anew, what would you have done differently insofar as your efforts to segment your TARGET MARKET and your efforts to reach that TARGET MARKET via your promotional mix? What would you have done differently? Be sure to refresh your instructor’s mind by providing one sentence that communicates what your Marketing Plan brought to market.
5. (TCO G) You are the media planner for an advertising agency, responsible for the placement of your client’s ads in various media. Your client’s product is a “smart” robotic lawnmower (Robo-mower) that one can easily “program” to cut a home lawn. Robo-mower will only cut grass within its programmed area and it will avoid flower beds, rocks, sidewalks, etc., while you sit in the hammock, enjoying the summer! An emergency “cut-off” switch brings it to a full stop in one-quarter of a second. Select four (4) advertising media that you would consider for an ad placement and indicate THREE (3) advantages and THREE (3) disadvantages of those that you select for advertising the Robo-mower. Failure to provide all of the requested information will result in a loss of points.

Comparing Capital Expenditures

Select a company and access the last three years’ annual reports. Next, select a company that is a direct competitor and download the previous three years’ annual reports.

Research Tip: The “Mergent” database in the Ashford Library contains company profiles and financial information for publicly traded companies and their competitors. To access this database enter the Ashford Library and select “Find Articles and More” in the top menu panel. Next, select “Databases A-Z” and go to section “M” for “Mergent”. For help with using Mergent use Mergent Online Quick Tips.

Tip: For help with reading an annual report access this handy guide from Moneychimp (http://www.moneychimp.com/articles/financials/fundamentals.htm)

Using the annual reports of both companies, complete the following in a three- to five-page paper, excluding title and reference page(s):

For each company, report the amount of capital spending for the past three years. Quantitatively determine whether the amount of capital spending has been consistent or if it has fluctuated. Be sure to provide the calculations used to determine your answer. Describe the capital expenditures of each firm and the factors that impacted the companies’ debt capacities and capital structures.

Next, compare the level of capital spending across the two firms. Point out how the spending was similar and/or different and speculate why the similarities or differences might exist. You must use at least three scholarly sources in addition to the text. Support your comparison with evidence from the text, external sources, and articles/reports from the Mergent database in the Ashford University Library.

Select a company and access the last three years’ annual reports. Next, select a company that is a direct competitor and download the previous three years’ annual reports.

Research Tip: The “Mergent” database in the Ashford Library contains company profiles and financial information for publicly traded companies and their competitors. To access this database enter the Ashford Library and select “Find Articles and More” in the top menu panel. Next, select “Databases A-Z” and go to section “M” for “Mergent”. For help with using Mergent use Mergent Online Quick Tips.

Tip: For help with reading an annual report access this handy guide from Moneychimp (http://www.moneychimp.com/articles/financials/fundamentals.htm)

Using the annual reports of both companies, complete the following in a three- to five-page paper, excluding title and reference page(s):

For each company, report the amount of capital spending for the past three years. Quantitatively determine whether the amount of capital spending has been consistent or if it has fluctuated. Be sure to provide the calculations used to determine your answer. Describe the capital expenditures of each firm and the factors that impacted the companies’ debt capacities and capital structures.

Next, compare the level of capital spending across the two firms. Point out how the spending was similar and/or different and speculate why the similarities or differences might exist. You must use at least three scholarly sources in addition to the text. Support your comparison with evidence from the text, external sources, and articles/reports from the Mergent database in the Ashford University Library.

Discuss Capital Budgeting and Dividend Policy

Discuss Capital Budgeting and Dividend Policy

We examined two very important topics in finance this week; Capital Budgeting and Dividend Policy.

Critically reflect on the importance of selecting the right projects in which to invest capital. Do we always select those projects that have the highest return on investment? What other factors play into capital budgeting decisions?

We also looked at dividend policy. What incentive is there for a company to pay dividends? What signals does dividend policy provide to investors?

We examined two very important topics in finance this week; Capital Budgeting and Dividend Policy.

Critically reflect on the importance of selecting the right projects in which to invest capital. Do we always select those projects that have the highest return on investment? What other factors play into capital budgeting decisions?

We also looked at dividend policy. What incentive is there for a company to pay dividends? What signals does dividend policy provide to investors?

Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).

  • Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).

China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?

Guided Response:

  • Describe the products (goods and services) that interest these youth markets.
  • Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
  • Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
  • What opportunity for U.S. companies might you foresee? Support your reasoning.

This assignment is designed to assess your critical thinking, problem solving, and communication skills. Your paper will be graded for its clarity, relevance, coherence, logic, and depth.

Your paper must be two to three pages in length (not including a cover page and reference page), and be formatted in APA style. Your paper must demonstrate that you understand international influence and micro-environmental and macro-environmental influences on marketing strategy. You must use your text and at least two additional scholarly sources.