Please read the questions below and answer as an individual.  You may answer the questions as “1a”, “1b”, 2.  etc.  This is worth 20 points.  Due date: April 18.

2 PAGES DOUBLE SPACE

 

1. Based on your analysis of the Hispanic Diversity materials on which your group wrote a paper, discuss the following:（my paper is attached below）
   1. Why diversity matters to business
   2. Describe the connection between successful handling of diversity issues and organizational performance.

 

1. Identify important forms of human, cultural, social, and socio-economic differences existing within the United States and that you are likely to encounter in contemporary workplaces and markets

 

1. In your analysis, what did you recommend business do about expanding target markets to include Hispanics and Latinos?Please read the questions below and answer as an individual.  You may answer the questions as “1a”, “1b”, 2.  etc.  This is worth 20 points.  Due date: April 18.

   2 PAGES DOUBLE SPACE

    

   1. Based on your analysis of the Hispanic Diversity materials on which your group wrote a paper, discuss the following:（my paper is attached below）
      1. Why diversity matters to business
      2. Describe the connection between successful handling of diversity issues and organizational performance.

    

   1. Identify important forms of human, cultural, social, and socio-economic differences existing within the United States and that you are likely to encounter in contemporary workplaces and markets

    

   1. In your analysis, what did you recommend business do about expanding target markets to include Hispanics and Latinos?

Unit:  Operations Management Tools & Methods

Due Date:  Wed, 4/25/18

Deliverable Length:  750–1,000 words

View objectives for this assignment

https://class.ctuonline.edu/_layouts/MUSEViewer/MUSE.aspx?mid=10757156

 

As the production manager, you need to minimize both ordering and inventory costs. You need to provide a recommendation of the optimal order quantity of raw materials to your plant manager. Your objective is to determine the economic order quantity (EOQ). If the annual demand for Ultamyacin at Smitheford is 400,000 units, then the annual carrying cost rate is 15% of the cost of the unit. The product costs $48/unit to purchase, and the product ordering cost is $28.00.

In your report, discuss information based on the following questions:

• What is the basic EOQ?
• What is the TC (total cost) at the EOQ?
• How much would the TC increase if the order quantity must be 1,000 units?
• How is JIT (just-in-time) ordering methodology different from EOQ methodology?

Show all your calculations.

Scenario:

Smitheford Pharmaceuticals

Smitheford Pharmaceuticals was founded by a former officer in the Civil War, General Robert Smitheford, in 1878. He moved his family to Colorado Springs to aid in his wife’s tuberculosis condition. At the time, it was believed that the sunshine and high altitude had curative effects.

The company quickly grew and expanded. To improve the economies of several growing towns in Colorado, General Smitheford built additional manufacturing facilities in Pueblo, Grand Junction, Fort Collins, and Durango, Colorado.

Smitheford was an excellent leader, as demonstrated by his rapid rise in the Union Army. He used management incentives and was an early follower of Frederick Taylor on methods improvement and employee satisfaction. The company has since adopted total quality management (TQM) philosophies but has done a poor job of implementing these principles in manufacturing.

By the 1950s, Smitheford Pharmaceuticals grew to become the 6th-largest pharmaceutical firm in the United States. Expansion in manufacturing occurred in the 1970s and 1980s with operations in Canada, Puerto Rico, France, Japan, Mexico, and Brazil.

Many challenges are facing the industry today. NAFTA impacted some advantages that Canadian manufacturing might have had. Stricter FDA guidelines have made transportation of partially manufactured products more complicated; drug interactions, especially for the elderly, can seriously affect whether or not to release a new product, and manufacturing equipment has become more sophisticated, and with the advanced technology comes increase fixed costs.

You are a midlevel manager of production operations at Smitheford. You will need to look at several methods to improve efficiency and effectiveness for its area of responsibility. You will use quantitative and qualitative methods to make recommendations for the improvements.

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

 

Name:

Professor’s   Name:

Course Title:

Date:

Company/Brand   Selected (Alfa Romeo Hewlett Packard, Subway, or Sony):

1. Target Customers/Users

Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did.

Age Bracket: [Insert response]

Gender: [Insert response]

Income Bracket: [Insert response]

Education Level: [Insert response]

Lifestyles: [Insert response]

Psychographics: [Insert response]

Values: [Insert response]

Other items you would segment up on: [Insert response]

How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users? Make sure you list the media type and why you think it will reach the customers. 

[Insert response]

What would grab the customers/users’ attention? Why do you think this will capture their attention?

[Insert response]

What do these target customers’ value? Why do you think they value these items?

[Insert response]

2. Competitors

Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor. 

Competitor 1: [Insert response]

Competitor 2: [Insert response]

Competitor 3: [Insert response]

What product category does the brand fit into? Why have you placed this brand into the product category that you did?

[Insert response]

What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?

[Insert response]

3. USP (Unique Selling Proposition)

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?

Unique Selling Proposition: [Insert response]

Defense of USP: [Insert response]

What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?

[Insert response]

What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage? 

