Which of the following applies to Intellectual Property law?

Question 1 options:

a)

that are high provide good opportunities for new partners or suppliers to enter this market (picture).

b)

in consumer markets can be high due to investments that partners make in matching buying and ordering.

c)

can be kept lower by utilizing a sole supplier.

d)

are more important for businesses, than for consumer buyers, due to the close buyer-seller relationships that develop.

e)

that are kept high are a good long-term tactic to keep buyers locked into poor quality service.

Question 2 (3 points)

Which of the following applies to Intellectual Property law?

Question 2 options:

a)

copyrights provide protection for trade secrets.

b)

copyrights provide protection for the original works of authors, musicians, and photographers.

c)

confidentiality agreements are only required for customers.

d)

requires a substantiality test to gain property protection.

e)

tends to reduce competition and decrease innovation.

Question 3 (3 points)

Business buyers are similar to final consumers in that:

Question 3 options:

a)

They purchase products and services that support the production of other products.

b)

Ensuring that revenues exceed costs always the primaryconsideration when evaluating a product for purchase.

c)

They purchase products to add to and make their own final product

d)

Customer satisfaction is determined by the customer when the product or service is consumed.

e)

Products purchased are often incorporated into the buying organization’s offering to its own customers.

Question 4 (3 points)

Based on the Endries Fastener Company video, the goal of the President of Endries Supply Company was to  __________________________.

Question 4 options:

a)

save their customers at least 4% of the cost of their fasteners.

b)

not get involved in Endries’ customers’ buying decisions until the Deliver Solution Stage

c)

be the sole supplier of all the fastener needs of Endries’ customers by getting involved all the way through their manufacturing processes.

d)

be the number two fastener provider for the U. S. Department of Defense.

e)

be the number one fastener provider for the women’s fashion industry.

Question 5 (3 points)

A good example of Natural Law is ______________?

Question 5 options:

Discuss McDonald’s Case

 

READ THE CASE AND WATCH THE VIDEO TO RESPOND TO THE QUESTIONS:

Video  https://online.fiu.edu/videos/?vpvid=f49b9004451e4d89ba5236dec9e16fda

ANSWER THESE THREE QUESTIONS:

Question 1: According to the second video, segmenting markets is central to McDonald’s marketing strategy and advertising efforts. Based on this video case, what are the advantages of McDonald’s marketing approach? What do you think about this approach?

Question 2: If you were a segment manager at McDonald’s, how would you target coffee products in Latin America? Describe which population segment you would focus on and why.

Question 3: Describe the strategy that McDonald’s used to obtain/assure their supply of (quality specifications and quantity) raw materials in India to produce their menu offerings.

ANSWER THESE TWO RESPONSES: 

Response 1: Due to the lack of agricultural, communications, and transportation technologies India holds versus that of the US, McDonald’s was able to fix this problem by working closely with local producers to get their supplies. Because of this, McDonald’s was able to build relationships with local farmers and suppliers. Through working hand and hand with their suppliers, McDonald’s was able to introduce their standards and technology to the locals. McDonald’s works to increase its suppliers’ quality of work by improving their irrigation technology. This was they were even able to improve their national support and avoid problems from importing products.

Response 2: McDonald’s marketing approach is very different from other companies. As was stated in the video, the company usually has a manager for each product the company sells, but McDonald’s has segment managers for target marketing. Although all companies use target marketing, McDonald’s uses it at another level. They are able to market to every segment, not just one or two. They use various ads to market the same product but advertise them in a different way for each consumer. This comes to an advantage to McDonald’s because they can profit well by attracting all consumers not just one. I think this approach is a smart one that McDonald’s took to try and reach every consumer in the market.

Which of the four approaches to setting a price does Carmex use for its products?

Answer the questions and complete here- free text or upload file is fine!

