1.An air conditioning and heating repair firm conducted a study to determine if the average outside temperature, thickness of the insulation, and age of the heating equipment could be used to predict the electric bill for a home during the winter months in Houston, Texas. The resulting regression equation was:

Y = 256.89 – 1.45X1 – 11.26X2 + 6.10X3, where Y = monthly cost, X1 = average temperature, X2 = insulation thickness, and X3 = age of heating equipment

 

Assume January has an average temperature of 40 degrees and the heater is 12 years old with insulation that is 2 inches thick.

What is the forecasted monthly electric bill?

 

 

 

 

2.. A large school district is reevaluating its teachers’ salaries. They have decided to use regression analysis to predict mean teachers’ salaries at each elementary school. The researcher uses years of experience to predict salary. The resulting regression equation was:

Y = 23,313.22 + 1,210.89X, where Y = salary, X = years of experience

 

 

 

 

Assume a teacher has five years of experience. What is the forecasted salary?

 

 

 

3. If computing a causal linear regression model of Y = a + bX and the resultant r² is very near zero, then one would be able to conclude that:

 

 

 

 

 

 

 

4. Daily demand for newspapers for the last 10 days has been as follows: 12, 13, 16, 15, 12, 18, 14, 12, 13, 15 (listed from oldest to most recent). What are the forecast sales for the next day using a two-day moving average?

 

 

Brand Extension Marketing Plan
This week you will complete a

Personal Marketing Plan (PMP)– PowerPoint Slide Presentation

Introduction: In this Assignment, you will apply what you have learned about marketing to develop a Personal Marketing Plan presentation using PowerPoint®.

Please keep in mind this marketing plan is about YOU and not about the company you selected for the Brand Extension Marketing Plan (BEMP).

Assignment: Using the Personal Marketing Plan (PMP) Presentation template found in Course Documents, complete your own Personal Marketing Plan Presentation. Be sure to use PowerPoint in creating your presentation. Be creative! After all, the “product” you are trying to sell is YOU! If, however, you are interested in starting your own business, then you ARE the business and your PMP should reflect that. So, in essence, the PMP is a way to plan your future. All opportunities should be considered: Staying in your present position, moving up within your company, looking for a new position, or starting your own business. No matter which direction is your path, the PMP can truly help you get there in an effective and efficient manner. You will also need to examine your own cultural literacy. Ask yourself, how well do you understand and participate with various cultures? For example, how familiar are you with the organizational culture that you aspire to work with or to serve?

Starting your own business typically has three phases: One is figuring out what business to own; the second is actually getting the business started; and the third is managing and operating the business. It is also important to be culturally literate so that you do not offend the culture that you are targeting.

For your PMP you would be providing information for the first phase, but I wanted you to realize what the next steps are. So once you have the first phase completed you would move to the second (marketing yourself to the industry, including suppliers, the city, bankers, partners and more). Then the third phase would involve establishing an operating plan in which you would market yourself as the owner of a new business (marketing yourself to the staff, community, other business leaders, professional groups and more).

Owning your own business, moving up in your company or moving to a new company…all involve marketing yourself. Try to think about the many issues of marketing a product and then relate them to marketing yourself. Have some fun with this! I am sure you will find this Assignment extremely useful. Access the PowerPoint template for guidance on this Assignment.

The components of your Personal Marketing Plan for Unit 6 are evaluated using this rubric.

Directions for Submitting your Assignment

Compose your Assignment in a Word document and save it as Username GB530 Unit 6 Assignment (Example: JSmith GB530 Unit 6 Assignment.doc). Submit your file by selecting the Unit 6: Assignment Dropbox

interview an owner/manager regarding  of any company/ store on their pricing strategies and methods. Report on your findings.  find a business owner or manager from another company who is willing to visit with you. Your goal is to discover the following:

1. What is the company’s pricing objective? For this question, it would helpful to show the interviewee a list of the pricing objectives on page 469 with very brief descriptions.(I suggest that you either highlight the first 1-3 sentences under each objective and then show the interviewee the highlighted descriptions in your text OR simply retype them on another sheet of paper for use in the interview).
2. How sensitive are the company’s target customers to changes in price? (I suggest that you give them options on this question such as “highly reactive to price changes,” “moderately sensitive to price changes,” and “low sensitivity to price changes.”)
3. Do they have some target segments that are less price sensitive than others?
4. How much consideration does the company give to competitors’ prices when setting their own?
5. What method of pricing do they use to arrive at the final price for the customer? For this question, you should be very familiar with the methods found under “Step 5″ on pages 475-480 before the interview, but do not ask the interviewee to select from among them. Instead, simply listen to the description of their pricing method(s) and process. Then, after the interview, try to determine which of the textbook’s methods the company uses. You do not need to request or report exact markups or profit margins! You should make this clear when requesting the interview! We are looking for methods of pricing, not exact figures.

Important note: This is your chance to do some “primary research.” I understand that it may be difficult to find a willing interviewee, but I expect you to try earnestly.  Don’t overlook companies owned by friends, people at your church, and those in your old hometown.  you do not need to reveal the name of the company you interviewed or its location. You should, however, reveal the industry, the nature of the business (deli, grocery store, gift shop, nursery, barber, etc), and a rough idea of the size (single mom and pop or multi-location).

Reference

 

Assignment 1: Whos picking up the puffed rice?
Due Week 5 and worth 200 points

For this assignment, visit your local grocery store to observe and record behaviors in the various aisles. Your visit should be long enough to observe several behaviors and situations. Read the assignment thoroughly before your observational visit in order to watch for specific behaviors.

Write a four to five (4-5) page paper in which you:

1. Identify the store and the day and time you made your observation.
2. Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
3. Assess how consumers determine value for their various purchases. This can be addressed with at least two (2) specific consumer examples or by combining all the consumers you observed.
4. Pick two specific consumers that seemed to be very different from each other. Contrast how these two (2) consumers progressed through the consumer perception process.
5. Analyze how different manufacturers motivated consumers to pick their specific brands. Articulate thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase.
6. Record all your observations in a table placed in an Appendix.

Your assignment must follow these formatting requirements:

• This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Explain how consumers determine value and the value framework they assign to goods and services.
• Analyze the internal influences that affect consumer behavior.
• Use technology and information resources to research issues in consumer behavior.
• Write clearly and concisely about consumer behavior using proper writing mechanics.Analyze how different manufacturers motivated consumers to pick their specific brands.