BCG Growth-Share Matrix

Original work only please,  plagiarized work will require a full refund Also please read instructions  thoroughly  before bidding once handshake is given. I WILL NOT ACCEPT A PAY INCREASE AND WILL DISPUTE IT.

The life cycle of any product or service is key in the development of a marketing strategy. As corporate goals or consumer interests change, so will products or services. External to an organization will also be the impact of technological advancements and regulatory changes on product and service development and life cycle.

Conduct an internet search for “BCG Growth-Share Matrix” and “GE/McKinsey Nine Cell Matrix” and learn how these tools are used to build strategic plans.

Write a 2- to 3-page paper that explains how BCG Growth-Share Matrices and GE/McKinsey Nine Cell Matrices are used in the health care industry to build strategic plans and how marketing can use them in the creation of marketing plans and communicating to their audience and service/product lines.

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines.

Outline examples of Recreational vehicles (RVs)

This exercise is designed for you to think in terms of segmentation variables discussed in the chapter. For example, what demographic, geographic, psychographic, or lifestyle variables could have been used to segment the market for baby food (variable 2)? Lifestyle segmentation variables could include:

1.     Consumers who want nothing but all-natural ingredients
2.     Upscale consumers who want gourmet baby food

3.     Time-conscious consumers who need instant or quick meals for their babies

THIS UNDER IS THE QUESTION THAT I NEED YOU TO ANSWER IT !

Identify one or several characteristics or variables that could be used to 

segment the markets for each of the following products. Example:Recreational vehicles (RVs) = age, income.

1.  Recreational vehicles (RVs)

2.  Baby food

3.  Rolls Royce automobiles

4.  Snow tires

5.  Hotel rooms

6.  Magazines

7.  Soft drinks

8.  Movies

9.  Shoes

10. Bicycles

11. Air passenger service

12. Cameras

13. Swimsuits

14. Restaurants

15. Snowboards

This exercise is designed for you to think in terms of segmentation variables discussed in the chapter. For example, what demographic, geographic, psychographic, or lifestyle variables could have been used to segment the market for baby food (variable 2)? Lifestyle segmentation variables could include:

1.     Consumers who want nothing but all-natural ingredients
2.     Upscale consumers who want gourmet baby food

3.     Time-conscious consumers who need instant or quick meals for their babies

THIS UNDER IS THE QUESTION THAT I NEED YOU TO ANSWER IT !

Identify one or several characteristics or variables that could be used to 

segment the markets for each of the following products. Example:Recreational vehicles (RVs) = age, income.

1.  Recreational vehicles (RVs)

2.  Baby food

3.  Rolls Royce automobiles

4.  Snow tires

5.  Hotel rooms

6.  Magazines

7.  Soft drinks

8.  Movies

9.  Shoes

10. Bicycles

11. Air passenger service

12. Cameras

13. Swimsuits

14. Restaurants

15. Snowboards

Analyze marketing environments and strategies used to strengthen product or service positioning.

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should create and/or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the second part of your marketing plan:

  1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
  2. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.
  3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
  4. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
  5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
  6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double- spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

1.   Analyze marketing environments and strategies used to strengthen product or service positioning.

c.   Examine the marketing science of customer behavior and products in the marketing exchange process.

2.   Evaluate marketing strategies used to create/communicate customer value.

a.   Analyze the marketing framework through a situation analysis.

b.   Evaluate target customer segments and positioning products within these segments.

c.   Evaluate the basis for market segmentation and approaches to segmentation.

3.   Create an effective marketing plan.

a.   Develop recommendations based on market analysis and strategy.

b.   Develop strategies to assess performance and achieve marketing goals.

c.   Develop dynamic strategies for competing.

d.   Develop branding strategies for existing and new products or services.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

What strategies will be most effective for motivating the team managing conflict and ensuring its success?

In Topic 3, selections for the West Coast Transit marketing team were made and now your job is to present the recommendation to your director. Surprisingly though, a directive is issued informing management that only four people will be able to staff the team, which will of course increase the pressure finalizing the selection.

Consider the vision for a successful West Coast Transit marketing team composed in Topic 3. Narrow down the team selection to four individuals for presentation to the director. Decide which strategies will be most effective for leading the agreed-upon team. Compose a PowerPoint presentation (10-12 slides) with a justification for the team selection and summary of the decision-making process that addresses the following:

  1. Who are the four team members, and what was the primary reason each person was selected?
  2. What are the primary strengths of the team? What are its potential weaknesses? How positive is the management team about the team’s potential? Justify your answers with evidence from “West Coast Transit Team Member Profiles.”
  3. What strategies will be most effective for motivating the team, managing conflict, and ensuring its success? Cite specific motivational theories, conflict-resolution strategies, and leadership strategies in your answer.
  4. How difficult was it to come to a decision regarding team selection? Which potential team member was most difficult to come to a consensus about? Why?
  5. Justify how the selected team embodies the values of Conscious Capitalism how the tenet of stakeholder orientation played a role in the team selection process.
  6. Describe how value is created for each stakeholder, and in what ways will the team positively impact the business as a whole?

