Raw Material Assesment

This paper is going to be like 8 pages the instructions is attached. The links attached you’ll need info from at least one as you’ll see in the instructions.

Strength ( and Potential Strengths) Assessments

Personality Assessments

Discuss marketing concept”

Product, Price, Place, and Promotion:

  • In your own words, explain both of these concepts, detail why both are important to a marketing plan.
  • Define “marketing” and “sales” and explain how they are different from one another, and how they depend upon one another for successful marketing.
  • Does “marketing” have a function in church operations?  Explain and support your answer.

Generational trends lead to distinctly different attitudes, values and behavioral patterns that must be considered when developing a marketing plan.

  • Describe in detail the “generational cohorts” according to the text, and explain the different values and motivational factors between them.
  • When opening a new ice cream store in your hometown, how would your advertising messages differ from one generation to the next?  Describe in detail how you would create appeal to each of the groups.

Explain how the Scripture “Jesus Christ is the same yesterday and today and forever.”  (Heb. 13:8) relates to all demographic groups.

Discuss Customer Relationship Management

Please use the template and only include Part B. (remove the instructions and examples)

Under each area include 3-6 elements:

Internal Data

Secondary Data

Primary Data

Customer Relationship Management

There is a correction on the worksheet but I am not able to correct it. Under Secondary Data the example is incorrect. The example uses Retail Store Analytics as an example. A better example of Secondary Data is the U.S. Census. Please let me know if you have questions.

Please use the template and only include Part B. (remove the instructions and examples)

Under each area include 3-6 elements:

Internal Data

Secondary Data

Primary Data

Customer Relationship Management

There is a correction on the worksheet but I am not able to correct it. Under Secondary Data the example is incorrect. The example uses Retail Store Analytics as an example. A better example of Secondary Data is the U.S. Census. Please let me know if you have questions.

Developing a Public Relations Plan

Week 8 Assignment – Developing a Public Relations Plan, Part 2

Overview

This paper will be a revised and expanded version of Developing a Public Relations Plan, Part 1 assignment in Week 4.

Instructions

Based on your instructor’s feedback, you will first revise the Week 4 assignment and write 4–5 new pages in which you:

  • Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form. Include traditional and twenty-first-century integrated marketing communication strategies in your discussion.
  • Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives. Explain in detail how these tactics will help you achieve your objectives.
  • Explain in detail how you can take advantage of community relations to generate positive publicity for your organization.
  • Draft a news release that you will use in your public relations campaign (Chapter 15).
  • Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view. Use information from Chapter 15 as support.
  • Describe the key elements of writing to consider when responding to a public relations crisis or scandal.
  • Explain the five planning issues related to crisis management that can be employed to mitigate the scandal or risks (Chapter 17).

Additional Requirements

  • Include in-text citations when presenting information from other sources.
  • Use a minimum of three credible, relevant, and appropriate sources. You should begin your search for sources in the Strayer Library.
  • Include a sources page at the end of your paper.
  • Limit the use of quotes (no more than 10% of direct quotes in body of paper).  Paraphrase content to demonstrate your understanding of the material.

Note: Source pages are not included in the 4–5 page count.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

  • Outline implementation tactics related to media, community and government relations for a given public relations campaign.

Cohesion Case

Using the Cohesion Case (PepsiCo, Inc,-2014), the www.fiance.yahoo.com information, the annual report, and the Industry Survey document, on a separate sheet paper list what you consider to be pepsiCo’s ten major strength, ten major opportunities, and ten major threats. Each factors listed for this exercise must include a percent, a number, dollar, or ratio to reveal some quantified fact trend. These factors provided the underlying basis for a strategic plan because a firm strives to take advantage of strength, improve weaknesses avoid threats, and capitalize on opportunity.

 

Be sure that the assignment is in a business-professional format;

 

include current APA citing and referencing.

Using the Cohesion Case (PepsiCo, Inc,-2014), the www.fiance.yahoo.com information, the annual report, and the Industry Survey document, on a separate sheet paper list what you consider to be pepsiCo’s ten major strength, ten major opportunities, and ten major threats. Each factors listed for this exercise must include a percent, a number, dollar, or ratio to reveal some quantified fact trend. These factors provided the underlying basis for a strategic plan because a firm strives to take advantage of strength, improve weaknesses avoid threats, and capitalize on opportunity.

 

Be sure that the assignment is in a business-professional format;

 

include current APA citing and referencing.

Cohesion Case

Outline challenges faced in Marketing

This is Part I. This is a class activity about the Coca-Cola case, and a graded assignment. Go to the Coca-Cola website, and understand the nature of their advetising campaigns. Bring a TYPED response to the class. In your response, include answers to the discussion questions at the end of the Coca-Cola case. Your answers should be written clearly, separately, and in reasonable details. Think critically.

