1) Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.( )Page Ref: 340

2) A company’s channel decisions directly affect the prices of its products.

( )Page Ref: 341

3) Producers use intermediaries because they create greater efficiency in making goods available to target markets.( )Page Ref: 342

4) The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.( )Page Ref: 342

5) Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.( )Page Ref: 343

6) The number of products supplied indicates the length of a channel.

( )Page Ref: 343

7) In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers. ( )Page Ref: 343

8) Horizontal conflicts are conflicts between different levels of the same channel.

( )Page Ref: 344

9) Vertical conflict occurs among firms at the same level of the channel.

( )Page Ref: 344

10) A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole. ( )Page Ref: 345

11) A non-corporate VMS integrates successive stages of production and distribution under single ownership.( )Page Ref: 346

12) In a vertical marketing system, two or more companies at one level join together to follow a new marketing opportunity. ( )Page Ref: 347

13) Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.( )Page Ref: 348

14) Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.( )Page Ref: 348-349

15) Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

( )Page Ref: 350

16) Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible.

( )Page Ref: 351

17) Under the strategy of intensive distribution, the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.

( )Page Ref: 351

18) Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

( )Page Ref: 353

Question 1. 1. (TCO 1) Describe a virtual brand community. Create an example that demonstrates the concept. (Points : 25)

Question 2. 2. (TCO 2) What is the difference between a subculture and an ethnic subculture? (Points : 25)

Question 3. 3. (TCO 3) Of the four conflicts that characterize teenagers, which would be more of an issue in Asian societies where conformity is highly valued? (Points : 25)

Question 4. 4. (TCO 4) Explain the means-end chain model. Give an example to demonstrate how the process might work. (Points : 25)

Question 5. 5. (TCO 5) Evaluate the effectiveness of subliminal persuasion and messages. Be sure to demonstrate your knowledge of the evidence about the success of the technique as presented in the text. (Points : 25)

Question 6. 6. (TCO 6) Who in a working-class family typically plays the role of the family financial officer? Use income, education, and length of marriage to discuss when this officer will become more likely to use syncratic decision making. (Points : 25)

Question 7. 7. (TCO 7) Retail stores put a number of items on the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked, or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words, the customer simply sees a product and purchases it. Create a fourth hierarchy of effects that would combine the three components of the ABC model when a product is selected on impulse. (Points : 25)

Question 8. 8. (TCO 8) It has been observed by psychologists that women are more likely to ask, “Could you close the door?” while men are more likely to ask, “Would you close the door?” What does this slight difference in language usage represent in gender role socialization? What socialization goals are most likely being used by the men and women in the example? (Points : 25)

Question 9. 9. (TCO 9) A customer searching for an SUV is trying to decide what to buy. She decides to limit her options by using the following strategy. First, the car must be a Honda or a Toyota because the customer believes that they have the highest quality. Second, the vehicle cannot cost more than $30,000 or get less than 10 miles per gallon. Third, the remaining vehicles’ interiors, comfort, and instrument placing will be judged by giving each a score and summing them. The SUVs that are left, with the highest summed scores, will be selected for an intensive test drive. What type of decision rules was this customer proposing to use? There will be more than one rule used. (Points : 25)

Question 10. 10. (TCO 10) Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles? (Points : 25)

PRICING

Maximum 2 pages; add the charts & graphsto the appendixes

Pricing Strategy

Specific Price for the new/revised product/service

Demonstrate pricing isconsistent with company brand equity & product’s positioning

IMPLEMENTATION PLAN

Maximum 1 page; add the charts & graphsto the appendixes

Describe a time line for implementation and main tasks and evaluation method

Gantt Chart showing the implementation plan (In the appendixes)

ALSO PLEASE REVISE MARKETING AND PRODUCT OBJECTIVES FROM SITUATIONAL ANALYSIS FINAL PDF PAGES 14 TILL 17. I HAVE ATTACHED THE FILES FOR YOU.

Please read the situational analysis document carefully focusing on the new product section. The goal is create a marketing plan for the new product chosen by our team. Please deliver quality work in a timely manner. Do not hesistate to ask any questions if needed.

PRICING

Maximum 2 pages; add the charts & graphsto the appendixes

Pricing Strategy

Specific Price for the new/revised product/service

Demonstrate pricing isconsistent with company brand equity & product’s positioning

IMPLEMENTATION PLAN

Maximum 1 page; add the charts & graphsto the appendixes

Describe a time line for implementation and main tasks and evaluation method

Gantt Chart showing the implementation plan (In the appendixes)

ALSO PLEASE REVISE MARKETING AND PRODUCT OBJECTIVES FROM SITUATIONAL ANALYSIS FINAL PDF PAGES 14 TILL 17. I HAVE ATTACHED THE FILES FOR YOU.

Please read the situational analysis document carefully focusing on the new product section. The goal is create a marketing plan for the new product chosen by our team. Please deliver quality work in a timely manner. Do not hesistate to ask any questions if needed.

1. Describe the six traits that researchers believe may indicate a good leader. However, research has not established a clear link between personality traits and leadership success. What other factors do you think might contribute to success or failure?
2. Claire Callahan supervises the camping department of a large outdoor equipment store. The store manager (Callahan’s boss) has given her the objective of increasing sales by 10 percent during the next quarter. Choose one of the three leadership styles (authoritarian, democratic, or laissez faire). Then state three or more steps that Callahan might take to influence her employees to meet the new sales objective.
3. Ann Wong is the accounts payable supervisor at an insurance company. During a time of layoffs, she decides to adopt a more people-oriented leadership style than the style she normally uses. What does this change mean?
4. Do you think it is more realistic to expect supervisors to adjust the situation to meet their preferred leadership style, as suggested by Fiedler’s contingency model of leadership, or to adjust their leadership style to fit the situation, as suggested by the life cycle theory of leadership? Explain your reasoning.
5. Do you think it would be more satisfying to be a path–goal leader, a servant leader, or an entrepreneurial leader? Explain your thoughts.
6. In which of the following situations would you recommend that the supervisor use an authoritarian style of leadership? In which situations would you recommend a democratic style? Explain your choices.
   1. The supervisor’s manager says, “Top management wants us to find ways to reduce the environmental impact of all our activities.” Each department is given wide latitude in how to accomplish this.
   2. A supervisor is uncomfortable in meetings and likes to be left alone to figure out solutions to problems. The supervisor’s employees believe that a good supervisor is able to tell them exactly what to do.
   3. A shipment of hazardous materials is on its way to a warehouse. The supervisor is responsible for instructing employees how to handle the materials when they arrive later that day.
7. Identify the leader relationships error in each of the following situations. Suggest a better way to handle each.
   1. Carole Fields’s boss compliments her on the report she submitted yesterday. She says, “It was no big deal.”
   2. When Rich Peaslee was promoted to supervisor, he told the other employees, “Now, remember, I was one of the gang before this promotion, and I’ll still be one of the gang.”
   3. The second-shift supervisor observes that the first-shift employees have not left their work areas clean for the last three days. He complains to his manager about the lax supervision on the first shift.
8. Carla Santos doesn’t get along with her new manager; the two have disliked each other since the day they met. Santos was transferred to a new department when the previous supervisor left the company, so neither she nor her manager actually chose to work together. Santos doesn’t want her job as a supervisor to be jeopardized by an unpleasant relationship. What steps might she take to improve the situation?