Importance of having a Marketing Plan

Due Week 3 and worth 200 points

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan:

  1. Write an introduction to your company. Describe your hypothetical      company, its location, and the product it makes or the service it provides,      and introduce the contents of your marketing plan.
  2. Develop your company’s mission statement.
  3. Decide the main goals that you would like to achieve within the      next year (short term) and the main goals that you would like to achieve      within the next five years (long term). Determine the most appropriate      ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

  1. Develop an environmental analysis that includes competitive,      economic, political, legal, technological, and sociocultural forces.
  2. Develop both a SWOT analysis and needs analysis for your product /      service. Each analysis should examine three strengths, weaknesses,      opportunities, and threats for your company.
  3. Use at least three academic resources as quantitative marketing      research to determine the feasibility of your product / service. These      resources should be industry specific and relate to your chosen product /      service.
    Note: Wikipedia and other websites do not qualify as academic      resources.

Your assignment must follow these formatting requirements:

● Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

● Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

 

1. Analyze   marketing environments and strategies used to strengthen product or service   positioning.

 

a. Evaluate data   and information on customer/consumer behavior.

How should the company measure organizational performance?

How should the company measure organizational performance?

Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.

In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:

•The best possible options for evaluating a strategic plan

•Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

Include the following in your presentation:

•How should the company measure organizational performance?

•How will the company examine what progress is being made toward the stated objectives?

•What criteria will be used when determining whether company objectives are measurable and verifiable?

•Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?

Identify and describe other supply chain management applications that would be especially helpful to Office Depot.

Office Depot sells a wide range of office supply products and services in the United States and internationally. The company tries to offer a wider range of office supplies at lower cost than other retailers by using just-in-time replenishment and tight inventory control systems. It uses information from a demand forecasting system and point-of-sale data to replenish its inventory in its 1,600 retail stores.

Prepare a 2-page proposal that explains how these systems help Office Depot minimize costs and any other benefits they provide.

Also, identify and describe other supply chain management applications that would be especially helpful to Office Depot.

Office Depot sells a wide range of office supply products and services in the United States and internationally. The company tries to offer a wider range of office supplies at lower cost than other retailers by using just-in-time replenishment and tight inventory control systems. It uses information from a demand forecasting system and point-of-sale data to replenish its inventory in its 1,600 retail stores.

Prepare a 2-page proposal that explains how these systems help Office Depot minimize costs and any other benefits they provide.

Also, identify and describe other supply chain management applications that would be especially helpful to Office Depot.

Integration of Faith and Learning

Responsibility: To ourselves and to our Lord and Savior Jesus Christ

The Scripture verse from the Old Testament (Joshua 1:9) says, “Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go.”

In a 500-word essay that is in current APA format, discuss this Scripture verse within the context of marketing management. Relate this to a specific marketing organization of your choosing.

Discuss how Christian faith impacts marketing management decisions in the selected organization, including how faith was the source of its marketing management decisions, Many company founders have demonstrated such faith.

Submit Integration of Faith and Learning 2 by 11:59 p.m. (ET) on Sunday of Module/Week 6.

Responsibility: To ourselves and to our Lord and Savior Jesus Christ

The Scripture verse from the Old Testament (Joshua 1:9) says, “Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go.”

In a 500-word essay that is in current APA format, discuss this Scripture verse within the context of marketing management. Relate this to a specific marketing organization of your choosing.

Discuss how Christian faith impacts marketing management decisions in the selected organization, including how faith was the source of its marketing management decisions, Many company founders have demonstrated such faith.

Submit Integration of Faith and Learning 2 by 11:59 p.m. (ET) on Sunday of Module/Week 6.

Final Project of Marketing Research.

Hello, I’m looking for someone who’s really good at Microsoft Excel and Microsoft Word for Final Project of Marketing Research.

Avery Fitness has commissioned a survey of existing customers to learn more about each customer’s habits and profitability.  Avery wants to grow sales and is considering options for the following:

Acquiring new customers.

Adding additional equipment.

Increasing per customer spend.

Use the attached files to analyze the results of the Avery Fitness Survey and make recommendations.  Be sure to cite data and your reasoning for making each recommendation.

Avery is also considering expanding to open a new fitness center in a nearby area.  They are currently considering zip codes 71901 and 72032.  Which location would you recommend and why?  Make recommendations to Avery as how to best design and market the new facility in essay 2 pages.

Analysis The Sustainability Case Study

Slide1:introduction (brief explanation of the case), outline the purpose and structure of the presentation

Slide2:Introduce the single sustainability issuethat you will be focussing on and discuss the ethical dilemma faced by the company with respect to this issue and the potential impact(s) on stakeholder generally.

Slide3 and 4: identify all stakeholders, then use 2 appropriate model(s) justify this selection and identify the stakeholders that you think are most important to engage with on this sustainability issue (key stakeholders). Explain how you selected these stakeholders and critique the strengths and limitations of this approach.

Slide5: Analyse how the organization currently manages these stakeholders with respect to this sustainability issue and the potential problems and/or opportunities created by this approach. Building on the findings of this stakeholder analysis, identify and justify strategies for managing and ethically engaging these stakeholders around the sustainability issue. Explain the model(s) used to identify the strategies and how they respond to the ethical dimensions of stakeholder management.

Slide6: CONCLUSION: Recap the main points of your presentation being careful not to just list what you did but rather focussing on what it means for the company and its approach to dealing with its stakeholders.(some recommendations to solve the issue)

Slide7:REFERENCE 3 references using APA style

Slide1:introduction (brief explanation of the case), outline the purpose and structure of the presentation

Slide2:Introduce the single sustainability issuethat you will be focussing on and discuss the ethical dilemma faced by the company with respect to this issue and the potential impact(s) on stakeholder generally.

Slide3 and 4: identify all stakeholders, then use 2 appropriate model(s) justify this selection and identify the stakeholders that you think are most important to engage with on this sustainability issue (key stakeholders). Explain how you selected these stakeholders and critique the strengths and limitations of this approach.

Slide5: Analyse how the organization currently manages these stakeholders with respect to this sustainability issue and the potential problems and/or opportunities created by this approach. Building on the findings of this stakeholder analysis, identify and justify strategies for managing and ethically engaging these stakeholders around the sustainability issue. Explain the model(s) used to identify the strategies and how they respond to the ethical dimensions of stakeholder management.

Slide6: CONCLUSION: Recap the main points of your presentation being careful not to just list what you did but rather focussing on what it means for the company and its approach to dealing with its stakeholders.(some recommendations to solve the issue)

Slide7:REFERENCE 3 references using APA style

Discuss on intensive agriculture.

1. The chapter introduction tells the story of federal investigator Lorena Hickok to make the point that:

a. the decade of Depression and New Deal was also the decade of gangsters, environmental abuse, and underground radical movements.

b. while New Deal programs helped many Americans, a closer look revealed inefficiency, corruption and waste.

c. Franklin Roosevelt not only had to lead the nation out of Depression, he also had to cope with entrenched opposition to his reforms within the federal government itself.

d. Depression‑bound Americans found hope in liberal social welfare programs of an activist federal government.

2. Most Depression movies, like much of popular culture, tended to:

a. critique the status quo.

b. provide dark images of horror or tragedy that played to the emotional despair of a suffering nation.

c. uphold the basic social and economic values of America.

d. push the limits of sex and violence in a time of social upheaval and discontent.

3. The dust storms that devastated the Plains resulted from all EXCEPT:

a. logging off the region’s trees.

b. intensive agriculture.

c. overgrazing.

d. drought and record high temperatures.

4. One result of the “Dust Bowl” was that:

a. California became the most populous state in the union.

b. several million people on the plains abandoned their farms and moved west.

c. Mexican Americans and African Americans took advantage of the opportunity to settle abandoned land.

d. big industrial agricultural cooperatives broke up into smaller units.

5. During the Depression, the federal government began to deport:

a. anarchists.

b. Japanese.

c. Mexicans.

d. Jews.

6. The story of the Scottsboro boys illustrates the point that the Depression:

a. increased the number of homeless, vagrant males.

b. caused a return of old-fashioned outlaws in the West.

c. inflamed racial prejudice.

d. was especially devastating for young children of unemployed fathers.

7. As Herbert Hoover entered the presidency in 1929, all of the following were true of him EXCEPT:

a. he was a self‑made millionaire.

b. he was a self‑preoccupied investment banker.

c. he enjoyed a reputation as a competent and efficient engineer.

d. he enjoyed a reputation as a great humanitarian.

8. Herbert Hoover’s response to the Great Depression can best be summarized as:

a. no sympathy for individuals, and only verbal encouragement to business to build public confidence.

b. a series of attempts to lay the blame on speculators or international conditions to deflect political attacks.

c. a stoical decision to do little but reduce federal spending and await the eventual cyclical recovery.

d. initially, a voluntarist approach to both recovery and relief, but then the most sweeping series of active government measures ever enacted in peacetime up to that time.

9. Despite Hoover’s personal preferences, his administration ended up doing more than any previous effort to wield government power to reverse an economic downturn. Which of the following was NOT a measure Herbert Hoover used to alleviate the Depression?

1. The chapter introduction tells the story of federal investigator Lorena Hickok to make the point that:

a. the decade of Depression and New Deal was also the decade of gangsters, environmental abuse, and underground radical movements.

b. while New Deal programs helped many Americans, a closer look revealed inefficiency, corruption and waste.

c. Franklin Roosevelt not only had to lead the nation out of Depression, he also had to cope with entrenched opposition to his reforms within the federal government itself.

d. Depression‑bound Americans found hope in liberal social welfare programs of an activist federal government.

2. Most Depression movies, like much of popular culture, tended to:

a. critique the status quo.

b. provide dark images of horror or tragedy that played to the emotional despair of a suffering nation.

c. uphold the basic social and economic values of America.

d. push the limits of sex and violence in a time of social upheaval and discontent.

3. The dust storms that devastated the Plains resulted from all EXCEPT:

a. logging off the region’s trees.

b. intensive agriculture.

c. overgrazing.

d. drought and record high temperatures.

4. One result of the “Dust Bowl” was that:

a. California became the most populous state in the union.

b. several million people on the plains abandoned their farms and moved west.

c. Mexican Americans and African Americans took advantage of the opportunity to settle abandoned land.

d. big industrial agricultural cooperatives broke up into smaller units.

5. During the Depression, the federal government began to deport:

a. anarchists.

b. Japanese.

c. Mexicans.

d. Jews.

6. The story of the Scottsboro boys illustrates the point that the Depression:

a. increased the number of homeless, vagrant males.

b. caused a return of old-fashioned outlaws in the West.

c. inflamed racial prejudice.

d. was especially devastating for young children of unemployed fathers.

7. As Herbert Hoover entered the presidency in 1929, all of the following were true of him EXCEPT:

a. he was a self‑made millionaire.

b. he was a self‑preoccupied investment banker.

c. he enjoyed a reputation as a competent and efficient engineer.

d. he enjoyed a reputation as a great humanitarian.

8. Herbert Hoover’s response to the Great Depression can best be summarized as:

a. no sympathy for individuals, and only verbal encouragement to business to build public confidence.

b. a series of attempts to lay the blame on speculators or international conditions to deflect political attacks.

c. a stoical decision to do little but reduce federal spending and await the eventual cyclical recovery.

d. initially, a voluntarist approach to both recovery and relief, but then the most sweeping series of active government measures ever enacted in peacetime up to that time.

9. Despite Hoover’s personal preferences, his administration ended up doing more than any previous effort to wield government power to reverse an economic downturn. Which of the following was NOT a measure Herbert Hoover used to alleviate the Depression?

Describe how the QIF initiative can be incorporated to the organization’s overall strategic plan.

In Week 4, you identified some immediate areas of concern that you were able to effectively address. You must present the final phase of your improvement plan to your staff and upper-level management. You will create a presentation of 15-20 slides addressing the following areas:

In preparation for the accreditation visit for AKT, choose 1 health care accrediting and credentialing organization.

  • Select a quality improvement focus (QIF) area to improve patient outcomes in beyond the 3 issues that you identified and addressed in Week 4.
  • Discuss the selected accreditation agency related to the QIF and why the organization is seeking this particular agency for credentialing.
  • As part of the quality improvement initiative, select 3-4 related accrediting standards that the organization will use as the basis for the quality improvement plan.
  • Provide a clear mission statement and set of 3-4 specific, measurable, attainable, realistic, and timely (SMART) goals for the QIF initiative.
  • Using the online database provided the by the organization you selected conduct an analysis.
  • Provide general statistical data related to the QIF.
  • Discuss specific health care examples of local, state, and national policies that have been developed to improve this QIF based on evidence-based practice research.
  • What internal policies do you plan to implement based on evidence-based practice approaches to ensure your organization meets these standards?
  • Develop a plan that includes strategies for your facility to improve patient outcomes regarding the QIF.
  • Describe how the QIF initiative can be incorporated to the organization’s overall strategic plan.
  • Describe how you plan to evaluate the effectiveness of the initiative.
  • Each slide will have 4-6 bullets and 100-150 words of speaker’s notes and pictures.

HERE IS WEEK 4’S ASSIGNMENT THAT WAS REFERENCED ABOUT

 

Statistics Multiple Choice

1.  Levi Strauss sells the same products, Levi’s, Dockers, and Slates, to multiple channels of distribution, from high-image (Bloomingdale’s) to low-image (Sears, Mervyns) outlets.  What would you suggest as a distribution strategy so that the company can better differentiate its product by channel and not suffer brand confusion problems?

2.  List and briefly describe the four major sources of channel conflict as mentioned in the online course resource.

 

1.  It is sometimes said that salespeople should be familiar with their

customers’ marketing plans (e.g., understand the customers’ competitors and customers).  Of what use would this information be to the salesperson?

2.  Briefly describe three different kinds of sales quotas?

 

 

1.For what kinds of products and services would direct e-mail be appropriate?  Other than sales, what goals can direct e-mail achieve?

 

 

1.  Given the two brand names, Nabisco and Mercedes Benz, choose two brand extensions for each brand that you believe make sense and two brand extensions for each product that do not.  Explain why.

2.  For frequently purchased products, successful new products must have high trial and repeat rates.  What tools can the marketing manager use to increase trial rates and repeat rates?

 

1.Choose a brand that you think is weak in the minds of customers.  what are the elements of brand equity that are deficient for this product?

 

 

2.factors in the pricing decision.Imagine that you have set the price of tuition for Berkeley College at $8,000 per quarter.  Pick a factor in the pricing decision and explain why that price was set.

 

1.  Describe the five major pricing objectives discussed in the online course resource.

2.  Describe the four methods of implementing differential pricin

Discuss Marketing Management – Promotion and Advertising

Marketing Management – Promotion and Advertising – Integrated Marketing, Communications and Relationship Building

Grand Canyon University

 

By the end of Module 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are?

The marketing strategy should include the 4 P’s and have a clear indication of future plans.

The tactical plan should be organized by quarter with the data in the proforma for quarters 5-8 fully explained.

Present the written plan in accordance with the outline provided in “MKT-607 Marketing Management: The Marketplace Simulation.”

Complete Quarter 5 Decisions

Using the $5 million investment provided, your performance will be measured based upon how well you manage the Division during this 2nd year.

The Balanced Scorecard is the key indicator of your performance. Spend your money wisely and maximize your performance. In this quarter, there are two new decisions that you are faced with. First, you can invest in research and development on new brand features. These new features are highly desired by one or more segments and can greatly expand your market demand. Second, you will now be able to advertise in regional media. These media are more effective in reaching your target audience. They are also more expensive, but if you have two or more sales offices in a region, they can be very economical.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Marketing Management – Promotion and Advertising – Integrated Marketing, Communications and Relationship Building

Grand Canyon University

 

By the end of Module 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are?

The marketing strategy should include the 4 P’s and have a clear indication of future plans.

The tactical plan should be organized by quarter with the data in the proforma for quarters 5-8 fully explained.

Present the written plan in accordance with the outline provided in “MKT-607 Marketing Management: The Marketplace Simulation.”

Complete Quarter 5 Decisions

Using the $5 million investment provided, your performance will be measured based upon how well you manage the Division during this 2nd year.

The Balanced Scorecard is the key indicator of your performance. Spend your money wisely and maximize your performance. In this quarter, there are two new decisions that you are faced with. First, you can invest in research and development on new brand features. These new features are highly desired by one or more segments and can greatly expand your market demand. Second, you will now be able to advertise in regional media. These media are more effective in reaching your target audience. They are also more expensive, but if you have two or more sales offices in a region, they can be very economical.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.