Researching Marketing Questions

Assignment Steps

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price      and Place/Distribution:
    • Distribution       Strategies
    • Channels,       Mass, Selective, Exclusive
    • Positioning       within channels
    • Dynamic/Static       Pricing Strategies
    • Channel       tactics (Pricing)
    • Daily       pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Assignment Steps

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price      and Place/Distribution:
    • Distribution       Strategies
    • Channels,       Mass, Selective, Exclusive
    • Positioning       within channels
    • Dynamic/Static       Pricing Strategies
    • Channel       tactics (Pricing)
    • Daily       pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Costa’s Mobile And Email Marketing Report

Examine mobile and email marketing methodology.

Scenario Information

Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.

Costa’s Customs’ Company Profile

Your administrator lets you know that Costa’s goals are to grow online clothing sales by 50% within 6 months and traffic to their website’s blog by 100% in 18 months.

Instructions

You have recently discussed digital marketing with some colleagues working at different companies, and you realize that email and mobile marketing strategies are missing from the Costa’s digital marketing efforts. Since many of your customers could be reached there, you approach your administrator with this information, and she has asked you for a report detailing:

  • Summarize email and mobile marketing and include an analysis of the strengths and weaknesses of each method.
  • Hypothesize on how each could be used by the case document company and what the strategy might look like.
  • Include a visual mockup for a Costa’s marketing email using a free account on Mailchimp.com or other email service provider, including subject line, pre-header, image, body copy, and call-to-action.
  • Select an existing mobile ad template (320 X 100) you feel is effective on BannerSnack.com (free account) or other graphic design software, and make edits tailored to Costa’s with justification for your creative choice. Supply the .jpeg or .png of the edited mobile ad you created.
  • Conclude your report.
    • Why it is important to pursue email marketing campaigns?
    • Why is mobile marketing important to act upon instead of simply focusing on marketing solely to a desktop computer world?
  • attachment

    Costas_Business_Background.docx

Discuss Effective communication with participant

Your coffee franchise cleared for business in both countries (Mexico, and China). You now have to develop your global franchise team and start construction of your restaurants. . You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another since they represent the global division of your company.

You are concerned with the following two issues. Substantively address each in a two-part paper, applying Beyond the Book, MUSE, Intellipath and library resources to support your reasoning

Part 1: Effective communication with participants

  • What are the implications of the cultural variables for your communication with the team representative from each country in the face to face meeting?
  • Address Hall’s high and low context regarding verbal and non-verbal communication. The United States is a low context culture, while each country is high context.

Part 2: Effective communication among participants

  • What are examples of barriers and biases in cross-cultural business communications that may impact the effectiveness of communication among the meeting participants and in potential negotiations?
  • What are some of the issues you should be concerned about regarding verbal and nonverbal communication for this group to avoid misinterpretations and barriers to communication?

Informal Proposal layout

 

  • Type of paperCoursework
  • SubjectBusiness and Entrepreneurship
  • Number of pages2
  • Format of citationNot Applicable
  • Number of cited resources0
  • Type of serviceWriting

