Discuss Cultural Norms Fair & Lovely And Advertising

Review Case 2-2Preview the document. Respond to the following questions from the case:

  1. Question #2 from the case: Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?
  2. Question #7 from the case: Now that a male market for fairness cream exists, is the strength of AIDWA’s argument weakened? Explain.
  3. Then, imagine you are an advisor for Unilever. Explain how you would recommend using market research before approaching the marketplace in India. (Refer to your readings in Chapter 8 for support.)

The assignment:

  • Must be one to two double-spaced pages (approximately 300-600 words) in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use APA style headings to organize paper, as outlined in the Ashford Writing Center.
  • Must use at least one scholarly source in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

How has a continuous strategy of marketing innovation proved successful for USA Today and USAToday.com?

 How has a continuous strategy of marketing innovation proved successful for
USA Today and USAToday.com? 

2Q. How has a continuous strategy of marketing innovation proved successful for
USA Today and USAToday.com? Do you believe that USA Today is well positioned for
the future? Explain.

 

 

3Q. What are the SWOT implications for USA Today as it looks toward its future?
What strengths and opportunities can USA Today leverage as it looks for a
competitive advantage in the distribution of news and information?

 

 

4Q. Based on USA Today’s experiences with print and online news, evaluate the
long-term potential of printed news and the newspaper publishing industry. Do
you believe printed newspapers will continue to survive despite digital
competition?

 How has a continuous strategy of marketing innovation proved successful for
USA Today and USAToday.com? 

2Q. How has a continuous strategy of marketing innovation proved successful for
USA Today and USAToday.com? Do you believe that USA Today is well positioned for
the future? Explain.

 

 

3Q. What are the SWOT implications for USA Today as it looks toward its future?
What strengths and opportunities can USA Today leverage as it looks for a
competitive advantage in the distribution of news and information?

 

 

4Q. Based on USA Today’s experiences with print and online news, evaluate the
long-term potential of printed news and the newspaper publishing industry. Do
you believe printed newspapers will continue to survive despite digital
competition?

What factors account for the success of IKEA?

 

IS IKEA’s SUCCESS SUSTAINABLE?

Review the video clips and the case below to gain insight into IKEA’s the global strategy.  Then prepare your analysis of this strategy guided by the questions below.

  • What factors account for the success of IKEA?
  • What do you think of the company’s product strategy and product range?
  • Despite its success, there are many downsides to shopping at IKEA. What are some of these downsides?
  • Walmart entered a period of difficulties after Sam Walton stepped down. Do you anticipate IKEA having the same leadership transition challenges? Why or why not?
  • Did it surprise you to learn that both a developed country (the United States) and alsoemerging economies (i.e., China and Russia) are the fastest-growing international markets for IKEA? Does this fact pose any challenges in the way IKEA ought to compete across the globe? Why or why not? 

    IS IKEA’s SUCCESS SUSTAINABLE?

    Review the video clips and the case below to gain insight into IKEA’s the global strategy.  Then prepare your analysis of this strategy guided by the questions below.

    • What factors account for the success of IKEA?
    • What do you think of the company’s product strategy and product range?
    • Despite its success, there are many downsides to shopping at IKEA. What are some of these downsides?
    • Walmart entered a period of difficulties after Sam Walton stepped down. Do you anticipate IKEA having the same leadership transition challenges? Why or why not?
    • Did it surprise you to learn that both a developed country (the United States) and alsoemerging economies (i.e., China and Russia) are the fastest-growing international markets for IKEA? Does this fact pose any challenges in the way IKEA ought to compete across the globe? Why or why not?

MKTG Case Essay

Your written submission should NOT exceed two (2) double-spaced pages

Use standard 8.5″ by 11″ size, double-spaced, 11- or 12-point font of your choice, and appropriate margins

1) READ:  CASE: “Trap-Ease America: The Big Cheese of Mousetraps”(Attached)

2) WRITE:  ANSWER QUESTIONS: 1, 2, and 3 (BELOW)

QUESTIONS (Answer ALL 3 Questions)

1)  Has Martha identified the best target market for Trap-Ease?  What other market segment(s) could – or should – Trap-Ease target?

2)  Who is Trap-Ease’s competition?  What competitive advantages do they have versus Trap-Ease?

3)  How has the company positioned their Trap-Ease product for the chosen target market?  Could it position the product in other ways?

