Marketing Plan Analysis And Presentation

Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research and the Topic 5 Part 2: Product or Service and Price assignments. Conduct additional research related to place and promotion and use it to complete the “Marketing Plan Analysis and Presentation: Part 3 – Research Template.”

Part 2:

Add to the PowerPoint presentation you created in the Topic 5 assignment by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company’s marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.

Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation. For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation.

Place:

  1. Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
  2. Discuss possible channel conflicts.

Promotion:

  1. What forms of advertising and promotion does the company use?
  2. What forms of media does the company use? Describe the media mix.
  3. Illustrate the messages the company currently uses.

Strategy Recommendation:

  1. Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
  2. Cite your specific research findings to justify your strategy assessment and recommendations.

FedEx Office Case Study

Read the FedEx Office CasePreview the document and review the FedEx Office Case Study TemplatePreview the document before you begin this exercise. The written submission is an internal report using professional business writing skills. The analysis should be in a business format with clearly identified sections and headings for each of the required evaluation areas as presented by your instructor in class.

SECTION 1 – SITUATION

  • Relevant facts – specify all of the relevant facts associated with the situation as outlined in the case study. Include facts for both the seller (FedEx Office) and the buyer (Global Training Associates). For FedEx Office this includes two parts – background and potential solutions. For Global Training Associates, this includes two parts – background and complete process for producing and shipping materials.
  • Situation Questions – After analyzing the relevant facts, submit four (4) or more Situation Questions which would uncover those facts in the sales call role play.

SECTION 2 – PROBLEMS

  1. Problems Analysis – identify and fully analyze  a minimum of four problems that the seller can solve.
  2. Problem Questions– After fully analyzing the problems, submit four (4) or more Problems Questions which would uncover those problems/needs in the sales call role play.

SECTION 3 – IMPLICATIONS

  1. Analysis of the Implications – specify and fully analyze a minimum of four implications related to the four problems analyzed in the previous section. Implications must be the future, more severe implications that will occur if the problems are not solved.
  2. Implication Questions– After fully analyzing the implications, submit four (4) or more Implication Questions which would uncover those future, more severe implications in the sales call role play.

SECTION 4  – FEDEX OFFICE SOLUTIONS

  • Potential FedEx Office solutions to the Global Training Associates’ problems – present and explain a minimum of four solutions that FedEx Office can offer to solve the Global Training Associates’ problems. Each solution must fully explain how it solves the problem and be supported with specific FedEx Office features.

SECTION 5  – BENEFITS

  1. Benefits of the potential FedEx Office solutions – Identify and fully explain a minimum of four benefits that the Global Training Associates will experience as a result of implementing the FedEx Office’s solutions. Identify the benefiting party – Global Training Associates company, Global Training Associates corporate employees, Global Training Associates trainers, or Global Training Associates clients.
  2. Need-Payoff Questions – After fully presenting the solutions and benefits, submit four (4) or more Need-Payoff Questions which would move the customer towards agreement to the solutions in the sales call role play.

SECTION 6 –  CURRENT REVENUE LOSS and QUANTIFY FUTURE REVENUE LOSS

  1. Calculate the total revenue loss in 2019 from the historical revenue (using historical number of seminars and total number of seminars in 2019)
  2. Calculate the potential loss of revenue if: 10% of the core trainers quit and take their portion of the training seminars with them to a competitor.

HELPFUL TIPS

  1. Assumptions – list any assumptions that you make that are not included in the case. .
  2. SPIN Questions –  Do not create your SPIN questions until after you have completed the analysis.

The required file format is Word (.docx) or PDF (.pdf) and the file must be uploaded to this assignment. Do not email the file to your instructor. The file must be uploaded to Canvas to be graded.

This assignment is reviewed by Turnitin for Plagiarism.

Rubric

Discuss on Marketing strategies

For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.

1) Define and explain each of the following tools/concepts below.

  • The strategic planning process
  • S.W.O.T
  • Market Segmenting
  • Target Marketing
  • Product Positioning
  • Offerings: —product, price, and service.

2) Use two or more of the concepts from part 1 in your product assessment.

3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing

The assignment needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimum of 4 body pages in length. This does not include the cover and reference pages.

For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.

1) Define and explain each of the following tools/concepts below.

  • The strategic planning process
  • S.W.O.T
  • Market Segmenting
  • Target Marketing
  • Product Positioning
  • Offerings: —product, price, and service.

2) Use two or more of the concepts from part 1 in your product assessment.

3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing

The assignment needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimum of 4 body pages in length. This does not include the cover and reference pages.

Strategic Marketing Plan/Marketing Metrics

The owners of The Westside Coffee Company have asked you to help them define their target audience a bit more clearly.

 

Create a 4- to 6-slide Microsoft® PowerPoint® presentation in which you develop a consumer persona for each of the five segments using the Westside Coffee Company Customer Segments.

 

Make an annual marketing plan for The Westside Coffee Company using the marketing calendar template. Assign a budgeted amount to each marketing activity in the plan to calculate a total marketing budget. Reference Week 2 estimates to bring forward these costs as well.

 

Do a breakeven analysis using the following assumptions.

 

Retail Coffee Shop Store:

  • Price of a cup of coffee: $6.00
  • Profit per cup: $4.00
  • Average daily customers: 750 customers

 

Grocery store:

  • Retail price for bagged product: $9.99 per bag
  • Profit per bag: $3.33
  • Monthly sales of bagged coffee: 250 bags

 

Calculate the total marketing budget range for both the coffeehouse and the bagged coffee separately. Adjust to ensure the marketing budget falls between 7% and 10% of profits.

 

the PowerPoint presentation, marketing calendar, and budget analysis as 3 separate documents.

Discuss on Linear Decision Making

Conduct an Internet search for information on linear decision-making. Then, discuss your findings and contrast it with what the authors offer in the textbook. Next, discuss how a linear decision-making model could have helped you in making a past decision.
200 words/list references

The course book is Chapter 11

 

Bazerman, M. H., & Moore, D. A. (2009). Judgment in managerial decision making (7th ed.). Hoboken NJ: John Wiley & Sons, Inc.

 

These is part of the study guide which it talks about linear model to help you until I do the attachment tomorrow

 

The authors argue that, to improve decision-making, we must use decision-analysis tools. Decision analysis is typically driving by the determination of expected value. This helps to answer such questions as “what can I expect to gain, if I make a decision based on what I know right now?”. The problem that we face is that many decisions are not based on cut and dried, objective probability. Rather, we face different levels of certainty/uncertainty and our biases can and do come into play. To overcome these problems, the authors suggest using a linear decision making model. Through these models, a decision maker applies “a formula that weights and adds up the relevant predictor variables…to make quantitative predictio”. A linear approach to decision making can help decision makers in making repetitive decisions, since they provide predictable results time after time. Also, by using such a model, the decision maker uses the more objective data. This helps to reduce how bias, moods, and other more subjective variables may cloud a decision maker’s judgment.

Discuss Leadership Priorities & Practice

Question 1

Leaders of balance members’ vested interests with developing a _________.

Clear time line

Shared goal

Empowered work force

Time for reflection

 

 

 

Question 2     

Leaders are people who…

do the right thing

do things right

meet others’ expectations

achieve their career goals

 

 

 

Question 3.    

What technology allows employees and group members to take action on their own without waiting for leadership direction?

Web 2.0

Web pages

Internet

Web logs

 

 

Question 1

Leaders of balance members’ vested interests with developing a _________.

Clear time line

Shared goal

Empowered work force

Time for reflection

 

 

 

Question 2     

Leaders are people who…

do the right thing

do things right

meet others’ expectations

achieve their career goals

 

 

 

Question 3.    

What technology allows employees and group members to take action on their own without waiting for leadership direction?

Web 2.0

Web pages

Internet

Web logs

 

 

 

Portfolio Problem Math For Buisness Decisions

A. Martin November 13, 2014

Math for Business Decisions I — Portfolio Problem #3 (Chapter 5)

The Portfolio Problems are designed to give you practice in submitting a professional-looking

presentation of your work. Consequently, you want these documents to reflect your personal

level of excellence to make a good impression with potential business associates. The following

requirements for submitting 1324 Portfolio Problem all s will help you achieve this:

1. All work must be done . You print the portfolio p in pencil only MUST ages and do your work on

those pages, not on other paper. Errors should be fully erased, not marked through. Portfolio

pages MUST be stapled together. Do not attach spiral paper with ragged edges. Neat work

automatically makes a good first impression.

2. All your steps must be shown to receive full credit for your answers. If work is done on the

calculator, you must still show how you set up the problem before entering it into your calculator.

3. Answers requiring complete sentences should include proper capitalization, correct spelling, and

appropriate punctuation. This is formal writing, not texting.

4. Any graphs should be drawn using a straight edge, not sketched free hand. All graphs should be

labeled with the equation or inequality. Ordered pairs should always be in parentheses.

The following problem uses the Chapter 5 skills you have learned to study the issue of saving for

retirement. You may work alone in small groups to or do the work in this problem. You may

use your book, notes, etc. to help you complete the problem, but please do not ask the Math

Outreach Center tutors for help in working this problem. Late portfolio problems will be not

accepted.

Portfolio Problem #3 Due Date: Tuesday, November 25, 2014 at the of Class! Beginning

(The total problem is worth 100 points.)

When people are struggling financially, they often don’t believe that they can make a difference in their

financial security in future years by disciplining themselves to save money regularly now. The goal is

simply too big to tackle when you are struggling to make ends meet every month. Instead, people in

this situation often fall prey to one of two self-defeating behaviors:

A. They invest money in a fantasy like buying lottery tickets with hopes of winning a $30 million

jackpot for an investment of a few dollars’ worth of tickets, , OR

B. They know that trying to win the lottery isn’t practical, so they offer themselves a small, often daily

luxury that they feel they can afford, like a mocha latte from the local coffee house. (Another

example of such an indulgence would be a weekly pedicure.)

A. Martin November 13, 2014

Math for Business Decisions I — Portfolio Problem #3 (Chapter 5)

The Portfolio Problems are designed to give you practice in submitting a professional-looking

presentation of your work. Consequently, you want these documents to reflect your personal

level of excellence to make a good impression with potential business associates. The following

requirements for submitting 1324 Portfolio Problem all s will help you achieve this:

1. All work must be done . You print the portfolio p in pencil only MUST ages and do your work on

those pages, not on other paper. Errors should be fully erased, not marked through. Portfolio

pages MUST be stapled together. Do not attach spiral paper with ragged edges. Neat work

automatically makes a good first impression.

2. All your steps must be shown to receive full credit for your answers. If work is done on the

calculator, you must still show how you set up the problem before entering it into your calculator.

3. Answers requiring complete sentences should include proper capitalization, correct spelling, and

appropriate punctuation. This is formal writing, not texting.

4. Any graphs should be drawn using a straight edge, not sketched free hand. All graphs should be

labeled with the equation or inequality. Ordered pairs should always be in parentheses.

The following problem uses the Chapter 5 skills you have learned to study the issue of saving for

retirement. You may work alone in small groups to or do the work in this problem. You may

use your book, notes, etc. to help you complete the problem, but please do not ask the Math

Outreach Center tutors for help in working this problem. Late portfolio problems will be not

accepted.

Portfolio Problem #3 Due Date: Tuesday, November 25, 2014 at the of Class! Beginning

(The total problem is worth 100 points.)

When people are struggling financially, they often don’t believe that they can make a difference in their

financial security in future years by disciplining themselves to save money regularly now. The goal is

simply too big to tackle when you are struggling to make ends meet every month. Instead, people in

this situation often fall prey to one of two self-defeating behaviors:

A. They invest money in a fantasy like buying lottery tickets with hopes of winning a $30 million

jackpot for an investment of a few dollars’ worth of tickets, , OR

B. They know that trying to win the lottery isn’t practical, so they offer themselves a small, often daily

luxury that they feel they can afford, like a mocha latte from the local coffee house. (Another

example of such an indulgence would be a weekly pedicure.)

What are the benefits of hypothesis testing.

Attached is Quiz #1. To design the charts you can use Excel or you can do by hands and then scan the page. Send me the file in Doc, Pdf or Excel.

 

 

 

QUIZ 1 BUSI 401

STUDENT NAME:_______________________

Question:

1.      A motorist is using the AHP to choose a new car from three possible models: an Arrow, a Bestmobile and a Commuter. The choice will be based on just two attributes, Cost and Style.

When asked to compare the cost of the cars, the motorist makes the following statement: On cost, the Bestmobile is “weakly preferred” to the Arrow, but the Arrow is “weakly preferred” to the Commuter. Also the Bestmobile is “extremely preferred” to the Commuter.

On style, the Arrow is “very strongly preferred” to the Bestmobile, but the Commuter is “weakly preferred” to the Arrow. Also the Commuter is “extremely preferred” to the Bestmobile.

a)      Construct a hierarchy to present the decision problem (using a computer or by hands and then scanning the page) (10% of your grade)

 

2.      Imagine you have won a holiday for two people in a magazine competition and you have been given the choice of five holiday’s destinations. The names and details of these destinations are shown below. Use the method of Even Swaps to determine which destination you would choose on the basis of the information that has been supplied. (20% of your grade)

Destination Flying time (hours) Typical sunshine (hours per day) Time to walk to beach (minutes) Size of the place No. cultural attractions nearby Night life
Alucia 4 8 0 Large town 3 Average
Bellonia 9 6 5 Village 1 Quiet
Catin 3 5 12 Isolated 0 Quiet
Dorania 5 9 20 Large town 5 Lively
Estinet 2

Refer to the cereal company scenario described (BOTH DOCS ATTACHED BELOW) in Module 4 in which you are to assume that a breakfast cereal manufacturer wants to learn more about the breakfast habits and preferences of the general population so that, as they evaluate marketing opportunities in different metropolitan areas, they will be better able to predict the success of different approaches to their marketing mix. You have decided to use a survey to gather the data you need.

