Advertising Campaign

Due Week 5 and worth 200 points

Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.

( Note to be done on Ralph Lauren )

Write a four to six (4-6) page paper in which you:

  1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
  2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
  3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
  4. Outline a sample advertisement in which you illustrate both the campaign theme and
    brand image.
  5. Go https://research.strayer.edu to locate at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.Due Week 5 and worth 200 points

    Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.

    ( Note to be done on Ralph Lauren )

    Write a four to six (4-6) page paper in which you:

    1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
    2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
    3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
    4. Outline a sample advertisement in which you illustrate both the campaign theme and
      brand image.
    5. Go https://research.strayer.edu to locate at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Financial Project

Financial Project

Minimum of 80%  Required for Competency

Delivery Revenue, Utilities Expense, Salaries Expense, Supplies Expense

Account Title

Debit

Credit

Account Title

Debit

Credit

Assets

:  Cash, Accounts Receivable, Supplies, Prepaid Rent, Delivery Truck, Furniture

Liabilities

: Accounts Payable, Unearned Revenue, Notes Payable

Equity

: Retained Earnings, Common Stock, Paid in Excess of Par Common,

This project is designed as an assessment of key Learning Outcomes presented in

this course.

1.:

Analyzing Business Transactions

.  You will analyze 10 business transactions and provide the proper

journal entries. (20 pts)

2.- 4.:

Understanding Financial Statements

:  You will prepare an Income Statement, Statement of

Retained Earnings, and Balance Sheet. (60 pts)

5.:

Understanding Financial Statement Analysis

: You will prepare a horizontal  and vertical analysis on

Income Statement accounts. (10 pts)

6.:

Analyzing Business Transactions.

You will complete a bank reconciliation and figure net pay for an

employee.

Instructions: Please save this spreadsheet to your computer. After you have completed the

project save it with your name as the filename, for example mine would read:

Finance Mini Case Study

MINI CASE Nepean Boards is a small company that manufactures and sells snowboards in Ottawa. Scott Redknapp, the founder of the company, is in charge of the design and sale of the snowboards, but he is not from a business background. As a result, the company’s financial records are not well maintained. The initial investment in Nepean Boards was provided by Scott and his friends and family. Because the initial investment was relatively small, and the company has made snowboards only for its own store, the investors have not required detailed financial statements from Scott. But thanks to word of mouth among professional boarders, sales have picked up recently, and Scott is considering a major expansion. His plans include opening another snowboard store in Calgary, as well as supplying his “sticks” (boarder lingo for boards) to other sellers. Scott’s expansion plans require a significant investment, which he plans to finance with a combi-nation of additional funds from outsiders plus some money borrowed from the banks. Naturally, the new investors and creditors require more organized and detailed financial statements than Scott previously prepared. At the urging of his investors, Scott has hired financial analyst Jennifer Bradshaw to evaluate the performance of the company over the past year. After rooting through old bank statements, sales receipts, tax returns, and other records, Jennifer has assembled the following information: Nepean Boards currently pays out 50% of net income as dividends to Scott and the other original investors, and has a 20% tax rate. You are Jennifer’s assistant, and she has asked you to prepare the following:

1. A statement of comprehensive income for 2017 and 2018.

2. A statement of financial position for 2017 and 2018.

3. Operating cash flow for the year.

4. Cash flow from assets for 2018.

5. Cash flow to creditors for 2018.

6. Cash flow to shareholders for 2018.

Define Customer lifetime value

Writing Assignment 4 (30 points)

MKTG 601

· The primary learning objective in module 5 is to identify options for gathering and using data to improve marketing management decisions.

Purpose of the assignment:

This assignment is designed to improve your ability to examine how marketing metrics are used in your career or in one you want to have. It also provides an opportunity for you to identify examples in your own life that reflect generalizations about marketing’s impact on organizational success.

Many studies in education indicate that reflection is an effective part of effective learning. The purpose of this assignment is to give you a guided approach for reflecting on the assigned article readings and for Module 5.
Assignment Due Date: Sunday, Feb.16, 11:00 PM Central Time.

What to do: Answer each of these questions (2 questions, each with multiple parts)

1. Using either the company you currently work with or one that you can research online, give examples of how the following metrics are tracked/calculated (see Note 3, below, if you cannot find examples for these metrics).

a. Customer satisfaction

b. Service quality (if the company’s offerings do not have an important service component, this metric may not be tracked. If it is not tracked please refer to NOTE 3, below)

c. Customer loyalty (or net promoter or other similar metric)

d. Customer behavior (may be customer acquisition, customer retention, page visits, or other meaningful metric related to customer behavior)

e. Customer lifetime value

f. Firm Performance (profitability, value, or other meaningful metric).

NOTE 1: The response to this question may take more time and research than responses to questions in other assignments in this class.

NOTE 2: You do not have to provide proprietary or private data if using your company – you can just report general information regarding how the data is tracked/calculated.

NOTE 3: If you are using your own company and any type of information (for a-f, above) is not tracked, simply indicate so. After indicating so, either (a) provide some realistic options for how your company could do so, or (b) provide a clear explanation for why the respective metrics do not need to be tracked.

if you are using a company you do not work for and you cannot identify information on 2 or more metrics (for a-f, above), then choose a different company.

NOTE 4: If you do not work with or around customer data in your career, it may be difficult to find this information in either your own organization or by searching for it online from other organizations. However, students in previous MKTG 601 classes have successfully completed this work. If you are searching for information online, you may need to search for through press releases, news articles, and annual reports as ways to learn how this information is tracked.

***Please note, the 2nd question in this assignment is on the next page***

2. Provide an example of each of the following [for full credit, you must answer (a) and (b)]:

a. Pick one of the generalizations noted in the “Customer Metrics and Their Impact on Firm Performance” article and describe an example of the generalization found in a real scenario. You may use an example from an organization (or industry) for which you do or have worked or you can find an example from past news stories or PR releases.

b. Provide an example of an organization either successfully or unsuccessfully implementing/following the links the service-profit chain. Your example does not need to detail every link in the chain, but it should incorporate a majority of the links.

Formatting Guidelines.

Developing Strategic Plan

 

DEVELOPING A STRATEGIC PROSPECTING PLAN

BACKGROUND

Jennifer Hamman graduated from the state university and was hired as a sales representative for the Logistics Company. The Logistics Company is a transportation broker that links companies needing products shipped with trucking firms
to carry the shipments. After an initial training program, Jennifer was given a couple of existing company customers and a small list of leads to get her started. She began by serving the shipment needs of the existing customers. This gave her some confidence, but she realized that for her
to be successful, she must begin prospecting and try to identify the best sales opportunities. The Logistics Company provides an ongoing list of leads that can be accessed by all salespeople. Once a salesperson contacts one of these leads, no other salesperson can contact them. Jennifer started her prospecting by contacting these leads.

CURRENT SITUATION

Jennifer has been calling a number of leads each day, but has not been very successful in generating much business. She feels like she is wasting much of her time on leads that are not good sales opportunities. The leads provided by
her company are not qualified in any way and the training program she attended focused on cold calling as the basic prospecting method. Jennifer took a professional selling class in college and remembered that the chapter on prospecting emphasized the need to follow the strategic prospecting process to identify the best sales opportunities. She

found her professional selling textbook, went to the chapter on prospecting, and decided to create a strategic prospecting plan.

QUESTIONS

1. What methods should Jennifer use to generate sales leads beyond those provided by her company?

2. How should Jennifer qualify the leads provided by her company and those she generates herself? What is the profile of an ideal prospect?

3. How should Jennifer prioritize her qualified prospects?

4. What information should Jennifer collect to prepare for sales dialogue with a prospect?

5. How can Jennifer use social selling to improve her strategic prospecting process?

 

DEVELOPING A STRATEGIC PROSPECTING PLAN

BACKGROUND

Jennifer Hamman graduated from the state university and was hired as a sales representative for the Logistics Company. The Logistics Company is a transportation broker that links companies needing products shipped with trucking firms
to carry the shipments. After an initial training program, Jennifer was given a couple of existing company customers and a small list of leads to get her started. She began by serving the shipment needs of the existing customers. This gave her some confidence, but she realized that for her
to be successful, she must begin prospecting and try to identify the best sales opportunities. The Logistics Company provides an ongoing list of leads that can be accessed by all salespeople. Once a salesperson contacts one of these leads, no other salesperson can contact them. Jennifer started her prospecting by contacting these leads.

CURRENT SITUATION

Jennifer has been calling a number of leads each day, but has not been very successful in generating much business. She feels like she is wasting much of her time on leads that are not good sales opportunities. The leads provided by
her company are not qualified in any way and the training program she attended focused on cold calling as the basic prospecting method. Jennifer took a professional selling class in college and remembered that the chapter on prospecting emphasized the need to follow the strategic prospecting process to identify the best sales opportunities. She

found her professional selling textbook, went to the chapter on prospecting, and decided to create a strategic prospecting plan.

QUESTIONS

1. What methods should Jennifer use to generate sales leads beyond those provided by her company?

2. How should Jennifer qualify the leads provided by her company and those she generates herself? What is the profile of an ideal prospect?

3. How should Jennifer prioritize her qualified prospects?

4. What information should Jennifer collect to prepare for sales dialogue with a prospect?

5. How can Jennifer use social selling to improve her strategic prospecting process?

Discuss The “form versus function” debate

The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.

Take a position: Product functionality is the key to brand success versus product design is the key to brand success.

Part B: Is the Right Price a Fair Price?

Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.

Take a position: Prices should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service.

The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.

Take a position: Product functionality is the key to brand success versus product design is the key to brand success.

Part B: Is the Right Price a Fair Price?

Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.

Take a position: Prices should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service.

s privacy essential for a functioning democracy? Discuss.

After watching the documentary Citizenfour and completing the reading by Glenn Greenwald (Greenwald, 2014), write a two-page reflection essay (double space, 12-point Times New Roman, 1” margins). Organize your essay by addressing the following questions:

  1. What are the societal implications when personal privacy is forfeited? Is privacy essential for a functioning democracy? Discuss.
  2. What level of surveillance should governments be allowed over their citizens? When is the “protecting against terrorism and security” line crossed and personal privacy infringed upon? Discuss.
  3. Both the documentary and the course reading by Greenwald revealed the U.S. government’s surveillance over foreign regimes and political leaders. In what ways is this related to our lecture on the geopolitics of information? Discuss.

After watching the documentary Citizenfour and completing the reading by Glenn Greenwald (Greenwald, 2014), write a two-page reflection essay (double space, 12-point Times New Roman, 1” margins). Organize your essay by addressing the following questions:

  1. What are the societal implications when personal privacy is forfeited? Is privacy essential for a functioning democracy? Discuss.
  2. What level of surveillance should governments be allowed over their citizens? When is the “protecting against terrorism and security” line crossed and personal privacy infringed upon? Discuss.
  3. Both the documentary and the course reading by Greenwald revealed the U.S. government’s surveillance over foreign regimes and political leaders. In what ways is this related to our lecture on the geopolitics of information? Discuss.

Pestel And Swot Analysis

 

1) Perform a PESTEL and situational analysis first and then discuss if Italy is indeed an attractive subsequent international destination for VAUDE or not.

2) How would you adapt the marketing mix (price, product, place – but not promotion) for the Italian outdoor market? Please fully justify your answer through the use of relevant and supporting academic theory but also based on the findings of the previous task.

3) Discuss your branding and communication strategy for the Italian market (including SMART objectives). What communication mix are you going to use to achieve those objectives and how are you going to create awareness and forge a strong and positive brand image within a reasonable time frame? Use appropriate branding and communication models and theory to fully develop and support your answer.

What characteristics of sales promotions account for the high levels of expenditures that have been allocated to them in recent years?

What characteristics of sales promotions account for the high levels of expenditures that have been allocated to them in recent years?

What is brand proliferation, and why is it occurring? Why do consumer sales promotions become more commonplace in the face of rampant brand proliferation? Why do trade sales promotions become more frequent when there is excessive brand proliferation?

Consumers often rationalize their purchase of a new product with a statement such as, “I bought it because I had a 50-cent coupon and our grocery store was doubling all manufacturers’ coupons this week.” What are the prospects that such a consumer will emerge as a loyal user of the product? What must happen in order for such consumers to become loyal?

Minimum 150 words.

What characteristics of sales promotions account for the high levels of expenditures that have been allocated to them in recent years?

What is brand proliferation, and why is it occurring? Why do consumer sales promotions become more commonplace in the face of rampant brand proliferation? Why do trade sales promotions become more frequent when there is excessive brand proliferation?

Consumers often rationalize their purchase of a new product with a statement such as, “I bought it because I had a 50-cent coupon and our grocery store was doubling all manufacturers’ coupons this week.” What are the prospects that such a consumer will emerge as a loyal user of the product? What must happen in order for such consumers to become loyal?

Minimum 150 words.

“An Introduction to Theodore Levitt’s Marketing Myopia

responding to this question:

https://www.youtube.com/watch?v=W1lmpGSFV2w

Theodore Levitt left a stamp on marketing strategy when he coined term “marketing myopia” in his article published by Harvard Business Review in 1960. More than half of a century later, the important message still resonates in today’s marketplace. Give at least one specific example of a company that fell into a myopic trap. Explain why and how this happened and elaborate on what marketing activities the company should have implemented and controlled.

REQURIEMENTS:
-250 words !!

-2 external sources !!

-APA format !!

– Turnitin attachment

Turnitin Requirements:

  • For each post, your similarity score must meet a threshold of no more than 20%.
  • A post with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
  • For resubmissions, it may take up to 24 hours for a new similarity score.
  • It is the student’s responsibility to allow enough time for resubmission of their assignment to Turnitin if their initial report did not meet the 20% threshold.
  • A post with more than 20% threshold will receive a zero.responding to this question:

    https://www.youtube.com/watch?v=W1lmpGSFV2w

    Theodore Levitt left a stamp on marketing strategy when he coined term “marketing myopia” in his article published by Harvard Business Review in 1960. More than half of a century later, the important message still resonates in today’s marketplace. Give at least one specific example of a company that fell into a myopic trap. Explain why and how this happened and elaborate on what marketing activities the company should have implemented and controlled.

    REQURIEMENTS:
    -250 words !!

    -2 external sources !!

    -APA format !!

    – Turnitin attachment

    Turnitin Requirements:

    • For each post, your similarity score must meet a threshold of no more than 20%.
    • A post with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
    • For resubmissions, it may take up to 24 hours for a new similarity score.
    • It is the student’s responsibility to allow enough time for resubmission of their assignment to Turnitin if their initial report did not meet the 20% threshold.
    • A post with more than 20% threshold will receive a zero.