Your written submission should NOT exceed two (2) double-spaced pages

Use standard 8.5″ by 11″ size, double-spaced, 11- or 12-point font of your choice, and appropriate margins

1) READ:  CASE: “Trap-Ease America: The Big Cheese of Mousetraps”(Attached)

2) WRITE:  ANSWER QUESTIONS: 1, 2, and 3 (BELOW)

QUESTIONS (Answer ALL 3 Questions)

1)  Has Martha identified the best target market for Trap-Ease?  What other market segment(s) could – or should – Trap-Ease target?

2)  Who is Trap-Ease’s competition?  What competitive advantages do they have versus Trap-Ease?

3)  How has the company positioned their Trap-Ease product for the chosen target market?  Could it position the product in other ways?

Defining And Categorizing Various Forms Of Risk

LTD Acceptance is a private property and auto insurance carrier that specializes in sports cars and motorcycles. This organization is owned by LTD Capital, a large equity group with over 15 holdings. LTD Acceptance is the parent company’s single largest holding as it drives 70% of total revenue. Due to the inherent risk involved in that segment of the market, many of LTD Acceptance’s competitors do not offer policies for sports cars or motorcycles. This market segment is underserved which is why the organization has 20,000 active policies for a sports car or a motorcycle.

LTD is headquartered in Houston, TX. LTD does not sell insurance directly to the public. Instead, it uses third-party agents to sell its policies. LTD handles all customer service needs including claims intake, policy services, and general questions. The company operates in four states: California, Texas, Louisiana, and Florida. Currently, LTD does not have an active system in place to ensure that its agents are in fact using LTD guidelines to screen potential policyholders. However, no evidence of negligence has emerged so far as the organization has yet to have a year in which it was not profitable. LTD has also had the good fortune of not suffering losses because of natural disasters or catastrophic events.

In your first days of your new role as the senior risk analyst, you know your first task is to complete a framework for adequately identifying risk exposures. During this process, you realize that many of your counterparts lack the basic understanding of how to identify risks. Your supervisor has come to you and asked for a report outlining the importance of identifying risks to support risk management activities and positively impact the company’s bottom line. If your counterparts do not understand your report, you know that you will have minimal support in your efforts to manage the organization’s risks effectively.

For your report, you have been asked to analyze and address the following:

Why is identifying risk exposures significant? What are the ramifications for organizations that fail to properly identify risks they are exposed to?

What are the market risks LTD encounters?

What business risk does LTD encounter in its day-to-day operations?

What compliance and human capital risks might LTD face?

How do risk management activities correlate with overall productivity?

The format for your report should be in the business, professional style. For help with this format, please click here.

Discuss the geographic information systems (GIS) technique

Discuss the geographic information systems (GIS) technique

 

Marketers are often using the geographic information systems (GIS) technique to map target markets for market segmentation. For example, go to www.gis.com and understand the use of GIS in business and other marketing related fields.

  • Your task is going to http://www.esri.com/data/esri_data/ziptapestry and entering your ZIP code to see a demographic map about where you live or where you work. After exploring the community lifestyle and demographic information about your neighborhood, please describe competitive advantages of using GIS in market segmentation compared other traditional approaches

USE zip code: 72712

REQURIEMENTS:

-250 words !!

-2 external sources !!

-Turnitin must be attached

Turnitin Requirements:

  • For each post, your similarity score must meet a threshold of no more than 20%.
  • A post with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
  • For resubmissions, it may take up to 24 hours for a new similarity score.
  • It is the student’s responsibility to allow enough time for resubmission of their assignment to Turnitin if their initial report did not meet the 20% threshold.
  • A post with more than 20% threshold will receive a zero.

Discuss Influencing Organisational Strategy

Discuss Influencing Organisational Strategy

Type of paperCoursework

  • SubjectMarketing
  • Number of pages11
  • Format of citationOther
  • Number of cited resources8
  • Type of serviceWriting

Need to answer these questions: 1. What is Starbucks’ strategy? (100 marks) 2. Assess Starbucks’ strategy in relation to: a) Starbucks’ financial performance. (50 marks) b) The overall coherence of Starbucks’ strategy in terms of its fit with the company’s external and internal environments and the internal consistency of the strategy. (50 marks) 3. Does Starbucks operate in the interests of its shareholders or its stakeholders? (100 marks) 4. What threats does Starbucks face; how should it counter these threats? (100 marks)

Additional Service

i

Progressive delivery

With progressive delivery, you have an additional deadline by which you have to provide a first half of the paper for the customer. The customer may evaluate this work and add his or her commentary.

