Healthcare Marketing Worksheet

Overview: For this assignment, you will identify the target market for the product/service, and conduct research in order to understand the customer needs and complete a target market profile. Defining your target market will help you to better understand the customer needs and will assist you in developing your initiatives for your strategic marketing proposal.

 

Using the Module Two Short Paper Worksheet and the article What Is a Health Care Marketing Plan? as a guide, develop the target market profile for your selected healthcare product or service.

 

Prompt: In the provided worksheet, you will collect information about the target market for the product/service using three of the following segmentations:

 

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

• Health risk segmentation

• Usage segmentation

• Payer segmentation

• Benefit segmentation

 

Using the information you have collected on your target market, you will answer the following question: How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile.

 

Rubric

 

Guidelines for Submission: Your short paper must be submitted as a completed worksheet

**NO PLAGIRSM**

Understanding Business Drivers and Improving Business Forecasts

Unit:  Understanding Business Drivers and Improving Business Forecasts

Due Date:  Wed, 5/2/18

Deliverable Length:  2,000–2,500 words

 

Assignment Objectives

Determine appropriate sampling methodologies for business settings and situations.

Explain the applications and limitations of statistical hypothesis testing as applied to business situations.

https://class.ctuonline.edu/_layouts/MUSEViewer/MUSE.aspx?mid=10756173

Using the information from Units 1–3, Big D Incorporated will be examining how multivariate techniques can serve them best and how they can be applied to their new client, the outdoor sporting goods customer. The Board of Directors has asked you to research and explain 3 major ways in which multivariate statistics are utilized in this scenario. In this case, be sure to justify your decision.

Research using the library and the Internet to find at least 1 example of how a real company has used each of the following multivariate techniques: factor analysis, multidimensional scaling, and cluster analysis. This can be considered a benchmark if you can justify how it could benefit Big D Incorporated.

Write a summary to upper management explaining the following:

  • How can each multivariate technique be utilized in Big D Incorporated, and what purpose would each serve?
  • Which technique is your preferred method, and how is your chosen multivariate technique different from the other two techniques?
  • What will the Board of Directors learn from your selected technique and more importantly, how will it contribute to the overall decision-making process?

Please add your file.

 

Welcome to Week 4.

By now some of you are thinking that Statistical Analysis is or can be pretty challenging. While you can be right, you can also be over thinking some of the problems or issues we have looked at so far in this class. This week will we examine correlation. How do we value correlations and determine if the underlying assumptions have determinate value. After all, that is the heart of decision-making.  Here is the question you will be answering for IP4.

Using the information from Units 1–3, Big D Incorporated will be examining how multivariate techniques can serve them best and how they can be applied to their new client, the outdoor sporting goods customer. The Board of Directors has asked you to research and explain 3 major ways in which multivariate statistics are utilized in this scenario. In this case, be sure to justify your decision

Research the library to find at least one example of how a real company has used each of the following multivariate techniques: factor analysis, multidimensional scaling, and cluster analysis. NOTE: Companies that provide statistics software Web sites and market research firm Web sites usually include case studies and customer testimonials.

Write a summary to upper management explaining the following:

  • How can each multivariate technique be utilized in Big D Incorporated, and what purpose would each serve?
  • Which technique is your preferred method, and how is your chosen multivariate technique different from the other two techniques?
  • What will the Board of Directors learn from your selected technique and more importantly, how will it contribute to the overall decision-making process?

Marketing Analysis Research Report Overview

This is the first part of a three-part assignment. The other two parts are the Marketing Analysis Research Report: Rough Draft, due in Topic 4, and the Marketing Analysis Research Report: Final Draft, due in Topic 7. Refer to “Marketing Analysis Research Report Overview” for directions for successful completion of the three-part Marketing Analysis Research Report assignment.

For this assignment, you will select a product to consider for the report and produce a list of research sources:

  1. Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco).
  2. Do some preliminary research (on the Internet and/or in the GCU Library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find.
  3. Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval. The GCU Library Research Guide contains many helpful resources.

In a Word document,

  1. Briefly describe the consumer appeal and environmental factors that you think might influence the market for this product.
  2. Propose how this product could have implications for ethical, social responsibility, or global issues in the market.

Refer to “Marketing Analysis Research Report Overview” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list.

Evaluation of capital projects

Evaluation of capital projects

Create an Excel spreadsheet in which you use capital budgeting tools to determine the quality of 3 proposed investment projects, as well as a 6 page report that analyzes your computations and recommends the project that will bring the most value to the company.

Introduction

This portfolio work project is about one of the basic functions of the finance manager: allocating capital to areas that will increase shareholder value. There are many uses of cash managers can select from, but it is essential that the selected projects are ones that add the most value to the company. This means forecasting the projected cash flows of the projects and employing capital budgeting metrics to determine which project, given the forecast cash flows, gives the firm the best chance to maximize shareholder value.

As a business professional, you are expected to:

Use capital budgeting tools to compute future project cash flows and compare them to upfront costs.

Evaluate capital projects and make appropriate decision recommendations.

Prepare reports and present the evaluation in a way that finance and non-finance stakeholders can understand.

Scenario

You work as a finance manager for Drill Tech, Inc., a mid-sized manufacturing company located in Minnesota. Three capital project requests were identified as potential projects for the company to pursue in the upcoming fiscal year. In the meeting to discuss capital projects, the director of finance (and your boss), Jennifer Davidson, gives you a synopsis of the projects along with this question: Which one of these projects will provide the most shareholder value to the company?

She also tells you that other than what is noted in each project scenario, all other costs will remain constant, and you should remember to only evaluate the incremental changes to cash flows.

The proposed projects for you to review are as follows.

Project A: Major Equipment Purchase

A new major equipment purchase, which will cost $10 million; however, it is projected to reduce cost of sales by 5% per year for 8 years.

The equipment is projected to be sold for salvage value estimated to be $500,000 at the end of year 8.

Being a relatively safe investment, the required rate of return of the project is 8%.

The equipment will be depreciated at a MACRS 7-year schedule.

Annual sales for year 1 are projected at $20 million and should stay the same per year for 8 years.

Before this project, cost of sales has been 60%.

The marginal corporate tax rate is presumed to be 25%.

Project B: Expansion into Europe

Expansion into Western Europe has a forecast to increase sales/revenues and cost of sales by 10% per year for 5 years.

Annual sales for the previous year were $20 million.

Start-up costs are projected to be $7 million and an upfront needed investment in net working capital of $1 million. The working capital amount will be recouped at the end of year 5.

Because of the higher European tax rate, the marginal corporate tax rate is presumed to be 30%.

Being a risky investment, the required rate of return of the project is 12%.

Project C: Marketing/Advertising Campaign

A major new marketing/advertising campaign, which will cost $2 million per year and last 6 years.

It is forecast that the campaign will increase sales/revenues and costs of sales by 15% per year.

Annual sales for the previous year were $20 million.

The marginal corporate tax rate is presumed to be 25%.

Being a moderate risk investment, the required rate of return of the project is 10%.

Your Role

You are a finance manager at Drill Tech, Inc., who plays a major role in reviewing capital project requests.

Requirements

Jennifer reiterates that your report is critical for the company to select the project that will bring the most value to shareholders. Your calculations and report should address these items for her and other stakeholders:

Brand Assessment & Shopping Research Paper

At the beginning of the assignment due class session, submit a summary of your research compared to your experience in physically visiting and shopping in a retail business.

Discuss the business’s strengths and weaknesses in the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 7) vis-à-vis what you see, feel, and experience in the business.

Summarize the brand’s strengths and weaknesses, along with how you would improve the business’s branding and customer experience.

This paper should be 7-10 pages (double-spaced, stapled).

Please include a cover/title page and, if relevant, a research sources citations’ page—both of which do not count in the required page total.)

At the beginning of the assignment due class session, submit a summary of your research compared to your experience in physically visiting and shopping in a retail business.

Discuss the business’s strengths and weaknesses in the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 7) vis-à-vis what you see, feel, and experience in the business.

Summarize the brand’s strengths and weaknesses, along with how you would improve the business’s branding and customer experience.

This paper should be 7-10 pages (double-spaced, stapled).

Please include a cover/title page and, if relevant, a research sources citations’ page—both of which do not count in the required page total.)