You are required to use at least three academic references to support your reasoning for the team selection process.

While APA format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

List 3 key numerical results Ford used to assess the effectiveness of their online campaign

  1. List 3 key numerical results Ford used to assess the effectiveness of their online campaign

    1. What is the LA Galaxy “product”?

    2. Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program?

    3. How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?

    4. How are social media integrated into the LA Galaxy’s marketing strategy?

    5. How does the LA Galaxy assess the impact of its marketing activities? Has its program been successful?

    Questions 

    1. What is the LA Galaxy “product”?

    2. Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program?

    3. How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?

    4. How are social media integrated into the LA Galaxy’s marketing strategy?

    5. How does the LA Galaxy assess the impact of its marketing activities? Has its program been successful?

Discuss ethical issues that may arise when analyzing and reporting statistical data.

Discussion 1

Using Excel, complete the following exercises out of your textbook:

In these exercises, you will practice construction of frequency tables and histograms, respectively.

Submit both a Word document and two Excel documents as needed to show calculations and interpret the results.

Exercise 17

1 7. Academy Award–Winning Male Actors. The following data show the ages of all Academy Award–winning male actors at the time when they won the award (through 2016). Construct a frequency table for the data, using bins of 20–29, 30–39, and so on. What ages are the most com-mon for these winners?

44 41 62 53 47 35 34 34 49 41 37 38 34 32 40 43 48 41 39 49 57 41 38 39 52 51 35 30 39 36 43 49 36 47 31 47 37 57 42 45 42 45 62 43 42 48 49 56 38 60 30 40 42 37 76 39 53 45 36 62 43 51 32 42 54 52 37 38 32 45 60 46 40 36 47 29 43 37 38 45 50 48 60 50 39 55 44 33 41

Exercise 15

15. Academy Award–Winning Male Actors. Exercise 17 in Section 3.1 required the construction of a frequency table for the ages of Academy Award–winning male actors at the time when they won the award. Use that frequency table to con-struct the corresponding histogram

Discussion 2 I have upload attachment for this question

Submit the Milestone One Worksheet. In this milestone, you will address the following:

  1. Indicate what data set you have chosen and why. If you chose a particular data set to align with your concentration in psychology, describe in a sentence or two why you have chosen this concentration.
  2. Describe the involved parties in the data set presented and the question you can answer by the data.
  3. Discuss why the data set exemplifies a study that agrees with the APA’s Ethical Principles of Psychologists and Code of Conduct.
  4. Discuss ethical issues that may arise when analyzing and reporting statistical data.
  5. Describe one way in which you will ensure your reporting of results in your data analysis will align with the APA’s Ethical Principles of Psychologists and Code of Conduct.

Describe the major types of advertising and discuss how they differ

 

Chapter 18 – Advertising and Public Relations

 

1.            Describe the major types of advertising, and discuss how they differ.

 

2.            What are the important issues to consider when developing advertising objectives?

 

3.            What are the major differences between sales-based and communications-based advertising objectives?

 

4.            What is an advertising platform? What is the best way to develop a platform?

 

5.            Compare the competition-matching approach with the arbitrary approach in determining an advertising appropriation. Which method might more easily lead to overspending or underspending on the appropriation?

 

6.            What are the major components of a media plan? What limitations must be considered as the media plan is implemented?

 

7.            Why are headlines important?

 

8.            What are the major components of artwork?

 

9.            Why would a marketer conduct a posttest when the advertising campaign has already run and the dollars have already been spent?
10.          What are the advantages of using an advertising agency to develop an advertising campaign?

 

11.          What is public relations and for what purposes is it used?

 

12.          Discuss how event sponsorship can be used as a public relations tool.

 

13.          Identify and describe four publicity-based public relations tools.

 

14.          What approaches can be used to evaluate the effectiveness of public relations programs?

 

15.          What steps should an organization take to be able to deal effectively with negative public relations?

 

16.          Advertising is a promotion mix ingredient that is a _________ communication.

 

17.          Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called __________ advertising.

 

a)            institutional

 

b)            product

 

c)            organizational

 

d)            pioneer

 

e)            advocacy

 

18.          First Union Bank airs a series of radio ads that claim, “We are the friendly bank.” This campaign would best be described as __________ advertising.

 

a)            pioneer

 

b)            target

 

c)            product

 

d)            institutional

 

e)            comparative

 

19.          The University of Iowa runs a series of ads throughout the Midwest on how friendly and helpful its faculty, staff, and students are as well as how outstanding its academic programs are. This type of promotion would best be characterized as

 

a)            public relations.

 

b)            product advertising.

 

c)            advocacy advertising.

 

d)            institutional advertising.

 

e)            comparative advertising.

 

20.          When a company promotes its position on a public issue, this is specifically referred to as ______ advertising.