Carmex Video Case

  1. Which of the four approaches to setting a price does Carmex use for its products? Should one approach be used exclusively?
  2. Why do many Carmex product prices end in 9? What type of pricing is this called? What should happen to demand when this approach is used?
  3. Should cost be a factor in Carmex’s prices? What do you think is a reasonable markup for Carmex and for its retailers?
  4. Conduct an online search of lip balm products and compare the price of a Carmex product with three similar products from competitors. How do you think the competitors are setting their prices?Answer the questions and complete here- free text or upload file is fine!

    Carmex Video Case

    1. Which of the four approaches to setting a price does Carmex use for its products? Should one approach be used exclusively?
    2. Why do many Carmex product prices end in 9? What type of pricing is this called? What should happen to demand when this approach is used?
    3. Should cost be a factor in Carmex’s prices? What do you think is a reasonable markup for Carmex and for its retailers?
    4. Conduct an online search of lip balm products and compare the price of a Carmex product with three similar products from competitors. How do you think the competitors are setting their prices?

Discuss on Employee support for reopening

You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response due to a recent safety and injury incident at one of the parks resulting in serious injuries to employees and customers. The parks were closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures.

Now, as the theme park is all set to reopen, the CMO has called you to take a lead in planning the marketing strategy for the same. Your responsibility is to design a phased strategy for marketing the reopening of all parks. Your strategy should address the critical objectives such as maximum safety, crisis communication, customer satisfaction, and profit potential. You must coordinate marketing strategy with corporate strategy, as failure or success of the marketing strategy can have a direct impact on the brand.

As a first step, you will perform an analysis to understand the implications of reopening on brand equity. In this analysis you will identify the groups of stakeholders that are affected by the reopening and also plan the communication strategy for before and after the parks’ reopening. Also, you will identify the roles and responsibilities of key functional departments that are going to play an important role in the reopening process. This analysis will help you develop a strategic marketing plan to address the reopening of the park and also to develop an effective crisis communication plan.

In this milestone, you will create a PowerPoint presentation that will include brand analysis and the implications of reopening on the brand equity and functional departments, including their roles and responsibilities in the reopening process.

Prompt

Brand Analysis and Implications—In this part of the project, you will present the brand implications of reopening the park in the course scenario. Your presentation should include the following critical factors:

  1. Determine the essential factors that can impact the brand equity when reopening the park. (slides 1–3)
    1. Describe the importance of brand equity to the organization. (slide 1)
    2. Provide positive implications (slide 2):
      • Safety concerns addressed and communicated
      • Community and local government support for reopening
      • Employee support for reopening
    3. Provide negative implications (slide 3):
      • Social media negative reactions
      • Employee negative concerns

Discuss on Leadership Networking

Discuss on Leadership Networking

Use the book  Leadership Networking to answer those questions.

Read the Case Study (attached Below) “Bridging the Two Worlds – The Organizational Dilemma by Steven L. McShane.

  1. Describe the barriers to effective communication that existed in ABC Limited and how they impacted the employees. (5 marks)
  2. How did the author deal with these barriers? What would you do differently? (3 marks)
  3. Identify and explain why John was upset at the end of the case.  What do you recommend the writer should do? (2 marks)Use the book  Leadership Networking to answer those questions.

    Read the Case Study (attached Below) “Bridging the Two Worlds – The Organizational Dilemma by Steven L. McShane.

    1. Describe the barriers to effective communication that existed in ABC Limited and how they impacted the employees. (5 marks)
    2. How did the author deal with these barriers? What would you do differently? (3 marks)
    3. Identify and explain why John was upset at the end of the case.  What do you recommend the writer should do? (2 marks)

Discuss on Consumers In The Traditional Powdered Detergent Segment

Consumers In The Traditional Powdered Detergent Segment

 

When Procter & Gamble (P&G) introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth, P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multisegment targeting strategy called:When Procter & Gamble (P&G) introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth, P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multisegment targeting strategy called:

 

When Procter & Gamble (P&G) introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth, P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multisegment targeting strategy called:When Procter & Gamble (P&G) introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth, P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multisegment targeting strategy called:

Discuss on Business Ethics

Discuss on Business Ethics

1- How has David Pinder embraced ethical leadership to create an ethical culture at Cardinal IG?

2- How has Cardinal’s principles and values shaped the ethical bahavior of employees?

3- How has Cardinal empowered its employees to practice responsible and accountable leadership?

4-What are your thoughts on the management style and leadership for each company’s CEO and or Board of Directors?  What would you modify?  Discuss.

 

5. If you were ask to create or revise an ethics audit program for each company, what would you suggest for each company?  {Two suggestions for each company.}

 

Note: Your suggestions sohuld be tailored to the information you have read in the cases; do not just list any broad response catagory.

 

 

6. Explain and Justify your selections.

Discuss on Marketing Quiz

Question 1 of 40
2.5 Points
Which of the following is true about a simple random sampling?A. The researcher uses his or her judgment to select people who appear to best fit the requirements of the sample.B. Convenience is the key determinant of who participates.C. Each member of the population has an equal chance of being included in the sample.D. Every member of the population is included in the sample.
Question 2 of 40
2.5 Points
Which of the following was NOT among the top 10 in Business Week’s Annual Rating of the Best Global Brands for 2009?A. GapB. Coca-ColaC. MicrosoftD. IBM
Question 3 of 40
2.5 Points
Which of the following identifies a major concern regarding Internet marketing research?A. The speed at which surveys can be administeredB. Cost-effectivenessC. The ability to translate results to the general populationD. The difficulty of tabulating responses
Question 4 of 40
2.5 Points
AMF Research Group must guard against problems during the phase of conducting marketing research for its clients. Which of the following is NOT a problem that should be anticipated for data collected through interviews during this phase?A. Interviewers who incorrectly record responsesB. Respondents who give deceitful answersC. Interviewers who do not consistently execute the surveyD. Analysts who interpret and report the findings
Question 5 of 40
2.5 Points
Of the types of brand loyalty, which one leads to a higher relative price?A. AttitudinalB. BehavioralC. PurchaseD. Category
Question 6 of 40
2.5 Points
__________ is information collected on a regular basis using standardized procedures and sold to multiple customers from a related industry.A. Pure researchB. Syndicated researchC. Primary dataD. Experimental data
Question 7 of 40
2.5 Points
Which of the following statements about brand equity is NOT true?A. Strong brand equity means a brand has customer loyalty.B. Brand equity refers to the brand’s value to an organization.C. The highest level of brand equity involves establishing product benefits.D. Brand equity gives a firm the power to capture and hold onto a larger
Question 8 of 40
2.5 Points
Managers often start with __________ research and later follow with __________ research.A. exploratory; explanatoryB. explanatory; exploratoryC. descriptive; exploratoryD. explanatory; descriptive
Question 9 of 40
2.5 Points
Qualitative research is best suited for gathering __________ information.A. exploratoryB. causalC. quantitativeD. explanatory
Question 10 of 40
2.5 Points
For a fee, some companies __________ names or symbols previously created by other manufacturers, characters from popular movies and books, or works of art–any of which can provide brand equity.A. serviceB. licenseC. extendD. brand
Question 11 of 40
2.5 Points
Which of the following is NOT an aspect of Internet research panel management?A. Developing and administering an incentive programB. Creating representative data for the general populationC. Periodic reprofiling of membersD. Cleaning and refreshing the panel
Question 12 of 40
2.5 Points
A company that does not want to add to the product lines in its portfolio would be most likely to select which of the following options?A. MultibrandingB. BundlingC. Brand extensionD. Brand stretching
Question 13 of 40
2.5 Points
The middle level of brand positioning is:A. beliefs.B. values.C. product attributes.D. benefits.
Question 14 of 40
2.5 Points
Brand __________ is the set of associations that consumers hold in memory regarding a brand’s features, benefits, users, and perceived quality as a result of prior brand marketing activities.A. equityB. attitudeC. valuationD. knowledge
Question 15 of 40
2.5 Points
A(n) __________ often contains modeling capability to create different marketing and financial models.A. marketing research reportB. sampling procedureC. interactive research systemD. marketing decision support system
Question 16 of 40
2.5 Points
A(n) __________ scale is a measurement in which numbers are assigned to characteristics of objects to reflect the order of the objects.A. nominalB. graduatedC. ordinalD. interval
Question 17 of 40
2.5 Points
Which of the following is NOT a desirable quality for a brand name?A. It should suggest something about the product or service.B. It should be memorable and distinctive.C. The brand should almost always be a long word to get attention.D. The name should export smoothly to foreign
Question 18 of 40
2.5 Points
Which of the following research methods is generally the LEAST flexible?A. MailB. TelephoneC. Online surveysD. Online panels
Question 19 of 40
2.5 Points