Outline the Principles of Marketing

C16V : Principles of Marketing 

When a company calculates __________, the company looks at how much profit it expects to make from a particular customer, including each purchase he or she will make from the company now and in the future.

customer lifetime value

customer relationship management

utility

the exchange function

By definition, a(n) __________ is a community, nation, or group that shares common traditions, institutions, activities, and interests.

market

society

environment

marketplace

It is easiest for marketers to create an emotional connection between a consumer and a(n) __________ product.

approach

augmented

core

avoidance

Information collected from government publications is an example of __________ data.

primary

secondary

observational

experimental

A __________ is a promise to deliver specific benefits associated with products or services to consumers.

service

brand

license

patent

Which type of segmentation is MOST related to the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

Behavioral

Psychographic

Needs

Impulse

Multisegment marketing is likely to __________ and __________.

increase research costs; decrease shipping costs

decrease resale value; increase sales volume

increase sales potential; increase costs

increase sales potential, decrease costs

Demand would MOST likely be inelastic for which of the following?

Lamb chops and T-bone steaks

Gourmet cheese

Basic necessities

Luxury watches

Financial services provider USAA sends materials about teaching teenagers how to drive safely to USAA customers who have children approaching driving eligibility age. USAA is using __________ information from a customer database to determine which customers should receive the materials.

demographic

geographic

psychographic

behavioral

Some television shows have shown actors drinking a cup of Starbucks coffee. In these instances, Starbucks has chosen __________ as a marketing tool.

networking

direct marketing

broadcast advertising

branded entertainment

What is the estimated value of Macro’s preferred stock?

 

Question 1

Quest Financial services balance sheets report $200 million in total debt, $100 million in short-term investments, and $30 million in preferred stock. Quest has 10 million shares of common stock outstanding. A financial analyst estimated that Quest’s value of operations is $1000 million. What is the analyst’s estimate of the intrinsic stock price per share?

Question 2

Lincoln Incorporated is expected to pay a $4.5 per share dividend at the end of this year (i.e., D1 = $4.50). The dividend is expected to grow at a constant rate of 5% a year. The required rate of return on the stock is, rs, is 12%. What is the estimated value per share of Boehm stock?

Question 3

Assume that the average firm in Masters Corporation’s industry is expected to grow at a constant rate of 3% and that its dividend yield is 5%. Masters is about as risky as the average firm in the industry and just paid a dividend (D0) of $2.5. Analysts expect that the growth rate of dividends will be 25% during the first year (g0,1 = 25%) and 10% during the second year (g1,2 = 10%). After Year 2, dividend growth will be constant at 5%. What is the required rate of return on Masters’s stock? What is the estimated intrinsic per share?

Question 4

Several years ago, Macro Riders issued preferred stock with a stated annual dividend of 5% of its $600 par value. Preferred stock of this type currently yields 10%. Assume dividends are paid annually.

i)What is the estimated value of Macro’s preferred stock?

ii)Suppose interest rate levels have risen to the point where the preferred stock now yields 14%. What would be the new estimated value of Macro’s preferred stock?

Discuss on managerial finance

You are a financial analyst for the Waffle Company. The director of capital budgeting has asked you to analyze two proposed capital investments, Projects A and B.  Each project has a cost of $50,000, and the cost of capital for each is 10%.

The projects’ expected net cash flows are as follows:

Expected Net Cash Flows

Year

Project A

Project B

0

($50,000)

($50,000)

1

25,000

15,000

2

20,000

15,000

3

10,000

15,000

4

5,000

15,000

5

5,000

15,000

  1. Calculate each project’s payback period, net present value (NPV), internal rate of return (IRR), modified internal rate of return (MIRR), and profitability index (PI).
  2. Which project will you select if your decision was based solely on the project’s payback period?
  3. Which project or projects should be accepted if they are independent?
  4. Which project should be accepted if they are mutually exclusive?
  5. d. How might a change in the cost of capital produce a conflict between the NPV and IRR rankings of these two projects? Would this conflict exist if r were 6%? (Hint: Plot the NPV profiles.)

Question 2

Marvin Industries must choose between an electric-powered and a coal-powered forklift machine for its factory. Because both machines perform the same function, the firm will choose only one. (They are mutually exclusive investments.) The electric-powered machine will cost more, but it will be less expensive to operate; it will cost $102,000, whereas the coal-powered machine will cost $69,500. The cost of capital that applies to both investments is 10%. The life for both types of machines is estimated to be 6 years, during which time the net cash flows for the electric-powered machine will be $26,150 per year, and those for the coal-powered machine will be $20,000 per year. Annual net cash flows include depreciation expenses.

  1. Calculate the NPV and IRR for each type of machine, and decide which to recommend

Submit your answers in a Word and/or Excel document.

Explain how technology can help collect and store tacit knowledge information as well as explicit knowledge.

Harry Hartfield was looking over some recent travel brochures while consulting his recent Google search. Retirement is only 5 days away and he could not wait to see the Fiji Islands. He and his wife thought they would start with a restful break before they started their travels in earnest.  Harry is the head aero engineer at GDD and has been in charge of purchasing the planes and maintenance for the last 15 years after being an employee with GDD 25 years before. Harry had worked up in the company to his current position and has seen a lot of initiatives come and go when it came to eco-friendly flying machines. In the last four weeks, Harry has been breaking in his replacement, Imogine Farthing a 40ish woman who is coming from their London branch. Harry likes the young woman and thinks that she will do well. However, she is keen to purchase the new Boeing 777 cargo plane. She thinks it will go a long way to improving their fuel consumption and air emissions in the long-run between Chicago and Singapore. The cost of the new plane is 3 times more than the Lockheed which Harry thinks will save fuel costs over the old cargo plane they are using now but will not have the same air pollutant emission reduction. While Harry thinks air pollution an important concern for GDD, he also knows that in the past these controls often make the cost of the plan high and the fuel consumption lower than the company predicts. Ms. Farthing does not agree. Harry knows it will be her call but wishes he could access all those old reports he made when he was making a similar decision earlier in his career. With that information as a base maybe with update figures, he may be able to persuade Ms. Farthing to change her mind. During his retirement party, Harry decides to tell Rockfish about this point in the hopes that he may know how to locate the reports. Harry thought it was worth the try. Rockfish said he would look into it but wasn’t sure what he could do.

Oddly after his encounter with Harry at the party, Rockfish began a short conversation with one of his sales managers, Amid Jordan. Jordan had been with the company for only three years and Rockfish was shocked to hear that he was leaving. Amid said that he sorry to have to go but he was offered a job in Orlando with UPS, one of GDD’s biggest competitors. In fact, UPS had been poaching many of his managers lately and he was concerned about proprietary information and good talent leaving the company. How could he stop people from leaving the company and taking their knowledge with them?

Harry’s retirement party was beginning to be depressing Rockfish thought not festive. The feeling was brought home when Harry began a conversation with a visiting shipping department head from their Asian branch. It turned out that she was here to try to rectify a major glitch in the process used to get letter packages to Malaysia. It seems that despite communications between the branches the packages were consistently running a day late. They found out that the problem was in the driver pick up times here in the states. The Asian branch has been asking that the time difference be adjusted for by three hours rather than the 1 hour as it currently was set. The change somehow was not being communicated to the drivers. It needed to be fixed because he had a lot of unhappy customers with claims of late packages to deal with on his arrival home.

Rockfish began to think about the fact that all these stories were dealing with knowledge and its usefulness to the company. This point is one he has been hearing a lot about recently from Jane, plus if you consider the Helmut and Jesse earlier I guess my mind is made up. Rockfish approaches Jane and says, “Okay I think you are right about your idea of setting knowledge management processes in place, but you will have to explain it to the Board of Directors. They need to see how it creates strategic value for the company before they will buy into the plan.”

Discuss promotion banner design

Background: I am studying a MBA program and also I am working at plastic surgery clinic as a graphic designer and marketing assistant in Arcadia, California, US. Because our doctor and most of the stuffs are original from China. So our main target market is Chinese and Asian…….My main job is advertising design (patients before and after photography and retouching, brochure design, price list design, promotion banner design, website content, email design, social media advertising design,) and assists our marketing.

Write around 150 words for DQ1 (at least 1 APA format reference)

Write an outline (at least 1 APA format reference)

Write a 4 and half – 5 pages for CLA2

Plagiarism check under 20%

Background: I am studying a MBA program and also I am working at plastic surgery clinic as a graphic designer and marketing assistant in Arcadia, California, US. Because our doctor and most of the stuffs are original from China. So our main target market is Chinese and Asian…….My main job is advertising design (patients before and after photography and retouching, brochure design, price list design, promotion banner design, website content, email design, social media advertising design,) and assists our marketing.

Write around 150 words for DQ1 (at least 1 APA format reference)

Write an outline (at least 1 APA format reference)

Write a 4 and half – 5 pages for CLA2

Plagiarism check under 20%