Which one of the following is not a demographic base for segmentation?

Question 1 of 10

10.0 Points

Your marketing target analysis does not have to include which of the following:

A. Identifying and analyzing the relevant purchasing organizations and people

B. Collecting and analyzing relevant data regarding the demographics and psychographics of the targeted segments

C. Identifying payment terms used by the targeted organizations and consumers

D. Developing appropriate action programs to reach the targeted segments

Question 2 of 10

10.0 Points

Which one of the following is not a demographic base for segmentation?

A. Education

B. Occupation

C. Religion

D. Personality

Question 3 of 10

10.0 Points

Is the following statement true or false. Your Target market is the segment/group of people you choose to not sell to.

A. True

B. False

Question 4 of 10

10.0 Points

Which of the following are types of Segmentation Bases?

A. Geographic segmentation

B. Psychographic segmentation

C. Demographic segmentation

D. Behavioral segmentation

E. All of the above

Question 5 of 10

10.0 Points

Behavioral segmentation

A. is segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size

B. refers to the stages families go through over time and how it affects people’s buying behavior.

C. divides people and organization into groups according to how they behave with or act toward products

Question 6 of 10

10.0 Points

Multisegment Marketing Strategy

A. is a new effort to isolate markets and target them.

B. involves targeting an even more select group of consumers.

C. involves targeting a very select group of customers.

D. can allow firms to respond to demographic changes and other trends in markets.

E. None of the above

Question 7 of 10

10.0 Points

Is the following statement true or false.

Firms that compete in the global marketplace can use any combination of the segmenting strategies or none at all.

A. True

B. False

Question 8 of 10

10.0 Points

Targeting Strategies Used in Global Markets consist of the following.

A. Multisegmenting Marketing

B. Concentrated Marketing

C. Targeted Marketing

D. All of the above

E. None of the above

Question 9 of 10

10.0 Points

Positioning is

A. is a two-dimensional graph that visually shows where your product stands, or should stand, relative to your competitors, based on criteria important to buyers.

B. is how consumers perceive a product relative to the competition.

C. is a catchphrase designed to sum up the essence of a product.

D. is an effort to “move” a product to a different place in the minds of consumers

E. None of the above

Question 10 of 10

10.0 Points

Is the following statement true of false. Repositioning is an effort to “move” a product to a different place in the minds of consumers.

A. True

Question 1 of 10

10.0 Points

Your marketing target analysis does not have to include which of the following:

A. Identifying and analyzing the relevant purchasing organizations and people

B. Collecting and analyzing relevant data regarding the demographics and psychographics of the targeted segments

C. Identifying payment terms used by the targeted organizations and consumers

D. Developing appropriate action programs to reach the targeted segments

Question 2 of 10

10.0 Points

Which one of the following is not a demographic base for segmentation?

A. Education

B. Occupation

C. Religion

D. Personality

Question 3 of 10

10.0 Points

Is the following statement true or false. Your Target market is the segment/group of people you choose to not sell to.

A. True

B. False

Question 4 of 10

10.0 Points

Which of the following are types of Segmentation Bases?

A. Geographic segmentation

B. Psychographic segmentation

C. Demographic segmentation

D. Behavioral segmentation

E. All of the above

Question 5 of 10

10.0 Points

Behavioral segmentation

A. is segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size

B. refers to the stages families go through over time and how it affects people’s buying behavior.

C. divides people and organization into groups according to how they behave with or act toward products

Question 6 of 10

10.0 Points

Multisegment Marketing Strategy

A. is a new effort to isolate markets and target them.

B. involves targeting an even more select group of consumers.

C. involves targeting a very select group of customers.

D. can allow firms to respond to demographic changes and other trends in markets.

E. None of the above

Question 7 of 10

10.0 Points

Is the following statement true or false.

Firms that compete in the global marketplace can use any combination of the segmenting strategies or none at all.

A. True

B. False

Question 8 of 10

10.0 Points

Targeting Strategies Used in Global Markets consist of the following.

A. Multisegmenting Marketing

B. Concentrated Marketing

C. Targeted Marketing

D. All of the above

E. None of the above

Question 9 of 10

10.0 Points

Positioning is

A. is a two-dimensional graph that visually shows where your product stands, or should stand, relative to your competitors, based on criteria important to buyers.

B. is how consumers perceive a product relative to the competition.

C. is a catchphrase designed to sum up the essence of a product.

D. is an effort to “move” a product to a different place in the minds of consumers

E. None of the above

Question 10 of 10

10.0 Points

Is the following statement true of false. Repositioning is an effort to “move” a product to a different place in the minds of consumers.

