Define a business model

Prompt: If “Most services are characterized by an encounter between a service provider and a customer” (Bordoloi, p. 95), then “This interaction, which defines the quality of the service in the mind of the customer, is called a ‘moment of truth’ (Bordoloi, p. 95). It is this “moment in time” when your customer “is evaluating the service and forming an opinion of its quality” (Bordoloi, p. 95). Each of these “moments of truth” is an opportunity “to influence the customer’s perceptions of the service quality” (Bordoloi, p. 95). What does this look like in your current or future
business model? Describe some of your current or expected moments of truth. Once you have answered that, how will you continually change the “mind of the customer” to make sure these moments of truth positively impact your organization?

apa format

500 word count

NOTE: Please make sure thar include a minimum of 2 APA references and the Bible 

Prompt: If “Most services are characterized by an encounter between a service provider and a customer” (Bordoloi, p. 95), then “This interaction, which defines the quality of the service in the mind of the customer, is called a ‘moment of truth’ (Bordoloi, p. 95). It is this “moment in time” when your customer “is evaluating the service and forming an opinion of its quality” (Bordoloi, p. 95). Each of these “moments of truth” is an opportunity “to influence the customer’s perceptions of the service quality” (Bordoloi, p. 95). What does this look like in your current or future
business model? Describe some of your current or expected moments of truth. Once you have answered that, how will you continually change the “mind of the customer” to make sure these moments of truth positively impact your organization?

apa format

500 word count

NOTE: Please make sure thar include a minimum of 2 APA references and the Bible 

Strategic Communications PR And Advertising Industry And Agency World

Do online research related to broad trends in Advertising / PR / Strategic Communications Industry trends and changes in business, specifically the impact of digital on traditional agency models.

Discuss the following:

  • How has the advent of digital communication including direct-to-customer and social media, impacted traditional agency revenue models
  • What new kinds of agencies and marketing partners have emerged as a result of these changes
  • What has been the roles and behaviors of the big holding companies (Omnicom, Interpublic, etc.) in the last 20 years to cope with these changes
  • How has advertising talent (creative, media, strategy, etc) responded to the evolving agency marketplace

You are expected to post a blog giving your thoughts on the blog topic but do not use “I” in your writing.

500 words minimum

Do online research related to broad trends in Advertising / PR / Strategic Communications Industry trends and changes in business, specifically the impact of digital on traditional agency models.

Discuss the following:

  • How has the advent of digital communication including direct-to-customer and social media, impacted traditional agency revenue models
  • What new kinds of agencies and marketing partners have emerged as a result of these changes
  • What has been the roles and behaviors of the big holding companies (Omnicom, Interpublic, etc.) in the last 20 years to cope with these changes
  • How has advertising talent (creative, media, strategy, etc) responded to the evolving agency marketplace

You are expected to post a blog giving your thoughts on the blog topic but do not use “I” in your writing.

500 words minimum

Brooklyn Brewer

Brooklyn Brewery, founded by Steve Hindy and Tom Potter in 1987, had grown exponentially from a neighborhood enterprise, brewing traditional lagers for local beer enthusiasts, to one of the top US craft beer producers. With success came an influx of competitors, both large and small. This case provides background on the company, the beer industry, and the emergence of the craft sector-and asks students to consider Brooklyn Brewery’s best strategy for future growth.

We will use this case to apply concepts learned this week. Please read the case in-depth 2-3 times and complete the following tasks:

1. Let’s identify the current Business Model of Brooklyn Brewery. In order to identify the business model, we will complete the Business Model Canvas Template provided below. The first page of the canvas provides definitions and explanation of what will go in each box.

2. What are the key dimensions of the beer industry structure (Please complete Porter’s Five Forces Framework to identify the industry structure).

3. What were the key structural obstacles faced by Hindy and Potter when they started BB (you must have identified these already with your Porter’s five force analysis)?

4. How did Brooklyn Brewery overcome the beer industry’s structural obstacles? In what way did its approach lead to profit margins high (or higher) than those of Big Beer?

You’re not writing a paper. Please make sure all the questions or answer. The reading material is attach below as well as the Business Model Canvas.

Brooklyn Brewery, founded by Steve Hindy and Tom Potter in 1987, had grown exponentially from a neighborhood enterprise, brewing traditional lagers for local beer enthusiasts, to one of the top US craft beer producers. With success came an influx of competitors, both large and small. This case provides background on the company, the beer industry, and the emergence of the craft sector-and asks students to consider Brooklyn Brewery’s best strategy for future growth.

We will use this case to apply concepts learned this week. Please read the case in-depth 2-3 times and complete the following tasks:

1. Let’s identify the current Business Model of Brooklyn Brewery. In order to identify the business model, we will complete the Business Model Canvas Template provided below. The first page of the canvas provides definitions and explanation of what will go in each box.

2. What are the key dimensions of the beer industry structure (Please complete Porter’s Five Forces Framework to identify the industry structure).

3. What were the key structural obstacles faced by Hindy and Potter when they started BB (you must have identified these already with your Porter’s five force analysis)?

4. How did Brooklyn Brewery overcome the beer industry’s structural obstacles? In what way did its approach lead to profit margins high (or higher) than those of Big Beer?

You’re not writing a paper. Please make sure all the questions or answer. The reading material is attach below as well as the Business Model Canvas.

Discuss the princples of public health

For this assignment, you will be provided with a spreadsheet containing projected numbers for two different patient services programs. You will need to download the Program Projections [XLSX] spreadsheet and use it to conduct your analysis.

Instructions

You are a member of the financial services department at Benson Regional Medical Center. The chief financial officer and chair of the capital budgeting committee, Dana Foster, has requested that you perform some capital analysis of two proposed patient service programs.You have been provided with a spreadsheet that covers much of the projected financials for each of the proposed programs. Your task is to perform an analysis of that information and provide your recommendation to the capital budgeting committee as to which program they should pursue.You have been asked to create a presentation to present your findings to the capital budgeting committee.Using the provided spreadsheet, complete a capital budgeting analysis on the information provided in the spreadsheet. Specifically, you will need to identify a net present value (NPV), internal rate of return (IRR), and a discounted payback period for proposed Program #1 and Program #2. You will present your finding in a presentation.

  • Design a PowerPoint presentation for the capital budgeting committee that includes all of the following:
    • Create a brief 1–2 slide description of the proposed programs.
    • Develop a comparison between the cash flow projects of each program from Year 0 to Year 5. Highlight the differences.
    • Compare the results and interpretation of the discounted payback period between both programs.
    • Compare net present value (NPV) for each program.
    • Compare the Internal rate of return (IRR) for each program.
    • Develop a recommendation for which program the capital budgeting committee should take into consideration. Include supporting rationale.

Formatting Requirements

The presentation should 8–10 slides in length and include speaker notes with each slide.

Resources

The Payback Period in Microsoft Excel video walks you through computing a payback period in Microsoft Excel for a proposed capital investment.The Solution 6: Choose a Project Based on NPV, IRR, and Payback Period video walks you through choosing a project based on NPV, IRR, and payback perio

What are Relevant cash flows

Relevant cash flows are inflow and outflow of cash, the inclusion or exclusion of which from investment appraisal can affect the overall investment decision. (1) It isn’t easy to forecast cashflow as it requires looking several years into the future. What three factors do you believe influence cash flow projections? In your response, justify your position through the use of examples, two peer-reviewed sources, and the like. Because these projections are important, identify two ways you can maximize the accuracy of the forecast.Relevant cash flows are inflow and outflow of cash, the inclusion or exclusion of which from investment appraisal can affect the overall investment decision. (1) It isn’t easy to forecast cashflow as it requires looking several years into the future. What three factors do you believe influence cash flow projections? In your response, justify your position through the use of examples, two peer-reviewed sources, and the like. Because these projections are important, identify two ways you can maximize the accuracy of the forecast.

How did the court rule on the legal issue of this case?

 

Assignment Instructions

Option Wireless LTD v. OpenPeak, Inc.

Click here to access the assigned case.

Be sure to save an electronic copy of your answers before submitting it to Ashworth College for grading.  Unless otherwise stated, you should answer in complete sentences, and be sure to use correct English, spelling, and grammar.  Sources must be cited in APA format.

Your response should be a minimum of four (4) double-spaced pages; refer to the Length and Formatting instructions below for additional details.

In complete sentences respond to the following prompts:

  • Summarize the facts of the case;
  • Identify the parties and explain each party’s position;
  • Outline the case’s procedural history including any appeals;
  • What is the legal issue in question in this case?
  • How did the court rule on the legal issue of this case?
  • What facts did the court find to be most important in making its decision?
  • Respond to the following questions:
    • Are there any situations in which it might be a good idea to include additional or different terms in the “acceptance” without making the acceptance expressly conditional on assent to the additional or different terms?
    • Under what conditions can a contract be formed by the parties’ conduct? Why wasn’t the conduct of the parties here used as the basis for a contract?
  • Do you agree or disagree with the court’s decision? Provide an explanation for your reasoning either agree or disagree. 

    Assignment Instructions

    Option Wireless LTD v. OpenPeak, Inc.

    Click here to access the assigned case.

    Be sure to save an electronic copy of your answers before submitting it to Ashworth College for grading.  Unless otherwise stated, you should answer in complete sentences, and be sure to use correct English, spelling, and grammar.  Sources must be cited in APA format.

    Your response should be a minimum of four (4) double-spaced pages; refer to the Length and Formatting instructions below for additional details.

    In complete sentences respond to the following prompts:

    • Summarize the facts of the case;
    • Identify the parties and explain each party’s position;
    • Outline the case’s procedural history including any appeals;
    • What is the legal issue in question in this case?
    • How did the court rule on the legal issue of this case?
    • What facts did the court find to be most important in making its decision?
    • Respond to the following questions:
      • Are there any situations in which it might be a good idea to include additional or different terms in the “acceptance” without making the acceptance expressly conditional on assent to the additional or different terms?
      • Under what conditions can a contract be formed by the parties’ conduct? Why wasn’t the conduct of the parties here used as the basis for a contract?
    • Do you agree or disagree with the court’s decision? Provide an explanation for your reasoning either agree or disagree.

Strategy composition

Deborah enters your office ready to discuss the project. She discusses her feedback on the plan thus far. She states that your team is doing an excellent job researching and you’ve been keeping her up-to-date on your findings. She commends you for your focus on effective management strategies because your team has been looking at every aspect of the company and considering both internal and external pros and cons. She asks that your team now apply the findings to develop a strategic framework so that the company can begin its global expansion programs. You decide that Deborah has brought up another good point and decide that the balanced scorecard would make a good part of strategic framework.

A balanced scorecard suggests that we view the organization from four perspectives (the learning & growth perspective, the business process perspective, the customer perspective, and the financial perspective). Create a 4-6 page paper that discusses the following:

  • What is a balanced scorecard?
  • Briefly discuss the four perspectives of the balanced scorecard and analyze what each means to your organization.
  • In addition to the balanced scorecard, provide an overview of ethics and one other strategy that would be part of your company’s strategic framework for global expansion.
  • Why is it important to combine different strategies when pursuing global expansion?

In addition to your textbook material, here are a few resources that may help you learn more about the basics of the balanced scorecard:

  • http://balancedscorecard.org/Resources/About-the-Balanced-ScorecardDeborah enters your office ready to discuss the project. She discusses her feedback on the plan thus far. She states that your team is doing an excellent job researching and you’ve been keeping her up-to-date on your findings. She commends you for your focus on effective management strategies because your team has been looking at every aspect of the company and considering both internal and external pros and cons. She asks that your team now apply the findings to develop a strategic framework so that the company can begin its global expansion programs. You decide that Deborah has brought up another good point and decide that the balanced scorecard would make a good part of strategic framework.

    A balanced scorecard suggests that we view the organization from four perspectives (the learning & growth perspective, the business process perspective, the customer perspective, and the financial perspective). Create a 4-6 page paper that discusses the following:

    • What is a balanced scorecard?
    • Briefly discuss the four perspectives of the balanced scorecard and analyze what each means to your organization.
    • In addition to the balanced scorecard, provide an overview of ethics and one other strategy that would be part of your company’s strategic framework for global expansion.
    • Why is it important to combine different strategies when pursuing global expansion?

    In addition to your textbook material, here are a few resources that may help you learn more about the basics of the balanced scorecard:

Creating the Marketing Mix

An entrepreneur is someone who decides to either create a new product or an improved product with the purpose of filling a need in the market that is not being met. The entrepreneur assumes the risk of marketing this new product or service but also benefits from revenues earned. There are other benefits as well. The entrepreneur is their own boss and can embrace creative freedom. Entrepreneurs take pride in what they are doing and are passionate about their venture. They are also responsible for getting the word out about their new product to build brand awareness. One of the most powerful tools to accomplish this in the digital world is through social media platforms.

Watch the following video that introduces the role of social media marketing: What is Social Media Marketing?

As an entrepreneur launching a new brand of snack mix, you have determined that social media is going to be an inexpensive, expansive method to promote your new products and services.

Using what you have learned, use the following questions to guide your response:

  • Which 2 social media platforms are going to provide the most exposure for your brand and why?
  • Which social media platform will not be appropriate for your brand and why?
  • What is 1 way you can optimize your product description?An entrepreneur is someone who decides to either create a new product or an improved product with the purpose of filling a need in the market that is not being met. The entrepreneur assumes the risk of marketing this new product or service but also benefits from revenues earned. There are other benefits as well. The entrepreneur is their own boss and can embrace creative freedom. Entrepreneurs take pride in what they are doing and are passionate about their venture. They are also responsible for getting the word out about their new product to build brand awareness. One of the most powerful tools to accomplish this in the digital world is through social media platforms.