 

a)            institutional

 

b)            product

 

c)            advocacy

 

d)            issue

 

e)            competitive

 

Developing Marketing Strategy Is More Important Than Implementing Marketing Strategy.Discuss

Developing Marketing Strategy Is More Important Than Implementing Marketing Strategy.Discuss

Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because if the strategy is flawed, its implementation doesn’t matter.

 

Palo Alton Software maintains a website devoted to business and marketing plans. Log on to http://www.mplans.com/sample-marketing-plans.php#.U6tH9rFBlSA and take a look at a few of the sample marketing plans available. Do these plans use the same framework discussed in the text? What are the differences and similarities?

Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because if the strategy is flawed, its implementation doesn’t matter.

 

Palo Alton Software maintains a website devoted to business and marketing plans. Log on to http://www.mplans.com/sample-marketing-plans.php#.U6tH9rFBlSA and take a look at a few of the sample marketing plans available. Do these plans use the same framework discussed in the text? What are the differences and similarities?

Do You Believe American’s Concern For The Environment Is A Stronger Value Then Their Materialism?

 

Assessment Task 1

Procedure From the case study provided you are required to complete the following steps:

 

1. Develop guidelines reflecting organisational policy and procedures to be used for conducting research. These guidelines for research must provide information and guidance under the following headings:

 OHS

 Data privacy

 Staff involvement

 KPIs

 Quality of data.

 

2. Meet with and commission a staff member (your assessor) to develop detailed work plans for how research will be undertaken, using the guidelines you have established. Make sure you agree on the format of the materials (print/electronic/oral, etc.) and a date for the provision of these materials.

When the staff member returns the plans to you, you will need to review the plans to identify the following and providing a written Work Plan Summary (document) – the steps below should be the main sections of your summary:

1. Resources: Identify all required resources to support the implementation of the plans by: a. creating a list of all required resources b. completing the Resource requisition/acquisition form provided for each resource.

 

2. Consultants: Identify preferred consultants by: a. describing requirements for external consultants within the project plan b. detailing selection criteria for selection of external consultants c. identifying which consultant/s from the preapproved list is/are suitable.

 

3. Providers and suppliers: Identify preferred providers and suppliers by:

 describing requirements for goods and services within the project plan

 detailing selection criteria for selection of providers and suppliers

 identifying which providers and suppliers from the preapproved list is/are suitable.

Task Specifications You must provide:

 

A written Organisational Guidelines for Conducting Research (Step 1)

A brief written summary of your meeting with the staff member you commissioned for research (Step 2)

A written Work Plan Summary (Steps 3-5) with completed acquisition forms.

 

 

Your assessor will be looking for: • Evidence that you have examined the case study and reviewed organisational requirements to develop market research plans. Distance-based learners: • Complete assessment as per instructions, except the meeting with your staff member (the assessor) will be via phone or Skype or other live telephone or video medium.

Marketing Research Assignment

Attached Marking Rubic and 2 Examples

Will send Part A upon confirmation of assessment

Word count: 2000 words

Referencing: APA Referencing

Question:

Design a marketing research project for a product of your choice. Lately the product has not been performing well. You need to develop a marketing research proposal that identifies the marketing problem and the steps that will enable you to recommend a marketing decision to the products management. The proposal must outline the steps in the research process and the rationale for using them. It must clearly communicate exactly what information will be obtained, where it will be obtained and how it will be obtained.

Part B: Final Research Proposal (Assignment No. 2). Description Part B: Final Research Proposal.You must incorporate academic literature to support/justify your ideas. Unsubstantiated statements will not provide credibility to your discussion.

Your Final Research Proposal should include:

A brief overview of the product/brand

– Define the Marketing Research Problem

– Identify and Clarify information needs

– Define the research question/s

– Specify research objectives

– Confirm the information value

– Research Design (exploratory, descriptive, causal)

– Method

– Method of Administration including Data Collection Form (for example, questionnaire, moderators guide)

– Data Collection Form

– Sampling Technique

– Ethical considerations

– Potential limitations

– Timeline

Attached Marking Rubic and 2 Examples

Will send Part A upon confirmation of assessment

Word count: 2000 words

Referencing: APA Referencing

Question:

Design a marketing research project for a product of your choice. Lately the product has not been performing well. You need to develop a marketing research proposal that identifies the marketing problem and the steps that will enable you to recommend a marketing decision to the products management. The proposal must outline the steps in the research process and the rationale for using them. It must clearly communicate exactly what information will be obtained, where it will be obtained and how it will be obtained.

Part B: Final Research Proposal (Assignment No. 2). Description Part B: Final Research Proposal.You must incorporate academic literature to support/justify your ideas. Unsubstantiated statements will not provide credibility to your discussion.

Your Final Research Proposal should include:

A brief overview of the product/brand

– Define the Marketing Research Problem

– Identify and Clarify information needs

– Define the research question/s

– Specify research objectives

– Confirm the information value

– Research Design (exploratory, descriptive, causal)

– Method

– Method of Administration including Data Collection Form (for example, questionnaire, moderators guide)

– Data Collection Form

– Sampling Technique

– Ethical considerations

– Potential limitations

– Timeline