As part of the project, you would like to test several hypotheses you have developed regarding the company’s marketing mix.  Your marketing research firm’s manager has asked for certain details of your plan for the project. Your response must include:

  1. An explanation of the advantages and the disadvantages of survey methods.
  2. A description of the situational characteristics, the task characteristics and the respondent characteristics that are factors that should be considered when selecting the survey research design for a marketing research project.
  3. Your recommendation for use of either a person-administered survey method, a telephone-administered survey method, an e-mail survey, or an Internet survey method and the justification for your choice.
  4. Statements of each of the four hypotheses to be tested (one for each element of the marketing mix).
  5. A statement of the null hypothesis to accompany each hypothesis statement.
  6. An explanation of the benefits of hypothesis testing.
  7. A description of the statistical technique that should be used for testing each of the hypotheses and an explanation of why that technique should be used.
  8. An example or description of a perceptual map and a supported recommendation of whether perceptual mapping should be part of the project.

Write a 6- to 8-page paper in Word format. Apply APA standards for writing style to your work.

 5 2 Village 0 Average

 

3.      A chemical company is expanding its operations and disused woolen mill is to be converted into a processing plant. Four companies have submitted designs for the equipment which will be installed in the mill and a choice has to be made between them. The manager of the chemical company has identified three attributes which he considers to be important in the decision: cost, environmental impact, and reliability. He has assessed how well each design performs on each attribute by allocating values on a scale from 0 (the worst design) to 100 (the best). These values are shown below, together with the costs which will be incurred if a design is chosen.

The stage in the new product process that occurs first and has a pass ratio of 1:4 is what stage

1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.

test marketing

idea screening

product development

product soft launch

2.  If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?

Customer complaints

Effective reach

Share of shelf

Trial rate

3. Creative strategies refer to the ________.

amount of creative content in a communications message

degree of innovation involved in the marketing of a product

way marketers translate their messages into a specific communication

novelty of a marketing communication

4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars’ performance, prices, and other factors. Which of the following personal communications channels is Top Gear closest to in description?

Formal channel

Sponsored channel

Social channel

Expert channel

5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact. Mark is most likely experiencing brand ________.

parity

alliance

bonding

essence

6. Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets drivers experience power and exhilaration. He tells them that the car must allow users to soar from 0 to 60 mph in about 4 seconds. He also says the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.

family size

occupation

nationality

benefits

7.  ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of submarines for the Sri Lankan navy, for which it will be paid in Sri Lankan currency. As per the agreement, ROC must also spend a substantial amount of the money it generates through this deal within the country. In accordance with the contract, ROC buys Sri Lankan tea at a reduced rate. This is an example of which of the following forms of countertrade?

barter

descending bid

offset

phase 5 capital budget concept

  • Emblems: gestures that have a direct verbal translation and can stand alone such as the “ok” sign.
  • Illustrators: gestures that compliment our words such as pointing when giving directions.
  • Regulators: gestures that may prolong or terminate the conversation such as looking at your watch, walking away or nodding and leaning forward.
  • Adaptors: gestures that make you feel more comfortable in a communication situation such as twirling your hair or tapping your fingers.
  • Affect Displays: facial expressions motivated by emotion such as a smile or frown.
  • In this lesson you will venture out and observe the people around you. Tune out what they are saying and then sit back and watch. Take notes on what type of gestures (emblems, regulators, illustrators, adaptors and affect displays) are they using? How often do they use each one? Are they aware of these gestures?You will then use your notes to write a typed two page essay describing what you witnessed. Please let us know where you were, the mall, Starbucks, work etc.. and who was involved, two men sitting at a table…

Describe at least ten separate gestures.

Please submit i including:

  • What type?
  • What are they conveying? How many repetitions?
  • What are the circumstances?
  • At least two pages, typed– MINIMUM of 675 words
  • Double spaced
  • Paragraphs, not bullets
  • Include nonverbal terminology
  • Specific examples