Customer Relationship Management

Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.

Guided Response:

Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the use of CRM in a marketing campaign.

 

 

 

Demographics and Trends

Appraise the three trends described by American Demographics as “America the Crowded.” “The Mighty Mature Market,” and “The Consumer Kaleidoscope.” Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source.

Guided Response:

Consider different segments of the population, such as teens or seniors, and trends that you have seen influence marketing to these population segments. Review several of your peers’ posts and identify activities they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanation of the trend they chose or add components to their thoughts on the role of demographics in marketing.

Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.

Guided Response:

Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the use of CRM in a marketing campaign.

 

 

 

Demographics and Trends

Appraise the three trends described by American Demographics as “America the Crowded.” “The Mighty Mature Market,” and “The Consumer Kaleidoscope.” Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source.

Guided Response:

Consider different segments of the population, such as teens or seniors, and trends that you have seen influence marketing to these population segments. Review several of your peers’ posts and identify activities they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanation of the trend they chose or add components to their thoughts on the role of demographics in marketing.

 

collaborative marketing plan

An example is included in attachments. This is for a collaborative marketing plan draft for a marketing class. We’re using this company as our company and acting like it is ours. My portion is to do the marketing program- Just the product strategy which is the first half of the picture that I attached from my book. Need this to be good and well researched. Need it to be better than example. The product is Tra-vise. Another attachment of our last draft is incuded to give an example of what we’re doing.An example is included in attachments. This is for a collaborative marketing plan draft for a marketing class. We’re using this company as our company and acting like it is ours. My portion is to do the marketing program- Just the product strategy which is the first half of the picture that I attached from my book. Need this to be good and well researched. Need it to be better than example. The product is Tra-vise. Another attachment of our last draft is incuded to give an example of what we’re doing.

Outline Principles of Marketing

 

Book Title: Principles of Marketing
Author(s): Tanner and Raymond
Publisher: Flatworld Knowledge

 

Chapter 3 & 4

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an
American psychologist, developed the hierarchy of needs shown in Figure 3.4.

1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.

2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization’s mission.

3. Find an international version of an advertisement for one of the products.

4. What differences do you detect in the international version of the ad?  How did the underlying aspects of marketing and psychology utilized in the advertisement change?

 

Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format.  Deliverable length is a minimum of 2 body pages.

How Can A Company Build Trust And What Is The Best Approach To Do So

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?

Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format.

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?

Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format.

Case Study Analysis on the Rise Fall and Re-Ascenion of Brand Beckman

I need a Case Study Analysis on the Rise, Fall, and Re-Ascenion of Brand Beckman

Attached is the PDF of the Answers that need to be answered and the reading for the Case Study.  Paragraphs are just paragraphs and the questions need to be answered.  It doesn’t have to be elaborate, just straight and to the point.  I will provide the “Take Aways” on the last part of the assignment. No Plagiarism please.  Please keep it simple.  I usually end up with about 1 1/2 to 2 pages at the most!

 

Please make #7 either Kobe Bryant or Stephen Curray to endorse the product.

I need a Case Study Analysis on the Rise, Fall, and Re-Ascenion of Brand Beckman

Attached is the PDF of the Answers that need to be answered and the reading for the Case Study.  Paragraphs are just paragraphs and the questions need to be answered.  It doesn’t have to be elaborate, just straight and to the point.  I will provide the “Take Aways” on the last part of the assignment. No Plagiarism please.  Please keep it simple.  I usually end up with about 1 1/2 to 2 pages at the most!

 

Please make #7 either Kobe Bryant or Stephen Curray to endorse the product.

Discuss The Bill of Lading

The document that lists and details the contents and conditions of a shipment is called:
A.The Tariff
B.Proof of Delivery
C.The Invoice
D.The Bill of Lading

Question 2 of 15 0.0/ 0.66 Points
Declining transport rates as the quantity shipped increases represents:
A.The Tapering Principle
B.Economy of Distance (Tonne Miles)
C.Economy of Energy (Fuel Cost/Tonne Mile)
D.Economy of Scale

Question 3 of 15 0.66/ 0.66 Points
To facilitate classification of a large variety of different items being shipped on a single invoice a Traffic Manager may want to consider:
A.Commodity Rates
B.Class Rates
C.Time Volume Rates
D.FAK Rates

Question 4 of 15 0.66/ 0.66 Points
If your company does not want responsibility for freight damage they should negotiate FOB Destination rates

A. True
B. False

Question 5 of 15 0.0/ 0.66 Points
As a general rule the greater the density the lower the freight rate.

