Discuss on Marketing Communications

aims to assess the understanding of theories and practices related to marketing communications mix, ability to apply and analyse them and offer creative solutions to business problems.

Choose a UK-based company from any of the following industries: 1) Theatre (e.g., National Theatre)                           – Report Format not essay
2) Charity(e.g.,Oxfam)
3) Fashionchainstores(e.g.,Next)

Your company have assigned you to analyse, assess and develop their integrated marketing communications (IMC) mix strategies for the UK market and recommend future actions.

The report has to cover the following areas: •

Literature review: You are expected to conduct an extensive review of academic literature on integrated marketing communications and branding with particular focus on theoretical models such as AIDA and ELM.

Market environment review: Provide a brief review of the UK market of your chosen product/brand. Identify the key competitors, market trends and relevant environmental factors that may have significant influence on your strategic decisions.

• Company strategies: You are now required to analyse the IMC strategies of your chosen organisation in light of the theories and research findings discussed in the literature review and address the following issues:

1. Brand positioning: identify and discuss the choice of brand/concept which is being promoted with reference to competitive positioning and differential appeal.

2. Communication mix management: Identify and assess the media and IMC tools used by your chosen organisation.

3. Critically assess the IMC tools that your organisation uses and offer recommendations for improvement.

marketing article analysis

The cases provide an opportunity to examine concepts in greater detail and develop problem solving and decision making skills. Students are expected to read and analyze each case, develop and submit a written case analysis, and come to class prepared to discuss the material.

For each case assignment, please address the following questions:

1. Problem Statement: What is the key marketing management problem/opportunity the decision-maker faces in the case study? Don’t confuse symptoms with problems: think of problems as causes and symptoms as effects. Include sufficient context to frame the problem. The problem statement should be one to two paragraphs.

2. Alternative Evaluation: What could they do to address the problem? Prepare a list of alternatives and discuss the advantages and disadvantages of each option using qualitative information and quantitative analysis based on the case. Include all assumptions. The alternative evaluation should be the majority of your write-up.

3. Recommendation: What should the decision-maker do and why? Recommend a specific course of action and steps to take to solve the problem. The recommendation should build on your alternative evaluation, be supported with information from the case and your analysis and clearly explain any trade-offs. Case write-ups must be typed using 12 point font, formatted with 1 inch margins and are limited to a maximum of two single spaced pages. Quantitative analysis (figures, tables, calculations, etc.) can be added as supporting material beyond the two pages.

FYI there’s an Excel worksheet posted under “content” with the numbers from the case exhibits that should allow you to run the various scenarios they are considering. You’ll want to take these into account when recommending a course of action, particularly, will this solution meet their stated financial goal.

Distinguish between traditional personal and strategic selling.

Distinguish between traditional, personal, and strategic selling.

Scenario Information

You are the regional sales manager for International Herb Express (IHE) which is a large, US-based spice & herbs supplier. IHE sells to other businesses that purchase bulk spices and spice blends for use in their end products. The primary customers are baking and soup mix corporations that sell to other businesses, for example, bakeries, restaurants, other food-service, and regional grocery chains. IHE is launching a new spice blend that reflects a more diverse cultural & ethnic flavor profile than IHE’s traditional offerings.

The abridged marketing strategy for this new spice blend is to target both current customers, but also to reach new customers that are target regions with higher ethnic diversity and/or the more adventurous “foodies” market. The marketing efforts will focus on taste testing, sampling, and on-site promotion. IHE is launching this marketing plan to help create a product offering that is not as commodity-driven (as most spices and herbs are the same quality no matter where they are purchased) and can potentially offer higher profit margins.

It is important to note that spices and other ingredients are raw goods and traded as commodities. The raw price for these goods changes on a day-to-day basis. Pricing is based on classic supply and demand, though nature is a key contributor to the supply–extreme weather as well as health of crops have a direct impact on the supply chain and access to the raw goods.

