Read “British Petroleum Runs the Social Media Gauntlet” found in Doc Sharing. After reading the case, please respond to the following two questions:

1. While the parody account was posting on Twitter, BP asked for the account to be shut down. The social media site refused, saying that parodies were allowed under its terms of service. Is there a better way BP could have handled the accounts making fun of it?

2. Go on YouTube and view Tony Hayward’s apology. Was this a well-constructed social media message? Should YouTube have been used differently, the same, or not at all in presenting BP’s case? Explain your argument.

When responding to two classmates, please state why you think their recommendation will or will not work. Support your idea with materials from the text.

Read “British Petroleum Runs the Social Media Gauntlet” found in Doc Sharing. After reading the case, please respond to the following two questions:

1. While the parody account was posting on Twitter, BP asked for the account to be shut down. The social media site refused, saying that parodies were allowed under its terms of service. Is there a better way BP could have handled the accounts making fun of it?

2. Go on YouTube and view Tony Hayward’s apology. Was this a well-constructed social media message? Should YouTube have been used differently, the same, or not at all in presenting BP’s case? Explain your argument.

When responding to two classmates, please state why you think their recommendation will or will not work. Support your idea with materials from the text.

Watch the video “The Marketing Research Process.” What are the responsibilities of the client during the process? What are the responsibilities of the research team? Why are the interactions of the client and the team important during the marketing research process? In replies to peers, support or refute their positions using specific reasons, facts, and examples.Watch the video “The Marketing Research Process.” What are the responsibilities of the client during the process? What are the responsibilities of the research team? Why are the interactions of the client and the team important during the marketing research process? In replies to peers, support or refute their positions using specific reasons, facts, and examples.

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Select one of the following scenarios for your Week 3 and Week 5 final project marketing plan. Whichever scenario you choose, you will use the same one for both the week 3 and week 5 work.

Scenario 1: You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L responsibility for your product/service line.

Scenario 2: You are the owner of a small to mid-sized business. You are currently developing your marketing plan for the upcoming year. The marketing plan will include both the tactical and strategic plan elements. You will also discuss the implementation and evaluation of the strategic marketing plan.

In this paper you will answer the following:

• Summarize your selected scenario and details about the firm and/or product line.
• Assess which of Michael Porter’s basic strategies you will use to market this product and why.
• As you know from your reading, consumers have different product needs and use products differently. Segmentation seeks to group different demands and needs into clusters with similar demand patterns. Using the dimensions of market segmentation, determine and defend which markets you will target with your marketing plan. Outline your target market in detail.
• Justify the stages in the consumer decision making process for your selected product or service. Be sure to discuss how consumers evaluate alternatives and what mediums they use in the information search stage.
• Conduct research to determine where improvements should be made to your product or service line. Discuss these improvements and the estimated cost in developing and launching these enhancements. This could be a product line extension, a service improvement, new packaging, Web site enhancements, etc. The purpose of this element of the marketing plan is continuous improvement. You should justify the need of these enhancements based on your research, such as a review of the competition, feedback from customers, or a review of the marketing environment. 

Submission Details:

• Submit your answers in a 6- to 9-page, excluding title and references Microsoft Word document, using APA style.
• Name your document SU_MKT3010_W3_LastName_FirstInitial.doc.
• Submit your document to the Submissions Area by the due date assigned.

I have HW in BA class that used Organizational Behavior 10th edition book i attached the chpter for this assignment

I have 3 qestions should be done 06/30/2014 before 10 pm  Pacific time

1) Compare and contrast the extent to which LeasePlan’s is using principle from affirmative action and managing

deviristy. Explain your rationale. (Chapter 2)

2) what are the observable artifacts, espoused value, and basic assumptions associated with Chrysler;s culture? Explain (Chpter3)

3) Which of the mechanisms for changing organizational culture did Mr.Marchionne use at Chrysler? Explain (chapter3)

all those questions should be in parographs?

I have HW in BA class that used Organizational Behavior 10th edition book i attached the chpter for this assignment

I have 3 qestions should be done 06/30/2014 before 10 pm  Pacific time

1) Compare and contrast the extent to which LeasePlan’s is using principle from affirmative action and managing

deviristy. Explain your rationale. (Chapter 2)

2) what are the observable artifacts, espoused value, and basic assumptions associated with Chrysler;s culture? Explain (Chpter3)

3) Which of the mechanisms for changing organizational culture did Mr.Marchionne use at Chrysler? Explain (chapter3)

all those questions should be in parographs?