    Watch the following video that introduces the role of social media marketing: What is Social Media Marketing?

    As an entrepreneur launching a new brand of snack mix, you have determined that social media is going to be an inexpensive, expansive method to promote your new products and services.

    Using what you have learned, use the following questions to guide your response:

    • Which 2 social media platforms are going to provide the most exposure for your brand and why?
    • Which social media platform will not be appropriate for your brand and why?
    • What is 1 way you can optimize your product description?

evaluate the idea that whistle blowing is a moral duty

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Your sole resource for responding to the three essay topics is your text: Ethics for the Information Age (7th Edition). Respond to the topics for this writing assignment using your own words. Design your responses as if you are explaining facts, concepts, and ideas to someone who is not familiar with the subject matter. Be sure to include creative examples wherever they may be appropriate. Also, be sure to provide a title for each of your essay responses.

This assignment requires you to write essays in response to all of the following:

Part 1: In your own words, summarize and contrast the harms and benefits of privacy, offering your commentary. Your commentary can include illustrative examples based on your perspective and experience.

Part 2: Offering your own commentary as you see fit, critically evaluate the idea that whistle blowing is a moral duty, focusing primarily on the perspectives of Richard De George and Carlos G. Bell, Jr.

Part 3: From the perspective of Robert Frank and Philip Cook, in your own words, describe the harmful effects of the winner-take-all society in general and the economy in particular. When it seems appropriate, provide examples from your experience or observations.

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Your sole resource for responding to the three essay topics is your text: Ethics for the Information Age (7th Edition). Respond to the topics for this writing assignment using your own words. Design your responses as if you are explaining facts, concepts, and ideas to someone who is not familiar with the subject matter. Be sure to include creative examples wherever they may be appropriate. Also, be sure to provide a title for each of your essay responses.

This assignment requires you to write essays in response to all of the following:

Part 1: In your own words, summarize and contrast the harms and benefits of privacy, offering your commentary. Your commentary can include illustrative examples based on your perspective and experience.

Part 2: Offering your own commentary as you see fit, critically evaluate the idea that whistle blowing is a moral duty, focusing primarily on the perspectives of Richard De George and Carlos G. Bell, Jr.

Part 3: From the perspective of Robert Frank and Philip Cook, in your own words, describe the harmful effects of the winner-take-all society in general and the economy in particular. When it seems appropriate, provide examples from your experience or observations.

Evaluate the Benefits Of Privacy

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Your sole resource for responding to the three essay topics is your text: Ethics for the Information Age (7th Edition). Respond to the topics for this writing assignment using your own words. Design your responses as if you are explaining facts, concepts, and ideas to someone who is not familiar with the subject matter. Be sure to include creative examples wherever they may be appropriate. Also, be sure to provide a title for each of your essay responses.

This assignment requires you to write essays in response to all of the following:

Part 1: In your own words, summarize and contrast the harms and benefits of privacy, offering your commentary. Your commentary can include illustrative examples based on your perspective and experience.

Part 2: Offering your own commentary as you see fit, critically evaluate the idea that whistle blowing is a moral duty, focusing primarily on the perspectives of Richard De George and Carlos G. Bell, Jr.

Part 3: From the perspective of Robert Frank and Philip Cook, in your own words, describe the harmful effects of the winner-take-all society in general and the economy in particular. When it seems appropriate, provide examples from your experience or observations.

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Your sole resource for responding to the three essay topics is your text: Ethics for the Information Age (7th Edition). Respond to the topics for this writing assignment using your own words. Design your responses as if you are explaining facts, concepts, and ideas to someone who is not familiar with the subject matter. Be sure to include creative examples wherever they may be appropriate. Also, be sure to provide a title for each of your essay responses.

This assignment requires you to write essays in response to all of the following:

Part 1: In your own words, summarize and contrast the harms and benefits of privacy, offering your commentary. Your commentary can include illustrative examples based on your perspective and experience.

Part 2: Offering your own commentary as you see fit, critically evaluate the idea that whistle blowing is a moral duty, focusing primarily on the perspectives of Richard De George and Carlos G. Bell, Jr.

Part 3: From the perspective of Robert Frank and Philip Cook, in your own words, describe the harmful effects of the winner-take-all society in general and the economy in particular. When it seems appropriate, provide examples from your experience or observations.