Communication is a critical success factor for any consultant. Discuss

Communication is a critical success factor for any consultant. Consultants must be effective communicators in both their verbal and nonverbal communication. When communicating, consultants need to avoid jargon, misuse of words and ambiguity in their language

  1. Search TedTalks, YouTube or similar video platforms and locate a speaker who is using jargon, misusing words or presenting the information in an ambiguous way that it is impeding their ability to communicate their intended message. Post a link to the video and explain what the speaker is doing which is distracting from the effective delivery of their message. Explain what he/she should change to make the presentation more effective.
  1. After watching Zachary Wood’s video, what are your top three take aways from his talk? Explain how this information will affect how you listen to others who you disagree with.Communication is a critical success factor for any consultant. Consultants must be effective communicators in both their verbal and nonverbal communication. When communicating, consultants need to avoid jargon, misuse of words and ambiguity in their language
    1. Search TedTalks, YouTube or similar video platforms and locate a speaker who is using jargon, misusing words or presenting the information in an ambiguous way that it is impeding their ability to communicate their intended message. Post a link to the video and explain what the speaker is doing which is distracting from the effective delivery of their message. Explain what he/she should change to make the presentation more effective.
    1. After watching Zachary Wood’s video, what are your top three take aways from his talk? Explain how this information will affect how you listen to others who you disagree with.

Columbia Gas Of Massachusetts Case

This Assignment had a very, very specific structure. Identify 2-4 issues.  Come up with solutions for those issues and summarize them briefly. Provide a table with Pros and Cons for each, use a weighted table to rank the solutions and select the best to implement, and wrap it all up with an overall (but brief) recommendation – what could have been done to help prevent this disaster from a PM perspective.This Assignment had a very, very specific structure. Identify 2-4 issues.  Come up with solutions for those issues and summarize them briefly. Provide a table with Pros and Cons for each, use a weighted table to rank the solutions and select the best to implement, and wrap it all up with an overall (but brief) recommendation – what could have been done to help prevent this disaster from a PM perspective.

“Customer Experience as Segmentation Basis

In this assignment, you will analyze a case in your Case Study booklet from McGraw-Hill. The 8-page case is: “Customer Experience as Segmentation Basis: The ‘Luxury’ in Question”.  Also, read the article ““Welcome to the Experience Economy”. Harvard Business Review, July-August 1998. B. Joseph Pine II and James H. Gilmore. Once you have read the case and the article, you will answer all the questions at the end of the case (I-VI).

Your answers should reflect depth of understanding and should have citations from the readings.  All citations should reflect APA format. The document should be submitted with a cover page and reference page.

The case reviews traditional segmentation elements such as demographics, psychographics and geographics.  It also ties in with customer relationship marketing management. It introduces the idea of using the “customer experience” as a method of segmentation and makes a comparison of this new methodology to traditional methods.

  • Your case report should not exceed 1,500 words.In this assignment, you will analyze a case in your Case Study booklet from McGraw-Hill. The 8-page case is: “Customer Experience as Segmentation Basis: The ‘Luxury’ in Question”.  Also, read the article ““Welcome to the Experience Economy”. Harvard Business Review, July-August 1998. B. Joseph Pine II and James H. Gilmore. Once you have read the case and the article, you will answer all the questions at the end of the case (I-VI).

    Your answers should reflect depth of understanding and should have citations from the readings.  All citations should reflect APA format. The document should be submitted with a cover page and reference page.

    The case reviews traditional segmentation elements such as demographics, psychographics and geographics.  It also ties in with customer relationship marketing management. It introduces the idea of using the “customer experience” as a method of segmentation and makes a comparison of this new methodology to traditional methods.

    • Your case report should not exceed 1,500 words.

Strategic Plan And Presentation

 

Resource: Implementation, Strategic Controls, and Contingency Plans assignment with facilitator feedback

Complete a strategic plan for your organization of 3,500 words.

Update your plan to incorporate facilitator feedback from the drafts you submitted in previous weeks. Include the following:

  • Table of contents
  • Executive summary, with a 2-page maximum
  • Company background, organizational mission, vision, and value statements
  • Note. For a start-up, you should focus on the backgrounds and accomplishments of key anticipated management personnel. The goal is to convince the investor that these individuals are trustworthy and successful.
  • Environmental scan
  • Review of Week 4 strategies and a recommendation for the best strategy for your organization
  • Implementation plan including contingency plans for identified risks

Prepare a Microsoft® PowerPoint® presentation of no more than 10 slides with speaker notes. Your audience will play the board of directors or a venture capital firm. The focus is to sell your recommendations to the board or venture capital firm and obtain approval for funding your plan.

Format your plan and presentation consistent with APA guidelines.

 

Resource: Implementation, Strategic Controls, and Contingency Plans assignment with facilitator feedback

Complete a strategic plan for your organization of 3,500 words.

Update your plan to incorporate facilitator feedback from the drafts you submitted in previous weeks. Include the following:

  • Table of contents
  • Executive summary, with a 2-page maximum
  • Company background, organizational mission, vision, and value statements
  • Note. For a start-up, you should focus on the backgrounds and accomplishments of key anticipated management personnel. The goal is to convince the investor that these individuals are trustworthy and successful.
  • Environmental scan
  • Review of Week 4 strategies and a recommendation for the best strategy for your organization
  • Implementation plan including contingency plans for identified risks

Prepare a Microsoft® PowerPoint® presentation of no more than 10 slides with speaker notes. Your audience will play the board of directors or a venture capital firm. The focus is to sell your recommendations to the board or venture capital firm and obtain approval for funding your plan.

Format your plan and presentation consistent with APA guidelines.

Michael Porter’s Five Forces analysis

Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.

Write a four to six (4-6) page paper in which you:

  1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
  2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.
  3. Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
  4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
  5. Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
  6. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Six Sigma projects

1Q. What conclusions can you reach on the im­portance of team preparation and member selection to the “Define” stage, and eventual success of Six Sigma projects, such as the PIVOT project?

 

 

2Q. How did the roles of the PIVOT team members, described in the case, potentially contributes knowledge or skill necessary to carry out each stage of the DMAIC process?

 

 

3Q. What factors do you think weighed in the decision to include the $280,000 “anomaly” in the project justification? If you were the project champion, how would you assess this justification in deciding on whether the proj­ect was significant enough to move forward.

 

 

Data Collection Forms

1Q. What conclusions can you reach on the im­portance of team preparation and member selection to the “Define” stage, and eventual success of Six Sigma projects, such as the PIVOT project?

 

 

2Q. How did the roles of the PIVOT team members, described in the case, potentially contributes knowledge or skill necessary to carry out each stage of the DMAIC process?

 

 

3Q. What factors do you think weighed in the decision to include the $280,000 “anomaly” in the project justification? If you were the project champion, how would you assess this justification in deciding on whether the proj­ect was significant enough to move forward.

 

1Q. What conclusions can you reach on the im­portance of team preparation and member selection to the “Define” stage, and eventual success of Six Sigma projects, such as the PIVOT project?

 

 

2Q. How did the roles of the PIVOT team members, described in the case, potentially contributes knowledge or skill necessary to carry out each stage of the DMAIC process?

 

 

3Q. What factors do you think weighed in the decision to include the $280,000 “anomaly” in the project justification? If you were the project champion, how would you assess this justification in deciding on whether the proj­ect was significant enough to move forward.

 

 

Discuss basic components of a marketing strategy

This week you will complete steps 4 –6 and submit Steps 1–6 as one document now in Unit 2.

This Assignment assesses the following learning outcome:

MT219-1: Summarize the basic components of a marketing strategy.

Read the scenario and respond to the checklist items based on the Reading and Learning Activities.

Scenario: Lee is the owner of Lee’s (business type selected by your instructor), which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business.

Checklist: Summarize a marketing strategy for Lee’s addressing each step.

  • You can view Steps 1–3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives.
  • This week you will complete steps 4–6 below to submit your final Assignment in Unit 2.

Step 4: Marketing Strategy

  • Describe your target market strategy for Lee’s business. Paint a clear picture on who Lee will be targeting for her product.
  • Identify four (4) strategies for growth for Lee’s business using market penetration, market development, product development, and diversification.
  • Briefly describe your marketing mix strategy.

Step 5: Implementation

  • Using the concepts from the text, explain how you will turn your plan into a reality.

Step 6: Evaluation

  • Using the concepts from the text, describe how will you evaluate and control your marketing strategy.

Access the rubric.

Respond in a minimum 4-pages: two pages (500 words) for Part 1 and two pages for Part 2 (500 words) in a Word document with additional title and reference page using the current APA format and citation style.

Submit the Assignment to the Dropbox.

This week you will complete steps 4 –6 and submit Steps 1–6 as one document now in Unit 2.

This Assignment assesses the following learning outcome:

MT219-1: Summarize the basic components of a marketing strategy.

Read the scenario and respond to the checklist items based on the Reading and Learning Activities.

Scenario: Lee is the owner of Lee’s (business type selected by your instructor), which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business.

Checklist: Summarize a marketing strategy for Lee’s addressing each step.

  • You can view Steps 1–3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives.
  • This week you will complete steps 4–6 below to submit your final Assignment in Unit 2.