A. True

What are the major challenges facing Sweet Leaf?

 

Please read the case study several times to familiarize yourself with the company’s situation.  Then, think about the following questions when you are analyzing the case:

1.     What are the major challenges facing Sweet Leaf?

2.     Assess the company’s internal capabilities and external operating environment.  What implications can be drawn for the marketing strategy?

3.     Perform a customer and competitive analysis for Sweet Leaf.  What implications can be drawn for the marketing strategy?

4.     Assess the profitability of the existing distribution channels.  What conclusions can you make?

By answering these questions, thoroughly, you have enough information to design a comprehensive marketing strategy for Sweet Leaf that includes a target market choice, distribution strategy and promotion plan.  Pricing and product line recommendations should also be considered.  Make sure you justify your plans with explanations, details, and external sources (qualitative and quantitative).  Use APA format for your analysis including the citations and references.

  • attachment

    SweetLeaf.pdf
  • attachment

    SampleCaseStudyAnalysis.pdf

     

    Please read the case study several times to familiarize yourself with the company’s situation.  Then, think about the following questions when you are analyzing the case:

    1.     What are the major challenges facing Sweet Leaf?

    2.     Assess the company’s internal capabilities and external operating environment.  What implications can be drawn for the marketing strategy?

    3.     Perform a customer and competitive analysis for Sweet Leaf.  What implications can be drawn for the marketing strategy?

    4.     Assess the profitability of the existing distribution channels.  What conclusions can you make?

    By answering these questions, thoroughly, you have enough information to design a comprehensive marketing strategy for Sweet Leaf that includes a target market choice, distribution strategy and promotion plan.  Pricing and product line recommendations should also be considered.  Make sure you justify your plans with explanations, details, and external sources (qualitative and quantitative).  Use APA format for your analysis including the citations and references.

    • SweetLeaf.pdf
    • SampleCaseStudyAnalysis.pdf

Explain why there is increasingly concern about potential eavesdropping practices by Google and other companies via Internet-enabled “smart home” devices

Explain why there is increasingly concern about potential eavesdropping practices by Google and other companies via Internet-enabled “smart home” devices

Read the Google Video Case 16 and watch the Google video:

***** MUST BE 350 WORDS *****

http://www.viddler.com/embed/bf7fc9fa

Create and post an initial thread that addresses the following questions or issues:

  • When conducting a Google search, why do some search results appear before others?  Describe in detail the processes that Google uses to prioritize the positioning of search results?
  • Describe Google Ads (formerly Google AdWords) and AdSense services and how each may benefit a company’s online advertising effort with Google.
  • Explain why there is increasingly concern about potential eavesdropping practices by Google and other companies via Internet-enabled “smart home” devices (e.g.: televisions, assistants, and Wi-Fi networks)?  What preventative measures may be taken by consumers to mitigate “always listening,” hacking, eavesdropping and other surreptitious information gathering conducted by unwanted intruders?

“Great is our Lord and mighty in power; his understanding has no limit.” (Psalm 147:5 NIV)

Describe the vastness of God’s wisdom, knowledge and power, in consideration of the power of human marvels such as Google.

Marketing Management- Discussion

Imagine you have inherited a company. Choose a product that the company manufactures and sells. Assume that traditionally, the company has sold to commercial users such as restaurants, supermarkets, or food distributors. You have decided to expand your customer base to include non-commercial users (Consumers). For this discussion, you will:

  • Identify the product(s) that your company manufactures and sells
  • Develop a statement of your target market(s)
  • Develop a statement of your competitor’s target market(s)
  • Develop a value proposition statementImagine you have inherited a company. Choose a product that the company manufactures and sells. Assume that traditionally, the company has sold to commercial users such as restaurants, supermarkets, or food distributors. You have decided to expand your customer base to include non-commercial users (Consumers). For this discussion, you will:
    • Identify the product(s) that your company manufactures and sells
    • Develop a statement of your target market(s)
    • Develop a statement of your competitor’s target market(s)
    • Develop a value proposition statement

Describe the process of rolling out this new company-wide quality initiative.

  1. Identify the various constructs and concepts involved in the study.
  2. What hypothesis might drive the research of one of the cities on the top 10 dangerous intersection list?
  3. Evaluate the methodology for State Farm’s research.
  4. If you were State Farm, how would you address the concerns of transportation engineers?
  5. If you were State Farm, would you use traffic volume counts as part of the 2003 study? What concerns, other than those expressed by Nepomuceno, do you have?

Each thread will consist of 800 – 1000 words that answer all the assigned case study questions, include 1 biblical application/integration (no more than 10% of the total response) and across all the questions use at least 5 different peer reviewed sources. Each case has multiple questions and each question response must be supported with at least 1 peer-reviewed source.

  1. Identify the various constructs and concepts involved in the study.
  2. What hypothesis might drive the research of one of the cities on the top 10 dangerous intersection list?
  3. Evaluate the methodology for State Farm’s research.
  4. If you were State Farm, how would you address the concerns of transportation engineers?
  5. If you were State Farm, would you use traffic volume counts as part of the 2003 study? What concerns, other than those expressed by Nepomuceno, do you have?

Each thread will consist of 800 – 1000 words that answer all the assigned case study questions, include 1 biblical application/integration (no more than 10% of the total response) and across all the questions use at least 5 different peer reviewed sources. Each case has multiple questions and each question response must be supported with at least 1 peer-reviewed source.

Discuss Economic And Political Environments Comparison

Prompt

You are an international trade consultant ranking the overall quality of various international markets for a product of your choosing. Select a product you would be interested in introducing to a new market, then complete the Module Three Assignment Template (located in the Guidelines for Submission section of this document). Then rank your recommendations for a new market and justify your rankings using key economic and political data points. Examples of products include digital cameras, activity trackers, curtains, coffeemakers, and so forth.

Specifically, you must address the following rubric criteria:

  • Application of Data: Describe your initial thoughts on how insights from the required data to be collected could help to inform business decisions. For example, consider what information each data point provides, whether you think some data points should be weighted more or less heavily than others in making a business decision, what ideal data points might look like for expansion into a new market for your product, the ways that different political systems may impact a decision, and so forth.
  • Political and Economic Data Collection: Complete the table in the provided template by finding the appropriate information and data points for each identified category using course and external resources.
  • Ranking and Rationale: Rank the appropriateness of introducing your selected product into the three markets from “most appropriate” to “least appropriate” using the gathered political and economic data you collected, then provide a rationale for why you ranked the markets the way you did on the basis of the data you gathered.

Guidelines for Submission

Submit the completed Module Three Assignment Template. In Sections One and Three, complete sentences should be used. In Section Two, numbers are appropropriate. Sources should be cited according to APA style.

What are the strengths and weaknesses of the RBS brand?

1. Situational Overview: What are the strengths and weaknesses of the RBS brand?
2. Past Promotional Events: Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions?

3. Push vs. Pull: Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, low-price grocery item in a mature market setting.

4. Recommendation: What is your recommendation for how Regnante can achieve her 2008 target profit? What if any changes should be made to trade and consumer promotions to make them more effective?

5. Pro Forma Income Statement: Develop a pro forma income statement based on your recommendation. Address the long-term strategic implications for your decision.

Ensure the pro forma income statement is complete and correct. Ensure you clearly identify the relevant long-term implications of your decision.1. Situational Overview: What are the strengths and weaknesses of the RBS brand?
2. Past Promotional Events: Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions?

3. Push vs. Pull: Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, low-price grocery item in a mature market setting.

4. Recommendation: What is your recommendation for how Regnante can achieve her 2008 target profit? What if any changes should be made to trade and consumer promotions to make them more effective?

5. Pro Forma Income Statement: Develop a pro forma income statement based on your recommendation. Address the long-term strategic implications for your decision.

Ensure the pro forma income statement is complete and correct. Ensure you clearly identify the relevant long-term implications of your decision.

Procter & Gamble’s New Web Strategy” case study

Web site design plays an important role when creating successful integrated marketing communication programs.  This week you will have the opportunity to examine a case related to design strategy.

 

• Read the “Procter & Gamble’s New Web Strategy” case study (pages 130-131).

 

1. One of the things P&G already knows about online shoppers is

that they expect brand Web sites like Pampers.com to offer the

most information anywhere about a product line, including all

its size, packaging, and product options. Do you think online

outlets like P&G’s eStore can convert more shoppers’ needs for

information like this into Internet sales? What other purposes

can a pilot Web site like the eStore serve for retailers?

 

2. Do you think personalization, customization, or behavioral tar-

getting can help Web sites like the eStore to succeed? What sort

of personal information would you be willing to share online to improve a retailer’s ability to meet your needs.

 

In addition, after watching the video, E-business at Evo, answer the following:

 

3. Aside from offering good prices, how does evogear.com offer value to the consumer?

 

4. Evo founder Bryce Phillips says that e-commerce is yet in its infancy and has not attained its fullest marketing potential. What is Phillips’ vision for improving e-commerce? Do you agree with his perspective? Explain.

