Discuss Statistics for Managers

  1. What types of studies were involved in Campbell-Ewald’s respect initiative?
  2. What types of studies were involved in Campbell-Ewald’s respect initiative?
  3. What are the strengths and weaknesses of the various methodologies?
  4. How do the methodologies complement each other?
  5. What types of studies were involved in Campbell-Ewald’s respect initiative?
  6. What are the strengths and weaknesses of the various methodologies?
  7. How do the methodologies complement each other?
  8. What types of studies were involved in Campbell-Ewald’s respect initiative?
  9. What types of studies were involved in Campbell-Ewald’s respect initiative?
  10. What are the strengths and weaknesses of the various methodologies?
  11. How do the methodologies complement each other?
  12. What types of studies were involved in Campbell-Ewald’s respect initiative?
  13. What are the strengths and weaknesses of the various methodologies?
  14. How do the methodologies complement each other?

Which type of small retailer can have a geographically dispersed trading area?

1) Any communication by a retailer that informs, persuades, and/or reminds the target market about any aspect of that firm is ________.

2) The four elements of ________ are advertising, public relations, personal selling, and sales promotion.

3) Which form of promotion has media payment, a nonpersonal presentation, out-of-store mass media, and an identified sponsor?

4) Which retailer has the highest dollar advertising expenditures among U.S. retailers?

5) A major difference between the advertising strategies of retailers and manufacturers is that retailers ________.

6) Which type of small retailer can have a geographically dispersed trading area?

7) In cooperative advertising, ________.

8) A major advantage of advertising as a retail medium is that ________.

9) Which characteristic of advertising as a retail medium is correct?

10) A major disadvantage of advertising as a retail medium is that ________.

11) Retailers spend the highest proportion of their advertising budgets in which medium?

12) A medium’s circulation covers a broader geographic region than that containing the retailer’s target market. This concept is referred to as ________.

13) An advantage of a Yellow Pages listing is the ________.

14) A characteristic of direct mail is a ________.

15) Which medium is associated with a low response rate and a high throwaway rate?

16) Which medium is characterized by large-size ads and zoning difficulties?

17) A(n) ________ ad should be used to communicate a new retailer opening in a market area.

18) An advertisement in a local newspaper, featuring low interest-rate financing for consumers that purchase a top-of-the-line refrigerator, illustrates a(n) ________ ad.

19) Image-related advertising illustrates a(n) ________ advertisement.

20) Vertical cooperative advertising agreements are subject to the ________.

21) In a horizontal cooperative advertising agreement, ________.

22) A major difference between advertising and publicity is based upon ________.

23) A major advantage of public relations versus advertising is ________.

24) A major disadvantage of public relations versus advertising is ________.

25) A major advantage of personal selling is ________.

26) Which type of salesperson is generally associated with a self-service retail environment?

27) PMs are best defined as ________.

28) The promotion form that focuses on short-run sales performance is ________.

29) Which sales promotion form seeks to develop store loyalty?

30) The most complex method of establishing an overall promotional budget is the ________.

31) The overall stages in a consumer’s purchase process from awareness to purchase is depicted in the ________.

Discuss on evidence of understanding

An original response that
specifically addresses the topic/assignment, superbly
incorporates and applies material learned, application of at least 3 chapter
co
ncepts (indicated with
underline
), critical thinking, evidence of understanding
(7 points possible)
•
Professionalism, gramma
r and inclusion of all components (2 points)
•
2 APA references (1 point)
An original response that
specifically addresses the topic/assignment, superbly
incorporates and applies material learned, application of at least 3 chapter
co
ncepts (indicated with
underline
), critical thinking, evidence of understanding
(7 points possible)
•
Professionalism, gramma
r and inclusion of all components (2 points)
•
2 APA references (1 point)

 

  • An original response that specifically addresses the topic/assignment, superbly incorporates and applies material learned, application of at least 3 chapter concepts (indicated with underline), critical thinking, evidence of understanding (7 points possible)
  • Professionalism, grammar and inclusion of all components (2 points)
  • 2 APA references (1 point)

     

    Attached will be chapter 16…

A recent Kiplinger Letter stated, “A backlash is building against the wildly popular “fast fashion” trend, which moves low-cost clothing lines from design rooms to store floors in as little as a month. Environmental groups criticize the garments as cheap, disposable and bad for the environment. Human rights organizations claim the model fosters poor working conditions and low pay for garment workers in foreign countries. Some retailers see an opportunity to profit from the pushback. For example, L.L. Bean is billing its durable, high-quality clothes as an alternative to fast fashion.” http://adage.com/article/digitalnext/buy-fashion-marketing/305990/ to see another good article about fast fashion.

  1. How does fast fashion change/impact the marketing channel? (Chapter 16)
  2. Do you think the Flows are affected in a good, bad or neutral way? (Channel 16)
  3. Given the advantages and disadvantages of Zara’s fast fashion (p. 514-516), would you still use this type of distribution strategy if you were a channel manager? Why or why not? (Chapter 1

Target Market Analysis & Marketing Channel Analysis

Using the template provided for this milestone, submit a short paper in which you conduct a target market analysis. This analysis should focus on the new product the pet supply company is selling, not the company itself. It should provide information about the demographic (age, marital status, education, income, etc.), geographic (physical locations), and psychographic (personality, values, opinions, attitudes, interests, and lifestyles) of the potential target market. Based on this analysis, you will then need to discuss the needs and wants of your target market and how this new product will either appeal to a want or fulfill a need.

 

Presentation: Marketing Channel Analysis

Using the product you chose for your discussion, analyze in detail how the product is sold through different channels. Although all products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for the product.

Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short presentation that demonstrates the use of these channels for this product by the company. Your first slide should describe the company’s marketing strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed.

Defending Market Leadership in the A-Segment

Case Study on Maruti Suzuki India: Defending Market Leadership in the A-Segment

Refer to the given case study and select a data-driven business problem that can be addressed using action research to be the basis for your research report.

Using the problem you identified in your Module One journal and the feedback you received, describe the research problem including the context in which it exists. Using the problem statement, describe the stakeholders and research objective. Based on the research objective, develop a research question that clearly and concisely articulates in one sentence the purpose of the study. Consider the key real or potential ethical issues or challenges of the study.

After describing your business problem and research question, prepare a comprehensive literature review that carefully and thoughtfully examines the research problem from a scholarly perspective using a minimum of seven quality sources. A minimum of three of the sources must be selected from scholarly, peer-reviewed journals. Other quality sources can be professional publications or magazines, internal corporate publications such as annual reports or white papers, or established news sources.

Case Study on Maruti Suzuki India: Defending Market Leadership in the A-Segment

Refer to the given case study and select a data-driven business problem that can be addressed using action research to be the basis for your research report.

Using the problem you identified in your Module One journal and the feedback you received, describe the research problem including the context in which it exists. Using the problem statement, describe the stakeholders and research objective. Based on the research objective, develop a research question that clearly and concisely articulates in one sentence the purpose of the study. Consider the key real or potential ethical issues or challenges of the study.

After describing your business problem and research question, prepare a comprehensive literature review that carefully and thoughtfully examines the research problem from a scholarly perspective using a minimum of seven quality sources. A minimum of three of the sources must be selected from scholarly, peer-reviewed journals. Other quality sources can be professional publications or magazines, internal corporate publications such as annual reports or white papers, or established news sources.

Discuss MARKET RESEARCH

 

I am doing a consulting project for this company called Astronova. It is based in USA- has three different divisions. Aerospace, Test & Quality & product identification. My group and I are focusing in the Product identification sector. They manufacture and sell speacilty printers to print labels in-house. These labels are high quality and can be customized. They also design labels for other parties. They want to expand to india. They want to find industries where they can enter and benefit from their services. So for now I have looked into various industries ( I will add the document with all my research). My professor think this is too basic for my clients and we need more indepth market research. We do not have a metrix for now but we have information- SO FOR NOW I NEED YOU TO:

1. Look into the spices industry for india. (find sales potential for my company astronova)

2. Look at potential clients/partners who we can do business with (I  think spice board is one, check for verification. Also there is huge unorganized sector in india, which means they are not branded- maybe my company can enter here? But how?) check it all.

3. Any important numbers – please include

 

I am doing a consulting project for this company called Astronova. It is based in USA- has three different divisions. Aerospace, Test & Quality & product identification. My group and I are focusing in the Product identification sector. They manufacture and sell speacilty printers to print labels in-house. These labels are high quality and can be customized. They also design labels for other parties. They want to expand to india. They want to find industries where they can enter and benefit from their services. So for now I have looked into various industries ( I will add the document with all my research). My professor think this is too basic for my clients and we need more indepth market research. We do not have a metrix for now but we have information- SO FOR NOW I NEED YOU TO:

1. Look into the spices industry for india. (find sales potential for my company astronova)

2. Look at potential clients/partners who we can do business with (I  think spice board is one, check for verification. Also there is huge unorganized sector in india, which means they are not branded- maybe my company can enter here? But how?) check it all.

3. Any important numbers – please include

Ethics Performance Measures and the Balanced Scorecard

Type: Group Project

Unit:  Ethics, Performance Measures, and the Balanced Scorecard

Due Date:  Tue, 6/19/18

Points Possible:  200

Deliverable Length:  8–10 slides with speaker notes of 200–250 words per slide

View objectives for this assignment

https://class.ctuonline.edu/_layouts/MUSEViewer/MUSE.aspx?mid=11105791

 

Part 1 (Individual Portion)

Your boss recently attended an accounting seminar at which the balanced scorecard was discussed. He has asked you to prepare a presentation for the next manager’s meeting about the balanced scorecard and how EEC might adopt it. In your presentation, you should complete the following:

  • Define the elements that might be presented in a balanced scorecard.
  • Explain how the elements will be used.
  • Make a recommendation of whether or not EEC should adopt the balanced scorecard.
  • If adopted, how might it improve the company?

Part 2 (Group Portion)

The President of EEC realizes that the balanced scorecard translates an organization’s mission and strategy into operational objectives and performance measures. The group received an e-mail from him asking the group to include information in the PowerPoint presentation about tying compensation to performance measures. Discuss the following in the group presentation:

  • Describe unethical behavior that can result if the wrong performance measures are used to tie performance measures to compensation.
  • How can EEC avoid these behaviors?
  • How should EEC tie performance measures to compensation?
  • Who is responsible for establishing the performance measures?

Please submit your assignment.

List and describe the four basic ways of generating revenue from apps.

Be sure to fully and completely answer each question. I am not looking for your to regurgitate what is in the textbook. Rather, students who analyze, synthesize, and evaluate course material and are able to effectively articulate the information indicating understanding, will earn higher grades.
Please respond to the following questions:

1. Explain how social media have changed how firms communicate with their customers relative to traditional forms of marketing.

2. List and describe the four basic ways of generating revenue from apps.

3. Respond to the following question, “Which is a more important corporate objective: making a profit or obtaining and keeping customers, and why?”

Please write your answers with an academic tone. That is, use full sentences and paragraphs and without bullet points or numbered lists. Provide a list of items only when the question specifically requires you to provide a list. Do not use contractions in formal writing. Use proper grammar, syntax, and spelling.

Be sure to fully and completely answer each question. I am not looking for your to regurgitate what is in the textbook. Rather, students who analyze, synthesize, and evaluate course material and are able to effectively articulate the information indicating understanding, will earn higher grades.
Please respond to the following questions:

1. Explain how social media have changed how firms communicate with their customers relative to traditional forms of marketing.

2. List and describe the four basic ways of generating revenue from apps.

3. Respond to the following question, “Which is a more important corporate objective: making a profit or obtaining and keeping customers, and why?”

Please write your answers with an academic tone. That is, use full sentences and paragraphs and without bullet points or numbered lists. Provide a list of items only when the question specifically requires you to provide a list. Do not use contractions in formal writing. Use proper grammar, syntax, and spelling.

Discuss Operations And Technology

 

1. How would your NAB business work in term of operations (production, inventory control, distribution, customer service, research and development, etc.)?

2. What technology would you use in your company’s operations?

How to address the discussion question:

Video explaining how to answer this week’s discussion

Notes:

  • You will have to include all the equipment, technology and personnel listed in your NAB Company Portfolio. The information is located under Note#2 in the portfolio
  • You must use the information from the NAB Portfolio first and then you can add to it.
  • Check out Chapter 11: Operations and Chapter 12: Technology to learn more.
  • You will use this week’s information in Assignment 3- operations and technology plan.
  • Consider the areas below as you address these questions. Condense the key information in two solid paragraphs focusing on the specific information pertaining to your NAB Company.

Operations:

Describe the day-to-day functions of your company. How will you run your business? Consider the following areas:

1. Facilities

2. Production process: how will you produce the product

3. Inventory control- how much inventory you will have

4. Distribution- how will you distribute the product

5. Customer service- how will you handle customers and returns

6. Research and Development- how will you improve the product and how will you continue to search for new combinations/ flavors

Check the NAB portfolio to see what equipment you already have. You must include this in your response. Check out Chapter 11- operations for information, worksheets, and a sample plan for ideas.

Technology

1. What technology do you use at your company (hardware, software, telecommunications)?

2. What do you use technology for and how? (database management, inventory system, phones, cloud)

2. Think about technology in the production process, or operations overall

3. Think about technology in other areas of business (administration, R&D)

Check the NAB portfolio to see what technology you already have. You must include this in your response and then you can add to it.

Check Chapter 12-technology plan for information and page 222 for an illustration of all the areas you can use technology.

DIRECTIONS: To get started, click on the +Pin option on the upper right-hand corner and write your response. Click on “How Points Work” to see how you can earn your points. Once you reach 100% you will earn your full 20 points in Blackboard. Please note that points can be deducted or revoked if the post is not high quality.

Discuss on Corporate Finance

There are two Assignments due this week: A Lab Assignment and a written Assignment

Assignment 1 Lab: WileyPLUS Assignment Problems

Be sure to complete the Learning Activities to review the material before beginning your Assignment. Your Assignment is found by selecting the “Unit #1 Lab Assignment” link under each unit’s Assignment area. A majority of the Assignment questions are based upon “algorithmic” or quantitative outcomes.
You will respond to 10 questions regarding your reading from Chapters 1 and 3. Each question will be worth 4 points if answered correctly. You will be allowed two (2) attempts at each question.

View how to access WileyPLUS

Assignment 2: Business Letter

The following course outcome is assessed in this Assignment:

GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.

In this Assignment, you will prepare a business letter to share your advice with a client. You will explain complex financial data and discuss the cause and effect of select accounting transactions on cash balances.
Read the fictional scenario and respond to the checklist items.

Scenario:

The Chief Financial Officer (CFO), Karl Richland of Semtell Company in Cincinnati, Ohio is asking for your advice. The CFO explains sales are increasing but there is a constant matter of not having enough cash to meet payroll or pay vendors within 30 days.

Checklist: Prepare a business letter (see the rubric) to the CFO to explain:

1. Explain why cash can go down even when sales are up; refer to “receivables.”
2. Analyze the scenario and explain three accounts the CFO should review each day and explain why. Focus on short-term balance sheet accounts, i.e., “receivables and payables.”
3. Your business letter should:

  • Use the accepted business letter format and example as provided above.
  • Utilize Standard English and use correct spelling and grammar.
  • Provide a clearly established and sustained viewpoint and purpose.
  • The writing should be well ordered, logical and unified, as well as original and insightful.

Unit 1 Assignment 2 Rubric

Directions for Submitting Your Assignment

Your business letter must be written in a minimum of 2 pages using APA 6th edition formatting. Please label your Assignment as “UNIT 1 CFO – your name” and submit to the Unit 1 Assignment 2 Dropbox.

For assistance with APA formatting, go to the Writing Resources accessed through the Academic Success Center within the Academic Tools area of the course.

Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.