Instructions

The VP of Sales & Marketing has asked you to prepare a memo that recommends a selling approach to the sales and marketing executive team for the new product spice blend. You will need to evaluate the 3 major selling styles and explain which style would work best for this new product sales plan. Additionally, the recommendation includes the sales approach to meet the goals of the marketing plan. The memo should suggest a statement about ethics as it relates to sampling of product and maintaining integrity of recipes used in taste testing and sampling.

Your recommendation should include:

  • A review of each of the three selling styles: traditional, personal, and strategic.
    • Recommend a style for taste testing, sampling, & on-site promotion.
    • Include ethics statement on integrity and how to spend and verify expenditures.
  • Identify ways the sales-customer relationship can add value through this new product line.

Explain globalization of markets and of production

It is necessary to compare two companies (one of them Samsung, assignment added Draft4w.doc) according to doc 10WFinal paper (added). About second company (any) needs to write assignment and compare with Samsung, following to this info:

1.1.Explain globalization of markets and of production for the companies.

1.2.Detail what has driven each company to go for globalization ( buyers, advertisements, production costs reduction, etc. )

1.3(Extra) Describe the global business environment and its main elements such as culture, sovereignty, politics, or religion that the companies are dealing with.

2.1.Company Mission and Goals

2.2.Core Competency and Value Creation

2.3.Value-Chain Analysis

2.4 Corporate-Level Strategies

2.5 Business-Level Strategies

2.6(Extra) Department-level strategies ( marketing department, logistic, production, R&D, specific departments)

3.1.Number of competitors in each market (domestic and international)

3.2.Market share of each competitor

3.3.Whether each competitor’s product appeals to a small market segment or has mass appeal

3.4.Whether each competitor focuses on high quality or low price

3.5.Whether competitors tightly control channels of distribution

4.1.Standardization strategy in product A in country B / Adaptation strategy in Marketing in country C

4.2.Adaptation Strategy in Product B in Country D/ Standardization strategy in Marketing in Country E

4.3. specific brand name/brand image/relevant a country’s back ground with regions, culture, history, and counterfeits.

5.0 Conclusion of your analysis: Diagnostic recommendation for two companies after your analysis

5.1 References in-text and end pages (10 pts)

5 (Extra)5.2 Cite other scholarly comments (5 pts) or top tier business analysts’ ones.(5 pts)

5.3 Academic Writing in terms of delievering clear messages and diagnosing strategies of each company (5 pts)

5.4Depth of reseach /Research skills based on references or data(5- 10 pts)

5(Extra)5.5Turnitin 10% lower or 5% lower ( 5 pts)

5.5 Points Deduction if your similarity at Turnitin 15% h

Evaluating Marketing Practices

This assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Read the following scenario:

You have just been promoted to the Lead Marketing Director position within an advertising company. The Federal Trade Commission (FTC) is currently investigating one of your advertising campaigns for “Mike’s Meatless Burger” which has been accused of using deceptive marketing practices due to the unsubstantiated claim of being “the tastiest meatless burger in the world.” In addition, the independent taste testers used to validate this claim have been found to consist largely of paid company employees. Your task is to: 1) replace this slogan with something that can be more easily substantiated, 2) develop a new IMC that focuses primarily on younger consumers in an online environment, and 3) establish evaluation metrics that can be used both to validate and demonstrate the effectiveness of your advertising campaign.

Write a 1,050- to 1,400-page paper in which you include the following:

  • Summarize the issues presented in the scenario.
  • Determine whether the claim should be considered deception or puffery, and provide justification for your answer.
  • Determine whether or not the advertising practices should be considered unethical, and provide justification for your answer.
  • Develop a new slogan for the advertising campaign, and explain why you think this new slogan will be more effective and easier to substantiate.
  • Select three or more digital marketing or social media tools around which to build your new advertising campaign, and explain why you believe these tools will provide you with a competitive advantage for your particular market.
  • Determine metrics for evaluating the effectiveness of each tool in reaching its intended target market, with a focus on the value each tool provides to both the consumer and the business.
  • Discuss two marketing communications, regulations, and standards with which the company must comply in order to use the digital communications you have presented.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignmen

Entrepreneurship Case Analysis

Write a one to two page single spaced essay about the case in the document below.