 

5. What challenges does Evo have in operating its Web-based business?

 

6. Perform outside research on all individual work.

 

Describe how Zappos is building brand equity along the four dimensions of brand personality.

1- Describe how Zappos is building brand equity along the four dimensions of brand personality.

 

2- What steps might Zappos take to build its private brands with-out endangering its 

 

Video Case 14.2:

1- Over the next 10 years, do you think Small’s insistence on exclusivity will continue to benefit his business or begin to be detrimental? Why?

 

 

2- In your opinion, why does Small have such successful partner-ships throughout his marketing channels?

 

 

Video Case 15.2:

1- Experience has taught the Kings that smaller, specialty markets are the strongest retail outlets for their GaGa SherBetter. Under what conditions might they begin to make a successful move into the larger supermarket chains?

 

 

2- How might the right wholesaler ultimately create marketing utility for GaGa?

 

 

Video Case 16.2:

1- Describe how the Pepe’s pizza giveaway promotion relates to each step in the AIDA concept.

 

2- How might Pepe’s use guerilla marketing to promote its brand among college students?

 

 

Video Case 17.2:

1- Describe how Hubway can use relationship selling to build partnerships with retailers and corporations.

 

2- How might Hubway create sales promotions using specialty advertising?

 

 

 

Video Case 18.2:

1- Ski Butternut avoids pricing to meet the competition. Instead, it focuses on the value that it creates for customers. In your opinion, why is this a successful strategy?

 

2- What factors might determine demand elasticity for Ski Butternut’s offerings?

 

 

Video Case 19.2:

1- How does BoltBus use a combination of penetration pricing and everyday low pricing (EDLP) to achieve its objectives?

 

2- BoltBus is well-known for its $1 ticket sales promotion. Though it has been successful thus far, could it ever backfire? If so, how?

Discuss Introduction To Management Science

Multiple Choice Quiz
Chapter -5
1

Which of the following are the three broad groups of consumer segmentation criteria?
A) Geographic, demographic and behavioural variables
B) Behavioural, psychographic and profile variables
C) Behavioural, demographic and profile variables
D) Psychographic, demographic and behavioural variables
E) Psychographic, sociological and geographic variables

2

What is the purpose of segmentation?
A) To identify differences in behaviour that have implications for marketing decisions
B) To identify the most profitable consumer segments
C) To target segments that are not targeted by competitors
D) To target segments which match our product/service attributes
E) To target and identify segments which are not catered for at all

3

In the UK social class is usually measured according to which of the following?
A) Occupation
B) Wealth
C) Background
D) Education
E) Residence

4

Which of the following is not a useful base for segmenting organisational markets?
A) By industry
B) By geographic location
C) By individuals within a DMU
D) By purchasing organisation
E) All of the above are useful bases for segmenting organisational markets

5

A company who develops a single marketing mix for the whole market and doesn’t segment the market uses which of the following marketing strategies?
A) Niche Marketing
B) Differentiated Marketing
C) Undifferentiated Marketing
D) Customised Marketing
E) Focused Marketing

6

A differentiated target marketing strategy exploits which of the following?
A) Exploits the differences between marketing segments
B) Exploits the differences between competitors prices
C) Exploits the apathy of consumers
D) Exploits the new trends, fads and fashion
E) Exploits consumer’s value consciousness

7

A target market is sometimes called which of the following?
A) A focus
B) A niche
C) A division
D) An area
E) A sector

8

Positioning is a choice of which of the following?
A) Retailer choice & store layout
B) The target market & marketing assets
C) The target market & differential advantage
D) Price & quality
E) None of the above
9

Which type of differentiation arises from unique, valued images created by advertising, or superior service provided by salespeople?
A) Market differentiation
B) Service differentiation
C) Advertising differentiation
D) Sales differentiation
E) Promotional differentiation

10

Product differentiation develops from which of the following?
A) Develops from creating memorable, original promotions campaigns that help create a distinctive brand image
B) Develops from continual new product development process
C) Develops from the offering superior, value for money products
D) Develops from adding features that give customers benefits that rivals cannot match
E) Develops from creating products which are technologically superior

11

Which of the following is a useful tool for determining the position of a brand in the marketplace?
A) Perceptual map
B) Mind map
C) Positioning map
D) Segmentation map
E) Psychographic map

12

Market attractiveness is function of which of the following?
A) Market attractiveness is a function of the market potential of a segment and the level of competition in that segment
B) Market attractiveness is a function of the level of competition in that segment
C) Market attractiveness is a function of the market potential of a segment
D) All of the above
E) None of the above