 

Discuss on Business Marketing

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

Assignment Steps

Generate a minimum 700-word product strategy in Microsoft® Word.

Incorporate a product strategy that addresses the following:

  • At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
  • How you will measure (what metrics will be used to determine success or failure) the marketing activities.
  • Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
  • Address three elements of the Product and Promotion List (see below).
    • Product and Promotion List:
      • Integrated Marketing Communication
      • Advertising Strategy/Objectives
      • Push and Pull
      • Media Strategy
      • Advertising Execution
      • Direct Marketing
      • Public Relations/Strategies
      • Positioning

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Business Related Questions

1. What strategic plans could the college or university at which you are taking this management course adopt to compete for students in the marketplace? Would these plans depend on the school’s goals? (150 words)

2. From the information provided in the chapter example, identify how Western Digital Thailand used both the prevention and the preparation stages of crisis planning.(150 words)

3. Goals that are overly ambitious can discourage employees and decrease motivation, yet the idea of stretch goals is proposed as a way to get people fired up and motivated. As a manager, how might you decide where to draw the line between a “good” stretch goal and a “bad” one that is unrealistic?(150 words)

Inspire Learning Corporation

When the idea first occurred to her, it seemed like such a win-win situation. Now she wasn’t so sure.

Marge Brygay was a hardworking sales rep for Inspire Learning Corporation, a company intent on becoming the top educational software provider in five years. That newly adopted strategic goal translated into an ambitious, million-dollar sales target for each of Inspire’s sales reps. At the beginning of the fiscal year, her share of the sales department’s operational goal seemed entirely reasonable to Marge. She believed in Inspire’s products. The company had developed innovative, highly regarded math, language, science, and social studies programs for the K–12 market. What set the software apart was a foundation in truly cutting-edge research. Marge had seen for herself how Inspire programs could engage whole classrooms of normally unmotivated kids; the significant rise in scores on those increasingly important standardized tests bore out her subjective impressions.

But now, just days before the end of the year, Marge’s sales were $1,000 short of her million-dollar goal. The sale that would have put her comfortably over the top fell through due to last-minute cuts in one large school system’s budget. At first, she was nearly overwhelmed with frustration, but then it occurred to her that if she contributed $1,000 to Central High, the inner-city high school in her territory probably most in need of what she had for sale, they could purchase the software and put her over the top.

Her scheme would certainly benefit Central High students. Achieving her sales goal would make Inspire happy, and it wouldn’t do her any harm, either professionally or financially. Making the goal would earn her a $10,000 bonus check that would come in handy when the time came to write out that first tuition check for her oldest child, who had just been accepted to a well-known, private university.

Initially, it seemed like the perfect solution all the way around. The more she thought about it, however, the more it didn’t quite sit well with her conscience. Time was running out. She needed to decide what to do.

What Would You Do?

  1. Donate the $1,000 to Central High, and consider the $10,000 bonus a good return on your investment. (100 words)
  2. Accept the fact that you didn’t quite make your sales goal this year. Figure out ways to work smarter next year to increase the odds of achieving your target.(100 words)
  3. Don’t make the donation, but investigate whether any other ways are available to help Central High raise the funds that would allow them to purchase the much-needed educational software.(100 words)