Pay attention to grading criteria and don’t forget to include company officer perspective and what would your choices would be in the same situation,

CASE ANALYSIS GRADING

Case analysis assignments are designed to demonstrate your analytical abilities and your critical thinking skills. They are NOT summaries of the case.

For each assignment, you need to show:

– The top issues which you think prompted the case to be written

– Your consideration of each issue, including any action that must be taken to address the issue and the pros/cons of that action

THEN

– Roll the electronic die.

– Assume the perspective of the company officer indicated by the die.

– Describe your reaction to the case from that officer’s perspective

You receive no points for summarizing the case.

You can receive a maximum of 5 points for issue identification.
You can receive a maximum of 15 points for your analysis of those issues.
You can receive a maximum of 5 points for the company officer perspective.

In exceptional cases, the point allocation may change.

Since we will identify key issues in the case class discussion, late analysis submissions will be discounted by 50%, unless significant new ideas are presented.

Discuss on Customer-to-customer exchanges

For more information on Group Projects, please read the Group Project Guidelines. The e-business’s board of trustees wants Will Learner to provide assurances that the e-business’s health institute’s traditional customer constituents are served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute Web site, to facilitate more adaptable links among the e-business customer types.  As a team, you will draw on your e-marketing expertise to compose a presentation analyzing the following 4 key strategic connections availed by the e-business’s health institute Web site portal:Business-to-business customer exchanges among the e-business’s business/organizational customers  Business-to-customer exchanges between the e-business’s business/organizational customers and its individual consumer network of online users and visitors  Customer-to-business exchanges between the e-business’s individual consumer students/users and business/organizational customers  Customer-to-customer exchanges among the e-business’s constituents In addition, President Learner has made you aware of the extreme concern among powerful members on the Med Ed board of trustees regarding ethical and cross-cultural considerations associated with an online learning platform. Your team’s presentation should also propose policies for ethical safeguards related to online privacy and guidelines for embracing cross-cultural ethnic health care education diversity considerations. Individual Portion:
Each member of the team should research and complete the e-business presentation slides for one of the following:B2B-pattern e-marketing processes that entail exchanges among business/organization customers (e.g., financial donors supporting suppliers/vendors, or advertisers promoting educational involvement of health care organizations): 2 slides  B2C-pattern e-marketing processes that entail exchanges between business/organization customers and individual consumer students/users (e.g., health care organizations and practical student learning, or government agencies and student financial aid): 2 slides  C2B-pattern e-marketing processes that entail exchanges between individual consumer students/users and business/organizational customers (e.g., administrative records management for health care organizations, or online advertising graphics for advertising sponsors): 2 slides  C2C-pattern e-marketing processes that entail exchanges among individual consumers (e.g., providing health care education webzine/blog subscriptions, or selling health care education merchandise such as electronic textbooks and virtual lab programs): 2 slides  Ethical and cross-cultural considerations related to the e-business’s online safeguards for health care education and student ethnic diversity: 2 slides. The final product should include both a group overview and introduction to the e-business customer exchange patterns as target markets in the e-marketing process strategy at the beginning (1–2 slides) and a summary of the e-business e-marketing process implementation strategy for the 4 key customer exchange patterns at the end (1–2 slides).

Describe the MLA Style

Overview

When you have a complex research project, it can be difficult to keep track of your sources. The more sources you consult, the more complicated keeping track of their main ideas, relevance, and credibility can be. Organizing your research makes the project easier and less stressful. One of the best ways to keep track of your sources is to create an annotated bibliography as you consult them. For each source create an MLA Works Cited entry (so you don’t have to worry about this when you draft the essay), a short summary of the source’s main and most relevant arguments, and a short analysis of the source’s credibility (the annotations). Then, as you begin to draft, you can consult your annotated bibliography to help you keep track of which sources you wanted to use for each section of your argument. Your annotated bibliography will tell the story of your research and the perspectives you have consulted.

In this assignment you will create an annotated bibliography of the sources you plan to use for your Module 5 Assignment: Researched Argument Essay.  Do not include an additional Works Cited page.

You should spend approximately 6 hours on this assignment.

Instructions

  1. Research: Continue to find sources to help you research your working thesis. You may use some or all of the sources from your exploratory essay and research proposal, or you may decide that some of those sources are no longer relevant to your refined thesis. For your annotated bibliography, include only sources you think you might actually use for your Module 5 Assignment: Researched Argument Essay. You will need at least eight relevant, quality sources for this assignment.
  2. Pre-Write: Read each source carefully, noting its main arguments and relevant support. Evaluate each source for credibility, argument, support, and relevance.
  3. Write: Construct your annotated bibliography, and use no direct quotations. Each source should be professional and “published,” and should have its own annotated entry. For each source’s entry, you should write:
    • An MLA Style Works Cited citation
    • 1 sentence of summary
    • 1 sentence of evaluation
    • 1 sentence of reflection on the usefulness and relevance of the source to your research project/working thesis.

CREDIBILITY: Always select current sources, published in the last 5 years.

  1. Tips for Success:
    • Your annotated bibliography should have 8-10 sources (no more, no less). Of those eight sources, at least four of them should be academic journal articles. The other sources should be a mix of magazine, news, internet, podcast, TED Talk, documentary, or other less traditional source types. No more than two sources should be general websites.
    • Carefully follow the formatting guidelines in the resources found on the Exploration page. Annotated bibliographies should be alphabetized and should use a hanging indent.
  2. Please be sure to use correct MLA Style for your essay and to create an MLA Works Cited page. Need help with MLA? Please refer to the CCCOnline MLA Citation Toolkit, or consult the Purdue OWL for more information on general MLA format or how to create a correctly formatted MLA Works Cited page.
  3. Once your essay is written, revised, and proofread, you may submit it to the Module 4 Assignment folder 2: Annotated Bibliography

outline various Channels of Distribution

Channels of Distribution

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Channels of Distribution:

This week we will discuss the aspects of distribution when launching your new V Fusion. See this link https://www.campbells.com/v8/ for more information.

As you consider distribution, address the following items:

  • Is distribution an important element of the marketing mix?
  • What value does it add to the product?
  • Describe one of the three major distribution strategies with an example.
  • Discuss whether that strategy is successful including your rationale.
  • Provide a real life example of channel conflict and discuss why the conflict may exist.

Submission Details:

  • Submit your answers in a 3- to 4-page Microsoft Word document.
  • Name your document SU_MKT2010_W4_LastName_FirstInitial.doc
  • Submit your document to the Submissions Area by the due date assigned.
  • Cite any sources you use in APA format on a separate page.

    Channels of Distribution

    This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

    Channels of Distribution:

    This week we will discuss the aspects of distribution when launching your new V Fusion. See this link https://www.campbells.com/v8/ for more information.

    As you consider distribution, address the following items:

    • Is distribution an important element of the marketing mix?
    • What value does it add to the product?
    • Describe one of the three major distribution strategies with an example.
    • Discuss whether that strategy is successful including your rationale.
    • Provide a real life example of channel conflict and discuss why the conflict may exist.

    Submission Details:

    • Submit your answers in a 3- to 4-page Microsoft Word document.
    • Name your document SU_MKT2010_W4_LastName_FirstInitial.doc
    • Submit your document to the Submissions Area by the due date assigned.
    • Cite any sources you use in APA format on a separate page.

Advertising Campaign

Due Week 5 and worth 200 points

Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.

( Note to be done on Ralph Lauren )

Write a four to six (4-6) page paper in which you:

  1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
  2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
  3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
  4. Outline a sample advertisement in which you illustrate both the campaign theme and
    brand image.
  5. Go https://research.strayer.edu to locate at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.Due Week 5 and worth 200 points

    Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.

    ( Note to be done on Ralph Lauren )

    Write a four to six (4-6) page paper in which you:

    1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
    2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
    3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
    4. Outline a sample advertisement in which you illustrate both the campaign theme and
      brand image.
    5. Go https://research.strayer.edu to locate at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.