This is a continuation of previously written coursework: Background Information Here’s a brief review of the scenario; also review the full information provided in the exam section of Organizing, Illustrating, and Researching Your Material. Phoenix Advertising, with its main headquarters in Charlotte, North Carolina, serves clients that include banks, insurance com- panies, and retail chains. You’re vice president of human resources management at Phoenix. You report directly to Gregory S. Forest, the company president. You’ve already investigated the branch and provided a report on the problems there and your recommendations for man- aging them (for study units Organizing, Researching, and Illustrating Your Material and Writing the Report ). Mr. Forest has reviewed that report and now wants you to present to the executive team a specific proposal developing one of the recom- mendations you gave. Following are the primary problems covered in the scenario but also carefully review the under- lying causes you discovered in your investigation (which you created from your imagination). In the last three months, two of the top management people— an art director and an account executive—have left the branch. Each left for a position with a competing agency. Three of the graphic designers and four of the copywriters are threatening to quit because they feel their creative efforts are being rejected or revised without consultation. They want to be part of a collaborative team, not produce work that the art directors and account executives evaluate arbitrarily. In an attempt to show increased profitability, the branch is accepting all potential clients without evaluating the accounts in terms of current project workload. As a result, without being given any notice and without compensation for the additional hours, all employees are working long hours several days each week. Employee morale and productivity seem to be decreasing with each passing day. Process Step 1 Choose one of the problems. Use your brainstorming notes and the investigative report for the recommendations you listed to solve that problem. Brainstorm further about the reasons for and causes of that one problem by delving even further into the “whys” of that problem. As you did previously, list several questions and review the answers you’ve discovered. Explore those answers in greater depth to determine the fundamental causes of the problem. (Think of the problem as a set of symptoms of an illness that you need to treat. What disease is causing the symptoms? What areas of the body are affected by the disease?) Step 2 Freewrite further on each recommendation you made in your investigative report for resolving this problem. Ask yourself questions about what must change, what you must make happen with the employees and departments at Roanoke to solve the problem so it won’t reoccur. Remember that your primary goal for the proposal is to revitalize the employees and departments in order to restore the Roanoke branch to full productivity. Use as a starting point any of the following that apply to the problem you’ve chosen: ■ What can the executive team do to reverse the down- ward spiral of employee morale and increased workload requiring overtime? ■ How can the executive team help the Roanoke branch retain its current clients and gain new ones? ■ Is training needed for employees and/or managers? If so, what types of training are required? How can the executive team accomplish training over time to minimize impact on business? ■ What can be done to streamline or reorganize the office procedures or to incorporate new technology to improve productivity? What training/support will then be needed to enable the office employees to embrace the changes and succeed? Make sure you’ve done enough exploring in Step 1 to guide your creative efforts toward the changes you’ll make in Step 2. You want to ensure permanent change, so you must under- stand the exact nature of the causes in order to develop a detailed, logical solution. Step 3 Wait a day or two before you review your prewriting, so you can return with fresh eyes to the project. Mark the information you’ll use in your proposal and freewrite as needed to develop your ideas on resolving the situation and accomplishing your goal. Break the overall plan into individual parts or actions so you can develop each step in the process separately, organ- izing a logical flow for each phase from beginning to end. ■ How much time is needed to accomplish each component or stage of your plan? ■ Are there steps that must be completed before another phase can begin? ■ How long will it take to complete each step? ■ How will it impact the daily operations of the branch and headquarters? Step 4 Now review the people at Roanoke and across Phoenix Advertising who you’ll need to accomplish each part of your plan. Your proposal must use people from within the company—don’t hire outside personnel. Create names and job titles as well as qualifications to fit your plan. Review your list of steps and for ask yourself: ■ Who at Phoenix Advertising and/or the Roanoke branch has the experience, training, and qualifications to achieve this stage of my plan? What proves he or she is the one for the particular phase? ■ What exactly do I want that person to do to accomplish this step? When? How? ■ Who oversees the implementation of each phase? ■ What progress reports must be provided to the executive team and when? ■ What’s my part in the proposed plan of action? Step 5 Your next step is to itemize the costs involved in accomplish- ing each component of your plan as you outlined it in Step 3. You may need to research current costs of additional employ- ees, training/motivational programs, or technology. The Internet or even phone calls to representative companies in the Yellow Pages can provide useful information. Your figures should have some realistic basis. Remember to factor in costs such as the following: ■ The number of employees involved in each phase ■

How is Headspace using personalization and profiling techniques to improve it’s customer experience?

It is expected to be no more than2,500 words, or 10  pages double-spaced, not including references, appendices and other material.  It is expected to answer the questions below and include at least 3 additional academic sources.

To complete this assignment, please read the 2018 Case on Headspace in My Courses.  You may also reference and review any other third-party materials or research on this company.

For the assignment, you are Head of Customer Experience Management at Headspace.  Your board is interested in how you are delivering on Headspace goals for customer acquisition, customer development and retention.  They want to maximize CLV and create growth for the platform.

‘

With this in mind, please write a report that is a maximum of 2500 words, or 10 pages double spaced, not counting the appendices with graphs, charts or other reference material.

In the report, please address the following questions:

1.   What customer acquisition, development and retention strategy would be the most effective way to grow the platform?  How would you measure it’s success?

2.  What are the defined target segments for Headspace? How are they different?  How would you define each segment and it’s wants, needs, desires and the appropriate value proposition?

3.  How is Headspace using personalization and profiling techniques to improve it’s customer experience?

4.  Do you think Headspace’s brand message and company values are authentic?  Be specific and provide evidence for your answer.

I expect you to use at least 3 additional academic sources of additional research and evidence in the answering of the questions and in this paper.  An academic source is a source of information that includes a survey, study or research conducted by a 3rdparty or academic institution that pertains to a topic, definition or concept that you are including in your paper.

