Marketing Portfolio

Attached is a Word Document

There are 9 Pages: (CH9, CH12, CH13,CH14, CH15, CH16, CH17, CH18, CH19)

Each Chapter has questions that require short answers and/or basic fill in the blank

The Word Document is on a Template with the questions already typed in.

Fill in the answers to the questions on the Word Document for each Chapter:

(CH9, CH12, CH13, CH14, CH15, CH16, CH17, CH18, CH19).

***Please let me know if I need to re-post the Word Document along with the PowerPoints***

The Word Document is where the Questions are located though, so that is what has been attached.

I have the corresponding PowerPoints for each individual Chapters if needed. (This will make the Word Document so much easier to fill out if used along with the PowerPoint).

Please review and let me know if you are interested.

This is a very easy assignment, and is time consuming. (But all the answers are in the PowerPoints and/or Book).

I can come back an attach the PowerPoints if Needed and the Course Book is listed Below.

The Course Book is:

MKTG – 13th Edition, Charles W. Lamb, Joe F. Hair, Carl McDaniel

Library of Congress Control Number: 2020904984

Student Edition ISBN: 978-0-357-12780-3

For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions.

What is a EuroMonitor

First,  click on the first pdf below and read the Euromonitor on Consumer Trends. It is a large file but you can scan through this to get the major trends. Second, click on the IKEA ad link to watch the advertisement video.  Third, click on the third link below to complete the environmental analysis activity. 

Being on top of consumer trends is critical for marketers. Below is a great summary from the Euromonitor on Top 10 Consumer Trends.   

After watching the ad, post your analysis

https://www.youtube.com/watch?v=eO4TDTx906Q

 

1. Name and explain what you think were two Environment Influences behind this ad.

2. Rationalize and explain what were two Euromonitor trends this related to. Be brief and use bullet points to explain why.

First,  click on the first pdf below and read the Euromonitor on Consumer Trends. It is a large file but you can scan through this to get the major trends. Second, click on the IKEA ad link to watch the advertisement video.  Third, click on the third link below to complete the environmental analysis activity. 

Being on top of consumer trends is critical for marketers. Below is a great summary from the Euromonitor on Top 10 Consumer Trends.   

After watching the ad, post your analysis

https://www.youtube.com/watch?v=eO4TDTx906Q

 

1. Name and explain what you think were two Environment Influences behind this ad.

2. Rationalize and explain what were two Euromonitor trends this related to. Be brief and use bullet points to explain why.

Apply: International HR Issues

 

Assignment Content

  1. Management liked your team’s presentation about expanding the organization to your recommended country and would like to learn more about identified issues with that country.

    Using your resources and recommendation from Week 3, identify 3 human resource considerations with your selected country, such as labor laws and safety. Provide a recommendation for dealing with the identified issues. For each identified issue, include the following:

    • A description of the issue
    • An explanation of why that issue could arise if Southwest was to expand into the chosen country
    • A recommended strategy for dealing with the issue, including enough detail that specific tactical actions could be developed
    • Create a 10- to 12-slide presentation on your expansion recommendation along with potential issues for the Southwest Board of Directors. Include speaker notes detailed enough so a colleague can give the presentation without previous knowledge.

      Cite all sources.

What does Wholesaling include?

Wholesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.( )Page Ref: 392

Shopper marketing involves focusing the entire marketing process—from product and brand development to logistics, promotion, and merchandising—toward turning shoppers into buyers at the point of sale.( )Page Ref: 374

Department stores carry narrow product lines with deep assortments within those lines.

( )Page Ref: 375

Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save time or money.( )Page Ref: 375

Full-service stores usually carry more specialty goods for which customers need or want assistance or advice.( )Page Ref: 375

In recent years, convenience stores have redesigned their stores to closely focus on serving their primary TARGET market made up of young, blue-collar men.( )Page Ref: 377

Superstores are much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services.( )Page Ref: 377

Supermarkets sell a limited selection of goods at deep discounts to consumers who pay membership fees.( )Page Ref: 376

Discuss Consumer Behavior Strategy

Discuss  Consumer Behavior Strategy

 

Please see the attached documents and answer the following in a paper (400-500 words in total)

 

  • Determine the influence of family members in your customers’ decision.
  • Determine how you can influence consumers at each stage.

 

Then create 2-3 slides in Power Point (including speakers notes)

  • Determine how evaluation and continuous consumer behavior will be addressed.

please include references. APA format required and no plagiarism accepte

Please see the attached documents and answer the following in a paper (400-500 words in total)

 

  • Determine the influence of family members in your customers’ decision.
  • Determine how you can influence consumers at each stage.

 

Then create 2-3 slides in Power Point (including speakers notes)

  • Determine how evaluation and continuous consumer behavior will be addressed.

please include references. APA format required and no plagiarism accepte

What are community health centers?

 

Please read pages 742-762 (Case 16) of the course textbook Strategic Management in Health Care Organizations. Create a 4-to 5-page report in Microsoft Word document that answers the following questions.

 

 

  1. What are community health centers? How are they different from public health departments?
  2. How would managed care penetration affect community health centers? How might if affect C.W. Williams?
  3. Why has managed care been slow to develop in the South?
  4. Does C.W. Williams need to affiliate with a hospital?
  5. What strategy do you recommend for C.W. Williams? Why?
  6. What role should C.W. Williams play in a health care network?
  7. Should C.W. Williams buy the site offered at a cost of $400,000?
  8. If you were Ms. Marrs, how would you handle the problem of the board members involvement beyond setting policy?
  9. Discussion outline of your recommendations for C.W. Williams

 

Guidelines

 

  • Clearly define the problem to be solved or identify symptoms the suggest an underlying problem
  • Who are the stakeholders in this situation and how are they involved or impacted by this problem?
  • What alternatives should be considered in solving this problem? Please quantify where possible.
  • Indicate which alternative you would recommend and why?
  • How do you expect that each of the stakeholders will react to your recommendation?
  • Indicate the potential risks if this recommendation turns out to be wrong.
  • Justified ideas and responses by using appropriate examples and references from texts, websites, and other references or personal experience.

 

Requirement:

 

Length: 4 or more pages

 

References: 5 or more

 

Western County Distributor

QUESTION 1

Of the following choices, which would be the easiest brand name to legally protect?

a.  Western County Distributors

b. Tarzink Yogurt

c. Scout Camping Supplies

d. Sullivan Water Filtering Systems

e. Learn and Grow Daycare

2 points

QUESTION 2

A product mix is best described as

a. all products offered by a firm.

b. many products sold by one firm.

c. a group of closely related products that are considered a unit because of market, technical, or end-use considerations.

d. product, distribution, promotion, and price.

e. all products of a particular type.

2 points

QUESTION 3

To maWestern County Distributorke intangible products more tangible or real to the consumer, marketers often

a. use external reference prices.

b. use symbols or cues to help symbolize product benefits.

c. use multiple channels of distribution.

d. offer more support services with such products.

e. use low prices on intangible goods.

2 points

QUESTION 4

The Anderson Advertising Agency was developing a name for their client’s new paper towel product. They finally settled on the name, “Soaker.” Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?

a. Keeping the brand name easy to remember

b. Flexibility to be used in various types of media

c. Indicating the product’s major benefits

d. Using fabricated names that cannot be duplicated

e. Compatibility with other products in the line

2 points

QUESTION 5

Sales usually start to decline during the ____ stage of the product life cycle.

a. beginning of the decline

b. end of the growth

c. beginning of the growth

d. beginning of the termination

e. end of the maturity

2 points

QUESTION 6

Which of the following statements about nonprice competition is false?

a. A firm using nonprice competition can build loyalty to both its company and its products.

b. When using nonprice competition, a company should promote the distinguishing characteristics of its brand.

c. Companies that use nonprice competition do not need to keep track of their competitor’s prices.

d. A company must be able to distinguish its brand through some unique feature in order to successfully engage in nonprice competition.

e. Buyers must view the distinguishing characteristics of a product offered through nonprice competition as being important.

2 points

QUESTION 7

Price is considered to be the variable in the marketing mix that is

a. First to be decided.

b. Least flexible.

c. Most difficult.

d. Last to be decided.

e. Most flexible.

2 points

QUESTION 8

One advantage of nonprice competition is that

a. a firm can build customer loyalty.

b. pricing is no longer a factor.

c. market share becomes less important.

d. a firm can react quickly to competitive efforts.

e. marketing efforts are completely eliminated.

2 points

Logical Creativity

Develop problem-solving skills that generate idea creation, and apply them to everyday personal and professional experience.

Instructions

A syllogism is a type of logical argument that uses deductive reasoning to come to a conclusion. There are many types, but for this task, you will use a categorical syllogism.

Categorical syllogisms: This type of syllogism assumes if A is a part of C, then B is a part of C (A and B are members of C).

You can organize the syllogism in three sentences:

  • Major premise: All dogs are animals.
  • Minor premise: Luna is a dog.
  • Conclusion: Luna is an animal.

1. Your employer wants to promote a productive and logical work environment. To organize your thoughts and ideas in a coherent manner, you must practice your cognitive skills on a daily basis. To practice the process of creative problem solving, your boss has asked you to create two categorical syllogisms about a hypothetical everyday problem. For example, you are regularly late for work.

2. For your third and final syllogism, your boss wants you to introduce a new minor premise that would provide a logical solution to the problem. By engaging in this process, you will become more accustomed to attacking issues in a cogent manner, making you an even more valuable member of your company.

3. Your boss is looking to fill a new manager position and will use the best presentation as a tutorial for the rest of the staff. Create a presentation using PowerPoint or another visual medium that will communicate your ideas most effectively. Using innovative visuals or more advanced storytelling media might get you the promotion!

4. Finally, provide a short reflection on the collective process using whatever media best suits your idea to your boss. For example, use a brief email, word document, or another multi-media piece.

Salesperson-Buyer Communication Process

Draw the salesperson-buyer communication process. (you may do this digitally or on paper/pencil – just upload the file after you create it) Then, describe each step in the process. Why is two-way communication important in this process?

Upload your assignment here.

Please write using complete sentences and coherent thoughts. No minimum length. Reference the syllabus for grading and late work acceptance polic

Draw the salesperson-buyer communication process. (you may do this digitally or on paper/pencil – just upload the file after you create it) Then, describe each step in the process. Why is two-way communication important in this process?

Upload your assignment here.

Please write using complete sentences and coherent thoughts. No minimum length. Reference the syllabus for grading and late work acceptance polic

NutriStar Case

(Read the case on page 196 called, “NutriStar.”

Prepare your composition to cover the following topics or questions with in the Body section of the paper described for this assignment:

a. Should NutriStar adding approximately 10,000 square feet of production space to its facility in Latin America at a cost of $5 million? Defend your answer.

b. How would you protect and manage this project from uncertainty and risk.

c. Evaluate the scheduling of the project and calculate the probability that the project can be completed within 30 months.)

Write a 3 to 5 page paper (1000 to 1500 words) in APA format.

Below is a recommended outline.

1. Cover page (See APA Sample paper)

2. Introduction

a. A thesis statement

b. Purpose of paper

c. Overview of paper

3. Body (Cite sources with in-text citations.)

4. Conclusion – Summary of main points

a. Lessons Learned and Recommendations

5. References – List the references you cited in the text of your paper according to APA format.

(Note: Do not include references that are not cited in the text of your paper)

(Read the case on page 196 called, “NutriStar.”

Prepare your composition to cover the following topics or questions with in the Body section of the paper described for this assignment:

a. Should NutriStar adding approximately 10,000 square feet of production space to its facility in Latin America at a cost of $5 million? Defend your answer.

b. How would you protect and manage this project from uncertainty and risk.

c. Evaluate the scheduling of the project and calculate the probability that the project can be completed within 30 months.)

Write a 3 to 5 page paper (1000 to 1500 words) in APA format.

Below is a recommended outline.

1. Cover page (See APA Sample paper)

2. Introduction

a. A thesis statement

b. Purpose of paper

c. Overview of paper

3. Body (Cite sources with in-text citations.)

4. Conclusion – Summary of main points

a. Lessons Learned and Recommendations

5. References – List the references you cited in the text of your paper according to APA format.

(Note: Do not include references that are not cited in the text of your paper)