Discuss on Thread Modelling and Mitigation

Follow the Brief. And incude some points like DFD diagram and some points which you didn’t cover in my last work this work consist of 2500words  please draw the DFD diagram by your own and follow the sample how to do it i have attached one file  please do it according to it.  Ok please let me know if you have doubts ok

I got this email for supplimentary assessment  i got a chance to redo it will you do it now according to this below criteria.
You need to go through both Thread Modelling and Mitigation for this scanario.
World’s Trend
World’s Trend is a mail order supplier of high-quality, fashionable clothing. Customers place orders by telephone, by mailing an order form included with each catalogue, or via the Web site.
Summary of Business Activities
When customer orders come in, the item master and the customer master files are both updated. If an item is out of stock, the inventory control department is notified.
If the order is from a new customer, a new record is created in the customer master file.
Picking slips are produced for the customer order and sent to the warehouse.
A shipping statement is prepared.
The process of shipping a customer order involves getting the goods from the warehouse and matching up the customer shipping statement, getting the correct customer address, and shipping it all to the customer.
The customer statement is generated and a billing statement is sent to a customer once a month.
An accounts receivable report is sent to the accounting department

What are two specific factors that would be most important to consider when expanding into a chosen country

  • Which country would you suggest they company expand into first, and why?
  • What are two specific factors, from the list below, that would be most important to consider when expanding into this chosen country, and why?
    • Culture
    • Linguistics
    • Ethics
    • Legal
    • Competition

In your replies to at least two peers, pick one of the factors your peers did not select and explain why you think it is also an important consideration for that country.

  • Which country would you suggest they company expand into first, and why?
  • What are two specific factors, from the list below, that would be most important to consider when expanding into this chosen country, and why?
    • Culture
    • Linguistics
    • Ethics
    • Legal
    • Competition

In your replies to at least two peers, pick one of the factors your peers did not select and explain why you think it is also an important consideration for that country.

Principles Of Marketing MCQs

1. Subaru of America targeted outdoor enthusiasts when it added an outdoor life section to its Web site, organized by area of interest. The site will serve as a platform for co-marketing and promotional programs and will allow Subaru to gather most overt and covert information. Which of the following provides the most likely reason why Subaru has added this section to its site?

to create cognitive dissonance

to reduce problems associated with cultural diversity

to increase the effectiveness of its channels of distribution

to lessen the importance of customer service

to design more targeted marketing communications
4 points
Question 2
1. Blood ServicesAs flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Brooklyn/Staten Island Blood Services has launched a CRM marketing campaign to boost awareness and repeat donations. Early in the campaign it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, “On the anniversary of your life, would you consider saving another’s life?”
Refer to Blood Services. The organization developed a _____ list of donors to receive birthday cards.

compiled

benefit-based

response

feedback

proactive
4 points
Question 3
1. Which of the following is a guideline for a successful CRM system?

Customer information is not retained past the initial contact with the customer.

Intuition and experience must define the products provided by the organization.

The product takes center stage in the organization.

Customer information is kept in a centralized repository.

All of these are guidelines for a successful CRM system.
4 points
Question 4
1. Which of the following statements about a CRM system is true?

A critical component of a CRM system is the use of the appropriate technology to store and integrate customer data.

A CRM system operates on the theory that all customers are equally important.

Due to privacy laws, a CRM system only disseminates customer information to those who are actually in day-to-day contact with customers.

A company using a CRM system must view its customers as bits of data.

All of these statements about a CRM system are true.
4 points
Question 5
1. CRM concerns many Americans because:

of the large number of people who must be served

not all customers have access to CRM marketing

of the potential for invasion of privacy

of the aggressive nature of marketers that use CRM

of the expense to consumers
4 points
Question 6
1. Les Ailes de la Mode, a Quebec retailer, offers its customers Les Ailes MasterCard. The card is connected to a points program that offers one point for every $20 of purchases on the card and triple that on purchases made at Les Ailes. It also incorporates an electronic chip, through which a $10 coupon is awarded to each member every month via the electronic gift card (on purchases of $10 or more every month). Card members also receive free subscriptions to the retailer’s Les Ailes magazine. This shows how CRM can be used: