Cultural Differences

Primary Response is due by Thursday (11:59:59pm Central), Peer Responses are due by Saturday (11:59:59pm Central).

Primary Response: Within the Discussion Board area, write 200–250 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

For this Discussion Board, please complete the following:

Culture has been defined as “a system of values and norms that are shared among a group of people.”

  • Describe an experience or an event where you have observed a set of values or norms.
  • What were the set of values or norms that were shared?Primary Response is due by Thursday (11:59:59pm Central), Peer Responses are due by Saturday (11:59:59pm Central).

    Primary Response: Within the Discussion Board area, write 200–250 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

    For this Discussion Board, please complete the following:

    Culture has been defined as “a system of values and norms that are shared among a group of people.”

    • Describe an experience or an event where you have observed a set of values or norms.
    • What were the set of values or norms that were shared?

Google Analytics

Google Analytics

 

The past few weeks have flown by. You have just completed the GA tutorial when you receive a memo from Ying marked CONFIDENTIAL. You scan the memo to find a list of client questions that have been assigned to you. You are expected to use Google Analytics to answer the 10 questions in the memo by the end of Week 7. The Google Analytics demo account will give you access to data from the Google Merchandise Store, which in this project represents CompanyOne’s data.

Documents will be uploaded

The past few weeks have flown by. You have just completed the GA tutorial when you receive a memo from Ying marked CONFIDENTIAL. You scan the memo to find a list of client questions that have been assigned to you. You are expected to use Google Analytics to answer the 10 questions in the memo by the end of Week 7. The Google Analytics demo account will give you access to data from the Google Merchandise Store, which in this project represents CompanyOne’s data.

Documents will be uploaded

 

The past few weeks have flown by. You have just completed the GA tutorial when you receive a memo from Ying marked CONFIDENTIAL. You scan the memo to find a list of client questions that have been assigned to you. You are expected to use Google Analytics to answer the 10 questions in the memo by the end of Week 7. The Google Analytics demo account will give you access to data from the Google Merchandise Store, which in this project represents CompanyOne’s data.

Documents will be uploaded

The past few weeks have flown by. You have just completed the GA tutorial when you receive a memo from Ying marked CONFIDENTIAL. You scan the memo to find a list of client questions that have been assigned to you. You are expected to use Google Analytics to answer the 10 questions in the memo by the end of Week 7. The Google Analytics demo account will give you access to data from the Google Merchandise Store, which in this project represents CompanyOne’s data.

Documents will be uploaded

Discuss how features and benefits impact your marketing campaign

You are the marketing manager for a new brand of sports drink “Refresh”. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials. You are preparing for the launch of the product in the local market.

Read this article for more information on how features and benefits impact your marketing campaign:
Features vs. Benefits: Here’s the Difference & Why It Matters

Using what you have learned, answer the following questions:

  1. What are the features and benefits of this brand?
  2. What differentiates this sports drink from the competition?
  3. Who will the target market be and why?
  4. How will you promote “Refresh”?

Introduce the topics you will cover in your paper. Use 12-point Times New Roman font, double-space, and indent each paragraph throughout your assignment. Each paragraph should include a topic sentence, at least 2 qualifier sentences, and a transition, for a total of 4 sentences. Use APA in-text citations where your references are used. Do not change the document margins. The assignment should be 4–6 pages (plus the title page and the reference page).

Researching The Market

Goal setting is a common practice in marketing. It is important to set goals in the marketing strategy plan so that the marketing practices are aligned with the overall goals of the business. SMART Goals are Specific, Measurable, Attainable, Relevant, and Time-Bound. These goals are applicable in business as well as for yourself. In this assignment, you will combine these purposes. You are a future entrepreneur. You have a new product or service that you have created, and you are getting ready to launch your new brand. While putting together your marketing strategy plan, you should consider some of the important goals in marketing.

Read this article to understand “10 SMART Goals in Marketing (and Why They Are Important)”. 10 SMART Goals in Marketing (and Why They’re Important) | Indeed.com

Watch this video to better understand how to set SMART goals for digital marketing. How To Set Goals For Digital Marketing That You Can Actually Reach

Using what you have learned, use the following questions to guide your writing:

  1. Describe the name of your brand and the product and/or service that will launch your business.
  2. Provide a SMART goal that you will need to meet to launch your product and explain the reasoning for these goals.
  3. Why is this goal relevant to your business and how would you attain it?
  4. Please explain why it is important to be SMART when setting goals for your business?

 

Introduce the topics you will cover in your paper. Use 12-point Times New Roman font, double-space, and indent each paragraph throughout your assignment. Each paragraph should include a topic sentence, at least 2 qualifier sentences, and a transition, for a total of 4 sentences. Use APA in-text citations where your references are used. Do not change the document margins. The assignment should be 4–6 pages (plus the title page and the reference page).

Goal setting is a common practice in marketing. It is important to set goals in the marketing strategy plan so that the marketing practices are aligned with the overall goals of the business. SMART goals are specific, measurable, attainable, relevant, and time-bound. These goals are applicable in business and for yourself. In this assignment, you will combine these purposes. You are a future entrepreneur. You have a new product or service that you have created, and you are getting ready to launch your new brand. While putting together your marketing strategy plan, you should consider some of the important goals in marketing.

Outline The four Ps of marketing

The four Ps of marketing are product, place, price, and promotion. These four elements are integrated into the business plan of all businesses. These elements are described as follows:

  • Product: This is something that you can touch and feel, or a service rendered. This is the “thing” that a business is trying to market to customers.
  • Price: If the price is too high, customers may look for a lower price and purchase from a competitor. If it is too low, the business may not make enough revenue to continue to grow.
  • Promotion: If a business does no promotion, the word does not get out about the products for customers to purchase.
  • Place: If the business does not choose the right place or manage its supply chain, the products will not get to the customers.

These four Ps of marketing have not changed over the years. The way a business manages its four Ps has to evolve with technologies. The Internet and smartphones have put the world of products in the customers’ hands to take with them wherever they go. There are Web sites, social media platforms, and information being disseminated constantly. It is important for businesses to adjust and integrate the four Ps of marketing in these platforms to meet the wants and needs of today’s tech-savvy consumers.

Read the following article to better understand the marketing mix in the digital marketing world: Digital Marketing Mix and the Four Ps: An Integrated Marketing Approach For Business Professionals

 

Using what you have learned, use the following questions to guide your response:

  • According to the article, “A marketer’s first task is to understand what the product has to offer or its unique selling position (USP). How does unique selling position (USP) relate to the Product when using the Marketing Mix in digital marketing?
  • When considering Place in the digital Marketing Mix, what are the biggest differences from traditional marketing practices when considering your marketing channels?
  • Which of these differences is the most important to you and why?

Developing The Brand Strategy

 

Data analytics plays an important role in marketing management. There are many types of data to be gathered and studied. Structured data are quantitative data that can be stored in a fixed format such as a spreadsheet or list. These data can be easily processed by computers. Examples of structured data are the following:

  • E-mail address
  • Home address
  • Age
  • Gender
  • Credit card number

Unstructured data are not easily put into categories. Examples of unstructured data are the following:

  • Internet search results
  • Body of an e-mail
  • Data from social media sites, such as Facebook or LinkedIn
  • Photos
  • Text messages
  • Voicemails

Semi-structured data are a combination of both structured and unstructured data. An example would be an e-mail. The to and from fields would be considered structured data that are easily categorized, and the body of the e-mail would be unstructured, which is not as easily categorized. All of these data combined, along with other types, contribute to big data.

Watch the following video for more information about big data and analytics in marketing: The Importance of Big Data and Analytics in Marketing

Using what you have learned, use the following questions to guide your response:

  • How are these data used by companies? For example, a company that makes video games for Xbox or PlayStation can track the common actions that their players take before making an in-game purchase.
  • Describe 2 ethical dilemmas that business organizations face when using big data. For example, sharing private customer information with your best friend without the customer’s consent would be a potential ethical dilemma because that is private information held by the business.

(Marketing Plan: Product or Service)

I need assistance with this assignment

(Marketing Plan: Product or Service)

 

The product or service must be identified this week as it will serve as the basis for the Weeks 3, 5, and 8 Summative Assessments.

The completed integrated marketing plan will include the following:

  • Executive summary
  • Research
  • Target markets
  • Product strategy
  • Pricing strategy
  • Communication and promotional strategy
  • Sales strategy
  • Distribution strategy
  • Sales forecast
  • Conclusion
  • AppendixI need assistance with this assignment

    (Marketing Plan: Product or Service)

     

    The product or service must be identified this week as it will serve as the basis for the Weeks 3, 5, and 8 Summative Assessments.

    The completed integrated marketing plan will include the following:

    • Executive summary
    • Research
    • Target markets
    • Product strategy
    • Pricing strategy
    • Communication and promotional strategy
    • Sales strategy
    • Distribution strategy
    • Sales forecast
    • Conclusion
    • Appendix

Discuss business-to-business (B2B) and business-to-consumer (B2C)

Discuss business-to-business (B2B) and business-to-consumer (B2C)

In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?

Discuss business-to-business (B2B) and business-to-consumer (B2C)

In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?

What are the advantages of a good First Impression

Please help with starting this assignment. At the end of Chapter 2, review the mini-case Insight into Consumer Decision Making for 3D TV.  Responses should be separated into two clearly labeled sections, First Impression (question 1 on page 31 with explanation) and Analysis (question 2 on page 31 with explanation)

The analysis section must reflect the understanding of consumer behavior based on the chapter readings and one additional reference.  For this exercise, the reference journal article or published marketing research.  Your independent research should add materially to your (and your classmates) understanding of consumer behavior and include the full apa reference and responses.

Please help with starting this assignment. At the end of Chapter 2, review the mini-case Insight into Consumer Decision Making for 3D TV.  Responses should be separated into two clearly labeled sections, First Impression (question 1 on page 31 with explanation) and Analysis (question 2 on page 31 with explanation)

The analysis section must reflect the understanding of consumer behavior based on the chapter readings and one additional reference.  For this exercise, the reference journal article or published marketing research.  Your independent research should add materially to your (and your classmates) understanding of consumer behavior and include the full apa reference and responses.

Review the ISM Report On Business

Prompt: Review the ISM Report On Business and determine if the service sector is currently expanding or contracting based on the Non-Manufacturing Index (NMI) found at the ISM (Institute of Supply Management) Report on Business website:
https://www.ismworld.org/supply-management-news-and-reports/reports/ism-reporton-business/. Select the “Services PMI” and review the latest report and charts. What does this information say about the services sector? What does this information tell you about your organization’s opportunity or lack of opportunity in the services sector? What specifically may positively or negatively impact your organization?

500 words APA format

NOTE: Please make sure that you include a minimum of 2 APA references in discussion post not counting the Bible. 

Prompt: Review the ISM Report On Business and determine if the service sector is currently expanding or contracting based on the Non-Manufacturing Index (NMI) found at the ISM (Institute of Supply Management) Report on Business website:
https://www.ismworld.org/supply-management-news-and-reports/reports/ism-reporton-business/. Select the “Services PMI” and review the latest report and charts. What does this information say about the services sector? What does this information tell you about your organization’s opportunity or lack of opportunity in the services sector? What specifically may positively or negatively impact your organization?

500 words APA format

NOTE: Please make sure that you include a minimum of 2 APA references in discussion post not counting the Bible.