Please see the YouTube video titled “An Introduction to Theodore Levitt’s Marketing Myopia” before responding to this question:

https://youtu.be/W1lmpGSFV2w

Theodore Levitt left a stamp on marketing strategy when he coined term  “marketing myopia” in his article published by Harvard Business Review  in 1960. More than half of a century later, the important message still  resonates in today’s marketplace. Give at least one specific example  of a company that fell into a myopic trap. Explain why and how this  happened and elaborate on an alternative route the company should have  taken.

please use APA citation

Please see the YouTube video titled “An Introduction to Theodore Levitt’s Marketing Myopia” before responding to this question:

https://youtu.be/W1lmpGSFV2w

Theodore Levitt left a stamp on marketing strategy when he coined term  “marketing myopia” in his article published by Harvard Business Review  in 1960. More than half of a century later, the important message still  resonates in today’s marketplace. Give at least one specific example  of a company that fell into a myopic trap. Explain why and how this  happened and elaborate on an alternative route the company should have  taken.

please use APA citation

The Company for this assignment will be the Coca Cola Company

In this Assignment, you will culminate two course outcomes related to strategic planning to enter international markets:

MT460-4: Develop a strategic framework to increase the competitive advantage of a business.

PC-2.2: Formulate innovative solutions for identified initiatives.

Your professor will provide a list of industries, parent companies and international markets for you to choose from complete this Assignment. You will choose one parent company from the list and you will assume the role of General Manager for a subsidiary (business unit) of this company. Assume you are in charge of developing the strategy for your business unit selling products in various countries around the world. One of the issues you face is whether to employ a multidomestic strategy, a global strategy, or a transnational strategy. Making such a complex business decision can be challenging, but as a management strategist, your leadership and business acumen will help direct the company down the right path. In a five-page business strategy report, use persuasive writing techniques to convince corporate leadership to fund an expansion initiative into a new international market that you have identified. Complete this Assignment by meeting the following criteria:

• Your chosen company is comprised of various business units. Choose one popular business unit (subsidiary) and make it your focus for this Assignment. Identify the product and provide a thorough synopsis on the current state of the business unit in the international marketplace by conducting extensive research.
  • Identify the markets in which the business unit currently operates.
  • Report on the financial health of the business unit by reviewing annual reports and quarterly financial statements.
  • Analyze the vision, mission, and value statements of the company. Explain and critique each statement. Explain the pro’s and con’s of each statement, and note any recommended improvements based on research.
• Within your chosen business unit, identify a product line and conduct extensive research on the product line to become familiar with it.
  • Provide a brief synopsis of your chosen product line.
  • Provide details, noting important factors like the brand, product features and benefits, and other important marketing factors. Be thorough.
• Conduct research on your chosen international market.
  • Explain why you chose this market, and explain the strategic options the company has for entering this market.
  • Explain why there is a need for your chosen product in your chosen international market.
  • Use a minimum of two analysis tools to understand your chosen market and the opportunities that exist for your business unit and parent company.
  • Explain the pro’s and con’s of entering your chosen international market.
• Based on an analysis of your chosen business unit, would a multidomestic strategy, a global strategy, or a transnational strategy be most appropriate if your company plans on expanding into this new market? Explain.
• Generally forecast the necessary resources your business unit will need to enter your chosen market (finances, capital assets, labor, logistics, etc.).
• Develop SMART goals that will drive your business unit to successfully enter your chosen international market.
• Determine if there are strategic advantages to global sourcing, production, and logistics of the products in your chosen business unit in relation to your chosen strategy?
• Is an alliance, joint venture, acquisition, or merger with foreign companies necessary from your chosen business unit to enter a foreign market? Explain.
• Identify and explain the value chain relationships between your chosen business unit and other business units within your chosen company.
  • Explain how diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage for your business unit.
  • Evaluate your company’s diversification strategy.
• Use creative desktop publishing skills to create the title page and layout of your business report.
• Use a minimum of three peer-reviewed academic research resources (library resources, textbooks, books) to help substantiate your strategic framework.
• Apply proper APA style referencing format.
• Be sure to use headings and subheadings to create a flow of ideas and topics within your writing.
• Write in third person to develop your business report.

Use the many theories and concepts learned from Chapters 1–8 of your textbook to complete this Assignment. Use strategic management and leadership knowledge, skills, abilities, and behaviors you have acquired to help develop the framework for your strategic plan, and to deliver an informative and persuasive report to the corporate leadership of your chosen company.

Here is the Unit 7 Assignment grading rubric.

Directions for Submitting Your Assignment

• Before you submit your Assignment, you should save your work on your computer in a location and with a name that you will remember.
• Make sure your Assignment is in the correct file format (Microsoft Word .doc or .docx).
• Submit your completed document to the Unit 7 Assignment Dropbox.

1. Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: strategic management, competitive advantage, strategic plan, mission statement, vision statement, core values statement, AFI.

   Create a 500 to 900 -word entry in your Strategic Management Research Journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:

   • Determine how AFI strategy framework acts as an integrative facilitator for strategic management planning.
   • Identify the guiding principles used for preparing effective statements that describe the mission, vision, and the core values of an organization.
   • Review the mission statement in Chapter 1 of Strategic Management: Concepts (p. 13), and determine whether the Caterpillar Inc. mission statement conforms to the description in the text. State the reasons the mission statement conforms or does not conform.
   • Research public information, such as news releases, financial reports, and marketing analyses. Based on your research evaluate the alignment between what Caterpillar is currently doing and their mission, vision, or values statement.
   • Use at least two scholarly sources. Be sure to use Rothaermel, F. T. (2018). Strategic management: Concepts (4th ed). New York, NY: McGraw-Hill as one of the two scholarly sources.  Use the APA formatting for the title page, headings, in-text citations, and reference list.
   • Submit your assignment.

     Resources:

   • Center for Writing Excellence
   • Reference and Citation Generator
   • Grammar and Writing Guides
   • Copyright 2019 by University of Phoenix. All rights reserved.

Activity 4

This activity/assignment will help students understand “channels of distribution” and “supply chain logistics.”

Activity I: Review Figures 10.2 (Manufacturers Direct to Consumers) and Figure 10.3 (Manufacturers through a Channel) in chapter 10, discuss the pros and cons of each scenario

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 2 – 3 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.

Activity 4

This activity/assignment will help students understand “channels of distribution” and “supply chain logistics.”

Activity I: Review Figures 10.2 (Manufacturers Direct to Consumers) and Figure 10.3 (Manufacturers through a Channel) in chapter 10, discuss the pros and cons of each scenario

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 2 – 3 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.

Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.

For this unit, review the “Marketing Excellence: BMW” case study on pp. 273 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.

Part 1

Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking.

• Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW?
• How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW?
• Within the case, several clearly different target markets are identified. What does BMW do well to target each of these groups, and what could it do better? Within your response, include the process of segmentation.

Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment