Using at least your textbook and a minimum of two additional sources, answer the following questions. Your paper should be at least two pages in length, excluding title and reference pages. Follow APA style guidelines.

·  You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:

o Discuss the reasons why your company would want to expand overseas.

o Discuss what your mode of international business would be and how moving abroad will expand sales.

o How will you minimize risks and acquire resources?

o What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?

MBA 6601 Unit I Discussion Board

Why is an international country’s culture important when considering how to expand into that country’s marketplace? What additional plans must a U.S. based company consider before taking their product or service to global markets? Please be specific.

MBA 6601 : Unit II Essay

Write a paper incorporating the external influences that impact business. You should address each facet illustrated below. Your paper needs to be a minimum of three pages in length, double spaced, Times New Roman 12 point font, using APA style guidelines. The reference listings and title page do not count towards the minimum page requirement. An abstract is not required.

Your paper should also include a minimum of four sources/references, in addition to your textbook. At least two sources must come from any of the academic databases located in the CSU Online Library. Please do not plagiarize others’ work or submit a paper you have previously submitted. All sources quoted or paraphrased must have proper in-text citations with a corresponding listing in the reference page.

You are to choose one U.S. based company that has global operations in another country. You are to discuss each facet below and how it may impact the way the company you chose does business internationally. For example, the legal systems are civil law, common law, and theocratic law. If Coca-Cola does business in Iran, how does the theocratic legal system impact the way Coca-Cola does business? Thus, you are to;

• Delineate the legal systems and discuss which legal system and political ideology applies to the country you chose that the company does business in.

• Delineate the economic systems and discuss which economic system applies to the country you chose that the company does business in.

• Discuss the culture of the country (both verbal and nonverbal) and how it may impact the way the company does business internationally.

MBA 6601 Unit II Discussion Board

Choose two countries (excluding the United States), and prepare a presentation that explains their basic Internet infrastructure. Discuss the origins and key technologies behind the Internet for your chosen countries. Include their public and commercial infrastructures and their backbone connectivity to the Internet. Create a graphic illustrating a common or best practices Internet infrastructure, and utilize it in your presentation.

You must elaborate on the information provided on each slide. To do so, you can either utilize the speaker notes function within PowerPoint to summarize and/or explain the slides’ contents, or you can record voice narration for each slide. You are not required to do both, but you must choose one of the two options above to receive full credit.

Your PowerPoint presentation must contain eight to 10 slides; the title and reference slides do not count toward meeting the minimum slide requirement.

Below, you will find helpful resources created by the CSU Writing Center on developing APA-style PowerPoint presentations.

I’ve also added a studied guide below (which is also a overview) which should help you a little on this assignment.

Choose two countries (excluding the United States), and prepare a presentation that explains their basic Internet infrastructure. Discuss the origins and key technologies behind the Internet for your chosen countries. Include their public and commercial infrastructures and their backbone connectivity to the Internet. Create a graphic illustrating a common or best practices Internet infrastructure, and utilize it in your presentation.

You must elaborate on the information provided on each slide. To do so, you can either utilize the speaker notes function within PowerPoint to summarize and/or explain the slides’ contents, or you can record voice narration for each slide. You are not required to do both, but you must choose one of the two options above to receive full credit.

Your PowerPoint presentation must contain eight to 10 slides; the title and reference slides do not count toward meeting the minimum slide requirement.

Below, you will find helpful resources created by the CSU Writing Center on developing APA-style PowerPoint presentations.

I’ve also added a studied guide below (which is also a overview) which should help you a little on this assignment.

 

Instructions

The increased popularity of Cholula hot sauce has been aided, in part, by a successful social media and word-of-mouth program. Cholula has managed to effectively compete and grow its market share and profitability in the already crowded U.S. hot sauce market. Determining how that has been accomplished is the basis for this unit’s assignment.

Analyze the Best Global Practice case study, “Cholula: America’s Hottest Sauce,” on pages 76 and 77 in the textbook.

Complete the tasks below, which are associated with the case study in the textbook.

• Answer question 1 using Porter’s approach as a framework for your response.
• Answer question 2, and support your answer by incorporating information from the resources located in the “Sources” section on page 77 in the textbook.

Respond to each question in essay format; each answer should be a minimum of 250 words. This assignment should be approximately two pages in length.

Use APA formatting when writing your responses. All sources used, including the textbook, must be referenced, and quoted or paraphrased material must have accompanying in-text citations.

 

Instructions

The increased popularity of Cholula hot sauce has been aided, in part, by a successful social media and word-of-mouth program. Cholula has managed to effectively compete and grow its market share and profitability in the already crowded U.S. hot sauce market. Determining how that has been accomplished is the basis for this unit’s assignment.

Analyze the Best Global Practice case study, “Cholula: America’s Hottest Sauce,” on pages 76 and 77 in the textbook.

Complete the tasks below, which are associated with the case study in the textbook.

• Answer question 1 using Porter’s approach as a framework for your response.
• Answer question 2, and support your answer by incorporating information from the resources located in the “Sources” section on page 77 in the textbook.

Respond to each question in essay format; each answer should be a minimum of 250 words. This assignment should be approximately two pages in length.

Use APA formatting when writing your responses. All sources used, including the textbook, must be referenced, and quoted or paraphrased material must have accompanying in-text citations.

• Do you know about the Federal Trade Commission? The mission of the Federal Trade Commission (FTC) is: (1) to prevent business practices that are anticompetitive or deceptive or unfair to consumers; (2) to enhance informed consumer choice and public understanding of the competitive process; and (3) to accomplish this without unduly burdening legitimate business activity.
• The FTC has three bureaus: Consumer Protection, Competition, and Economics.
• However, we focus mainly on the FTC’s Bureau of Consumer Protection for this discussion question (https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection). Click the this link and review the last two months of press releases from the FTC page (e.g., news, blog posts, reports, etc.). Based on these releases, please identify the major marketing ethical issues of concern at this time.

REQURIEMENTS:

-250 words

-2 external sources!!

– APA format!!

-Turnitin attachment!!!

Turnitin Requirements:

• For each post, your similarity score must meet a threshold of no more than 20%.
• A post with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
• For resubmissions, it may take up to 24 hours for a new similarity score.
• It is the student’s responsibility to allow enough time for resubmission of their assignment to Turnitin if their initial report did not meet the 20% threshold.
• A post with more than 20% threshold will receive a zero.

How Sephora Creates Beauty Across Brand Touchpoints

· Sephora, a premium cosmetics retailer, has earned tremendous loyalty by extending their brand across what its customers value—all things beauty. The company understands that its customers want to enjoy and experience their passion for beauty in different ways, and it uses several brand touchpoints to enable this.

· The first is by providing a sensory-filled in-store experience. As they shop, Sephora customers have the unique opportunity to physically interact and experiment with different lines of products. Such accessibility has resonated especially well among Millennials, who view beauty buying as a “hunt” for their right individual look. The company has introduced numerous customer-facing tools to further facilitate finding a personalized style. For example, InstaScent spritzes raw notes of a perfume to help customers determine which defining scent they identify with the most before exploring specific fragrances with a store consultant. Sephora offers the Color IQ handheld device to aid customers in understanding what products match their skin tones.

· Sephora’s commitment to the experiential element of shopping for beauty products extends to its web presence. Sephora Virtual Artist allows customers to try on dozens of lipstick color variations in seconds, with add-on features like the ability to compare different shades simultaneously or randomize options to test out. For customers either seeking something specific or hoping to be inspired, the Sephora Beauty Board is a great resource. Along with the option to simply browse through the site, users can post pictures of products to gain feedback from others. Sephora TV provides yet another platform where customers can see “how-to” instructional videos on how to achieve a certain look.

· Lastly, Sephora views its online community as valuable for connecting customers who share the same passion for beauty. The BeautyTalk forum provides an opportunity to converse with experts about makeup, skin care, fragrances, and more.

· With 360 stores in North America and nearly 1,800 worldwide, Sephora’s footprint continues to grow. By offering programs that connect its brand to what customers value, Sephora has successfully strengthened customer–brand relationships and improved brand loyalty.

How Sephora Creates Beauty Across Brand Touchpoints

· Sephora, a premium cosmetics retailer, has earned tremendous loyalty by extending their brand across what its customers value—all things beauty. The company understands that its customers want to enjoy and experience their passion for beauty in different ways, and it uses several brand touchpoints to enable this.

· The first is by providing a sensory-filled in-store experience. As they shop, Sephora customers have the unique opportunity to physically interact and experiment with different lines of products. Such accessibility has resonated especially well among Millennials, who view beauty buying as a “hunt” for their right individual look. The company has introduced numerous customer-facing tools to further facilitate finding a personalized style. For example, InstaScent spritzes raw notes of a perfume to help customers determine which defining scent they identify with the most before exploring specific fragrances with a store consultant. Sephora offers the Color IQ handheld device to aid customers in understanding what products match their skin tones.

· Sephora’s commitment to the experiential element of shopping for beauty products extends to its web presence. Sephora Virtual Artist allows customers to try on dozens of lipstick color variations in seconds, with add-on features like the ability to compare different shades simultaneously or randomize options to test out. For customers either seeking something specific or hoping to be inspired, the Sephora Beauty Board is a great resource. Along with the option to simply browse through the site, users can post pictures of products to gain feedback from others. Sephora TV provides yet another platform where customers can see “how-to” instructional videos on how to achieve a certain look.

· Lastly, Sephora views its online community as valuable for connecting customers who share the same passion for beauty. The BeautyTalk forum provides an opportunity to converse with experts about makeup, skin care, fragrances, and more.

· With 360 stores in North America and nearly 1,800 worldwide, Sephora’s footprint continues to grow. By offering programs that connect its brand to what customers value, Sephora has successfully strengthened customer–brand relationships and improved brand loyalty.