Discuss Sociology Of Sport

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Wednesday, October 14, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

Instructions
Project (Interview)

A position in sports requires a depth of sports knowledge and understanding, education, commercialization, and experience, as well as a vast number of responsibilities. One of the best ways to learn more about the area of sports management and sports in society is to talk with someone in the field.

For this assignment, contact an athletic director, recreation manager, YMCA director, or someone who runs an athletic department. If that person is local, please schedule a time and date to meet with this person for a personal interview. If the individual is not local, you may use Skype, Join Me, Zoom, or any other conferencing application or even speak with the person on the phone, if needed.

You want to not only gain their perspective on each of the topics but also how each topic affects/impacts his or her decision-making in his or her role and within the sports industry. Create at least 12 questions to ask this individual (at least one question per topic) from the following sport-related topics:

  • Sport Management Theories
  • Responsibilities and Duties
  • Best Practices in Sport
  • Ethical Issues in Sport
  • Globalization of Sport
  • Media in Sports
  • Sports and the Economy (money and power)
  • Religion in Sports
  • Politics in Sports
  • Gender Equality in Sports
  • Race and Ethnicity in Sports
  • Children in Sports

Please provide the answers to the questions you ask the interviewee and include a section that discusses how this experience has helped you in your educational journey to better understand sport management and best practices in sport.

Include the following parts:

  • Title page – Include the assignment title, Columbia Southern University, and your name.
  • Introduction – Introduce your interviewee and describe their title/position for the purpose of this assignment.
  • Body – List the questions and responses from your interview.
  • Conclusion – Provide a brief conclusion wrapping up the elements of the interview, including how this experience has helped you in this section.
  • Reference page – Include a reference page that lists your interviewee as a source (proper APA format for personal communication can be found below). If you use content from our textbook, be sure to include this as a source in your reference page.

Your paper must be at least two pages in length, not counting the title and reference page. Follow APA Style when constructing this assignment, including a title page,

DEFINING THE MANAGEMENT DECISION PROBLEM QUALITATIVE RESEARCH

OVERVIEW

After carefully reading the assigned textbook readings, please review the following:

– Case 5.1 titled “Nike: Associating Athletes, Performance, and the Brand” found at the end of Chapter 5 of the Malhotra textbook.

–  Nike’s website – http://www.nike.com

– “Has Sneaker Market Lost its Tread?” https://www.sportsbusinessdaily.com/Journal/Issues/2017/12/04/Marketing-and-Sponsorship/Sneakers.aspx?hl=Nike+athletic+shoe+market&sc=0

After reviewing the above articles and taking into consideration the past chapter readings, create a Word document that addresses the assignment deliverables.

Assignment Deliverables:

1. Nike would like to increase its share of the athletic shoe market. Define the management decision problem.

2. Define/list at least 4 marketing research questions. Analyze/discuss the managerial implications of each question.

3. Develop a graphical model (some researchers call this a concept map or a cognitive map) explaining a consumer’s selection of a brand of athletic shoes.

4. Analyze/discuss the managerial implications associated with your graphical map.

5. How can qualitative research methods be used to strengthen Nike’s image?

6. Which qualitative research techniques should be used and why?

INSTRUCTIONS

· Length: this is a MBA graduate course, so submit the requisite amount of theory and analysis/discussion for each question. Cursory, short answers are not acceptable. Provide the necessary scholarly attention to these questions. A satisfactory answer will require a minimum of 1500 words for the total assignment.

· Format: current APA format

· Number of citations: 3 relevant resources excluding the course textbook

· Acceptable sources: Please search not only for trade journals such as the WSJ, Fortune and the Economist but also for academic journals such as the Journal of Sport Management, Journal of Marketing, Sloan Management Review and so forth. Searching for academic journals helps to triangulate your data and compare and contrast different definitions. In this way a more critical thinking approach can be applied

Discuss Social Marketing

 

Instructions

Review the Writing Assignment Instructions under Content before writing this case.

Individual Social Media Assignment (20 percent of final grade)

  • Facebook
  • Twitter
  • YouTube
  • Pinterest
  • Instagram
  • TikTok

● You will select one of the social media above; you will write a three-to four-page paper on the contribution the selected social medium has made to digital marketing, providing recommendations on ways this contribution can be increased.

● Use ideas from our textbook and Internet research sources to help justify your assessment and recommendations.

The sections for the paper are:

1. Executive summary: Overview of key points and recommendations to be derived from the paper. (Typically students write this section last, even though it is placed up front).

2. Current and future target audiences and core users: Who and how many of them are using this now? Has it changed? If so, why? Who is projected to use this in the future? How can digital marketing best be used to reach these users?

3. Competition: Who are they now, and who are they projected to be in the future? Why? Include both direct competition (at a minimum, the social media other study groups are writing on and others listed below) and indirect competition (this could be another type of medium, such as TV or radio) that can affect usage or profits in a major way.

SWOT analysis (strengths/weaknesses/opportunities/threats) for selected social medium and its one closest competitor. For all sections, include comments on the impact, opportunity, and challenges for e-marketing the social medium to its users as well as how other organizations can use the social medium as a digital marketing tool with their users.

For direct and indirect competition, at a minimum include the following:

  • Facebook  – focus on individual and group-oriented social media
  • Twitter  – focus on short, concise social messaging and microblogging
  • YouTube  – focus on social video
  • Pinterest – focus on social photography
  • Instagram – focus on social photo sharing
  • TikTok – focus on social video

4. Profitable business models: Is the social medium profitable? How and why? If not, what does it need to do to become profitable? If so, how might it need to change to improve profitability?

Discuss Emerging Issues in Health Care Management

Select one emerging health issue from Chapter 17 in your textbook:

  • Vaccine Preventable Diseases
  • Bioterrorism
  • Human Trafficking
  • Violence in Health Care Settings
  • Medical Tourism

Present a 12 – 15 slide PowerPoint on the emerging health issue you picked. The number of slides exclude the title and reference pages. Substantial Speaker Notes are required throughout the entire presentation. Below you will find articles with more info on speaker notes.

  • Discuss the potential impact of the issue on a health care organization.
  • Analyze the potential risks of the issue on a health care organization.
  • Propose strategies for addressing the issue in health care settings.
  • Examine the role of the health care manager for the health issue.

Reference your readings and include a minimum of 5 peer-reviewed, scholarly, or similar articles.

Format your PowerPoint according to APA guidelines.

Review attached Grading Rubric, Presentation Tips, and Articles on Speaker Notes

 

Discuss commercial marketing research

 

Your employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for fast food among senior citizens in the United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.

 

Critically evaluate the Case 10 “Caldera Industries” questionnaire offered on pages 538-541.

 

Your employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for fast food among senior citizens in the United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.

 

Critically evaluate the Case 10 “Caldera Industries” questionnaire offered on pages 538-541.

 

Discuss Marketing Homework

Due Mon, 2/16 (11:59AM).  Submit your Montreaux demand forecast and sensitivity analysis (Answer Q1, Parts A and B from “Session 12”).  Please submit BOTH the .xls file and PDF of the spreadsheet.

  • Question #1 for Individual Assignment (submit Parts A and B):
    • Part A – Using the forecast model for the healthy dark chocolate product with fruit tested in the BASES II test in August 2012, what is your forecast of the demand for the chocolate product?
    • Part B – Conduct a sensitivity analysis by using the facts provided regarding consumer awareness, ACV and repeat rates for mediocre, average, and excellent products.
    • Hints:
      • The necessary data is contained in Exhibit 5
      • Refer to the Excel spreadsheet supplement from Digital CoursepackDue Mon, 2/16 (11:59AM).  Submit your Montreaux demand forecast and sensitivity analysis (Answer Q1, Parts A and B from “Session 12”).  Please submit BOTH the .xls file and PDF of the spreadsheet.
        • Question #1 for Individual Assignment (submit Parts A and B):
          • Part A – Using the forecast model for the healthy dark chocolate product with fruit tested in the BASES II test in August 2012, what is your forecast of the demand for the chocolate product?
          • Part B – Conduct a sensitivity analysis by using the facts provided regarding consumer awareness, ACV and repeat rates for mediocre, average, and excellent products.
          • Hints:
            • The necessary data is contained in Exhibit 5
            • Refer to the Excel spreadsheet supplement from Digital Coursepack

Describe the core marketing functions within an organization.

 

 

1.      Describe the core marketing functions within an organization.

 

2.      Discuss the goals and expected outcomes of this organizational function.

 

3.      Explain how companies create customer-centered businesses.

 

4.      Describe how customer-centered businesses impact the consumer decision-making process.

 

5.      Describe what tools are used to make effective marketing decisions.

 

 

1.      Describe the core marketing functions within an organization.

 

2.      Discuss the goals and expected outcomes of this organizational function.

 

3.      Explain how companies create customer-centered businesses.

 

4.      Describe how customer-centered businesses impact the consumer decision-making process.

 

5.      Describe what tools are used to make effective marketing decisions.

Positioning Statement And Motto

Due Week 4 and worth 175 points

 

In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

 

  • Option A
  • Option B
  • Option C
Chrysler in motion

Alfa Romeo

General Brand Marketing

Reflected in the distinctive, fluid lines of an Alfa Romeo is the brand’s long sporting tradition.

Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Alfa Romeo cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.

 

Click here to view the grading rubric.

If you need help with submitting the assignment, click here to view a video on submitting a clickable rubric assignment

Who are the top three competitors of Microsoft

1. Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?

2. Through the application of a political, economic, social, and technological (PEST) analysis, what are the current 3 environmental factors impacting Microsoft?

3. Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?

4. Evaluate Microsoft’s recent expansions into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?

 

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations

Discuss Business Case Study

Discuss Business Case Study

 

Directions: Read attached Article on Fiji water and then answer the following questions. Answers should be backed up by research from the article and at least ONE from another academic source other than the article (not wikipedia).

– All source references must be properly cited using the APA format.

– APA Format

1-What is the ethical and socially responsibility from the company’s Marketing department and Why should Marketers be concerned about Corporate social Responsibility and sustainability?

2-Whats factors contributed to the marketing success of FIJI water ?

3-What does it mean for Fiji Water to go Carbon Negative ? How does one measure and report footprints of products? Is the Carbon Footprint of Fuji water big compared to other products?

4-What is Greenwashing and how can it be identified? Do you think Fiji Water is engaged in Greenwashing? What could the company do to gain environmental credibility ?

5-Are the Fiji Government’s concerns about the ”negative” contribution of the Fiji Water to the local economy justified? Does the company do enough to improve its relations with the Fiji government and the local community? what else  should do to improve those relations ?

Due on 09/07/2018 12:00pm(New York time zone)