 

part 2@

Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on these ratings. A show’s rating is the number of households in Nielsen’s sample that are tuned to that show divided by the number of television-owning households—115 million in the United States. One rating point represents one percent of the TV market, so one point equals 1.15 million households. Nielson’s TV ratings are referred to as C3 and measure viewers who watch commercials live or watch recorded commercials up to three days later. A common measure of advertising efficiency is cost per thousand (CPM), which is the ad cost per thousand potential audience contacts. Advertisers also assess the cost per rating point by dividing the ad cost by the rating. These numbers are used to assess the efficiency of a media buy. Use the following average price and rating information to answer the questions:

 

i have 1page response please on time the total is 6 qoestions. 4 in part1+2 in part2

Alternative Evaluation And Selection

71.Conrad is considering the purchase of a laptop computer.  He has decided that he will not spend more that $1200, the computer must weigh no more that 4 pounds, and battery life must last at least 4 hours.  He has similar minimum requirements for a few other criteria he is using to evaluate alternatives. If an alternative does not meet ALL of these minimum requirements, he will not consider it further.  Which decision rule is Conrad using?

A)  conjunctive

B)   disjunctive

C)   lexicographic

D)  elimination-by-aspects

E)   compensatory

 

72.   Given the following minimum standards (cutoff points) Price = 3, Quality = 4, and Ease of use = 3, which of the following computers would be chosen using the conjunctive decision rule?

 

A)  IBM

B)   NEC

C)   Compaq

D)  There’s not enough information to decide.

E)   None of the above computers would be chosen.

 

73.   Given attribute cutoffs of Price = 5, Quality = 5, and Weight = 4, which of the following would be chosen using the disjunctive decision rule?

A)  NEC

B)   Compaq

C)   IBM

D)  Compaq and IBM would be considered further.

E)   Compaq and NEC would be considered further.

 

74.   Which decision rule establishes a minimum level of performance for each important attribute (often a fairly high level), and all brands that meet or exceed the performance level for any key attribute are considered acceptable?

A)  conjunctive

B)   disjunctive

C)   lexicographic

D)  elimination-by-aspects

E)   compensatory

 

75.   Which decision rule requires the consumer to rank the evaluative criteria in terms of their importance and to establish a cutoff point for each criterion, and all brands are first considered on the most important criterion, the second most important, and so on until only one brand remains?

A)  conjunctive

B)   disjunctive

C)   lexicographic

D)  elimination-by-aspects

E)   compensatory

Labor Practices Paper

 

Write a 350-word paper in which you include the following:

  • Have other macroeconomic events impacted the economy and/or your selected organization?  If so, explain.
  • What are expectations regarding the strength of the economy in the next 2 years?

Include a minimum of 3 peer reviewed sources not including your textbook.

 

NO Plagiarism! Grammerly must be used. I will provide sample of APA style that we must use.

 

Write a 350-word paper in which you include the following:

  • Have other macroeconomic events impacted the economy and/or your selected organization?  If so, explain.
  • What are expectations regarding the strength of the economy in the next 2 years?

Include a minimum of 3 peer reviewed sources not including your textbook.

 

NO Plagiarism! Grammerly must be used. I will provide sample of APA style that we must use.

Stratsim Simulation Marketing Strategy

I need a paper about 6 pages about StratSim Marketing Simulation Game.( 1 pages for each decision period). For this paper, we suppose to write : -Recap of each period’s decision, what happened after our decision, how this decision affects our strategy.

I will share with you my StratSim tool username and password, so you will be able to see all the decisions and history of each period and at the same time competitors actions.

I need a paper about 6 pages about StratSim Marketing Simulation Game.( 1 pages for each decision period). For this paper, we suppose to write : -Recap of each period’s decision, what happened after our decision, how this decision affects our strategy.

I will share with you my StratSim tool username and password, so you will be able to see all the decisions and history of each period and at the same time competitors actions.

Discuss on Product and Distribution

Part 1 concerns New Product Development at GaGa’s:

New products have a purpose in the marketplace, which is to maintain growth and profitability and to replace outdated products in the marketplace. In this Assignment, you will learn how Jim King and his wife decided to create the company GaGa’s Inc. using the product Sherbetter, a frozen desert product line. GaGa’s quickly expanded the product line from just Lemon to several other flavors as well as Sherbetter bars. In the video on how GaGa’s Inc. engaged in the new product development process, you will learn about the struggles of branding, line extensions, and other aspects of marketing a new product in the frozen dessert market (Lamb et al., 2014).

Part 2 concerns Distribution or Place at New Balance® Hubway:

New Balance® Hubway is a bike sharing system in the Boston area that uses automated stations to provide a bike service to people looking to go short distances. In this clip, New Balance Hubway employees discuss how the retailing model works for Hubway, and how the difference between brick and mortar and e-business models allowed them to succeed in the Boston area. Execute the Assignment to demonstrate your understanding of the distribution component of the marketing mix (Lamb et al., 2014).

For both parts you will:

  1. Watch a video:

    Part 1: ©GaGa’s Inc.

    Part 2: New Balance® Hubway

  2. Using research from Chapter 11 (Part 1) and Chapters 13 and 14 (Part 2 ) in your textbook, answer the questions on GaGa’s Inc. and Hubway in the 2 templates provided below for parts 1 and 2.

     

    video links