Case Study (International Marketing)

1- Read the article and watch the video (https://online.fiu.edu/videos/?vpvid=f64361c9820d4463a7b0087af96643e8)

2- Respond to these three topics

  • Describe Starbucks overall global expansion strategy. What might be some marketing factors/ strategies to consider to mitigate their risk when entering new markets?
  • Based on the written case, describe some of the major sources of risk facing Starbucks in expanding globally.
  • As Starbucks continues to expand globally, what do you think the company should do to ensure that it will maintain its socially conscious focus?

3- Reply to the answers:

  • As they continue to expand globally, I think they should stay with the trends. For example, if one trend is a song then they should name a coffee after that song or even go as far to play that song in the Starbucks. This is the best way to ensure that it will maintain its socially conscious focus. Another way is that they should keep hiring younger people because they can relate a lot to the people that go to Starbucks and they can bring ideas to the table that other generations may not think of.
  • Starbucks faces many risks when expanding globally,  one of them specifically is losing money when traveling overseas. Starbucks makes less money on each overseas store because most of them are operated with local partners. It makes it easier for them to startup but reduces the company’s share of profits.  Another risk the face is losing customers because of a lack of options available to the customer.1- Read the article and watch the video (https://online.fiu.edu/videos/?vpvid=f64361c9820d4463a7b0087af96643e8)

    2- Respond to these three topics

    • Describe Starbucks overall global expansion strategy. What might be some marketing factors/ strategies to consider to mitigate their risk when entering new markets?
    • Based on the written case, describe some of the major sources of risk facing Starbucks in expanding globally.
    • As Starbucks continues to expand globally, what do you think the company should do to ensure that it will maintain its socially conscious focus?

    3- Reply to the answers:

    • As they continue to expand globally, I think they should stay with the trends. For example, if one trend is a song then they should name a coffee after that song or even go as far to play that song in the Starbucks. This is the best way to ensure that it will maintain its socially conscious focus. Another way is that they should keep hiring younger people because they can relate a lot to the people that go to Starbucks and they can bring ideas to the table that other generations may not think of.
    • Starbucks faces many risks when expanding globally,  one of them specifically is losing money when traveling overseas. Starbucks makes less money on each overseas store because most of them are operated with local partners. It makes it easier for them to startup but reduces the company’s share of profits.  Another risk the face is losing customers because of a lack of options available to the customer.

What is the Big Five personality dimension that is important in jobs such as management that require social interaction.

      What is the Big Five personality dimension that is important in jobs such as management that require social interaction.

Question 1

__________ is the Big Five personality dimension that is important in jobs such as management that require social interaction.

Question options:

  

Emotional intelligence

 

Extraversion

 

Openness to experience

 

Agreeableness

 

Question 2

Abilities tend to be:

Question options:

  

stable over an   extended period of time.

 

related to culture.

 

based on values.

 

related to leadership.

 

Question 3

Which one of the following have been found to be relatively universal values?

Question options:

  

Individuality and individual   dignity

 

Personal achievement and   performance

 

Fairness and honesty

 

Desire for recognition and rewards

 

Question 4

Which one of the following influences a person’s value system?

Question options:

  

abilities

 

skills

 

leadership

 

culture

 

Question 5

Which of the Big Five personality dimensions is most strongly correlated to job performance?

Question options:

  

concientiousness

 

Discuss on managerial finance

1. Define each of the following terms:

  • Call option
  • Put option
  • Strike price or exercise price
  • Expiration date
  • Exercise value
  • Option price
  • Time value
  • Writing an option
  • Covered option
  • Naked option
  • In-the-money call
  • Out-of-the-money call
  • LEAPS

2. The current price of a stock is $50. In 1 year, the price will be either $65 or $35. The annual risk-free rate is 10%. Find the price of a call option on the stock that has an exercise price of $55 and that expires in 1 year. (Hint: Use daily compounding.)

3. The exercise price on one of Chrisardan Company’s call options is $20, its exercise value is $27, and its time value is $8. What are the option’s market value and the price of the stock?

1. Define each of the following terms:

  • Call option
  • Put option
  • Strike price or exercise price
  • Expiration date
  • Exercise value
  • Option price
  • Time value
  • Writing an option
  • Covered option
  • Naked option
  • In-the-money call
  • Out-of-the-money call
  • LEAPS

2. The current price of a stock is $50. In 1 year, the price will be either $65 or $35. The annual risk-free rate is 10%. Find the price of a call option on the stock that has an exercise price of $55 and that expires in 1 year. (Hint: Use daily compounding.)

3. The exercise price on one of Chrisardan Company’s call options is $20, its exercise value is $27, and its time value is $8. What are the option’s market value and the price of the stock?

Product Differentiation And Positioning

  1. You will submit a market analysis to JGJ, Inc. of 1000 words (+/- 50 words) using at least 4 credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list.
  2. You should have no more than 100 words describing the concept of differentiation and positioning. The paper should focus on the application of the concepts through an applied analysis of the target category.
  3. Use these seven titles from the Market Analysis Report Template to create seven sections for this part of the consultant’s report:
    1. Current annual sales volume in dollars and/or units sold in the market
    2. Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market
    3. Current price points of competitors
    4. Projected overall market growth rate for the next five years
    5. Projected changes to overall pricing in the market for the next five years
    6. Recommended position and points of differentiation for the JGJ, Inc. offering
    7. Complete buyer profile of the target customer
  4. You must have at least one graphic of a positioning matrix indicating current offerings and the segment of the market that JGJ, Inc. will target. The graphic(s) may be attached as a file but the narrative write up must be posted in the main text box areas of the discussion.
  5. This first submission will also have a 100- to 150-word introduction to the market or product category to serve as an introduction for your peer and for the contract company. This is in addition to the 1000 words; it will not appear in future sections of the consultant’s report.
  6. Cite your work using current APA standards, however indenting of the references is not required due to the discussion board format. (See  OCLS APA Writing Styles Guides)

You have been hired as a Consultant by JGJ to do the following:1.Research the industry JGJ wants to enter
Analyze the current situation:Competition–who are the biggest competitors (top 3 if possible)•What price are competitors charging, or what pricing strategy do they use (rubric: analysis of current pricing)•What promotions are competitors running (rubric: analysis of current promotions)•How does the competition deliver their product/service (rubric: analysis of current distribution)•Target market –who is the buyer of the product/service•Individual customer (homemaker, DIYer, farmer, male, female, age, income, etc.)•Corporation (large, medium, small, manufacturer, distributor, retailer, hospital, hotel, etc.)

Resources

Identify ways to adapt to the changing business environment.

 

Assignment Content

  1. Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment, complete the following:

    Rubric: Published in the Announcements!!!

    Analyze in 350 to 525 words the:

    • Purpose of the strategic plan
    • Key objectives:
    • Market development and how your ideas fit
    • Process improvement
    • Development of people
    • Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?
    • Key performance indicators (KPIs) to measure performance over time
    • Recommend initiatives to support your objectives to improve the strategic plan.

      Identify ways to adapt to the changing business environment.

     

Rubric – Wk 4 – Apply: Business Plan Assessment: Part 1 – Strategic Improvements

1. Purpose of the strategic plan – Introduction with mission and vision statement (13%)

2. Key objectives – Explanation of core values, ethics, and social responsibility principles (12%)

3. Market development and how your ideas fit – Marketing Plan & target?  Market strategy, implementation, and monitoring –(what part of your SWOT analysis (from week#2, will your market plan target?) (20%)

· 4. Process improvement-Work Flow / Training/Production/Scale-up  (20%)

5. Strategic objective AND Metrics for measuring the success of strategic plan(10%)

· 6. Process improvement-Work Flow / Training/Production/Scale-up Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?

· 7. Development of people-HR/Labor Needs/Skills/Policies

8. Mechanics & grammar(3%)

9. Information literacy(2%)

 

Assignment Content

  1. Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment, complete the following:

    Rubric: Published in the Announcements!!!

    Analyze in 350 to 525 words the:

    • Purpose of the strategic plan
    • Key objectives:
    • Market development and how your ideas fit
    • Process improvement
    • Development of people
    • Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?
    • Key performance indicators (KPIs) to measure performance over time
    • Recommend initiatives to support your objectives to improve the strategic plan.

      Identify ways to adapt to the changing business environment.

     

Rubric – Wk 4 – Apply: Business Plan Assessment: Part 1 – Strategic Improvements

1. Purpose of the strategic plan – Introduction with mission and vision statement (13%)

2. Key objectives – Explanation of core values, ethics, and social responsibility principles (12%)

3. Market development and how your ideas fit – Marketing Plan & target?  Market strategy, implementation, and monitoring –(what part of your SWOT analysis (from week#2, will your market plan target?) (20%)

· 4. Process improvement-Work Flow / Training/Production/Scale-up  (20%)

5. Strategic objective AND Metrics for measuring the success of strategic plan(10%)

· 6. Process improvement-Work Flow / Training/Production/Scale-up Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?

· 7. Development of people-HR/Labor Needs/Skills/Policies

8. Mechanics & grammar(3%)

9. Information literacy(2%)

Discuss on VALUE CREATION FOR PRODUCTS AND SERVICES

 

Q.2: VALUE CREATION FOR PRODUCTS AND SERVICES

The goal of marketing managers is to study market facts, industry tendencies, and consumption behaviors so that organizations can produce goods and services that create real value for consumers. Research any of the following innovation sectors:

· Aerospace, aircraft, and drones

· Games, apps, and social media

· Green technology

· Biotechnology, drugs, and genetics

· Nanotechnology

In your response, address the following:

1. Share at least one market trend that can drive the future creation of products and services in that field.

2. Suggest one product or service that can deliver value for the anticipated trend. Define the type of product or service.

3. Describe how an organization can create value for consumers using that specific trend.

Q.2 CASE ANALYSIS – RECOMMENDING COMMUNICATION CHANNELS

For this assignment, you will:

Read the Case Study “Cutting Edge Quality: Cutco Knives for Life” available in the textbook, Chapter 12 (Ferrell et al., 2020). only peer-reviewed publications (e.g., periodicals, journals), prepare an APA Report addressing the following:

1. A summary of the case.

2. List a series of positive attributes that both the product and the organization exhibit and that can be marketable.

3. Choose at least two traditional promotional strategies (exclude direct sales) and explain why these channels are the best options to move the product from a “push” to “pull strategy.”

4. Choose at least three digital communication channels and explain how marketing managing strategies to communicate the benefits and positive attributes of both the product and the company.

5. Discuss at least two legal and social issues in Internet marketing that apply the most to this type of product and organization. Explain the consequences for the organization when these issues emerge.

6. Close this paper with an analysis in which you apply the discussed concepts to appraise critically the importance of the managerial issues addressed in this paper. Use real-life examples to explain the importance of these concepts.

7.Include at least three references with your APA report

8. Note: For this assignment, you would have to access “Chapter 12: Dimensions of Marketing Strategy” introduced during Week 6).

 

Descriptive Statistics Analysis

Describe the Sun Coast data using the descriptive statistics tools discussed in the unit lesson. Establish whether assumptions are met to use parametric statistical procedures. Repeat the tasks below for each tab in the Sun Coast research study data set. Utilize the  Unit IV Scholarly Activity template .

You will utilize the Microsoft Excel ToolPak. The links to the ToolPak are in the  Excel ToolPak Links document .

Here are some of the items you will cover.

Produce a frequency distribution table and histogram.

Generate descriptive statistics table, including measures of central tendency (mean, median, and mode), kurtosis, and skewness.

Describe the dependent variable measurement scale as nominal, ordinal, interval, or ratio.

Analyze, evaluate, and discuss the above descriptive statistics in relation to assumptions required for parametric testing. Confirm whether the assumptions are met or are not met.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than five pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Describe the Sun Coast data using the descriptive statistics tools discussed in the unit lesson. Establish whether assumptions are met to use parametric statistical procedures. Repeat the tasks below for each tab in the Sun Coast research study data set. Utilize the  Unit IV Scholarly Activity template .

You will utilize the Microsoft Excel ToolPak. The links to the ToolPak are in the  Excel ToolPak Links document .

Here are some of the items you will cover.

Produce a frequency distribution table and histogram.

Generate descriptive statistics table, including measures of central tendency (mean, median, and mode), kurtosis, and skewness.

Describe the dependent variable measurement scale as nominal, ordinal, interval, or ratio.

Analyze, evaluate, and discuss the above descriptive statistics in relation to assumptions required for parametric testing. Confirm whether the assumptions are met or are not met.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than five pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Discuss Environmental scanning

Environmental scanning is a:
A.Planning process
B.Organizing process
C.Leading process
D.Controlling process
Question 2 of 25
Conscientiousness is the one personality trait that uniformly predicts:
A.How highly adaptable to change a person is
B.How highly motivated a person is to learn a new skill
C.How highly detailed a person will be
D.How highly performance oriented a person will be
Question 3 of 25
Why should managers understand how visual perception may be biased?
A.Managers have a tendency to compare and contrast objects and people to each other.
B.Managers are prone to errors and biases when perceiving themselves.
C.Managers rely on their visual perception to form their opinions about people and objects around them.
D.Bias in visual perception tends to interfere with the management process.
Question 4 of 25
How we perceive others will shape our behavior, which in turn:
A.Will shape the behavior of the person we are interacting with
B.Will lead to undue success or failure
C.May lead to wrong inferences about objects in our environment
D.Will lead to generalizations

