1. Using a Web browser, identify at least five sources you would want to use when training a CSIRT.
2. Using a Web browser, visit www.mitre.org. What information is provided there, and how would it be useful?
3. Using a Web browser, visit www.securityfocus.com. What is Bugtraq, and how would it be useful? What additional information is provided under the Vulnerabilities tab?
4. Using a Web browser, visit www.cert.org. What information is provided there, and how would it be useful? What additional information is provided at www.cert.org/csirts/?

Requirements:
Type your responses with proper headings in a word document.

-300 words

-No plagiarism

-APA format

1. Using a Web browser, identify at least five sources you would want to use when training a CSIRT.
2. Using a Web browser, visit www.mitre.org. What information is provided there, and how would it be useful?
3. Using a Web browser, visit www.securityfocus.com. What is Bugtraq, and how would it be useful? What additional information is provided under the Vulnerabilities tab?
4. Using a Web browser, visit www.cert.org. What information is provided there, and how would it be useful? What additional information is provided at www.cert.org/csirts/?

Requirements:
Type your responses with proper headings in a word document.

-300 words

-No plagiarism

-APA format

1. Respond to all the questions associated with the case. Prepare responses to the corresponding questions in the essay/report format (word document). Be sure to number each response. Respond in approximately 1-2 paragraphs per question. The entire paper should be 2-3 pages in length, with no more than 1.5 spacing. All cited material must include both internal citations and a complete reference list at the end of the paper.
2. Respond to all the questions associated with the case. Prepare responses to the corresponding questions in the essay/report format (word document). Be sure to number each response. Respond in approximately 1-2 paragraphs per question. The entire paper should be 2-3 pages in length, with no more than 1.5 spacing. All cited material must include both internal citations and a complete reference list at the end of the paper.

Apply promotion and price Marketing Mix elements to a product or service.

GEL-1.03: Demonstrate college-level communication through the oral delivery of original materials in Standard English.

PC-2.3: Demonstrate integrity through the application of relevant codes of conduct and social responsibility within one’s profession.

Introduction:

Promotion and pricing of a product or service involve consideration of the strategies as well as how the strategies will be carried out, in line with the organization’s values. You have read about promotion and pricing (two of the 4 P’s of the marketing mix) and had an opportunity to review the 4 P’s tutorial. You read about ethics and social responsibility in Chapter 3 and discussed these topics in the Discussion. In this Assignment, you will apply these concepts to a real-world company scenario. In addition, you will add audio to your presentation that speaks to the audience specified in the scenario. Being able to prepare a professional audiovisual presentation is an important career skill and can be added to your resume once you have become proficient.

Read the scenario below and address all the checklist items.

Scenario:

A startup company, Korwin Pharmaceuticals is a U.S. pharmaceutical products firm that is growing very rapidly at home and abroad. Integrity and honesty regarding product quality and concern for consumer well-being are values of the founders of the firm.

Recently, Korwin Pharmaceuticals developed several new products to service customers who cannot afford the pricier life-saving anti-allergen medications and the self-injecting devices currently on the market. These products can be self-injected by the person suffering from a life-threatening allergic reaction and were just recently approved for the marketplace by the U.S. Food and Drug Administration.

To respond to the projected rapid growth of the firm, they are going to hire an additional 100 employees in the next 2 months to cope with the demand for these new life-saving products. Because the company is hiring so many new employees, they are concerned with maintaining the founders’ original values of social responsibility while ensuring a quality product.

They are also concerned with promoting and pricing these new products fairly, based on the company values along with their concern for affordability for the middle class in the U.S. and other consumers and client companies abroad.

As a marketing consultant to the president of the company and executive management, address the items pertaining to the promotion and pricing strategy for the company’s new products in line with the company founders’ values and their social responsibility.

Checklist:

1. Specify what code of conduct the company should institute to make sure that all personnel adhere to the founders’ values in promoting and pricing the product at home and abroad.
2. Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-threatening anti-allergen medications and self-injecting devices using three (3) different types of advertising.
3. Provide a public relations strategy to promote the new product line while considering the social responsibility involved.
4. Prepare one (1) promotional tool each for consumer sales promotion, personal selling, and social media.
5. Describe how the AIDA concept stages are to be addressed.
6. Explain three (3) possible pricing strategies and any discounts, rebates, trade discounts, and/or allowances that would apply for this new line of life-saving products.
7. Explain how you will determine a profit has been realized based on your pricing objectives.

Your PowerPoint presentation should use Standard English to address the above checklist items and include audio notes below each slide that are clear and concise. There should be no more than one (1) or two (2) short citations with accompanying references in the presentation. Each slide should have no more than four (4) or five (5) bulleted talking points with the accompanying audio notes located below each slide.

For the audio portion, use the microphone built into your computer or a microphone headset you purchased. Make sure that the audio portion is clear, speaks to the slides’ bulleted points, and addresses the specific audience for which it is intended.

Access the Unit 10 Assignment rubric.

Submit the minimum 10-slide PowerPoint presentation with audio and audio notes below each slide and additional title and reference slides (using APA citation and reference style) to the Unit 10 Dropbox. Please see and  use the template

For this assignment, you will demonstrate your developing understanding of analytics that might be used within a marketing analytics function. Remember: each of the frameworks that you are learning in this course is just one lens in an organization. That means you will also need to think about how this data lives at the intersection of the marketing department and the finance department.

