Discuss Price And Channel Strategy

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps

Resources: Marketing Plan and Outline

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
  • Distribution Strategies
  • Channels, Mass, Selective, Exclusive
  • Positioning within channels
  • Dynamic/Static Pricing Strategies
  • Channel tactics (Pricing)
  • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps

Resources: Marketing Plan and Outline

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
  • Distribution Strategies
  • Channels, Mass, Selective, Exclusive
  • Positioning within channels
  • Dynamic/Static Pricing Strategies
  • Channel tactics (Pricing)
  • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

Evaluate various methods for creating customer value

This assessment addresses the following course objective(s):

  • Evaluate various methods for creating customer value.
  • Compare and contrast the ways that a company can create brand identity.

Instructions

Congratulations on your new position as the new General Manager of Marketing of the Alpha, Inc. Your job, according to SWOT analyses, is to evaluate the opportunities and threats that permeate the market, especially the market Alpha, Inc., operates and sells its fast foods.

You have been asked by your CEO to provide him with information on the following three areas:

  1. What type of advertising slogans are you going to use to capture the attention of adults and that of children?
  2. What long term strategies are you going to use to maintain and increase your adult and children clientele on a long-term basis (more than one year)?
  3. Considering Maslow’s Theory of the Hierarchy of Needs, which levels you are going to use to attract (a) adults and to (b) attract children.

You must prepare a written work where you respond to the case scenario. You must support your answer using appropriate sources ( 5 references) that are properly cited in APA format.  The paper will be 3 pages in length

This assessment addresses the following course objective(s):

  • Evaluate various methods for creating customer value.
  • Compare and contrast the ways that a company can create brand identity.

Instructions

Congratulations on your new position as the new General Manager of Marketing of the Alpha, Inc. Your job, according to SWOT analyses, is to evaluate the opportunities and threats that permeate the market, especially the market Alpha, Inc., operates and sells its fast foods.

You have been asked by your CEO to provide him with information on the following three areas:

  1. What type of advertising slogans are you going to use to capture the attention of adults and that of children?
  2. What long term strategies are you going to use to maintain and increase your adult and children clientele on a long-term basis (more than one year)?
  3. Considering Maslow’s Theory of the Hierarchy of Needs, which levels you are going to use to attract (a) adults and to (b) attract children.

You must prepare a written work where you respond to the case scenario. You must support your answer using appropriate sources ( 5 references) that are properly cited in APA format.  The paper will be 3 pages in length

Discuss Perspectives on Consumer Behavior

Perspectives on Consumer Behavior

Focus: Chapters 4

Carefully look at the print ads posted in this folder. Provide your answers to the following questions

in the submission area within this folder. Make sure you integrate information from the ads and from

the chapter readings into your answers. Be thorough but concise.

1. Which of the ads was/were designed to induce problem recognition among consumers? Briefly

explain why (choose two ads).

2. Look at the Audi Ad, which level of the Maslow hierarchy of needs does the ad represent? Briefly

explain why.

3. According to Chapter 4 in the textbook, marketers use a number of attitude change strategies in

their advertisements. Which of the ads is/are meant to influence attitude change? Briefly explain the

strategy being used (choose two ads).

4. Which of the ads integrates external influences on consumer behavior? Briefly explain which

external factor the ad represents (choose one ad).

5. Which of the ads emphasizes Functional Consequences and which one emphasizes Psychological

Consequences? Briefly explain why

Perspectives on Consumer Behavior

Focus: Chapters 4

Carefully look at the print ads posted in this folder. Provide your answers to the following questions

in the submission area within this folder. Make sure you integrate information from the ads and from

the chapter readings into your answers. Be thorough but concise.

1. Which of the ads was/were designed to induce problem recognition among consumers? Briefly

explain why (choose two ads).

2. Look at the Audi Ad, which level of the Maslow hierarchy of needs does the ad represent? Briefly

explain why.