Question 5 of 25
Exit interviews are often conducted by:
A.Employee manager
B.Human resources representative
C.Outside consultants
D.Top management
Question 6 of 25
Managers need to consider the individual and the situation when making:
A.Organizing decisions about the job
B.Leading decisions about the organization
C.Controlling decisions about the departments
D.Planning decisions about the strategies of the company
Question 7 of 25
Motivating employees is a managerial function of:
A.Leading
B.Controlling
C.Organizing
D.Planning
Question 8 of 25
How much of a manager’s time is spent communicating?
A.10-25%
B.25-50%
C.50-90%
D.90-100%
Question 9 of 25
A downside of the office grapevine is:
A.Information is not accurate
B.Managers do not participate in the exchange of information
C.The grapevine lacks a specific sender
D.The informal structure hinders communication
Question 10 of 25

Homework Marketing

For this homework, the focus will be on Apple. After reading Chapters 1 and 2 of the textbook, do some research on Apple, and identify how the company illustrates the concept of marketing and the marketing mix. Please explain how they have integrated the Internet of Things (IoT) in their marketing and consumer-buying efforts. Be sure to explain the technologies that Apple is using to revolutionize marketing and the customer experience. Your homework must include an introduction. You must also reference at least one journal article from the CSU Online Library and one article from a business-related source or news website; therefore, your homework should be supported by at least two sources. Your homework must be at least two pages in length and be double-spaced, not counting the title and reference pages. Adhere to APA Style when creating citations and references for this assignment. For this homework, the focus will be on Apple. After reading Chapters 1 and 2 of the textbook, do some research on Apple, and identify how the company illustrates the concept of marketing and the marketing mix. Please explain how they have integrated the Internet of Things (IoT) in their marketing and consumer-buying efforts. Be sure to explain the technologies that Apple is using to revolutionize marketing and the customer experience. Your homework must include an introduction. You must also reference at least one journal article from the CSU Online Library and one article from a business-related source or news website; therefore, your homework should be supported by at least two sources. Your homework must be at least two pages in length and be double-spaced, not counting the title and reference pages. Adhere to APA Style when creating citations and references for this assignment.

Discuss on Project Management

Assignment 1 

 

· Bottom-up cost estimating exercise (Module 3, pp 19-20)

 

· Parametric cost estimate exercise (Module 3, pp. 43-44)

 

· For the table below

o Create a PERT/CPM chart

o Compute project duration

o Compute Latest Start, Earliest Start, and Float (Slack)

 

Task           Predecessor        Duration (in days)         Latest start        Earliest start       Float (slack)

A                     Start                             6

B                      A,D                              8

C                       B                               10

D                    Start                              7

E                       D                               12

F                     Start                            12

G                        F                                12

 

· Exercise 3-2 (Module 3, p. 61)

· Exercise 3-3 (Module 3, pp. 63-64)

 

 

 

Assignment 2 

 

Following are cost and schedule data for a project that is underway.

 

Month            1 2 3 4 5 6 7 8 9 10 11 12

Planned      30 35 42 46 40 52 45 48 50 40 30 15

Actual          10 25 47 55 52 54 50 58

 

Project Cost Data

<Table Attached in the answer>

 

Project Schedule Data

1. Using the cost data in the cost table above, create a cumulative cost curve comparing actual versus planned costs (Note: with the cumulative cost curve – also called the S-curve – you must cumulate the cost data. See More Info, Module 3, p. 53.)

 

2. Using the schedule data in the schedule table above, create a Gantt chart comparing actual versus planned schedule performance

 

3. Summarize in words what you see project status to be at this time. What do you predict regarding the final cost and final schedule for the project? Note, by looking at the schedule and cost day simultaneously, you are engaging in integrated cost/schedule control.

 

 

Assignment 3 

 

Following are data reporting progress on a project. Work on all tasks contained in the table is scheduled to be complete as of the day of the report.

 

<Table Attached in the answer >

 

Questions 

 

1. Using the 50-50 Rule, what is earned value for this project? (Put answer into the “Earned value” column in the table.)

 

2. Using the 0-100 Rule, what is earned value for this project? (Simply supply the number)

 

3. Note the discrepancy of earned value figures when using the 50-50 Rule and 0-100 Rule. Why is there a discrepancy? Which Rule should we use? Explain your rationale.

 

4. Using the 50-50 Rule earned value computation, what is schedule variance for the project as reported? (Put answer into the “Sched var” column in the table.)

 

5. What is the schedule performance index (SPI)? (Provide the number. What does this number mean?)

 

6. Using the 50-50 Rule earned value computation, what is the cost variance for the project as reported? (Put answer into the “Cost var” column in the table.)

 

7. What is the cost performance index (CPI)? (Provide the number. What does this number mean?)

 

8. If the total budget for this project is 5000, use CPI to compute estimate at complete (EAC).

 

9. Using the earned value information garnered from the above table, provide your boss a brief status report on project progress to date. Also, provide projections for future status.

 

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