Discussion Marketing Managemant

Watch the video in the LEARN section of this week’s discussion.  Social media strategies can be a vital part of a marketer’s promotional plan.  This week you will write a 500-word blog for the hypothetical business that you created for this course.  The content will build on the message, only with more detail to engage your target audience.

  • First, to increase the “searchability” of your business, you will need to incorporate keywords into your blog.  A keyword is a word(s) that your consumer will use to search for a business.  Choose 5 specific keywords that are relevant to your business.  More specific and targeted keywords will help your consumer find you faster and more efficiently. Tell us what these 5 keywords are.
  • Second, choose a topic that is relevant to your target audience that is engaging but NOT SELLING.  What do they need to know?  What do they want to know?  How can your blog provide value to your target customer?
  • Third, start writing.  Incorporate all 5 of your keywords in your blog.  Incorporate other quality information in your blog, remember to give credit to the original author, and include a link in your blog. Show your thought leadership here to tell your customers something they may not already know.  Remember that you are not selling. You are having a conversation that should be interesting enough to encourage your target customer to learn more about your hypothetical business.

Developing The Marketing Mix Overview

Week 9 Assignment – Part C: Developing the Marketing Mix

Overview

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies and integrated marketing communications plan.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Create the third part of your marketing plan in 6–8 pages using the Part C Marketing Plan Template [DOCX]:

  1. Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan.
  2. Develop the company’s pricing strategy including a rationale for the approach chosen.
  3. Develop the company’s distribution strategy, including a rationale for the approach chosen.
  4. Develop the promotional mix (message, media, advertising, public relations, sales promotion, personal selling) appropriate for the target market.
  5. Develop the online and direct marketing plan most relevant for the product or service and target market.
  6. Develop a social-responsibility or cause-related marketing plan most relevant for the product or service and target market.
  7. Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

Resources

The specific course learning outcomes associated with this assignment are:

Developing The Brand Strategy

There are many types of customers and potential customers in the market for products and services. Demographic data is the statistical information regarding a population. Examples of demographic data include age, gender, married/not married, children/no children, educational level completed, and income level to name a few. Psychographic data is the information about a customer’s interests, values, and personality traits. Examples of psychographic data categories are values, leisure activities, attitudes, and interests.

Watch this video to learn more about demographics and psychographics: Difference Between Demographics and Psychographics/Marketing

Using what you have learned, use the following questions to guide your writing:

  1. Explain the purpose of demographics in marketing research.
  2. Describe examples of demographics and their impact on determining the customer group for a brand.
  3. What are psychographics and their purpose? Provide examples to illustrate your points.
  4. Is it necessary to determine both demographics and psychographics to determine the target group of customers? Why or why not?There are many types of customers and potential customers in the market for products and services. Demographic data is the statistical information regarding a population. Examples of demographic data include age, gender, married/not married, children/no children, educational level completed, and income level to name a few. Psychographic data is the information about a customer’s interests, values, and personality traits. Examples of psychographic data categories are values, leisure activities, attitudes, and interests.

    Watch this video to learn more about demographics and psychographics: Difference Between Demographics and Psychographics/Marketing

    Using what you have learned, use the following questions to guide your writing:

    1. Explain the purpose of demographics in marketing research.
    2. Describe examples of demographics and their impact on determining the customer group for a brand.
    3. What are psychographics and their purpose? Provide examples to illustrate your points.
    4. Is it necessary to determine both demographics and psychographics to determine the target group of customers? Why or why not?

Differences Between Domestic and International Market Research

Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale.

Read this article comparing domestic market research and international market research: The 8 Major Differences Between Domestic and International Market Research

There are many tools available for market researchers online. One of these tools is Google Trends. Please access Google Trends to learn more about how this site works.

Enter the search term “baby formula”. On the results page, make note of the trends in the United States. Select Worldwide. Make note of the trends worldwide.

Another tool is Statista. Access this site and enter the search term “baby formula”. On the results page, make note of the search results categories.

Finally, another free tool is the Google Dataset Search. Access this site and enter the search term “baby formula”. Make note of the type of data available within this tool.

Using what you have learned from these sites, use the following questions to guide your writing:

  1. Explain the types of information you can find using each marketing research tool.
  2. Analyze and explain the purpose of using each of the marketing research tools.
  3. Explain which of these tools you would use to determine where the greatest need for baby formula is. Provide evidence from the tools to defend your position.
  4. Explain why it is important to utilize more than one tool to determine marketing opportunity for brands?

Creating The Marketing Mix

Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale.