Rubric, case and assignment details are also attached below 

Competitor Analysis Of Amazon Prime Sling Tv And Philo

Hide Assignment InformationInstructions

Week 5: Individual assignment: Competitor Analysis and Competitive Strategy (14% of course grade)

Resources:

Executive summary

Porter’s Generic Strategies

Sources of Competitive Advantage

Example of organizing a competitor analysis (posted below in this module)

Assignment overview: Individuals will conduct a competitor analysis and develop a competitive strategy for how the client company can win customers in the  recommended entry country. Grading rubric for Competitor assignment is here and posted in the module ‘Grading Guidelines and Rubrics.’

Assignment Objectives:  (1)  Each individual team member will identify and research 2—3 competitors in the recommended country, including at least one global competitor and one local competitor.

(2) Each individual will determine  the competitive strengths  and competitive weaknesses of the client company  by comparing client strengths and weaknesses with competitors’ strengths and weaknesses.

Note that not all your client’s Strengths are competitive advantages, since competitors may have similar strengths.  You are looking for those very few competitive strengths (in people, product/service, processes, or other resources)  that will give your company a  differentiator or cost advantage.

Similarly, competitor weaknesses that your client company does not suffer may give your client company a relative competitive advantage, even if you have not previously identified this characteristic as a particular strength of your client company.   It need only be better than the competitors in order for you to consider it as a competitive advantage (e.g.,more efficient processes than a competitor’s high cost production may mean your client can offer lower prices to customers than the competitor can).

(3) Applying Porter’s Generic Strategies, you will then recommend and explain a competitive strategy that will attract new customers by leveraging  the client firm’s competitive strengths (e.g., a more technologically advanced product with higher buyer value) and/or  mitigate its  competitive weaknesses (e.g., mitigating a relatively low brand recognition by saturating a niche market with a focused differentiator message: “we serve small businesses with software designed for small business”) ).

Assignment Requirements/format:

Step one: The  Introduction to this paper should consist of (a)  statement of purpose; and, using the summary information from your group’s week 4 country selection paper, each individual should  include  the same (b)  description of the company and its industry, (c) the  product/service that will be entered in the new country; (d) description of the target country and why it was recommended as better opportunity than the other country.  Be sure the team is in agreement on these introductory components, based on modifications made to your week 4 paper after feedback from faculty.

Analysis Of A Marketing Campaign For A Meat Substitute Product

Analyzing a marketing communications campaign within a specific product category.  understand the managerial decisions that were made with respect to a campaign and appreciate the need to plan marketing communications in a comprehensive and integrated manner.

 

Select a communication piece (e.g., TV, digital, or print ad, or social media ad, guerrilla marketing material, etc.) from a marketing campaign related to meat substitute products.

 

Overall, any non-real-meat product that is labelled with any word that denotes meat can be used for this assignment, e.g., burger, meat, beef, chicken, etc.

need to develop a critique of elements of the communication piece for the brand (i.e., discuss both positive and negative aspects) in terms of the communications objectives, creative strategies and tactics used, as well as the target customer and category positioning (mental partitioning) involved. In particular, look at positioning (market needs) and customer persona(s). Essentially you are required to apply many class concepts. Make sure to conclude with a paragraph stating overall how successful you think the campaign is in reaching the objectives you can infer they want to achieve, and, discussing at least one change (specifically to the material you chose for this assignment) that you think would make the campaign be more successful (even if you think it is already successful) and why. 

 

It is likely that  will not have access to information about the entire campaign, so you can make informed inferences by using class content and researching industry information and other sources. You might not be able to consider all the stages (e.g., objectives and budgeting stages) as you would not necessarily have information, however, make an informed guess by stating for example that they “appear to” (or “don’t appear to”), and then provide an explanation to why you think they “appear to” (or “don’t appear to”).

 

Maximum limit of 800 words, excluding cover, chosen communications piece information, references, and appendices (if any).

Analyzing a marketing communications campaign within a specific product category.  understand the managerial decisions that were made with respect to a campaign and appreciate the need to plan marketing communications in a comprehensive and integrated manner.

 

Select a communication piece (e.g., TV, digital, or print ad, or social media ad, guerrilla marketing material, etc.) from a marketing campaign related to meat substitute products.

 

Overall, any non-real-meat product that is labelled with any word that denotes meat can be used for this assignment, e.g., burger, meat, beef, chicken, etc.

need to develop a critique of elements of the communication piece for the brand (i.e., discuss both positive and negative aspects) in terms of the communications objectives, creative strategies and tactics used, as well as the target customer and category positioning (mental partitioning) involved. In particular, look at positioning (market needs) and customer persona(s). Essentially you are required to apply many class concepts. Make sure to conclude with a paragraph stating overall how successful you think the campaign is in reaching the objectives you can infer they want to achieve, and, discussing at least one change (specifically to the material you chose for this assignment) that you think would make the campaign be more successful (even if you think it is already successful) and why. 