A. True
B. False

Question 6 of 15 0.66/ 0.66 Points
The four economic benefits of warehousing are:
A.Receiving, shipping, handling, and storage
B.Shipping, receiving, assortment, and value added
C.Consolidation, sorting, seasonal storage, and reverse logistics
D.None of the above.

INFORMATION TECHNOLOGY

KL WORLDWIDE ENTERPRISES, INC.: PUTTING  INFORMATION TECHNOLOGY TO WORK Professor Richard M. Kesner prepared this case    KL WORLDWIDE ENTERPRISES, INC.:  A BUSINESS OVERVIEW AND HISTORY  KL Worldwide Enterprises

 

 

Case Study Questions

Bottom of Form

Question 1

    1. What are KL Enterprise’s core business processes and to what extent do KL’s information management (IM) practices and information technology (IT) platform investments align with and support these core business processes?

 

Core Business Process: Enabling Information Resource Management Practices/Platforms:
e.g. product design e-mails, Microsoft SharePoint; data extracted from Oracle, SAP, and India and U.S. legacy systems.
   
   
   
   
add more as necessary  

Question 2

  1. 2. What are the current strengths in the organization’s IM/IT investments?

·         e.g. executive team commitment to the uses of IM and cost-effective IT in running the business.

·         .

·         .

·         .

·         .

·         .

·         add more as necessary

Question 3

  1. 3. What are the current weaknesses in the organization’s IM/IT investments?

·         e.g. slowness of the platform moves across the firm towards a SAP standard.

·

·         .

·         .

·         .

·         .

·         .

·         add more as necessary

Question 4

  1. 4. What role does IM/IT enablement play in the following areas of KL Enterprise corporate activities? By that I mean, how does IM/IT help KL carry out day-to-day operations and transacting, how does it aid management processes, and does it enable KL product and service innovation?

 

Operations Control/Management Innovation
e.g. manufacturing and distribution operations enabled through SAP e.g. day-to-day and near-term management of manufacturing and distribution enabled through both the Oracle and SAP/legacy system platforms; integration of data still a challenge e.g. product innovation and design efforts poorly integrated and poorly informated from an IRM/IT point of view
     

Marketing Channel Analysis

Using Woofies, analyze in detail how the product is sold through different channels. Although all products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for the product.    Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short presentation that demonstrates the use of these channels for this product by the company. Your first slide should describe the company’s marketing strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed.Using Woofies, analyze in detail how the product is sold through different channels. Although all products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for the product.    Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short presentation that demonstrates the use of these channels for this product by the company. Your first slide should describe the company’s marketing strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed.

definitions of Public Relations.

 

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

  • The multiple definitions of Public Relations.
  • The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
    • How are they similar and how are they different?
    • How might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.

Format your paper consistent with APA guidelines.

 

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

  • The multiple definitions of Public Relations.
  • The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
    • How are they similar and how are they different?
    • How might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.

Format your paper consistent with APA guidelines.

BMW Case Analysis

  1. Assuming that most modern cars share very similar characteristics, what do customers really buy – a product or an experience?  In your opinion, what drives car-buying decisions?
  2. Do you think customers really need “millions of combinations” for their car?  Can they be happy with available standard options?  What are the upsides and downsides of mass customization from both the consumer and manufacturer’s perspective?
  3. Put yourself in Josef Weirda’s shoes.  What would your decision be regarding using video streaming technology for other models such as the X5 or X1?  In effect, would you apply a similar “Dream It. Build It. Drive It.” program for the launch of the X4 in 2014?  What is the basis for your decision?
  4. Assuming that most modern cars share very similar characteristics, what do customers really buy – a product or an experience?  In your opinion, what drives car-buying decisions?
  5. Do you think customers really need “millions of combinations” for their car?  Can they be happy with available standard options?  What are the upsides and downsides of mass customization from both the consumer and manufacturer’s perspective?
  6. Put yourself in Josef Weirda’s shoes.  What would your decision be regarding using video streaming technology for other models such as the X5 or X1?  In effect, would you apply a similar “Dream It. Build It. Drive It.” program for the launch of the X4 in 2014?  What is the basis for your decision?