Read this article comparing domestic market research and international market research: The 8 Major Differences Between Domestic and International Market Research

There are many tools available for market researchers online. One of these tools is Google Trends. Please access Google Trends to learn more about how this site works.

Enter the search term “baby formula”. On the results page, make note of the trends in the United States. Select Worldwide. Make note of the trends worldwide.

Another tool is Statista. Access this site and enter the search term “baby formula”. On the results page, make note of the search results categories.

Finally, another free tool is the Google Dataset Search. Access this site and enter the search term “baby formula”. Make note of the type of data available within this tool.

Using what you have learned from these sites, use the following questions to guide your writing:

  1. Explain the types of information you can find using each marketing research tool.
  2. Analyze and explain the purpose of using each of the marketing research tools.
  3. Explain which of these tools you would use to determine where the greatest need for baby formula is. Provide evidence from the tools to defend your position.
  4. Explain why it is important to utilize more than one tool to determine marketing opportunity for brands?

Discuss on Financial Concepts

Put–call parity asserts that the sum of the prices of the stock and put must equal the prices of the call and the bond. If they do not, an arbitrage opportunity exists and you can generate a risk-free return. Given the following information,
Price of the stock                                                                                  $50.00
Interest rate                                                                                                  5%
Price of a $50 bond discounted at the current interest rate           $47.62
Price of a call to buy the stock at $50                                                   $4.38
Price of a put to sell the stock at $50                                                    $4.00
an arbitrage opportunity exists. Unfortunately, you construct the wrong positions (do everything backwards). Verify that you always lose at the following prices of the stock: $40, $45, $50, $55, and $60.
2.Black-Scholes demonstrates that the value of a put option increases the longer the time to expiration. Currently the price of a stock is $100 and there are two put options to sell the stock at $100. The three-month option sells for $7.00 and the six-month option sells for $4.50. a) What would you do and why? b) How much do you earn or lose after three months at the following prices of the underlying stock ($85, $90, $95, $100, $105, and $110)? Assume the worst-case scenario. c) Is there any reason to anticipate earning a higher return than your answers in (b)?

Put–call parity asserts that the sum of the prices of the stock and put must equal the prices of the call and the bond. If they do not, an arbitrage opportunity exists and you can generate a risk-free return. Given the following information,
Price of the stock                                                                                  $50.00
Interest rate                                                                                                  5%
Price of a $50 bond discounted at the current interest rate           $47.62
Price of a call to buy the stock at $50                                                   $4.38
Price of a put to sell the stock at $50                                                    $4.00
an arbitrage opportunity exists. Unfortunately, you construct the wrong positions (do everything backwards). Verify that you always lose at the following prices of the stock: $40, $45, $50, $55, and $60.
2.Black-Scholes demonstrates that the value of a put option increases the longer the time to expiration. Currently the price of a stock is $100 and there are two put options to sell the stock at $100. The three-month option sells for $7.00 and the six-month option sells for $4.50. a) What would you do and why? b) How much do you earn or lose after three months at the following prices of the underlying stock ($85, $90, $95, $100, $105, and $110)? Assume the worst-case scenario. c) Is there any reason to anticipate earning a higher return than your answers in (b)?

Assignment Grading Criteria

Assignment Grading Criteria

Create a PowerPoint presentation based on the final paper you have created( Week 6 research paper) .

Select and describe a target audience for the presentation. Explain the selection in terms of their likely interest in the topic of your paper.

Develop a PowerPoint presentation based on the highlights of your paper. Be sure to select information carefully and emphasize the points you consider important.

Develop a six slide presentation. Use the Notes feature in PowerPoint to support your presentation with details. All written assignments and responses should follow APA rules for attributing sources.

Assignment Grading Criteria:

Described intended audience and explained their likely interest in the topic of the paper.
Selected information for presentation to the intended audience.
Presented information in a way suitable to the intended audience.
Used design features such as page layout, fonts, and visual elements.
Evaluated content and suitability to audience in one presentation.

Identifying And Evaluating At Least Eight Different Variable That Can Influence Your Decisions

I deperately need help, below is full detail of the Assignment

 

Assignment 1: Manufacturing in Mexico

 

As the CFO for a MNC computer hardware company, you have to advise your president on investment decisions. The president of your company is considering developing mainframe computers in the company’s Mexican facility. By Friday, November 2, 2012, prepare an executive memorandum for the president outlining the pros and cons of pursuing this venture. You must identify and evaluate at least eight different variables that can influence your decision. Include a discussion on the macroeconomic role of the World Bank and IMF in facilitating your manufacturing base in Mexico. Use the Argosy University’s online library and the Internet to support your findings.