 

It is likely that  will not have access to information about the entire campaign, so you can make informed inferences by using class content and researching industry information and other sources. You might not be able to consider all the stages (e.g., objectives and budgeting stages) as you would not necessarily have information, however, make an informed guess by stating for example that they “appear to” (or “don’t appear to”), and then provide an explanation to why you think they “appear to” (or “don’t appear to”).

 

Maximum limit of 800 words, excluding cover, chosen communications piece information, references, and appendices (if any).

Discuss on Pricing And Revenue Management

one case in relation to pricing strategy. There are two files, case question and case. So, I need to write a report based on the case and case question.  This case report has a page limit of five pages excluding appedices.   Please show all your calculations, in detail, in the appendix. May be this case need use Excel (Conjiont Analysis) to create product profiles and analyse preference data and find part-worths and compute utility of product.

one case in relation to pricing strategy. There are two files, case question and case. So, I need to write a report based on the case and case question.  This case report has a page limit of five pages excluding appedices.   Please show all your calculations, in detail, in the appendix. May be this case need use Excel (Conjiont Analysis) to create product profiles and analyse preference data and find part-worths and compute utility of product.

Apply Project Metrics

Wk 3 – Apply: Project Metrics [due Mon]

Assignment Content

  1. Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?

    Complete the following:

    • Explain why this opportunity/threat was selected, and how it is anticipated to benefit the organization.
    • Create at least 3 measurable project objectives based on your analyses. Determine timelines and responsibilities for each objective (e.g. with a RACI chart)
    • Explain why these objectives are appropriate for the project.
    • Develop at least 2 metrics to evaluate achievement of each of the project objectives. Provide a 1-page explanation for why these are appropriate metrics for each of the objectives.
    • Cite all sources following APA guidelines.

      Wk 3 – Apply: Project Metrics [due Mon]

      Assignment Content

      1. Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?

        Complete the following:

        • Explain why this opportunity/threat was selected, and how it is anticipated to benefit the organization.
        • Create at least 3 measurable project objectives based on your analyses. Determine timelines and responsibilities for each objective (e.g. with a RACI chart)
        • Explain why these objectives are appropriate for the project.
        • Develop at least 2 metrics to evaluate achievement of each of the project objectives. Provide a 1-page explanation for why these are appropriate metrics for each of the objectives.
        • Cite all sources following APA guidelines.

Business Plan Part III – Business Initiative and Technology

You have done a tremendous amount of research, planning, and strategizing to complete the key elements of your business plan. Now it is time to pull it all together by combining assignments 1, 2, and 3 into one (1) final business plan document (make sure to make the necessary corrections based on your instructor’s feedback). Next, you will write a one-page executive summary and insert this section at the beginning of your final business plan.

As you know, the ability of a business owner to create and deliver a strong presentation about the core aspects and value proposition of their business model is a critical skill to move the project forward.  Therefore, you will be tasked with creating a PowerPoint presentation covering the main elements of your business plan. First, develop a PowerPoint that describes the major sections of your business model that were identified in your written assignments. Next, decide which method of presentation you will use: a PowerPoint with audio narration on each slice, a webcam or Kaltura video recording of you presenting your business concept, or a PowerPoint that includes detailed speaker notes using the notes section.

Note: This assignment consists of two (2) sections: a finalized written business plan and a business plan PowerPoint presentation. You must submit the two (2) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.
Section 1: Finalized Written Business Plan
You are now in the final stage of the business plan development. All previous documentation must be combined into one (1) document that will serve as the statement of work for the business plan. Your goal is to have the plan approved by the executive team in the venture capital group. The business plan is very detailed. However, the executive team is only interested in a ten (10) minute summation. Therefore, you also must create a compelling executive summary, in which you justify your new product or service venture and how it would benefit the company.

1. Write a one (1) page Executive Summary that you will include at the beginning of your revised business plan.

Section 2: Business Plan PowerPoint Presentation
In addition to your written executive summary, you will provide the venture capital group with a presentation addressing all major points of your business plan.

2. Create a eight to ten (8-10) slide PowerPoint presentation (not including the title or references slides) in which you:

a) Present the major elements of your business plan. Note: Follow the outline of your paper, starting with the executive summary and make sure to use headings to identify the sections.

b) Provide a rationale for each major point of your business plan and justify why this venture should be undertaken.

c) Provide a summary slide that provides your conclusion and recommendations.

d) Create bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint. Note: You may create or assume any fictitious names, data, or scenarios that have not been established in this assignment for a realistic flow of communication.

Your assignment must follow these formatting requirements: