Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.

In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:

• The best possible options for evaluating a strategic plan
• Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

Include the following in your presentation:

• How should the company measure organizational performance?
• How will the company examine what progress is being made toward the stated objectives?
• What criteria will be used when determining whether company objectives are measurable and verifiable?
• Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future? 

  Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.

  In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:

  • The best possible options for evaluating a strategic plan
  • Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

  Include the following in your presentation:

  • How should the company measure organizational performance?
  • How will the company examine what progress is being made toward the stated objectives?
  • What criteria will be used when determining whether company objectives are measurable and verifiable?
  • Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?

You are required to write a comprehensive social media marketing plan for a chosen company.

You will prepare a social media marketing plan for the ACC Company that is working on introducing a healthy drink called Blendo to the college students. The company is looking for a marketing plan that can be implemented in social media.

You can use your creativity for this project to make it unique.

The purpose of this project is to demonstrate the depth of your understanding of this course.

Please use the following outline:

1. Executive Summary

2. Situational Analysis

SWOT

Target market

Pertinent environmental factors/forces/trends

Past performance, trends, projections

Current strategies

3. Marketing objectives

4. Marketing strategies

5. Marketing tactics (how to implement strategies)

6. Control/Evaluation/Budget

7. Summary

Mike Stephenson, the president and CEO of Earth Systems, Inc., a waste management firm, was recently hospitalized, suffering from exhaustion and a heart ailment. Immediately prior to his hospitalization, Earth Systems had experienced a sharp decline in its stock price, and trading activity became almost nonexistent. The primary reason for this was concern expressed in the media over a new untested waste management system implemented by the company. Mr. Stephenson had been unwilling to submit the procedure to testing before implementation, but he reluctantly agreed to limited tests after the system was operational. No problems have been identified by the tests to date. The other members of management called a meeting to determine what they should do. Roger Carlson, the marketing manager, suggested that the company purchase a large number of shares of treasury stock. In that way, investors might notice that activity had picked up, and might decide to buy some more shares. This plan would use up most of the company’s available cash, so that there will be no money available for a cash dividend. Earth Systems has paid cash dividends every quarter for over ten years. To receive full credit, answer both:

• Is Mr. Carlson’s suggestion ethical?
• Is it ethical to discontinue the cash dividend? ExplainMike Stephenson, the president and CEO of Earth Systems, Inc., a waste management firm, was recently hospitalized, suffering from exhaustion and a heart ailment. Immediately prior to his hospitalization, Earth Systems had experienced a sharp decline in its stock price, and trading activity became almost nonexistent. The primary reason for this was concern expressed in the media over a new untested waste management system implemented by the company. Mr. Stephenson had been unwilling to submit the procedure to testing before implementation, but he reluctantly agreed to limited tests after the system was operational. No problems have been identified by the tests to date. The other members of management called a meeting to determine what they should do. Roger Carlson, the marketing manager, suggested that the company purchase a large number of shares of treasury stock. In that way, investors might notice that activity had picked up, and might decide to buy some more shares. This plan would use up most of the company’s available cash, so that there will be no money available for a cash dividend. Earth Systems has paid cash dividends every quarter for over ten years. To receive full credit, answer both:
  • Is Mr. Carlson’s suggestion ethical?
  • Is it ethical to discontinue the cash dividend? Explain

Course Objective

This assessment addresses the following course objective(s):

• Evaluate various methods for creating customer value.
• Compare and contrast the ways that a company can create brand identity.
• Assess internal and external communication needs as they relate to the marketing function.

Instructions

Now that your former real estate organization has merged with two other real estate firms and you have become the Executive Vice President for Marketing of the new Gaia Real Estate, inc. that covers both consumer and commercial/industrial structures; your job is to expand Gain throughout the United States. Focus on the following important elements in the real estate industry:

1. Look at the latest census data and identify at least two areas in the country that are growing.
2. Make plans to enter into those areas and crystallize your priorities either in commercial/industrial or consumer structures. Explain why.
3. In the consumer area, are you going to include condominiums in addition to single-family structures? Crystallize your priorities between the two and explain why.
4. Assuming that you are going to use beta tests, identify the criteria to be used for the selection of clients in both commercial/industrial and consumer real estate.
5. Decide who your clients would be (demographics) for condos, single-family structures, commercial structures, and industrial structures.
6. Also, consider the use of prognostication (forecasting) covering all the classifications of structures cited above. Provide priorities.

You must prepare a written work where you respond to the case scenario.  The work must comply with APA academic writing standards.  You must support your answer using appropriate 5 sources that are properly cited.  The paper will be approximately 5 pages in length.

Course Objective

This assessment addresses the following course objective(s):

• Evaluate various methods for creating customer value.
• Compare and contrast the ways that a company can create brand identity.
• Assess internal and external communication needs as they relate to the marketing function.

Instructions

Now that your former real estate organization has merged with two other real estate firms and you have become the Executive Vice President for Marketing of the new Gaia Real Estate, inc. that covers both consumer and commercial/industrial structures; your job is to expand Gain throughout the United States. Focus on the following important elements in the real estate industry:

1. Look at the latest census data and identify at least two areas in the country that are growing.
2. Make plans to enter into those areas and crystallize your priorities either in commercial/industrial or consumer structures. Explain why.
3. In the consumer area, are you going to include condominiums in addition to single-family structures? Crystallize your priorities between the two and explain why.
4. Assuming that you are going to use beta tests, identify the criteria to be used for the selection of clients in both commercial/industrial and consumer real estate.
5. Decide who your clients would be (demographics) for condos, single-family structures, commercial structures, and industrial structures.
6. Also, consider the use of prognostication (forecasting) covering all the classifications of structures cited above. Provide priorities.

You must prepare a written work where you respond to the case scenario.  The work must comply with APA academic writing standards.  You must support your answer using appropriate 5 sources that are properly cited.  The paper will be approximately 5 pages in length.