Step 4: Marketing Strategy

  • Describe your target market strategy for Lee’s business. Paint a clear picture on who Lee will be targeting for her product.
  • Identify four (4) strategies for growth for Lee’s business using market penetration, market development, product development, and diversification.
  • Briefly describe your marketing mix strategy.

Step 5: Implementation

  • Using the concepts from the text, explain how you will turn your plan into a reality.

Step 6: Evaluation

  • Using the concepts from the text, describe how will you evaluate and control your marketing strategy.

Access the rubric.

Respond in a minimum 4-pages: two pages (500 words) for Part 1 and two pages for Part 2 (500 words) in a Word document with additional title and reference page using the current APA format and citation style.

Submit the Assignment to the Dropbox.

Customer Relationship Management.

In today’s society, the competition is rampant. Consumers literally have hundreds of places to purchase from, thanks in large part to the internet. If a person does not like the offerings in their area, they just have to hop online and can order from literally anywhere in the world now. So, with so much competition, businesses really have to pour the money into creating loyal customers. The idea of creating loyal customers is called Customer Relationship Management.

  • Think of Wal-Mart, Dunkin Donuts, Starbucks, and Wal-Greens. Pick one of these businesses and assess their customer relationship management (CRM) strategy. How does the business measure quality? How does the business measure customer satisfaction? What do you think the business can do in order to improve their CRM strategy?
  • Using the same business, you identified in the above bullet, how exactly are they going about creating customer loyalty? What strategies are they using? How effective do you think their current strategy is at creating and maintaining their customer’s loyalty? If you could change one items about their loyalty program what would it be?

Discussion Board Requirements-For Full Credit: Make sure you Respond to both bullets, in at least 4 Good Sentences per bullet, making sure you address all points of each bullet.  Make sure you reply to At Least 1 Classmate in at least 4 full substantive sentences, that add discussion to our board, making sure you address your classmate by name. Remember post early, for early grading and you can add to your posts, if needed.

In today’s society, the competition is rampant. Consumers literally have hundreds of places to purchase from, thanks in large part to the internet. If a person does not like the offerings in their area, they just have to hop online and can order from literally anywhere in the world now. So, with so much competition, businesses really have to pour the money into creating loyal customers. The idea of creating loyal customers is called Customer Relationship Management.

  • Think of Wal-Mart, Dunkin Donuts, Starbucks, and Wal-Greens. Pick one of these businesses and assess their customer relationship management (CRM) strategy. How does the business measure quality? How does the business measure customer satisfaction? What do you think the business can do in order to improve their CRM strategy?
  • Using the same business, you identified in the above bullet, how exactly are they going about creating customer loyalty? What strategies are they using? How effective do you think their current strategy is at creating and maintaining their customer’s loyalty? If you could change one items about their loyalty program what would it be?

Discussion Board Requirements-For Full Credit: Make sure you Respond to both bullets, in at least 4 Good Sentences per bullet, making sure you address all points of each bullet.  Make sure you reply to At Least 1 Classmate in at least 4 full substantive sentences, that add discussion to our board, making sure you address your classmate by name. Remember post early, for early grading and you can add to your posts, if needed.

Discuss Elements of fiction

For this assignment, you will submit your thesis and annotated bibliography for your Course Project on the assigned novel for your Module 03 written assignment. Please use an APA formatted template with a Rasmussen College cover. See the Course Guide for assistance if you are unfamiliar with the Rasmussen College APA template.

Thesis:

The Thesis statement should be on page 2 of the document. A thesis statement will guide the paper, so be sure to write a thesis that states what areas you will be covering in the paper. For example, if you are going to discuss one or more themes of the novel, then those themes should be in the thesis statement. Perhaps you will be covering two or more elements of fiction (from your literary terms). Then those terms should be an integral part of the thesis.

Note: In the final version of your paper, the thesis statement is the last sentence of your introductory paragraph. However, for this week, you will only turn in the thesis statement and your annotated bibliography.

Annotated Bibliography:

Along with the thesis, you will submit the annotated bibliography that references and summarizes your research.

  • Include at least five sources, with three from the Rasmussen online library.
  • Each annotation should be four to five sentences in length.
  • Each annotation should include facts, details, and a summary of the article.
  • Your last statement in the annotation should be written in first person and state why you chose the resource.

The annotated bibliography should begin on page 3 of this assignment. The Annotated Bibliography should be done in Noodlebib (again see our library resources tab). Please avoid .com sites, personal websites/blogs, and Wikipedia. If you use outside resources, make sure they are credible resources with .edu or .org or .gov, rather than .com.

Below is a sample annotation for one entry. You will create 5 of these in a Word document. You may export them directly from Noodlebib onto your Word APA template once they are created in that program.