You work for a marketing agency advising a client considering whether to drop prices during an economic downturn. The client, a manufacturer of children’s outdoor swing sets, believes that reducing prices would lead to more sales. The client is aware that lower prices would yield less revenue per sale. However, the client is unaware of any other possible negative consequences of dropping prices.

In an essay:

1. Advise the client of some of those possible consequences. Include a description of the psychological issues at play in dropping a brand’s price.
2. Identify and evaluate price-adjustment strategies beyond a straightforward reduction in retail price that the client should consider.

500 Words

title page and reference page does not count toward word count!!

You work for a marketing agency advising a client considering whether to drop prices during an economic downturn. The client, a manufacturer of children’s outdoor swing sets, believes that reducing prices would lead to more sales. The client is aware that lower prices would yield less revenue per sale. However, the client is unaware of any other possible negative consequences of dropping prices.

In an essay:

1. Advise the client of some of those possible consequences. Include a description of the psychological issues at play in dropping a brand’s price.
2. Identify and evaluate price-adjustment strategies beyond a straightforward reduction in retail price that the client should consider.

500 Words

title page and reference page does not count toward word count!!

Consider the following email that was sent to you by a Global Procurement Office representative from you satellite office located in New Delhi, who is passing on information he has received on shipping conditions in a major shipping channel. Based on the facts provided by this individual, complete a supply risk evaluation, and estimate the dollar impact associated with this supplier. If there is no information available for a particular variable in the model, enter a “1”, meaning that it does not pose a significant risk. Consider the following email that was sent to you by a Global Procurement Office representative from you satellite office located in New Delhi, who is passing on information he has received on shipping conditions in a major shipping channel. Based on the facts provided by this individual, complete a supply risk evaluation, and estimate the dollar impact associated with this supplier. If there is no information available for a particular variable in the model, enter a “1”, meaning that it does not pose a significant risk.

Question 1

Course Project Topic Selection

Select a new (your “own” concept) or an existing organization as the framework to create your organizational model. It cannot be a recognized company or a public corporation. If you choose an existing organization, a local school, small business, or a company where any of the team members work – they are ideal models for this academic exercise. In one paragraph introduce your choice and explain why this selection is ideal for this assignment (with 2 references)

Questions 2

WEEK 1: CASE ANALYSIS – REDBOX SWOT/TOWS ANALYSIS

In this assignment, you will create a SWOT Analysis with TOWS Matrix based on:

· Your review of the Redbox Case Study

· Your research of the internal and external environments

INSTRUCTIONS

1. Read the Case Study “Redbox Succeeds by Identifying Market Need” available in the textbook, Chapter 1 (Ferrell et al., 2020).

2. Review the concept of SWOT Analysis with TOWS matrix presented in the Week 1 Lesson

3. Read the article “Creating Strategies from TOWS Matrix” (Aslan, 2012). This article can be found in the Readings for the week.

4. Prepare an APA Report addressing the following:

> summary of the case

>A critical analysis of the role that both internal and external environments have for organizations to be successful.

> An Analysis of the external environments. Use the DeVry Library and other reputable Internet sources (e.g., government, professional associations) to complement your research of the external environments. The external environments can be economic, socio-demographic, regulatory, political, technological, or global.

>A SWOT Analysis (two factors per each S-W-O-T category) – Identify two internal factors that can be classified as weaknesses and two internal factors that can be classified as strengths for Redbox based on the case study information. Identify two external factors that can be classified as opportunities and two external factors that can be classified as threats for Redbox based on the case study information.

> A TOWS Matrix (one strategy per each SO, WO, ST, WT category)

>An analysis critically evaluating the importance of the managerial issues addressed in this paper; use real-life examples to explain the importance of these concepts

>Integrate to your Case Analysis the template provided for the SWOT and TOWS matrices, File Name: MGMT501_Week 1_Case Study _SWOT-TOWS Template SWOT/TOWS Template.

> include at least three references with your APA report.

> Access the APA Template

Question 3

ANALYSIS OF THE EXTERNAL ENVIRONMENs

For this activity, I need to deliver a 3-minute audio response S0, I need a written script with APA citations.

· Choose a small business or local organization with which you interact on a regular basis.

· This organization can be your place of employment, local supermarket, church, school, or any other type of retailer.

· Noticeable organizations, such as public corporations, will not be considered for this activity.

In your response, address the following:

· Discuss at least three elements of the American economy that will affect this organization in the future.

· Use the textbook to substantiate your response.

After completing your MBA at SSU and acquiring experience in management in different companies, you decide to start your own business (as described in week 7)  that is environmentally friendly and working towards creating positive social impact.

During the first 6-months, you focus on developing a value proposal synthesizing it into a Business Plan. After this period the operations of your company formally start. The next 3-years you work very hard and you put all your time and energy toward growing your business and you are successful.  You take pride in what you have built, almost single-handedly.  Your choices to take the high road in terms of the environment have sometimes worked against you, but you feel good about the work your company does, feeling that you are “doing well while doing good.”

However, during your 4th year, you become frustrated. You’re experiencing difficulties as you cannot compete with larger companies and this is hurting your company, your employees, and your reach. In order to increase your competitiveness and to guarantee your long-term sustainability, you decide to involve other organizations and individuals to gain financial support. Obviously, this means turning over the sole control that you have had in your company.  Your investors become shareholders of your company with 75% of the shares, and they appoint you as CEO with the expectation of obtaining a level of profitability higher than 15% per year. If the company does not reach this figure, your shareholders will replace you (keeping you out of the general management of the company you started) and this will endanger its continuity.  While your shareholders have come aboard fully agreeing with the company’s mission and vision, you are aware that some feel profitability is most important and that you may be asked to sacrifice ideals for money at some point.  This is something you have not had to do prior to taking on shareholders.

As CEO of the company, your first order of business is outlining a strategic plan for the next 5-years. The approach that you need to take, to keep shareholders happy, is one that maximizes profitability. However, you firmly believe that your company should be environmentally friendly as well and promote a positive social impact. This other approach will create additional costs that put at risk the profitability required by the shareholders.  How would you/could you proactively manage this dilemma?

In 2-3 pages describe your process for creating the 5-year strategic plan, articulate the priorities of the plan and discuss how you would convince the shareholders that this is the best option. Be sure to identify the key performance goals that you would target.

(Please check the attached file) – This is the presentation of the attached assignment. The goal of this presentation is to share the most important aspects of the assignment. You have the ability to be creative and make sure that all important points are covered. The presentation should be at least 5 minutes, no more than 7 minutes. You can use photos to illustrate slides. You do not need to follow the APA format in the slides but if you use any graphs make sure you include the source for the graph in your slide. You should have an intro slide and an ending slide, and you do not need to include a reference slide.(Please check the attached file) – This is the presentation of the attached assignment. The goal of this presentation is to share the most important aspects of the assignment. You have the ability to be creative and make sure that all important points are covered. The presentation should be at least 5 minutes, no more than 7 minutes. You can use photos to illustrate slides. You do not need to follow the APA format in the slides but if you use any graphs make sure you include the source for the graph in your slide. You should have an intro slide and an ending slide, and you do not need to include a reference slide.