Below, imagine you are an analyst at Fresh Direct and as a result of your terrific work in the past, both the Chief Financial Officer (CFO) and Chief Operating Officer (COO) of the organization need you to help them with separate, but related projects. Each person has asked you to author a one-page memo (two memos, so two pages total) to answer the question they have using your new skills with customer segmentation. You will also need to submit a third brief response (300 words) to the CEO.

In addition to what will be covered in the live session, please review this material as well (Links to an external site.).

Details

FreshDirect is an online-only grocery home delivery service. Begin this assignment by reading this brief outline of the services and background provided by FreshDirect. This presentation also contains some important information about how FreshDirect classifies its loyal customers that might be helpful for this assignment.

• FreshDirect Background Information

Then, consider this dataset. For this assignment, you are given a complete set of data with descriptions (a true luxury!). After you have reviewed this data, consider the questions from the CFO and COO. Recall that you will need to submit a one-page memo to each. A third question from the CEO follows.

• FreshDirect Data Set and Descriptions
  1. Question from CFO: Our sales are down and we need to make more money! I am willing to invest in marketing campaigns with a couple of targeted customer populations, but am not sure how many customer segments and/or which customer segments I should select to provide the best chance at increasing our sales. Which customer segments should we select and why?
  2. Question from the COO: We have a limited number of deliveries that we can make each day and I would like to understand where we should be focusing our efforts by better understanding our customers. For example, if there are certain areas in our delivery zone where a lot of our customers are located, perhaps we could come up with new delivery techniques to increase our capacity for deliveries in those zones without a lot of investment. Can you help me better understand how our customers are segmented geographically so that we can better utilize our delivery infrastructure?
  3. Finally, the CEO has heard that you are doing some great work and would like a summary of the analytics you are putting together for the CFO and COO.  Please provide in 300 words a brief summary of your analysis and key findings for the CEO.

Assessment

This assignment is assessed based on your ability to describe the analytics that are used to understand the customer journey and sales funnel. This includes considering and justifying how your market segmentation should be considered and how marketing effectiveness can be assessed. You will also be assessed based on the clarity and brevity of your work. You should submit three memos that are appropriately written for the audience and that demonstrate your ability to communicate about analytics to others inside of the organization. Lastly, remember that this is not a frameworks course; though you are welcome to practice analytical techniques on this data, you are not required to as part of this assignment and you will not need to in order to answer the questions above.

1. Under a payment arrangement in which physicians are paid a fixed salary and performance-based bonuses, risk is shifted from the MCO to the physicians
2. Under a payment arrangement in which physicians are paid a fixed salary and performance-based bonuses, risk is shifted from the MCO to the physicians
3. The percentage of premium spent on administration, marketing, and profits is the medical loss ratio
4. The HMO Act of 1973 had failed to achieve its objective of creating 1,700 HMOs
5. All MCOs are now required to be accredited by the National Committee for Quality Assurance.
6. Utilization is better controlled under a closed-panel plan than under an open-panel plan.
7. Case management is mainly recommended for patients who need secondary and tertiary care more often than primary care.
8. Disease management is highly individualized.
9. One distinguishing feature of HMOs is that they use discounted fees as the primary method of paying providers.
10. By law, an HMO is prohibited from having an exclusive contract with a group practice.
11. In the IPA model, the IPA rather than the HMO contracts with the physicians.
12. The majority of Medicaid beneficiaries are enrolled in managed care.
13. In the 1990s, managed care was widely credited for enabling small employers to offer health insurance coverage to their employees.
14. Research shows that quality of care has declined as managed care has continued to grow.
15. The objective of horizontal integration is to control the geographic distribution of a service.
16. Diversification is not achieved through horizontal integration.

1. Under a payment arrangement in which physicians are paid a fixed salary and performance-based bonuses, risk is shifted from the MCO to the physicians
2. Under a payment arrangement in which physicians are paid a fixed salary and performance-based bonuses, risk is shifted from the MCO to the physicians
3. The percentage of premium spent on administration, marketing, and profits is the medical loss ratio
4. The HMO Act of 1973 had failed to achieve its objective of creating 1,700 HMOs
5. All MCOs are now required to be accredited by the National Committee for Quality Assurance.
6. Utilization is better controlled under a closed-panel plan than under an open-panel plan.
7. Case management is mainly recommended for patients who need secondary and tertiary care more often than primary care.
8. Disease management is highly individualized.
9. One distinguishing feature of HMOs is that they use discounted fees as the primary method of paying providers.
10. By law, an HMO is prohibited from having an exclusive contract with a group practice.
11. In the IPA model, the IPA rather than the HMO contracts with the physicians.
12. The majority of Medicaid beneficiaries are enrolled in managed care.
13. In the 1990s, managed care was widely credited for enabling small employers to offer health insurance coverage to their employees.
14. Research shows that quality of care has declined as managed care has continued to grow.
15. The objective of horizontal integration is to control the geographic distribution of a service.
16. Diversification is not achieved through horizontal integration.