[Insert response]

What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?

[Insert response]

4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did?

· BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

· BMW Motto: BMW is the ultimate driving machine.

Newly Created Positioning Statement: [Insert response]

Defense of Positioning Statement Creation: [Insert response]

Newly Created Motto: [Insert response]

Defense of Motto Creation: [Insert response]

Assignment: Generic Electronics and the Marketing Mix

Consider a product you own and use regularly today (smart phone, e-reader, power tool, etc.). With the rapid pace of technological change, you may ask yourself how this product will change in 5 or 10 years instead of whether it will change. It may be realistic to wonder if a ubiquitous product of today could be replaced and obsolete in that amount of time. Compare the pace of change to older products such as typewriters, which sold commercially for decades without experiencing much change at all until improvements in computers, word processors, and printers rendered typewriters nearly obsolete. Similarly, services such as milk or ice delivery may have been common at one point in time but no longer exist today. As companies examine their products and services, they need to anticipate the impact of product life cycles. Each stage of the product life cycle (introductory, growth, maturity, and decline) has its unique marketing needs, which require different promotional and pricing strategies.

For this Assignment, you will apply concepts of the product life cycle, branding, pricing tactics, and distribution channel. Consider how products are improved in order to extend their product life cycle. What are some ways to make an existing product more appealing to consumers?

Consider the following scenario:

Generic Electronics is introducing a new electronic device with cutting-edge technology. The managers are expecting the product life cycle, from introduction to decline, will last about 3 years before this device is replaced by a newer version of the technology.

To prepare for this Assignment:

• Review this week’s Learning Resources.
• Review the scenario of Generic Electronics.
• Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.

By Day 7

Submit your responses to the following prompts.

• What type of brand message should Generic Electronics send to its potential customers? Explain your answer. (75 words, or 1 paragraph)
• How should Generic’s marketing managers adjust this device’s branding throughout the four stages of the product life cycle (PLC)? In your response, be sure to briefly describe each stage of the product life cycle. (150–225 words, or 2–3 paragraphs)
• During the introductory stage of this device, which pricing strategy should Generic Electronics use? When the device hits the maturity stage, how should the pricing strategy be different? (75 words, or 1 paragraph)
• Which distribution channel should Generic Electronics use? The options are direct sales (i.e., business to consumer, or B2C) through the company’s eCommerce and mCommerce sites, or indirectly (i.e., business to business, or B2B) through other retailers such as Best Buy and Amazon. Discuss the pros and cons of these options. (150–225 words, or 2–3 paragraphs)
• Why is it important for Generic Electronics to have an integrated marketing communication plan? (75–150 words, or 1–2 paragraphs)
• How should Generic’s marketing managers ensure they are utilizing integrated marketing communication and are sending consistent messages throughout the different traditional and digital marketing channels? (75–150 words, or 1–2 paragraphs)

The purpose of this assignment is to come up with an idea for a new product or service and use secondary data about the industry, consumers, and competitors to show that your idea will make sense. Your idea should include the target market for the product, a positioning statement, a brand name, and a basic description of your product or service and its benefits.

In order to better understand the goal of the assignment and what your final submission should look like, please start by reviewing this sample paper:

My Marketing Idea – example paper.pdf

What kind of idea will be appropriate for this assignment?

First of all, you do not have to come up with a Shark-tank-worthy big idea for this assignment! It will be sufficient to suggest a new brand in a well-known category that differs just a little from available brands. For example, you can launch a food product or beverage that has a different flavor or ingredient, or a personal care product with a different brand and packaging design.

Some of you may already have thought about a product that isn’t available and that you think would have potential. If so, your next step is to research the industry, competitors, and consumer preferences in your category (see next section). It is important that you come up with an idea for which you will easily find the background information you need. The Passport and Mintel databases cover a range of products and services but if your product category is not represented in either of these databases, it will be challenging to complete the assignment.

If you do not have an idea right away, start by doing some research about a type of product, or consumer trend that interests you. For example, if you are interested in healthy food products, start by reading the report about that category on Mintel.

Research

Your paper should include information about relevant consumer trends, the industry the product is in, and the competitive landscape. As you can tell from the sample assignment, you might be able to find everything you need in the Mintel database. Passport provides similar reports and can also be used. You are required to use at least one report from either Mintel or Passport, but are free to add additional valid sources (e.g., other databases or business press articles).

Keep in mind that you need to access Mintel, Passport, or other databases through the UIC library webpage. These instructions will help you get started.  How to use Mintel and Passport for the My Marketing Idea Assignment.pdf

If you have problems finding the information you need, please reach out to the UIC librarians who are experts on these databases and more than happy to help, or come by during office hours.

What you will turn in

Your idea should be presented in a short paper that should look like the sample paper. It should contain the sections listed below, use headings, and be no more than 700 words (about 1 to 1 1/2 pages). The sources you use should be indicated in the text and listed at the end of the paper. You should use at least two different sources but it is acceptable that these come from the same database. You can use any reference style you are familiar with.