 

The executive memorandum should be your own—original and free from plagiarism. Submit it as a Microsoft Word document, not exceeding two pages, double-spaced, in Arial 12 pt font. Be sure to include a bibliography.

 

All written assignments and responses should follow APA rules for attributing sources.

I deperately need help, below is full detail of the Assignment

 

Assignment 1: Manufacturing in Mexico

 

As the CFO for a MNC computer hardware company, you have to advise your president on investment decisions. The president of your company is considering developing mainframe computers in the company’s Mexican facility. By Friday, November 2, 2012, prepare an executive memorandum for the president outlining the pros and cons of pursuing this venture. You must identify and evaluate at least eight different variables that can influence your decision. Include a discussion on the macroeconomic role of the World Bank and IMF in facilitating your manufacturing base in Mexico. Use the Argosy University’s online library and the Internet to support your findings.

 

The executive memorandum should be your own—original and free from plagiarism. Submit it as a Microsoft Word document, not exceeding two pages, double-spaced, in Arial 12 pt font. Be sure to include a bibliography.

 

All written assignments and responses should follow APA rules for attributing sources.

Case Study: How Failure Breeds Success

Assignment 1: Discussion Questions

Case Study: How Failure Breeds Success

Coca-Cola Chairman and CEO E. Neville Isdell knows that the best companies embrace their mistakes and learn from them. That’s why Isdell doesn’t mind rhyming off the list of Coke’s failures over the years. In fact, he is keen to convince employees and shareholders that he will tolerate the failures that will inevitably result from the bigger risks that he wants Coke to take………….(see page 91 in our assigned textbook).

This BusinessWeek case study describes several ways that companies learn from their mistakes while still maintaining a strong focus on performance and the bottom line. Read the full text of this article at www.mhhe.com/mcshane5e or at http://www.businessweek.com/magazine/content/06_28/b3992001.htm and prepare for the discussion questions below.

By Wednesday, November 7, 2012, go to the Discussion Area and post responses to discussion question 1 as assigned by the facilitator. Your responses should range between 300 and 350 words to receive full credit. Support your responses with relevant citations, from both the course materials and outside resources, using proper APA format. Post all discussion questions to the appropriate topic in this Discussion Area. Your discussion postings should reflect what you have learned from reading the course text as well as any other reading from the suggested bibliography. Be sure to use content and language that is consistent with the level of the course material.

Before the end of the week, comment on at least two of your peers’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. All comments should be posted to the appropriate topic in this Discussion Area. Integrate the theory, principles, and concepts in the module’s reading material (including additional research) into the area or topic under discussion. Analyze the material from your own perspective by integrating your own personal experiences and those of past or present employers to show how your experiences fit into the concept being discussed.

All written assignments and responses should follow APA rules for attributing sources.

Discuss the Hospitality Club Management

this project will include the following:

1.choosing a theme

2.design and development

3.description of the operations

4.marketing plan and positioning

5.financial revenue pro forma

6.exhibits and examples

from the following list, pick one club program or activity to develop aspart of a club’s operations:

1. design and develop a club including philosophy, theme, and description of operations.

2.design and develop an 18 hole golf course.

3. design and develop a spa program including philosophy, theme, treatments and layout.

4. design and develop a specialty club restaurant including theme, menus and pricing.

 

you need to write minimum of 5 pages and more more than 8 pages, plus exhibits. your paper should include an introduction of two-four paragraphs, two-four paragraphs for marketing and financial, four-eight paragraphs for main content, at least two paragraphs for your summary and exhibits. exhibits should include your club layout, golf course layout or spa and restaurant layout, a list of menu or treatment items with pricing, and revenue pro forma.

 

the paper should be based on specific market segments, features of the physical club property, elements of the surrounding culture, and theme of the project that you are designing. MARKETINGcomponents should include your philosophy, positioning, marketing plan, pricing, and target markets served. FINANCIAL components should include cost of development, pricing, usage or rate of play, hours of operation, operating costs and a pro forma for one year of operations.

 

the exhibit should be the feature your paper. for example, a printout of your golf course, a layout or brochure of your club, a layout or brochureof your spa, the layout or menu of your theme restaurant. the logic of your assumptions and extent of your creativity will be key components of the grading.

 

 

Format:

the paper must be typewritten. use double-spaced 12point times new roman font.no spelling errors, grammatical errors, or reference errors.