3. According to Chapter 4 in the textbook, marketers use a number of attitude change strategies in

their advertisements. Which of the ads is/are meant to influence attitude change? Briefly explain the

strategy being used (choose two ads).

4. Which of the ads integrates external influences on consumer behavior? Briefly explain which

external factor the ad represents (choose one ad).

5. Which of the ads emphasizes Functional Consequences and which one emphasizes Psychological

Consequences? Briefly explain why

Explain Fundamental Ethical Issues

The aim of this assignment is to conduct a critical analysis of fundamental ethical issues in research. It is important to understand and then be able to explain contemporary ethical debates, which informs fundamental interpretations of ethical concepts.

Begin by selecting, researching, and analyzing a specific area of ethics in research that can include:

  • International research
  • Research with children
  • Animal research
  • Data ethics in research
  • Investigational drugs ethics

Then, prepare an informational pamphlet for those who are considering participating in the research study, or those who are concerned about how the study will be completed. Be sure to explain the following pertaining to key ethical issues in the area you selected:

  • Explain why these key ethical issues are important for the study area.
  • Interpret how they are usually addressed. Be sure to provide examples, if appropriate, to support your findings.
  • Determine how these issues can be solved or eliminated.

Support your pamphlet with a minimum of three scholarly resources. You are encouraged to include graphics, charts, and any other supportive visual aids.

Length: 2-3 pages, not including title and reference pages

Your pamphlet should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic.

Discuss Principles Of Accounting

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Wednesday, September 9, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

Instructions
Business Process Costing

For this assignment, you will explain managerial concepts as they pertain to business process costing. You will select a business process, describe the inputs and outputs, and define the job roles. In your paper, you will evaluate the current process effectiveness, estimate the cost of the process, and propose any improvements for management’s consideration. Be sure you have reviewed the assigned chapters and required unit resources on business process management.

Instructions:

Consider a business process using a firm with which you are familiar. Business processes include the following tasks:

  • developing and managing products and services,
  • marketing and selling products and services,
  • managing customer service,
  • developing and managing human capital, and
  • managing information technology.

Once you have identified the firm and business process, select, describe, and discuss the business process by elaborating on the following information:

  • what starts and what ends the process (inputs and outputs),
  • what roles (jobs) participate in the process (map them),
  • the effectiveness of the current process,
  • the cost of the process (document any assumptions), and
  • any improvements for management consideration.

Your paper should be written in a Word document and should be a minimum of three pages in length. You should include at least two resources to support your paper. Adhere to APA Style when creating citations and references.

Below I have the Unit Study which you may utilize for this assignment

What are the disadvatages of digital advertising

Discussion (Case 1)

Henderson, Rebecca M. and Ryan Johnson (2012), “L’Oréal: Global Brand, Local Knowledge,” Pages 1-14. Harvard Business School.  Product 9-311-118.

Electronic copies of the cases can be purchased for approximately at Harvard Business Publishing. Access: https://hbsp.harvard.edu/import/757992 (Links to an external site.)

Due:  Sun Sept 27 @10:00pm  NOTE: Original Post due @10:00pm; Reply Post due @11:30pm.

Answer ALL Discussion Forum Questions and Reply to at least 1 other student’s post.  Please give reasons WHY when giving your opinions.

L’Oreal is a large CPG company and has built, maintained and adjusted its marketing capabilities over time. Students are to examine the top capabilities of L’Oreal, probing why and how these strengths emerged. Think about potential tradeoffs that come with those choices. Think about comparison firms (i.e., Proctor & Gamble (P&G)) and executing different strategies or capabilities, as well as potential competitor reactions. Also think about the blend of efforts and investments needed to build capability, including time, metrics, and monetary investment.

(1) What are the cornerstones of L’Oreal’s marketing?

(2)  How is L’Oreal executing the strategy?

(3)  What are the tradeoffs?

(4) What are the trends in Consume Packaged Goods (CPG) marketing?

(5) What type of marketing (performance driven or emotional) is more effective?

(6)  How are CPG companies doing in experimenting with digital advertising?

(7) Compare L’Oreal to another CPG firm in terms of each firm’s marketing capabilities. How does the role of marketing and the firm’s marketing capabilities drive innovations, strategy and determine differentiating characteristics of a product?

(8) What happens if competitors imitate L’Oreal’s marketing? How should, they react?

Discuss Advanced Marketing

Microsoft Case Study

Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.

For this unit, review the “Marketing Excellence: Microsoft” case study on pp. 94–95 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.

Part 1

Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

  • Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?
  • Evaluate Microsoft’s recent expansion into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft? Why, or why not?
  • Review the potential ethical implications of Microsoft’s situation. How might they revise their strategies to align with good ethical practices?

Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.

Part 2

Complete a case analysis of Microsoft. This requires that you conduct research on Microsoft beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

  • Situational Analysis
    • Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
    • Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
  • Problem
    • Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future. Base this on your research and critical thinking.
  • Alternatives
    • Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.
  • Recommendation (Marketing Strategy)
    • Select one or two of the alternatives above to solve the problem that you identified in this case analysis.
    • Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.

In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors.

Company and Industry Research video (transcript for Company and Industry Research video)
How to Find Company Information in the Business Source Ultimate Database TLG
How to Search for Articles With a Company Focus TLG

Part 2 must be at least four pages in length. Follow APA Style when creating citations and references for this assignment. Support Part 2 with at least three sources outside of the textbook. As aforementioned, keep in mind that Part 1 and Part 2 will be submitted in one document.

What are JEFF BEZOS’ most notable accomplishments?

provide a final, academically-informed and industry-applicable assessment of your chosen leader. Using your research findings and citing proper sources, give a final and comprehensive analysis of your chosen leader.

Be sure to cover important topics such as: What are JEFF BEZOS’  most notable accomplishments? What is his  “style” (in the context of motivational and management theories)? What was the greatest conflict JEFF BEZOS  faced (Chapter 14)?

Be sure to use actual examples from the literature and cite your sources appropriately. Be sure to include extensive research outside the textbook and also to cite the textbook correctly including page numbers. You are expected to use at least two academic or business sources other than your textbook each week.

CHAPTER 14 ATTACHED

provide a final, academically-informed and industry-applicable assessment of your chosen leader. Using your research findings and citing proper sources, give a final and comprehensive analysis of your chosen leader.

Be sure to cover important topics such as: What are JEFF BEZOS’  most notable accomplishments? What is his  “style” (in the context of motivational and management theories)? What was the greatest conflict JEFF BEZOS  faced (Chapter 14)?

Be sure to use actual examples from the literature and cite your sources appropriately. Be sure to include extensive research outside the textbook and also to cite the textbook correctly including page numbers. You are expected to use at least two academic or business sources other than your textbook each week.

CHAPTER 14 ATTACHED

Marketing Plan: Product Identification and SWOT Analysis

I have uploaded a word document with the assignment instructions. The company for my marketing plan is Subaru. I need at least 6 pages.

Directions

Click each tab to review the instructions to complete and submit your project.

Formatting Requirements

The Marketing Plan final project paper

Discuss Leadership And Management Models

First, Create an infographic of your choice that visually represents your personal understanding of servant leadership.

After creating your infographic, write a 500-750 word minimum analysis in which you discuss the following:

  1. Discuss the most significant differences between servant leadership models and other leadership models. Be sure to include specific examples that highlight the difference(s).
  2. Explain the paradoxical nature of servant leadership (Chapter 2 of Servant Leadership text). Provide examples that support your rationale.
  3. Provide an explanation of where the paradoxical nature of servant leadership is seen in your graphical representation.
  4. Using the 10 unique characteristics identified in Greenleaf’s model, explain how the graphic you created captures your personal understanding of servant leadership.

Use a minimum of two scholarly sources to support your analysis.

Submit both the infographic and the written analysis.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.